True persuasion is not about arm-twisting or out-maneuvering your adversary. True persuasion is the creation of consensus from conflict or indifference.

    Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

    Tim Hudson was determined to demonstrate his recovery from a recurring injury. Barry Zito had to show the world that after a ho-hum 2003, his 2002 Cy Young Award was not a fluke. Mark Mulder missed the 203 playoffs entirely with a stress fracture, but the way he saw it, he simply needed to be himself-the natural-born pitcher.Given unprecedented access to the Big Three , Mychael Urban recreates their tumultuous season through their eyes. he explores the nuts and bolts of major league pitching, examining each player's unique approach to this craft while revealing how three very different personalities cope with the demands, rewards, and challenges of sports stardom.Now with a new afterword on the 2005 seasonUrban traces the fortunes of the Big Three after Hudson was sent to Atlanta and Mulder to St. Louis, trades which held the dramatic promise of them being reunited again-as opponents-in the playoffs."Written with great color, style, humor, and grace, Aces takes readers on a captivating ride." - Mike Silver, Sports Illustrated"Mychael Urban's book is a fabulous read... This is hardly just a baseball book. It's about life, and he tremendous burden each pitcher carried while trying to lead the Oakland A's to the playoffs. I absolutely loved it." - Bob Nightengale, Senor Writer/Columnist, USA Today Sports Weekly"From the southern fried heat of Tim Hudson to Mark Mulder's cool aloofness to Barry Zito's cerebral wanderings, Urban captures the engine of Oakland's Little Engine That Could of a team with grace and aplomb." - Scott Miller, National Baseball Columnist, CBS.SportsLine.com

    Now, in the first book of its kind, successful entrepreneur Patrick Riley shows you how to boil all the elements of your business proposal into one persuasive page magnify your business potential in the process.

    Enjoy a journey through the eyes of a geek working at one of the most important companies in the world as he walks you through events both large and small. Just don't get caught in the Redmond reality distortion field! What others are saying about "A Microsoft Life": "Any self-respecting geek needs to read this book. Stepto provides an enjoyable and entertaining insight of life inside Microsoft." - Larry "Major Nelson" Hryb, Director of Programming for Xbox LIVE "Anyone who lived through the adolescent years of the computer revolution will alternate between laughing and crying (from laughing) at these great stories from inside the monolith. - Ken Denmead, NYT Bestselling Author, and editor of Geekdad.com

    CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities." -Mark Fuller, Chairman, Monitor Group "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril." -George F. Colony, CEO, Forrester Research, Inc. "Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them." -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. "Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived." -Jeff Taylor, CEO, Eons and Founder of Monster.com "Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas." -Steve Harris, Vice President, Global Communications, General Motors Corporation "As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand." -Nicholas Negroponte, Chairman, One Laptop per Child

    It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

    Yet with Mark Podolsky’s tried-and-true technique of raw land investment, you can become Dirt Rich without ever having to battle with a tenant, toilet, or termite. In this step-by-step guide, Mark breaks down his “ultimate subscription model” for creating passive income through the niche of raw land investment. Featuring details on common pitfalls, tips on cultivating an investor’s mind, and advice on working smart instead of hard, this handbook will show you how to obtain a life of fiscal independence, with the flexibility to work where you want, when you want, and with whom you want. Financial freedom is within your reach. It’s time to make your dreams a reality by starting to think dirty.

    The books were featured on Russian and Ukrainian TV via interviews with their author.

