The authors' comprehensive experience in legal practice, banking and teaching have enabled them to provide a condensed and easy to understand coverage of business law principles and areas of interest related thereto.

    

    Combining practical, theoretical, and historical, this book is a must for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.Having established itself as a standard in its field The Elements of Typographic Style is house manual at most American university presses, a standard university text, and a reference work in studios of designers around the world. It has been translated into italian and greek, and dutch.

    

    This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation, and therefore boost business. Experienced design leaders share their personal stories and give specific examples of their companies’ forward-thinking creations. This unique approach helps the reader learn how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand. A sense of the content within Design Thinking can be gained from the titles of some of the key essays: “Building Leadership Brands,” “The Designful Company,” “Brand Building by Service Design,” “Service Design Via the Global Web,” “Customer Loyalty,” and “Driving Brand Loyalty on the Web”.

    More than a step-by-step review of the features in After Effects, you will learn how the program thinks so that you can realize your own visions more quickly and efficiently. This full-color book is jammed full of tips, gotchas, and sage advice that will help you survive whatever your next project throws at you. Creating Motion Graphics 4th Edition has been heavily revised, reuniting the previous two volumes plus adding detailed coverage of new features introduced in After Effects 7 and CS3 Professional to form one massive, essential reference. The enclosed DVD-ROM contains source footage and project files for the numerous exercises which help reinforce each concept. The DVD also includes over 180 pages of additional information, including lengthy Bonus Chapters on Expressions and Effects.Authored in CS3, also included is access to a free web chapter written for CS4. * Free CS4 web chapter included with the book* Mastering animation through the use of keyframes, motion paths, and the Graph Editor* Blending imagery using alpha channels, masks, mattes, modes, and stencils* Building groups and hierarchies through parenting and nested comps* Extended coverage of type animation, paint tools and 3D space* Advanced subjects such as keying, motion tracking, expressions, and video issues* Includes over 180 PDF pages of bonus content on the DVD* Extensive coverage of the new CS3 features including the Shape and Puppet tools, Brainstorm, per-character 3D text, color management, and more!

    Learn what the different types of classes are like, how to thrive in your clinical rotations, master test-taking strategies and discover the author's own unique system for approaching patient care. With The Nursing School Thrive Guide, you'll start the semester ahead of the curve, with the tools you need to hit the ground running when classes start. Follow the system outlined in this book, and you'll be an organized, confident nursing student...guaranteed. Maureen Osuna is a critical care nurse with a passion (more like obsession) for mentoring nursing students and is owner of the website www.straightanursingstudent.com.

    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    In Power to the Public, Tara Dawson McGuinness and Hana Schank describe a revolutionary new approach--public interest technology--that has the potential to transform the way governments and nonprofits around the world solve problems. Through inspiring stories about successful projects ranging from a texting service for teenagers in crisis to a streamlined foster care system, the authors show how public interest technology can make the delivery of services to the public more effective and efficient.At its heart, public interest technology means putting users at the center of the policymaking process, using data and metrics in a smart way, and running small experiments and pilot programs before scaling up. And while this approach may well involve the innovative use of digital technology, technology alone is no panacea--and some of the best solutions may even be decidedly low-tech.Clear-eyed yet profoundly optimistic, Power to the Public presents a powerful blueprint for how government and nonprofits can help solve society's most serious problems.

     You'll cover a wide range of topics over nine highly readable chapters, with each one acting as a mini crash course. By the end, you'll have been introduced to the key concepts, best practices, and guidelines in areas such as: - User Experience (UX) Design - Design Thinking - Usability - User Research - Interaction Design - Mobile Web Design - Information Visualization Whether you're looking to embark on a new career in the field of UX design, are trying to boost your current skill-set, or are simply interested in learning more about the topic, then this short ebook is the perfect place to start your journey! You can find out more about the Interaction Design Foundation at interaction-design.org. As an independent, nonprofit initiative, we are constantly striving to make design education as accessible and affordable as possible, no matter where you are in the world.

    It also contains the easy to follow instructions on how to analyze and compute the structural design of critical building parts such as: reinforced concrete slabs, beams, columns and footings. There are also simple designs and floor plans for a variety of building types to be found in this book.BUILDING DESIGN AND CONSTRUCTION should be of interest to architects, engineers, contractors, developers and allied professionals who are engaged in building design, planning and construction. Students and graduates reviewing for the board examinations for architects and engineers would find in this book valuable practical knowledge to supplement the theories learned in their classrooms.Project owners studying this book would appreciate and get a clear understanding of how their envisioned pet project, which sprang only from a mere idea - is transformed slowly step-by-step - into concrete form.Explanations and instructions in BUILDING DESIGN AND CONSTRUCTION are conveyed in direct and simple language for easy understanding even by the layman. Plans and drawings are clearly presented, to be easily interpreted by construction workers.

    For advanced crafters, this book instructs on features such as modes and functions, and teaches how to create with color, texture, and dimension. A cutting guide teaches the perfect settings to cut every type of material. A separate chapter introduces the new features of Cricut Expression™ 2 and explains how it differs from the original Expression machine. More than 50 creative projects inspire ideas for home décor, gifts, parties, cards, and scrapbook layouts.

    In this new seventh edition, the authors have streamlined the discussion by pruning older material and weaving in new developments. The result is an authoritative source on all major dimensions of Texas school law that is both well integrated and easy to read.Intended for Texas school personnel, school board members, interested attorneys, and taxpayers, the seventh edition explains what the law is and what the implications are for effective school operations. It is designed to help professional educators avoid expensive and time-consuming lawsuits by taking effective preventive action. It is an especially valuable resource for school law courses and staff development sessions.The seventh edition begins with a review of the legal structure of the Texas school system. Successive chapters address attendance and the instructional program, the education of children with special needs, employment and personnel, expression and associational rights, the role of religion in public schools, student discipline, open meetings and records, privacy, search and seizure, and legal liability under both federal and Texas law. In addition to state law, the book addresses the growing role of the federal government in school operation through such major federal legislation as the Americans with Disabilities Act, the Individuals with Disabilities Education Act, and the No Child Left Behind Act.

    When you use it in either your regular ESL class or a study skills class, you can be sure that your students will learn the practical skills they need to succeed in an English speaking, academic setting. Study Skills for Students of English includes sections on how to use a monolingual English dictionary, study for and take examinations, and read for comprehension. The text also covers the art of note-taking and development of writing skills.

    What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).