This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation, and therefore boost business. Experienced design leaders share their personal stories and give specific examples of their companies’ forward-thinking creations. This unique approach helps the reader learn how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand. A sense of the content within Design Thinking can be gained from the titles of some of the key essays: “Building Leadership Brands,” “The Designful Company,” “Brand Building by Service Design,” “Service Design Via the Global Web,” “Customer Loyalty,” and “Driving Brand Loyalty on the Web”.

    Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years the Steve Jobs era--the Golden Age of Apple.Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

     At any given moment, somewhere in the world someone struggles with the same software design problems you have. You know you don't want to reinvent the wheel (or worse, a flat tire), so you look to Design Patterns--the lessons learned by those who've faced the same problems. With Design Patterns, you get to take advantage of the best practices and experience of others, so that you can spend your time on...something else. Something more challenging. Something more complex. Something more fun. You want to learn about the patterns that matter--why to use them, when to use them, how to use them (and when NOT to use them). But you don't just want to see how patterns look in a book, you want to know how they look "in the wild". In their native environment. In other words, in real world applications. You also want to learn how patterns are used in the Java API, and how to exploit Java's built-in pattern support in your own code. You want to learn the real OO design principles and why everything your boss told you about inheritance might be wrong (and what to do instead). You want to learn how those principles will help the next time you're up a creek without a design pattern. Most importantly, you want to learn the "secret language" of Design Patterns so that you can hold your own with your co-worker (and impress cocktail party guests) when he casually mentions his stunningly clever use of Command, Facade, Proxy, and Factory in between sips of a martini. You'll easily counter with your deep understanding of why Singleton isn't as simple as it sounds, how the Factory is so often misunderstood, or on the real relationship between Decorator, Facade and Adapter. With Head First Design Patterns, you'll avoid the embarrassment of thinking Decorator is something from the "Trading Spaces" show. Best of all, in a way that won't put you to sleep! We think your time is too important (and too short) to spend it struggling with academic texts. If you've read a Head First book, you know what to expect--a visually rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, Head First Design Patterns will load patterns into your brain in a way that sticks. In a way that lets you put them to work immediately. In a way that makes you better at solving software design problems, and better at speaking the language of patterns with others on your team.

    He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team. Benefitting from Pichler's extensive experience, you'll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face. Coverage includesUnderstanding the product owner's role: what product owners do, how they do it, and the surprising implicationsEnvisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholdersGrooming the product backlog: managing the product backlog effectively even for the most complex productsPlanning the release: bringing clarity to scheduling, budgeting, and functionality decisionsCollaborating in sprint meetings: understanding the product owner's role in sprint meetings, including the dos and don'tsTransitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.

    "His book is very compatible with XP. It is not about drawing pictures of a domain; it is about how you think of it, the language you use to talk about it, and how you organize your software to reflect your improving understanding of it. Eric thinks that learning about your problem domain is as likely to happen at the end of your project as at the beginning, and so refactoring is a big part of his technique. "The book is a fun read. Eric has lots of interesting stories, and he has a way with words. I see this book as essential reading for software developers--it is a future classic." --Ralph Johnson, author of Design Patterns "If you don't think you are getting value from your investment in object-oriented programming, this book will tell you what you've forgotten to do. "Eric Evans convincingly argues for the importance of domain modeling as the central focus of development and provides a solid framework and set of techniques for accomplishing it. This is timeless wisdom, and will hold up long after the methodologies du jour have gone out of fashion." --Dave Collins, author of Designing Object-Oriented User Interfaces "Eric weaves real-world experience modeling--and building--business applications into a practical, useful book. Written from the perspective of a trusted practitioner, Eric's descriptions of ubiquitous language, the benefits of sharing models with users, object life-cycle management, logical and physical application structuring, and the process and results of deep refactoring are major contributions to our field." --Luke Hohmann, author of Beyond Software Architecture "This book belongs on the shelf of every thoughtful software developer." --Kent Beck "What Eric has managed to capture is a part of the design process that experienced object designers have always used, but that we have been singularly unsuccessful as a group in conveying to the rest of the industry. We've given away bits and pieces of this knowledge...but we've never organized and systematized the principles of building domain logic. This book is important." --Kyle Brown, author of Enterprise Java(TM) Programming with IBM(R) WebSphere(R) The software development community widely acknowledges that domain modeling is central to software design. Through domain models, software developers are able to express rich functionality and translate it into a software implementation that truly serves the needs of its users. But despite its obvious importance, there are few practical resources that explain how to incorporate effective domain modeling into the software development process. Domain-Driven Design fills that need. This is not a book about specific technologies. It offers readers a systematic approach to domain-driven design, presenting an extensive set of design best practices, experience-based techniques, and fundamental principles that facilitate the development of software projects facing complex domains. Intertwining design and development practice, this book incorporates numerous examples based on actual projects to illustrate the application of domain-driven design to real-world software development. Readers learn how to use a domain model to make a complex development effort more focused and dynamic. A core of best practices and standard patterns provides a common language for the development team. A shift in emphasis--refactoring not just the code but the model underlying the code--in combination with the frequent iterations of Agile development leads to deeper insight into domains and enhanced communication between domain expert and programmer. Domain-Driven Design then builds on this foundation, and addresses modeling and design for complex systems and larger organizations.Specific topics covered include:Getting all team members to speak the same language Connecting model and implementation more deeply Sharpening key distinctions in a model Managing the lifecycle of a domain object Writing domain code that is safe to combine in elaborate ways Making complex code obvious and predictable Formulating a domain vision statement Distilling the core of a complex domain Digging out implicit concepts needed in the model Applying analysis patterns Relating design patterns to the model Maintaining model integrity in a large system Dealing with coexisting models on the same project Organizing systems with large-scale structures Recognizing and responding to modeling breakthroughs With this book in hand, object-oriented developers, system analysts, and designers will have the guidance they need to organize and focus their work, create rich and useful domain models, and leverage those models into quality, long-lasting software implementations.

