The Highest Goal: The Secret That Sustains You in Every Moment


Michael L. Ray - 2004
    The book combines practical business advice with spiritual motivation and creative insights. In addition, it discusses proven steps that people can use on a daily basis to take a personal stand and turn the chaos of difficult times into a complete and fulfilling life.

Getting a Life: Real Lives Transformed by Your Money or Your Life


Jacquelyn Blix - 1997
    Its inspiring, down-to-earth nine-step program has empowered hundreds of thousands to transform their relationship with money, reorder material priorities, achieve financial freedom, and live well for less. Now, in Getting a Life, authors Jacqueline Blix and David Heitmiller, a married couple, explain how they gradually transformed their lives over the past six years by using the program. Jacque and David tell how they left their hectic, fast-track lives - two corporate jobs, expensive cars, exotic trips, thoughtless overspending - for an existence that reflects their true values and life purpose. These self-styled "reformed yuppies" are joined by more than two dozen individuals and families of diverse backgrounds who share their own stories of frugality and fulfillment. Here, with an inspiring introduction by the authors of Your Money or Your Life, are dispatches from the front on such issues as paying for health care, raising children in a materialistic world, and breaking the link between what you do for a living and who you are. Here too are proven, practical ideas on how to use each step of the program: the toughest challenges, the most common pitfalls. And here are frank insights into some of the deepest philosophical issues that arise when one adopts this wholeness of livelihood and lifestyle called Getting a Life.

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature


Gad Saad - 2011
    In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). This book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.

It's Not About the Money


Bob Proctor - 2008
    The ancient laws of attraction are explained in plain language and applied in an economic framework—a new perspective not found in other popular explications of these principles. A path to prosperity is offered in tandem with guidance for achieving harmony in both professional and personal spheres while strategies to overcome destructive thinking patterns and to sustain the flow of wealth while channeling it constructively are delineated. Profiles of individuals who pursued their passion rather than profit, and subsequently reaped immense rewards, will inspire those seeking to transform their lives.

Endless Energy: A Blueprint for Productivity, Focus, and Self-Discipline - for the Perpetually Tired and Lazy (Think Smarter, Not Harder Book 2)


Peter Hollins - 2019
    Become more energetic: biologically and psychologically. Want to create new habits? Become more disciplined? Change your life in any way whatsoever? Strategy comes later. First and foremost, you need the energy to take these challenges on. Learn to become your own battery. Fix fatigue, laziness, apathy, and sloth. Endless Energy is a guide to becoming insanely energetic. It addresses what drains you, what energizes you, and everything in between. It goes deep into the psychology and physiology of energy to make sure that symptoms as well as root causes are addressed. In the end, you will have all the tools to jumpstart your life in any direction you choose. Biohack the science of high energy and productivity. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with dozens of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Long-term and short-term solutions for instant energy to accomplish your goals. • One energy pyramid to rule them all. • Diagnose the emotional, psychological, and biological costs to your energy. • Understand cellular biology and how it impacts your energy. • How to institute a diet and sleep routine that helps you. • How to optimize your work schedule and other tips for energy management. • Why coffee and caffeine are not the answer. Stop struggling in vain and address what really matters: your energy levels. Wake up and start seizing your life by scrolling up and clicking the BUY NOW BUTTON. This is the second book in the “Think Smarter, Not Harder” series as listed below: 1.Build a Better Brain: Using Everyday Neuroscience to Train Your Brain for Motivation, Discipline, Courage, and Mental Sharpness 2.Endless Energy: A Blueprint for Productivity, Focus, and Self-Discipline - for the Perpetually Tired and Lazy 3.Think Like Sherlock: Creatively Solve Problems, Think with Clarity, Make Insightful Observations & Deductions, and Develop Quick & Accurate Instincts 4.The Science of Intelligent Decision Making: An Actionable Guide to Clearer Thinking, Destroying Indecision, Improving Insight, & Making Complex Decisions with Speed and Confidence 5.Think Like da Vinci: Practical Everyday Creativity for Idea Generation, New Perspectives, and Innovative Thinking 6. The Brain Boost Blueprint: How To Optimize Your Brain for Peak Mental Performance, Neurogrowth, and Cognitive Fitness

The Practice of Public Relations


Fraser P. Seitel - 1980
    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

Foundations of Economic Prosperity


Daniel W. Drezner - 2013
    Professor Drezner takes you behind the headlines and into the debates to dispel common myths about prosperity and get at deeper truths. By taking a broad view of economics that includes psychology, sociology, political science, and history, his lectures lead you to fundamental insights about how the modern world works and a deeper understanding of the functioning of the U.S., European, Chinese, and other major economies, as well as an appreciation for the special problems faced by underdeveloped nations. You'll examine dozens of case histories that illustrate what works and doesn't work in the drive to increase economic growth. You'll also learn about intriguing examples of prosperity won or lost, including the Dutch tulip mania in 1637, the era of globalization that started in the 1850s and lasting through World War I, and Ukraine's economic missteps after the breakup of the Soviet Union. As a start on your own road to greater prosperity, take this step to invest in an unparalleled explanation of the prerequisites to achieve it.

