Incorporating OD ethics and values into each chapter, Donald L. Anderson provides discussion of the real-world application of these theoretical ideas. In-depth case studies that follow major content chapters allow students to immediately apply what they have learned. In today's challenging environment of increased globalization, rapidly changing technologies, economic pressures, and expectations in the contemporary workforce, this book is an essential tool.

    It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.B & W photographs and illustrations throughout.

    This book applies the theory to the design of specialized audio spaces such as the home listening room, the control room, and the multi-track-recording studio.

    Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

    This time, they introduce readers to Einstein's special relativity and Maxwell's classical field theory. Using their typical brand of real math, enlightening drawings, and humor, Susskind and Friedman walk us through the complexities of waves, forces, and particles by exploring special relativity and electromagnetism. It's a must-read for both devotees of the series and any armchair physicist who wants to improve their knowledge of physics' deepest truths.

    This ninth edition covers both analytical and empirical approaches to the subject. The examples and templates provide students with resources for computer-numerical solutions.

    Topics discussed include solid state physics, radioactivity, statistical physics, cosmology, astrophysics, the Schrodinger equation and more.

    Each

    This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    Written by Susan McMurry, the Study Guide and Solutions Manual provide answers and explanations to all in-text and end-of-chapter exercises.

    Dan Harris's Quantitative Chemical Analysis continues to be the most widely used  textbook for analytical chemistry.  It offers consistently modern portrait of the tools and techniques of chemical analysis, incorporating real data, spreadsheets, and a wealth of applications, all presented in a witty, personable style that engages students without compromising the  principles and depth necessary for a thorough and practical understanding.

    The main ideas and applications of the metallurgy are provided in this book.

    Readers learn how to create control systems that support today's advanced technology and apply the latest computer methods to the analysis and design of control systems. * A methodology with clearly defined steps is presented for each type of design problem. * Continuous design examples give a realistic view of each stage in the control systems design process. * A complete tutorial on using MATLAB Version 5 in designing control systems prepares readers to use this important software tool.

    KEY TOPICS: This classic book enables readers to make connections between classical and modern physics - an indispensable part of a physicist's education. In this new edition, Beams Medal winner Charles Poole and John Safko have updated the book to include the latest topics, applications, and notation, to reflect today's physics curriculum. They introduce readers to the increasingly important role that nonlinearities play in contemporary applications of classical mechanics. New numerical exercises help readers to develop skills in how to use computer techniques to solve problems in physics. Mathematical techniques are presented in detail so that the book remains fully accessible to readers who have not had an intermediate course in classical mechanics. MARKET: For college instructors and students.

    Jones and George are dedicated to the challenge of "Making It Real" for students. The authors present management in a way that makes its relevance obvious even to students who might lack exposure to a "real-life" management context. This is accomplished thru a diverse set of examples, and the unique, and most popular feature of the text, the "Manager as a Person" Chapter 2. This chapter discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems and this theme is carried thru the remaining chapters. This text also discusses the importance of management competencies--the specific set of skills, abilities, and experiences that gives one manager the ability to perform at a higher level than another in a specific context. The themes of diversity, ethics, globalization, and information technology are integrated throughout.