Book picks similar to
Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students by Ira Kaufman
management
non-fiction
digitalization
academic
Blockchain: The Beginners Guide to Understanding the Technology Behind Bitcoin & Cryptocurrency (The Future of Money)
Artemis Caro - 2017
As a result, many people are left with an incomplete understanding of this transformative new technology and its massive implications for the future. The goal of this book is not to plumb the depths of the mathematical wizardry used to code blockchain-based applications, but rather to serve as an introduction to the broader architecture and conceptual background behind blockchain technology. We will take a practical approach, examining how Blockchains are used in the real world. In this short, concise guide you will learn:
A Brief History of Blockchain Technology
Blockchain Basics: Managing Digital Transactions
What is a Distributed Ledger?
Blockchain Beyond Bitcoin
Implications Of Blockchain: Big Data, Privacy & Personal Data
Profiting from Blockchain Technologies
Limitations & Challenges of Blockchain
The Future of Blockchain
For Centuries, people have relied on corrupt Centralized Institutions like banks and Governments to serve as intermediaries when it comes to storing and transacting financial assets.
This is ALL About To Change...
Make sure you take action and join the Financial Revolution by reading this book!
Buddha on the Bus
Nate Damm - 2014
When various complications arise during the journey, Nate finds himself focusing closely on the characters around him for a bit of entertainment, but ends up getting more than he bargained for. The focal point of the story is Nate's seat-mate, a young man named Bud, whose extremely odd behavior catches the attention of everyone on the bus.
Production and Operations Management
K. Aswathappa - 2009
Chapter 1: Introduction to Production and Operations Management Chapter 2: Strategic Operations Management Chapter 3: Production Processes, Manufacturing and Service Operations Chapter 4: Design of Production Systems Chapter 5: Manufacturing Technology Chapter 6: Long-Range Capacity Planning Chapter 7: Facility Location Chapter 8: Facility Layout Chapter 9: Design of Work Systems Chapter 10: Production/Operations Planning and Control Chapter 10: Aggregate Planning and Master Production Scheduling Chapter 11: Resource Requirement Planning Chapter 13: Shop Floor Planning and Control Chapter 14: Quality Management Chapter 15: Maintenance Management Chapter 16: Introduction to Materials Management Chapter 17: Inventory Management Chapter 18: JustlnTime Systems Chapter 19: Logistics and Supply Chain Management Index 557564
Designed for Digital: How to Architect Your Business for Sustained Success
Jeanne W. Ross - 2019
But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.Five Building Blocks of Digital Business SuccessShared Customer InsightsOperational BackboneDigital PlatformAccountability FrameworkExternal Developer Platform
Emerging Real Estate Markets: How to Find and Profit from Up-And-Coming Areas
David Lindahl - 2007
Buy all the copies on the bookshelf before your competitor does!" --Frank McKinney, "The Maverick Daredevil Real Estate Entrepreneur" and author of Frank McKinney's Maverick Approach to Real Estate Success "I've never seen another real estate book even come close to laying out a profit road map the way this one does. If your local economy is too hot or too cold, Lindahl's guide will show you how to invest in the up-and-coming markets with the greatest profit potential." --Stacy Kellams, President, www.RealEstateCourseReviews.com "Lindahl shows you how to look into the future and see where the next hot real estate markets will be. It's the closest thing I've found to a real estate crystal ball." --Jeff Adams, President, www.FreeRealEstateMentoring.com "The brilliant thing about this book is Lindahl's approach to investing by 'remote control.' He has a real-world system for living in one place and making money from investments in another." --William Bronchick, attorney and coauthor of Flipping Properties "In the crowded field of real estate gurus, Lindahl stands head-and-shoulders above the rest. This book is must reading for any serious investor--beginner or veteran." --Justin Ford, author of Seeds of Wealth and Main Street Millionaire
The Rainforest: The Secret to Building the Next Silicon Valley
Victor W. Hwang - 2012
Victor W. Hwang and Greg Horowitt propose a radical new theory to explain the nature of "innovation ecosystems": human networks that generate extraordinary creativity and output. They argue that free market thinking fails to consider the impact of human nature on the innovation process. This ambitious work challenges the basic assumptions that economists have held for over a century.The authors argue that such ecosystems - what they call Rainforests - can only thrive when certain cultural behaviors unlock human potential. People in Rainforests belong to "tribes of trust" and follow a secret unwritten code: the Rules of the Rainforest. The theory of the Rainforest is influenced by several breakthrough ideas in academia, including insights on sociobiology from Harvard, economic transactions from the University of Chicago, and design theory from Stanford. With an unorthodox and entertaining narrative, the book reveals the mysterious mechanisms of Rainforests. Furthermore, the authors provide practical tools for readers to design, build, and sustain new innovation ecosystems. The Rainforest will transform the way you think about technology, business, and leadership.
Self Discipline: The Spartan and Special Operations Way To Mastering Yourself
Ryan Hunt - 2018
When they arrive for basic training they are soft, unfit and mentally weak. The recruit will have no idea what real discipline means. Up to that point, he has lived a life of weakness. He has given into all his natural impulses and has feasted on junk food, surfed the internet and generally lived far under his potential.Very soon he will be thrown into a cauldron of discipline. He will experience for the very first time a life of control and power. When he comes out on the other side he will be a new man. People who know these men will see a transformed person. This is the power of self -discipline.In this book, you will learn lessons in self-discipline from the masters of self-discipline.The Spartans and the Special Operations community is the heart and soul of discipline. The Spartans dont exist anymore but they left a legacy that still lives on today. The warrior tradition of the Spartans is built on a foundation of immense self-discipline.The Modern Special Operations Units carry on similar traditions of extreme self-discipline. Today you can use these lessons in your life to carve out any future you want. This book will guide you through the most important principles of self-discipline.It will show you how to take your life and transform yourself into a powerful individual if you choose to do so and take action.Let's take a look at what you will learn inside this book: The Science and Psychology of Self-DisciplineHow To Develop Self DisciplineSelf-Discipline and FreedomImproving Focus and ConcentrationForming Good Habits and Breaking Bad HabitsHow To Build Mental ToughnessDaily Self-DisciplineAnd Much much more...
