The Tipping Point: How Little Things Can Make a Big Difference


Malcolm Gladwell - 2000
    Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

A People's History of the United States


Howard Zinn - 1980
    Zinn portrays a side of American history that can largely be seen as the exploitation and manipulation of the majority by rigged systems that hugely favor a small aggregate of elite rulers from across the orthodox political parties.A People's History has been assigned as reading in many high schools and colleges across the United States. It has also resulted in a change in the focus of historical work, which now includes stories that previously were ignoredLibrary Journal calls Howard Zinn’s book “a brilliant and moving history of the American people from the point of view of those…whose plight has been largely omitted from most histories.”

How the States Got Their Shapes


Mark Stein - 2008
    Even the oddities—the entire state of Maryland(!)—have become so engrained that our map might as well be a giant jigsaw puzzle designed by Divine Providence. But that's where the real mystery begins. Every edge of the familiar wooden jigsaw pieces of our childhood represents a revealing moment of history and of, well, humans drawing lines in the sand.How the States Got Their Shapes is the first book to tackle why our state lines are where they are. Here are the stories behind the stories, right down to the tiny northward jog at the eastern end of Tennessee and the teeny-tiny (and little known) parts of Delaware that are not attached to Delaware but to New Jersey.How the States Got Their Shapes examines:Why West Virginia has a finger creeping up the side of PennsylvaniaWhy Michigan has an upper peninsula that isn't attached to MichiganWhy some Hawaiian islands are not HawaiiWhy Texas and California are so outsized, especially when so many Midwestern states are nearly identical in sizePacked with fun oddities and trivia, this entertaining guide also reveals the major fault lines of American history, from ideological intrigues and religious intolerance to major territorial acquisitions. Adding the fresh lens of local geographic disputes, military skirmishes, and land grabs, Mark Stein shows how the seemingly haphazard puzzle pieces of our nation fit together perfectly.

The Gettysburg Address


Abraham Lincoln - 1863
    President Abraham Lincoln and one of the most quoted speeches in United States history. It was delivered at the dedication of the Soldiers' National Cemetery in Gettysburg, Pennsylvania, on the afternoon of Thursday, November 19, 1863, during the American Civil War, four and a half months after the Union armies defeated the Confederates at the decisive Battle of Gettysburg.

Arguably: Selected Essays


Christopher Hitchens - 2011
    Topics range from ruminations on why Charles Dickens was among the best of writers and the worst of men to the haunting science fiction of J.G. Ballard; from the enduring legacies of Thomas Jefferson and George Orwell to the persistent agonies of anti-Semitism and jihad. Hitchens even looks at the recent financial crisis and argues for the enduring relevance of Karl Marx. The book forms a bridge between the two parallel enterprises of culture and politics. It reveals how politics justifies itself by culture, and how the latter prompts the former. In this fashion, Arguably burnishes Christopher Hitchens' credentials as (to quote Christopher Buckley) our "greatest living essayist in the English language."

Fantasyland: How America Went Haywire: A 500-Year History


Kurt Andersen - 2017
    America was founded by wishful dreamers, magical thinkers, and true believers, by hucksters and their suckers. Fantasy is deeply embedded in our DNA.Over the course of five centuries--from the Salem witch trials to Scientology to the Satanic Panic of the 1980s, from P. T. Barnum to Hollywood and the anything-goes, wild-and-crazy sixties, from conspiracy theories to our fetish for guns and obsession with extraterrestrials--our love of the fantastic has made America exceptional in a way that we've never fully acknowledged. From the start, our ultra-individualism was attached to epic dreams and epic fantasies--every citizen was free to believe absolutely anything, or to pretend to be absolutely anybody. With the gleeful erudition and tell-it-like-it-is ferocity of a Christopher Hitchens, Andersen explores whether the great American experiment in liberty has gone off the rails.

TED Talks: The Official TED Guide to Public Speaking


Chris J. Anderson - 2016
      Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview. Done right, a talk is more powerful than anything in written form.         This book explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula; no two talks should be the same. The goal is for you to give the talk that only you can give. But don’t be intimidated. You may find it more natural than you think.         Chris Anderson has worked behind the scenes with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Amy Cuddy, Bill Gates, Elizabeth Gilbert, Salman Khan, Dan Gilbert, Mary Roach, Matt Ridley, and dozens more — everything from how to craft your talk’s content to how you can be most effective on stage. This is the 21st-century’s new manual for truly effective communication and it is a must-read for anyone who is ready to create impact with their ideas.

The World Is Flat: A Brief History of the Twenty-first Century


Thomas L. Friedman - 2005
    With his inimitable ability to translate complex foreign policy and economic issues, Friedman explains how the flattening of the world happened at the dawn of the 21st century; what it means to countries, companies, communities and individuals; and how governments and societies can, and must, adapt.

