Book picks similar to
Marketing by Michael J. Etzel
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Employment Law for Business
Dawn D. Bennett-Alexander - 1997
It is intended to instruct students on how to manage effectively and efficiently with full comprehension of the legal ramifications of their decisions. Students are shown how to analyze employment law facts using concrete examples of management-related legal dilemmas that do not present clear-cut solutions. The methods of arriving at resolutions are emphasized, so that when the facts of the workplace problem are not quite the same, the student can still reach a good decision based on the legal considerations required by law, which remain relevant.
The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears
Meera Kothand - 2020
It takes several years for that—more than a book and a couple of days of reading can promise.
But this gives you a plan for success before you even start. Think of it as a road map for your first 90 days!Now, you can start a solid blog with the potential to make money WITHOUT a $1,000+ blogging education!
Here’s a snapshot of what’s packed into this how-to guide:
Popular guru promises exposed! I expose the truth about popular revenue streams and why NOT ALL monetization options are right for you despite guru promises!
The 2M (+1) strategy to help you hit your first $1K blogging.
How to find YOUR unique angle, so you can stand out from the pack and attract the right kind of readers.
The smartest ways to make critical website pages sticky—Make these pages shout out “YES, you’re in the right place!” and understand what you need and don’t need to include.
Why some bloggers make the leap and others don’t. (It has everything to do with what they don’t do!)
3 MUST-ANSWER questions that will shape your blog’s journey.
How to create a strategic blog launch plan and my answer to the question “How many posts do you need before launching?” (No more confusion or stress. Just an actionable plan for results.)
AND MORE!
Imagine knowing exactly what you need to focus on despite all the distractions pulling you in a million directions.Imagine if in a mere year you accomplish more than you ever thought possible, feel a sense of satisfaction, and actually make progress toward this larger vision of what you want your blog and business to do for you.You don't flinch, get panicky, or try different tactics hoping one sticks. You have a plan of action and every decision you make for your blog is calculated and intentional. That’s the power of the process and the promise behind The Blog Startup!Intrigued yet?
Then scroll to the top and click or tap “Buy Now.”
Brand Warfare: 10 Rules for Building the Killer Brand
David F. D'Alessandro - 2001
It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders.Michael E. Porter, Harvard Business SchoolPractical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes.Publishers Weekly
The End of Advertising as We Know It
Sergio Zyman - 2002
He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.
Profit Hacking: The Web Entrepreneur's 3 Part Formula For Maximizing Success
Steven Daar - 2014
In fact, almost every entrepreneur & business owner at some point or another has fallen into the trap of investing themselves into a complete WOMBAT (Waste Of Money, Brains, And Time). The majority of the time when a well-intentioned entrepreneur falls into a WOMBAT, it happens when they lose sight of the Profit Hacking Formula. The 3 parts of the formula are the only things you can focus on improving that will increase your profits. There are sections in Profit Hacking dedicated to showing you exactly how to ‘hack’ and subsequently scale each of those 3 Pillars. You will also discover the leverage points “hidden” in your business (the places where just a little bit of effort and improvement yield massive gains) & the fastest way to double your monthly profits. Whether you’re a seasoned business owner, a brand new entrepreneur, or work in digital marketing, Profit Hacking will help you grow the bottom line. In this no-fluff, highly-actionable book, Steve Daar shows how you can turn your business into a machine that attracts prospects & leads like a magnet, effectively converts them into buyers, and convinces them to become lifelong customers + advocates for your company. Pulling from years as an entrepreneur, investing thousands of hours & tens of thousands of dollars into self-directed marketing education, and managing over $1,300,000 in online advertising spend for Fortune 500-level businesses, he reveals to the reader how to reach the full profit potential of their business. Through this book, you will learn: • The ‘Secret’ To Significant Traffic Increases…and it almost certainly isn’t what you’re thinking • Tips for Massive Scale & Growth in your business • The Undeniable Formula for hacking your profits Profit Hacking shows you PRECISELY how to maximize every marketing activity you do from this day forward. How to maximize the value of each visitor, prospect, lead, customer, and client your business attracts (and how to get more of them). Banish the WOMBATs. Stop wasting your time, money, and effort on ineffective tactics & strategies. Learn how to grow your business faster & more effectively than ever before through the Profit Hacking principles.
Marketing: Real People, Real Choices
Michael R. Solomon - 1996
It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
22 Immutable Laws of Branding. Abridged.
Al Ries - 2005
Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.
Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, Relate
Bernd H. Schmitt - 1999
Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides:SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent;FEEL cases on Hallmark, Campbell's Soup, and Haagen Dazs Cafes in Asia, Europe, and the United States;THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens;ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living;RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra.Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations.This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.
Supermarketwala: Secrets to Winning Consumer India
Damodar Mall - 2014
Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?
Fundamentals of Electrical Engineering
Leonard S. Bobrow - 1995
The text is divided into four parts: circuits, electronics, digital systems, and electromagnetics. Although it delves in depth into each of these topics, the text represents more than your basic survey of the basics of electrical engineering. A solid understanding of the fundamental principles on which modern electrical engineering is based is also provided. This edition includes a chapter on circuit analysis software SPICE, with a detailed discussion of the PC version known as PSPICE (from MicroSim Corp.). Numerous drill exercises have been added to this new edition, reinforcing ideas presented in the examples. There are over 1,000 end-of-chapter problems. This text is suitable for a variety of electrical engineering courses. It can be used as a text for an introduction to electrical engineering for both majors and non-majors or both, or can be split and the various chapters utilized for an introduction to circuits course, a first electronics course, or for a course on digital electronics and logic design.
The Rise of a Dark Mage
D.L. Harrison - 2017
She wants him dead, not to take his place, but so she can escape the bond of magical slavery, and leave Zual behind to explore the other kingdoms of the world. Her ambition will drive her to rediscover the secrets of the strongest of magic. She is determined to succeed, or she’ll die trying.Note: This stand-alone fantasy book follows the life of Cassandra, it takes place in the same world as the stand-alone book The Formerly Dark Mage, but happens three hundred years later, long after Silvia is gone, and some shocking changes have taken place in the world. It is not necessary to read the first book, but if you plan to read both, you should read The Formerly Dark Mage first to avoid spoilers.
Wine Bar Theory
David Gilbertson - 2013
It's not about cutting corners, it's about wanting the very best and not settling for less. It's a theory that can pave your road to success.Author David Gilbertson built a failing company into a successful multi-billion dollar business without getting up at 4:00am or working until midnight. He knows how to work better, and get brilliant results. Now in just 28 simple rules, he spells out the secret of his success; everyday accessible strategies for creative professionals, managers, students, entrepreneurs, and anyone who wants to get ahead in life. As one rule follows another, he builds a compelling narrative on paving the way to success (and getting that all-important time to go to a wine bar with friends, or just time to think).Covering workplace issues and business strategy, Wine Bar Theory shows you things you can do more easily, and things you don't need to do at all. It's about being effective and not just busy. This affordable, pocket-sized book is a business book like no other. Its creative illustrations are by Bill Butcher, whose work is seen in the pages of The Wall Street Journal, Fortune and the Economist.
Managing for Quality and Performance Excellence (with CD-ROM)
James R. Evans - 2007
This description will provide a description where the core, text-only product or an eBook is sold. Please remember to fill out the variations section on the PMI with the book only information.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.