Leadership on the Line, With a New Preface: Staying Alive Through the Dangers of Change
Ronald A. Heifetz - 2017
It's romantic and exciting to think of leadership as all inspiration, decisive action, and rich rewards, but leading requires taking risks that can jeopardize your career and your personal life. It requires putting yourself on the line, disrupting the status quo, and surfacing hidden conflict. And when people resist and push back, there's a strong temptation to play it safe. Those who choose to lead plunge in, take the risks, and sometimes get burned. But it doesn't have to be that way say renowned leadership experts Ronald Heifetz and Marty Linsky. In Leadership on the Line, they show how it's possible to make a difference without getting "taken out" or pushed aside. They present everyday tools that give equal weight to the dangerous work of leading change and the critical importance of personal survival. Through vivid stories from all walks of life, the authors present straightforward strategies for navigating the perilous straits of leadership. Whether you're a parent or a politician, a CEO or a community activist, this practical book shows how you can exercise leadership and survive and thrive to enjoy the fruits of your labor.
Global Trends 2030: Alternative Worlds
National Research Council - 2012
As with the NIC’s previous Global Trends reports, we do not seek to predict the future—which would be an impossible feat—but instead provide a framework for thinking about possible futures and their implications.In-depth research, detailed modeling and a variety of analytical tools drawn from public, private and academic sources were employed in the production of Global Trends 2030. NIC leadership engaged with experts in nearly 20 countries—from think tanks, banks, government offices and business groups—to solicit reviews of the report.Available here: Global Trends 2030.
Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising
Corey Rabazinski - 2015
Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.
Different: Escaping the Competitive Herd
Youngme Moon - 2010
Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.” These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.” Different shows how to succeed in a world where conformity reigns…but exceptions rule.
The Effective Hiring Manager
Mark Horstman - 2019
The author's step-by-step approach makes the strategies easy to implement and help to ensure ongoing success.Hiring effectively is the single greatest long-term contribution to your organization. The only thing worse than having an open position is filling it with the wrong person. The Effective Hiring Manager offers a proven process for solving these problems and helping teams and organizations thrive.The fundamental principles of hiring and interviewing How to create criteria to hire by How to create excellent interview questions How to review resumes How to conduct phone screens How to structure an interview day How to conduct each interview How to capture interview results How to make an offer How to decline a candidate How to onboard candidates Written by Mark Horstman, co-founder of Manager Tools and an expert in training managers, The Effective Hiring Manager is an A to Z handbook to the successful hiring process. The book explores, in helpful detail, what it takes to hire the right person, for the right job, and the right team.
The Product Manager's Handbook
Linda Gorchels - 1995
Eleven information-packed chapters, grouped in four handy sections, explain and analyze the product manager's role in both traditional, hierarchical organizations as well as newer horizontal, team-driven decision-making structures. Downsizing, right-sizing, reengineering and a host of other terms point to one overriding fact of corporate life today: companies are going through turbulent times that are not likely to end soon. But despite all of the change one thing remains constant: the product manager's role is still the source of the entrepreneurial spirit and innovation that drive every successful organization. As the concluding chapter discusses, product managers of the future will assume new roles and relationships in their organizations. The Product Manager's Handbook is the perfect guidebook for that future.
Pure Genius: Building a Culture of Innovation and Taking 20% Time to the Next Level
Don Wettrick - 2014
You've heard the complaints too many times: When am I ever going to use this in the real world? Why are we learning this? When are we going to learn about something interesting? But what if your students came to class excited? What if they were passionate about their projects? What if they grasped the connection between today's work and tomorrow's careers? In classrooms across the nation, innovative teachers are employing passion-based, open-source learning to improve their student's education. In Pure Genius, Don Wettrick encourages teachers and administrators to collaborate--with experts, students, and one another--to create interesting, and even life-changing opportunities for learning. You'll discover: Innovation brings a fresh approach to solving real problems Creative ways to work within the constraints your current budget and system Courses that offer relevant content can inspire students to learn beyond the classroom Collaborating with experts and mentors improves the learning experience for students and teachers Students must be taught and entrusted to appropriately use social media Social media is an incredible resource for inspiration and professional development Innovation is the key to equipping today's students for tomorrow's marketplace. By incorporating the concepts Don explains in Pure Genius, you can empower the next generation to be free thinkers who can create new concepts and products that can change the way we live.
Pass Your Amateur Radio General Class Test - The Easy Way: 2019-2023 Edition
Craig Buck K4IA - 2015
The test is multiple choice and the other study guides take you through the 452 possible questions including all four answers for each question. But, three of the four answers are WRONG! You are reading 1,356 wrong answers and that is both confusing and frustrating. The Easy Way is a concise explanation of every question and answer focusing on the right answers. There are also hints and cheats help you remember the correct answer. Which would you rather study: right answers or over 250 pages with three-quarters of the answers wrong? Instructors: This book is perfect for review or weekend courses. Have the students read the narrative before class, then go over the concepts with them rather than slogging through all those wrong answers. You'll be done in no time and the students will be fully prepared to take their tests.