Unreal Estate: Money, Ambition, and the Lust for Land in Los Angeles


Michael Gross - 2011
    Jackson, Sly Stallone, Richard Zanuck, and relatives of an Indonesian dictator and Saudi Arabia’s king). He then flashes back to the creation of this fabled district, built on dusty lima bean fields and carved out of the rugged impassible mountains between the city and the sea. Using the century-long evolution from adobe huts to $100 million mansions as the baseline of the story, he reveals how a few powerful and often ruthless oil and railroad magnates imposed their idyllic vision of the good life on the Los Angeles landscape to create the legendary communities known as the Platinum Triangle.            Gross goes on to give vivid, riveting accounts of the most lavish of the many lavish houses that started springing up almost immediately (with only a brief slowdown during the Depression). But the stories of these homes are just a window onto the lives of their owners and occupants over the course of the twentieth century, and onto the bigger story of a people and a storied region that have become, in Gross’s words, “the Mecca of self-invention.”            As one might imagine, there is a truly glittering cast of characters. Apart from the many Hollywood stars who have passed through these houses—Douglas Fairbanks Jr., Harold Lloyd, Marilyn Monroe, Jayne Mansfield, George Hamilton, Tony Curtis, Cher, to name just a few—you will meet decadent Spanish land-grant families, desperado oilmen and railroad titans, the country’s first all-powerful corporate legends, con men and pyramid schemers, porn magnates, and Arab potentates, not to mention contemporary tabloid luminaries from the worlds of business and entertainment. Taken altogether, their stories read like a cross between Valley of the Dolls, Hollywood Babylon, and Gross’s own 740 Park—with a little of the film Chinatown thrown in too.             Los Angeles provides Michael Gross with his broadest canvas yet; Unreal Estate will surprise, fascinate, and most of all entertain you with a story you don’t know about a place you think you do.

Marketing: Real People, Real Choices


Michael R. Solomon - 1996
    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

Pivot to the Future: Discovering Value and Creating Growth in a Disrupted World


Omar Abbosh - 2019
    But what is new is the "wise pivot," a replicable strategy for harnessing disruption to survive, grow, and be relevant to the future. It's a strategy for perpetual reinvention across the old, now, and new elements of any business.Rapid recent advances in technology are forcing leaders in every business to rethink long-held beliefs about how to adapt to emerging technologies and new markets. What has become abundantly clear: in the digital age, conventional wisdom about business transformation no longer works, if it ever did.Based on Accenture's own experience of reinventing itself in the face of disruption, the company's real world client work, and a rigorous two-year study of thousands of businesses across 30 industries, Pivot to the Future reveals methodical and bold moves for finding and releasing new sources of trapped value-unlocked by bridging the gap between what is technologically possible and how technologies are being used. The freed value enables companies to simultaneously reinvent their legacy, and current and new businesses.Pivot to the Future is for leaders who seek to turn the existential threats of today and tomorrow into sustainable growth, with the courage to understand that a wise pivot strategy is not a one-time event, but a commitment to a future of perpetual reinvention, where one pivot is followed by the next and the next.

The Leadership Secrets of Genghis Khan


John Man - 2009
    As a teenager he was an outcast, fleeing enemies on a mountain in northern Mongolia, an exile, a nobody. Yet it took only twenty years for Genghis to build the largest land empire in history: four times the size of Alexander’s, twice the size of Rome’s. How did he do it? What lessons does his life reveal about the nature of leadership? What is “greatness” in leadership? What traits did Genghis possess exactly? Might they apply in other times and other places — even here and today?John Man re-examines the life of Genghis Khan to discover the qualities, characteristics and strategies that made him the great leader that he was. The answers are sometimes surprising. Far from being just the tyrant that history records, he was a leader of exceptional vision and modernity. And many of the secrets of his success are as useful in today’s competitive business world as they were in rallying the Mongol hordes.

Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, Relate


Bernd H. Schmitt - 1999
    Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides:SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent;FEEL cases on Hallmark, Campbell's Soup, and Haagen Dazs Cafes in Asia, Europe, and the United States;THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens;ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living;RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra.Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations.This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.

Psycholinguistics


Thomas Scovel - 1998
    This brief introduction shows how psycholinguistic research can act as a window to the workings of the human mind and the study of consciousness.

Chinese Business Etiquette: A Guide to Protocol, Manners, and Culture in thePeople's Republic of China


Scott D. Seligman - 1999
    The author, with 25 years of experience dealing with the Chinese, provides up-to-date advice on how to succeed, avoid gaffes, interpret behaviour and make positive impressions.

Ikigai: The Japanese Secret Philosophy for a Happy Healthy Long Life with Joy and Purpose Every Day


Marie Xue
    Have you ever stopped to think about what it is that will make your life worth living? Is it the large amount of money that you have in the bank? The prestigious education that you have? The family and friends that surround you? Or your spiritual belief that there is someone greater than you in the world? Most people will spend their entire lifetimes trying to figure it out, but only a few will have the privilege of really understanding and experiencing themselves what it means to live a fulfilled life. Over the past years, we’ve seen many life philosophies take center stage, all claiming to hold to secret to happiness and fulfillment. While all of them may have very convincing premises, only one truly stands out. Ikigai, or the Japanese concept of finding your purpose, is the key to living a meaningful life. If there’s one people group who have mastered the art of living - and living well, it’s definitely the Okinawans of Japan. Famous for being the world’s longest-living people, they attribute their joy and contentment to finding their ikigai. It’s the reason why they live longer, happier, and better lives than the rest of us. So how does knowing your ikigai change your life? And what should you do to help you uncover your ikigai? Well, you’ll discover all that and more after you’ve listened to this audiobook. This audiobook is packed with helpful insights that will change not just the way you think, but also the way you live. You’ll learn how to slow down and let go of the things that stop you from finding your ultimate purpose. This audiobook will also give you the blueprint to living the life that you always wanted so you won’t have to feel your life is meaningless ever again. I hope that through this audiobook, you will see joy, meaning, and purpose in every single day of your life.©2018 Zen Mastery (P)2018 Zen Mastery