    Leading Scrum coach and trainer Kenny Rubin illuminates the values, principles, and practices of Scrum, and describes flexible, proven approaches that can help you implement it far more effectively. Whether you are new to Scrum or years into your use, this book will introduce, clarify, and deepen your Scrum knowledge at the team, product, and portfolio levels. Drawing from Rubin's experience helping hundreds of organizations succeed with Scrum, this book provides easy-to-digest descriptions enhanced by more than two hundred illustrations based on an entirely new visual icon language for describing Scrum's roles, artifacts, and activities. Essential Scrum will provide every team member, manager, and executive with a common understanding of Scrum, a shared vocabulary they can use in applying it, and practical knowledge for deriving maximum value from it.

    It details programming with SRGP, a simple but powerful raster graphics package. Important algorithms in 2D and 3D graphics are detailed for easy implementation, and a thorough presentation of the mathematical principles of geometric transformations and viewing are included.

    The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products. That includes the hundreds of "tech companies" like Google, Facebook, Amazon, Twitter and the like, as well as the thousands of companies moving to leverage technology (financial companies, media companies, retailers, manufacturers, nearly every industry). Inspired covers companies from early stage start-ups to large, established companies. The products might be consumer products or devices, business services for small businesses to enterprises, internal tools, and developer platforms.Inspired is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies.

    Itzik Ben-Gan explains key T-SQL concepts and helps you apply your knowledge with hands-on exercises. The book first introduces T-SQL's roots and underlying logic. Next, it walks you through core topics such as single-table queries, joins, subqueries, table expressions, and set operators. Then the book covers more-advanced data-query topics such as window functions, pivoting, and grouping sets. The book also explains how to modify data, work with temporal tables, and handle transactions, and provides an overview of programmable objects. Microsoft Data Platform MVP Itzik Ben-Gan shows you how to: Review core SQL concepts and its mathematical roots Create tables and enforce data integrity Perform effective single-table queries by using the SELECT statement Query multiple tables by using joins, subqueries, table expressions, and set operators Use advanced query techniques such as window functions, pivoting, and grouping sets Insert, update, delete, and merge data Use transactions in a concurrent environment Get started with programmable objects-from variables and batches to user-defined functions, stored procedures, triggers, and dynamic SQL

    Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach. • Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout • Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging • Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisureThis educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!

    You will learn how to create notes, how to create stacks, how to set up a hierarchical structure for tags, how to create virtual genealogy binders, easy ways to transfer your computer files into an Evernote Note, and more. You will be able to follow each step to create your own Genealogy Binders full of your research (documents, photos, audio files, and more) on all your ancestors. Your Genealogy files will be organized, easily accessible and readily available to share with others if desired.

    This book can make you smarter.Mind Performance Hacks provides real-life tips and tools for overclocking your brain and becoming a better thinker. In the increasingly frenetic pace of today's information economy, managing your life requires hacking your brain. With this book, you'll cut through the clutter and tune up your brain intentionally, safely, and productively.Grounded in current research and theory, but offering practical solutions you can apply immediately, Mind Performance Hacks is filled with life hacks that teach you to:Use mnemonic tricks to remember numbers, names, dates, and other flotsam you need to recall. Put down your calculator and perform complex math in your head, with your fingers, or on the back of a napkin. Spark your creativity with innovative brainstorming methods. Use effective systems to capture new ideas before they get away. Communicate in creative new ways-even using artificial languages. Make better decisions by foreseeing problems and finding surprising solutions. Improve your mental fitness with cool tricks and games.While the hugely successful Mind Hacks showed you how your brain works, Mind Performance Hacks shows you how to make it work better.

    

    The tools and recipes in this book will help you uncover and solve hidden (and not-so-hidden) problems with your technology, your methodology, and those difficult "people" issues on your team.Project retrospectives help teams examine what went right and what went wrong on a project. But traditionally, retrospectives (also known as "post-mortems") are only helpful at the end of the project--too late to help. You need agile retrospectives that are iterative and incremental. You need to accurately find and fix problems to help the team today.Now, Derby and Larsen show you the tools, tricks, and tips you need to fix the problems you face on a software development project on an on-going basis. You'll see how to architect retrospectives in general, how to design them specifically for your team and organization, how to run them effectively, how to make the needed changes, and how to scale these techniques up. You'll learn how to deal with problems, and implement solutions effectively throughout the project--not just at the end.With regular tune-ups, your team will hum like a precise, world-class orchestra.ContentsForwardPrefaceIntroduction1. Helping your team inspect and adapt2. A retrospective custom-fit for your team3. Leading retrospectives4. Activities to set the stage5. Activities to gather data6. Activities to gather insights7. Activities to decide what to do8. Activities to close the retrospective9. Releases and project retrospectives10. Make it soA1. Facilitation suppliesA2. Debriefing activitiesA3. Activities quick reference matrixA4. Resources for learning facilitation skillsA5. Bibliography

    The blades start moving in 60 seconds. What do you do? If you want to work at Google, or any of America's best companies, you need to have an answer to this and other puzzling questions. Are You Smart Enough to Work at Google? guides readers through the surprising solutions to dozens of the most challenging interview questions. The book covers the importance of creative thinking, ways to get a leg up on the competition, what your Facebook page says about you, and much more. Are You Smart Enough to Work at Google? is a must-read for anyone who wants to succeed in today's job market.