    When Elizabeth Beisel watched the Olympics on television for the first time, she was seven years old in her parents’ living room. She decided right then and there she would compete at the Olympic Games one day. Eight years later, she made her first of three Olympic Teams as a fifteen-year-old. Despite her huge success in the sport, Elizabeth struggled with doubts, failures, and injuries throughout her entire swimming career. In Silver Lining, she he gives a compelling look inside the pressures that come with being an Olympian, and how she mentally conquered the stress of competing at the highest level for over a decade. From a small-town girl with a dream, to winning Olympic medals, Elizabeth gives you a glimpse inside her life as you’ve never seen it before. She is relatable, open, and honest, and her storytelling in Silver Lining> will leave you feeling emotional and inspired to pursue your own dreams, no matter who you are.  Reviews “Silver Lining is a story of amazing perseverance of one of the greatest leaders in our sports history.” – Rowdy Gaines “You will be inspired, and also discover why Elizabeth is one of the most respected athletes to grace a pool deck for Team USA.” – Katie Ledecky “Elizabeth wonderfully captures what it means to be an elite athlete. Silver Lining shows how perseverance, dedication, and a support team can help one overcome life’s biggest obstacles.” – Caeleb Dressel About the Author Elizabeth Beisel is a three-time Olympic swimmer and two-time Olympic medalist for the United States of America. Visit her at www.elizabethbeisel.com.

    She hadn't been registered for a birth certificate. She had no school records because she'd never set foot in a classroom, and no medical records because her father didn't believe in hospitals. The Education of an Idealist: The Education of an Idealist combines powerful storytelling, vividly drawn characters and deep political insight. It traces Power's journey from childhood growing up in a pub in Ireland to war correspondent to presidential Cabinet official. In 2005, her critiques of US foreign policy caught the eye of newly elected Senator Barack Obama, who invited her to work with him on Capitol Hill and then on his presidential campaign.

     One word is the key to the job, a guarantee of a second date, and so much more. And that word is YES. Communication expert Tonya Reiman is a master at reading people-and she shares her powerful secrets in "The Yes Factor." All day, every day, we sell ourselves; our clothing, our speech, and even our movements create a set of subtle clues that influence how others judge us. Now Reiman shows readers how to gain control of that process through step-by-step instructions that will completely overhaul their verbal and nonverbal communication techniques. Comprehensive and easy to use, "The Yes Factor" stands head and shoulders above the competition in an abidingly popular category.

    In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.In Platform, you will learn how to:Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world.  Learn to amplify, update, polish, and organize your content for success.Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

    Then he caught a group of travellers stealing from his warehouse. A car chase, petrol bombing and court case later, and everything had changed.A marked man, Mike was forced to leave everything behind and move to the Peak District for a fresh start. But his old life was never far behind and when he fell for Rhoda, a Romany Gypsy, kin to the very people he was hiding from, he knew he wouldn't be safe for much longer . . .The Gypsy Code is a story of secret identity, revenge and forbidden love that's perfect for fans of Running with the Firm, Undercover and Soldier Spy.

    An unpopular war. A military and diplomatic team in disarray. Those are the challenges President Obama has faced as he attempts to make a success of U.S involvement in Afghanistan. They are also the challenges President Truman surmounted in the winter of 1950 as he began managing a war in Korea that risked becoming bigger and more costly. It was the first significant armed conflict of the Cold War: United States troops under the command of General Douglas MacArthur came to the aid of the South Koreans after North Korea invaded. When Communist China entered the conflict on the side of the North Koreans, the crisis seemed on the verge of flaring into a world war. Truman was determined not to let that happen. MacArthur kept urging a widening of the war into China itself and ignoring his Commander in Chief. On April 11, 1951, after MacArthur had “shot his mouth off,” as one diplomat put it, one too many times, Truman fired him. The story of their showdown—one of the most dramatic in U.S. history between a Commander in Chief and his top soldier in the field—is captured in all its detail by David McCullough in his biography Truman, and presented here in a e-book called Truman Fires MacArthur (an excerpt of Truman, McCullough’s Pulitzer Prize-winning biography), which was the headline carried in many newspapers around the country the next day. Truman Fires MacArthur will continue to ride the headlines. It will go on sale as an ebook just as the Rolling Stone profile that exposed General Stanley McChrystal’s insurrection and forced his resignation hits newsstands, and media coverage of the showdown continues to draw historical analogies between Truman and Obama.