The Art of War


Sun TzuSun Tzu
    Since that time, all levels of military have used the teaching on Sun Tzu to warfare and civilization have adapted these teachings for use in politics, business and everyday life. The Art of War is a book which should be used to gain advantage of opponents in the boardroom and battlefield alike.

The Timetables of History: A Horizontal Linkage of People and Events


Bernard Grun - 1946
    Provides a chronology of seven thousand years of significant moments in history, religion, science, and the arts in an accessible format designed for quick reference.

Spy the Lie: Three Former CIA Officers Reveal Their Secrets to Uncloaking Deception


Philip Houston - 2012
    Be it hiring a new employee, investing in a financial interest, speaking with your child about drugs, confronting your significant other about suspected infidelity, or even dating someone new, having the ability to unmask a lie can have far-reaching and even life-altering consequences.As former CIA officers, Philip Houston, Michael Floyd, and Susan Carnicero are among the world’s best at recognizing deceptive behavior. Spy the Lie chronicles the captivating story of how they used a methodology Houston developed to detect deception in the counterterrorism and criminal investigation realms, and shows how these techniques can be applied in our daily lives.Through fascinating anecdotes from their intelligence careers, the authors teach listeners how to recognize deceptive behaviors, both verbal and nonverbal, that we all tend to display when we respond to questions untruthfully. For the first time, they share with the general public their methodology and their secrets to the art of asking questions that elicit the truth.Spy the Lie is a game-changer. You may never experience another book that has a more dramatic impact on your career, your relationships, or your future.©2012 Philip Houston, Susan Carnicero, Don Tennant, Michael Floyd (P)2012 Macmillan

We Are the Change We Seek: The Speeches of Barack Obama


Joy-Ann Reid - 2017
    Dionne and MSNBC host Joy-Ann Reid.We Are the Change We Seek is a collection of Barack Obama's 26 greatest addresses: beginning with his 2002 speech opposing the Iraq War and closing with his final speech before the United Nations in September 2016. As president, Obama's words had the power to move the country, and often the world, as few presidents before him. Whether acting as Commander in Chief or Consoler in Chief, Obama adopted a unique rhetorical style that could simultaneously speak to the national mood and change the course of public events. Obama's eloquence, both written and spoken, propelled him to national prominence and ultimately made it possible for the son of a Kenyan man and a white woman from Kansas to become the first black president of the United States.These speeches span Obama's career--from his time in state government through to the end of his tenure as president--and the issues most important to our time: war, inequality, race relations, gun violence and human rights. The book opens with an essay placing Obama's oratorical contributions within the flow of American history by E.J. Dionne Jr., columnist and author of Why The Right Went Wrong, and Joy Reid, the host of AM Joy on MSNBC and author of Fracture. - See more at: http://www.bloomsbury.com/uk/we-are-t...

The Essential Writings of Ralph Waldo Emerson


Ralph Waldo Emerson - 1983
    Matthew Arnold called Emerson’s essays “the most important work done in prose.”   INCLUDES A MODERN LIBRARY READING GROUP GUIDE

The Egyptian Book of the Dead


Anonymous
    Embodying a ritual to be performed for the dead, with detailed instructions for the behavior of the disembodied spirit in the Land of the Gods, it served as the most important repository of religious authority for some three thousand years. Chapters were carved on the pyramids of the ancient 5th Dynasty, texts were written in papyrus, and selections were painted on mummy cases well into the Christian Era. In a certain sense it stood behind all Egyptian civilization.In the year 1888 Dr. E. Wallis Budge, then purchasing agent for the British Museum, followed rumors he heard of a spectacular archaeological find in Upper Egypt, and found in an 18th Dynasty tomb near Luxor "the largest roll of papyrus I had ever seen, tied with a thick band of papyrus, and in a perfect state of preservation." It was a copy of the Egyptian Book of the Dead, written around 1500 B.C. for Ani, Royal Scribe of Thebes, Overseer of the Granaries of the Lords of Abydos, and Scribe of the Offerings of the Lords of Thebes.The Papyrus of Ani, a full version of the Theban recension, is presented here by Dr. Budge, who later became perhaps the world's most renowned Egyptologist. Reproduced in full are a clear copy of the Egyptian hieroglyphs, and interlinear transliteration of their sounds (as reconstructed), a word-for-word translation, and separately a complete smooth translation. All this is preceded by an introduction of more than 150 pages. As a result of this multiple apparatus the reader has a unique opportunity to savor all aspects of the Book of the Dead, or as it is otherwise known, the Book of the Great Awakening.

The 48 Laws of Power


Robert Greene - 1998
    Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.