Full of experienced-tested, research based advice for graduate students and new teaching faculty, this book provides a range of innovative and traditional strategies that work well without requiring extensive preparation or long grading sessions when you're trying to meet your own demanding research and service requirements.

    

    She believes you can too.

    This new and expanded third edition continues to offer students and readers the best one-volume introduction to the field.The bewildering variety of approaches, theorists and technical language is lucidly and expertly unraveled. Unlike many books which assume certain positions about the critics and the theories they represent, Peter Barry allows readers to develop their own ideas once first principles and concepts have been grasped.

    McCloskey s systematic treatment provides a range of insights and practical advice for better writing by scholars in every field.

    . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

    Published in more than ten languages now, this book has been used as the definitive resource in dozens of corporate, professional development and university-based coaching programs as well as by thousands of individuals looking to elevate their communication, relationship and coaching skills. This fully revised third edition of Co-Active Coaching has been updated to reflect the expanded vision of the newly updated Co-Active Model and coaching course curriculum at The Coaches Training Institute, the training organization founded and run by the authors for 20 years. The third edition emphasizes evoking transformational change in the client and extends the use of the Co-Active Model into leadership management and its effectiveness throughout organizations. This edition also contains an on-line Coach's Toolkit (replacing the CD of the second edition), several new coaching demonstrations and more than 35 updated exercises, questionnaires, checklists and reproducible forms.

    The Newbie's Guide to Publishing contains all of the information you need to understand the writing business and maximize your sales and success.There's over 370,000 words of writing advice, tips, tricks, and observations. That's more than 1100 pages. It's the biggest book on writing and publishing ever put together, featuring hundreds of essays on the following topics:WRITING - More than forty essays, covering everything you need to know to craft fiction.BREAKING IN - Over forty essays on how to find an agent and sell your writing. PUBLISHING - More than twenty essays about the publishing business, and how it works.PROMOTION - Over fifty essays on marketing, advertising, and self-promotion.TOURING - Extensive, in-depth details on how to do book tours and signings.INTERNET - Dozens of essays on how writers can effectively use the world wide web.EBOOKS - Speculation and real-life examples of digital publishing, the Kindle, print on demand, and self-publishing.MOTIVATION - Over fifty essays guaranteed to enlighten and inspire your writing efforts.Plus many, many more.It also includes a foreword and several bonus essays by bestselling author Barry Eisler.About the AuthorJ.A. Konrath has written dozens of novels and hundreds of short stories. His work has been published in over a dozen countries, and there are millions of copies of his fiction in print.His blog, A Newbie's Guide to Publishing, has been named one of Writer's Digest Magazine's Best Web Sites. In a 12 month period, he sold over 35,000 self-published ebooks on Amazon Kindle.He's been featured in Writer's Digest, Forbes, Newsweek, The Wall Street Journal, Publisher's Weekly, Book Page, Entertainment Weekly, and The Huffington Post. Konrath is known as the hardest working author in the business, having toured more than 1200 bookstores. He's done successful blog tours, sent over 7000 letters to libraries, and has been flown all across the country to speak on the topics of publishing, marketing, ebooks, and self-promotion. Under the pen name Jack Kilborn, he wrote the horror novels Afraid, Trapped, Endurance, and Draculas. The Jack Daniels thriller series has houndreds of thousands of books in print around the world. The latest is Shaken, published by AmazonEncore.

    That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.

    This is the book explaining how, with a few simple changes, I boosted my daily writing from 2000 words to over 10k a day, and how you can too."Expanding on her highly successful process for doubling daily word counts, this book, a combination of reworked blog posts and new material, offers practical writing advice for anyone who's ever longed to increase their daily writing output. In addition to updated information for Rachel's popular 2k to 10k writing efficiency process, 5 step plotting method, and easy editing tips, this new book includes chapters on creating characters that write their own stories, practical plot structure, and learning to love your daily writing. Full of easy to follow, practical advice from a commercial author who doesn't eat if she doesn't produce good books on a regular basis, 2k to 10k focuses not just on writing faster, but writing better, and having more fun while you do it.

    This book clearly shows the benefits of student learning and educational effectiveness that can be realized when these conditions are present. Based on the Documenting Effective Educational Practice (DEEP) project from the Center for Postsecondary Research at Indiana University, this book provides concrete examples from twenty institutions that other colleges and universities can learn from and adapt to help create a success-oriented campus culture and learning environment.

    It is for teachers who refuse to harden their hearts, because they love learners, learning, and the teaching life." - Parker J. Palmer [from the Introduction] Teachers choose their vocation for reasons of the heart, because they care deeply about their students and about their subject. But the demands of teaching cause too many educators to lose heart. Is it possible to take heart in teaching once more so that we can continue to do what good teachers always do -- give heart to our students?In The Courage to Teach, Parker Palmer takes teachers on an inner journey toward reconnecting with their vocation and their students -- and recovering their passion for one of the most difficult and important of human endeavors.

    In this collection of essays, nationally known science writers Deborah Blum, Mary Knudson, and Robin Marantz Henig assemble the best science writers working today to explain what they do and how to do it well. Field Guide combines detailed and practical how-to advice with thoughtful discussions of the challenges of science journalism in the 21st century. It doesn't shy away from addressing such controversial matters as cloning, stem cell research, eugenics, medical overtreatment, and questions of scientific honesty. Offering a comprehensive overview of the field of science writing, this book discusses a broad range of media and sources, from newspapers to broadcast journalism and from corporations to government agencies. It also provides a detailed analysis of some of the hottest fields in science writing - ranging from mental health to human genetics - and covers a diverse array of writing styles, from "gee-whiz" to investigative. With more than 45 esteemed contributors - people who work for such leading news outlets as Scientific American, Popular Science, Discover, Smithsonian, The New York Times, and The Wall Street Journal - this book is an invaluable resource for current and aspiring science writers, students and instructors in science writing and journalism, and scientists who are interested in science communication.

    With the printed book, information and ideas could disseminate more widely and effectively than ever before—and in some cases, affect and redirect the sway of history. Today, nearly one million books are published each year. But is the era of the book as we know it—a codex of bound pages—coming to an end? And if it is, should we celebrate its demise and the creation of a democratic digital future, or mourn an irreplaceable loss? The digital age is revolutionizing the information landscape. Already, more books have been scanned and digitized than were housed in the great library in Alexandria, making available millions of texts for a curious reader at the click of a button, and electronic book sales are growing exponentially. Will this revolution in the delivery of information and entertainment make for more transparent and far-reaching dissemination or create a monopolistic stranglehold? In The Case for Books, Robert Darnton, an intellectual pioneer in the field of the history of the book and director of Harvard University's Library, offers an in-depth examination of the book from its earliest beginnings to its shifting role today in popular culture, commerce, and the academy. As an author, editorial advisor, and publishing entrepreneur, Darnton is a unique authority on the life and role of the book in society. This book is a wise work of scholarship—one that requires readers to carefully consider how the digital revolution will broadly affect the marketplace of ideas.

     We do it in the dark. Under the sheets. With a penlight. We wear sunglasses and a baseball hat at the bookstore. We have a "special place" where we store them. Let's face it: Not many folks are willing to publicly admit they love romance novels. Meanwhile, romance continues to be the bestselling fiction genre. Ever. So what's with all the shame? Sarah Wendell and Candy Tan -- the creators of the wildly popular blog Smart Bitches, Trashy Books -- have no shame! They look at the good, the bad, and the ugly in the world of romance novels and tackle the hard issues and questions: -- The heroine's irresistible Magic Hoo Hoo and the hero's untamable Wang of Mighty Lovin' -- Sexual trends. Simultaneous orgasms. Hymens. And is anal really the new oral? -- Romance novel cover requirements: man titty, camel toe, flowers, long hair, animals, and the O-face -- Are romance novels really candy-coated porn or vehicles by which we understand our sexual and gender politics? With insider advice for writing romances, fun games to discover your inner Viking warrior, and interviews with famous romance authors, Beyond Heaving Bosoms shows that while some romance novels are silly -- maybe even tawdry -- they can also be intelligent, savvy, feminist, and fabulous, just like their readers!