Each category includes a short introduction, with expanded captions providing information on who the symbol was designed for, who designed it, when, and where appropriate, what the symbol stands for. These sections are interspersed with short case studies on both classic examples of symbols still in use, and exceptional examples of recently designed symbols.

    It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

    You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used.You’ll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.

    Trends and Issues in Instructional Design and Technology is intended to provide readers with a clear picture of the field of instructional design and technology, the trends and issues that have affected it in the past and present, and those trends and issues likely to affect it in the future. Professionals in the field need to be able to do more than just perform the skills associated with IDT. They need to be able to clearly describe the nature of the field, be familiar with the field's history and its current status, and be able to describe recent trends and issues that are having, or are likely to have, an impact on the field. The purpose of this book is to help readers attain these goals.

    Although the value of design is now recognized as essential to product development, the field is often misunderstood by managers and other team members, who don't understand a designer's role in a team. This can cause inefficient and ineffective products.Thoughts on Interaction Design gives individuals engaged in this profession the dialogue to justify their work to other stakeholders. It provides a framework upon which to build intellectual discourse, and it substantiates the rigorous and unique nature of interaction design work. Ultimately, the text exists to provide a definition that encompasses the intellectual facets of the field, the conceptual underpinnings of interaction design as a legitimate human-centered field, and the particular methods used by practitioners in their day to day experiences.Key Features: First book to provide a solid definition and framework for the booming field of interaction design, finally giving designers the justification needed to prove their essential role on every development team Provides designers with tools they need to operate effectively in the workplace without compromising their goals: making useable, useful, and desirable products Outlines process, theory, practice, and challenges of interaction design-intertwined with real world stories from a variety of perspective

    This new edition of Elementary Korean, the most comprehensive and detailed introductory Korean textbook available, offers beginning learners of Korean everything they need to learn the language effectively. Perfect for a first-year university-level course use or the independent language learner. No prior knowledge of the language is necessary. The new format, now with dozens of illustrations, presents Korean vocabulary and Korean grammar in an accessible and understandable manner while extensive conversations and exercises help to reinforce the Korean language and build reading and listening comprehension. This edition includes:An MP3 audio CD and a dedicated website.Rich and highly nuanced examples with brand new illustrations.Detailed but on–technical grammar notes, ample writing exercises with an accompanying answer key.Detailed examples of authentic dialogue.Highly technical grammar notes.Plenty of writing practice.Dialogues, reading texts, and written exercises are in Hangul, the Korean alphabet, so students are quickly able to read and write authentic Korean. Layered lessons are designed to build on each other, making Korean easy to learn from the most popular introductory Korean language textbook available. Included is a revised audio CD that helps learners to speak like a native and a web-based practice component through the University of British Columbia that can help students to learn Korean even beyond the pages of this book. According to the Modern Language Association, enrollment in Korean in American universities is increasing rapidly. Available separately is the companion Elementary Korean Workbook. This helpful workbook will assist you in practicing and polishing your Korean language skills. Each lesson supplements the corresponding lesson in the textbook. There are ten activities per lesson, offering a range of exercises and practice opportunities to enable you to achieve proficiency in everyday, conversational Korean.

    There's a solution: With this book, you learn by doing, getting your feet wet immediately as you progress through a series of hands-on projects that build on your growing Photoshop knowledge. Simple step-by-step instructions, review questions at the end of each chapter, and a companion CD with all of the book's project files make learning a breeze as the Adobe Creative Team takes you on a self-paced tour of the image-editing powerhouse. This bestselling guide has been completely revised to cover all of Photoshop CS2's new features, which include advanced tools for digital photographers, such as a new Spot Healing Brush for correcting scratches or blemishes, and Smart Sharpen for fixing photo blurring. Photoshop CS2 also includes loads of new creative tools, such as Vanishing Point and Image Warp. This comprehensive guide starts with an introductory tour of the software and then progresses on through lessons on everything from Photoshop's interface to more complex topics like color management, Web graphics, and photo retouching."

    So while the focus is on design, the approach is holistic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, and business executives. There is an emphasis on balancing the back-end concern with usability and engineering excellence (getting the design right) with an up-front investment in sketching and ideation (getting the right design). Overall, the objective is to build the notion of informed design: molding emerging technology into a form that serves our society and reflects its values.Grounded in both practice and scientific research, Bill Buxton s engaging work aims to spark the imagination while encouraging the use of new techniques, breathing new life into user experience design. Covers sketching and early prototyping design methods suitable for dynamic product capabilities: cell phones that communicate with each other and other embedded systems, "smart" appliances, and things you only imagine in your dreamsThorough coverage of the design sketching method which helps easily build experience prototypes-without the effort of engineering prototypes which are difficult to abandonReaches out to a range of designers, including user interface designers, industrial designers, software engineers, usability engineers, product managers, and othersFull of case studies, examples, exercises, and projects, and access to video clips that demonstrate the principles and methods"

    It should be labelled 'start here'." --Pieter Jan Stappers, ID-StudioLab, Delft University of Technology

    The text is published in full color and contains striking sailing photography from well-known photographer Billy Black, and world-class illustrations from award-winning illustrator Peter Bull. One of the text's most distinguishing features is its user friendly "spreads" in which instructional topics are self-contained on opposing pages throughout the book. This easy to read learning tool follows the critically acclaimed Sailing Made Easy, which Sailing Magazine called "best in class" upon its release in 2010. Sailing Made Easy is the #1 resource in basic sailing education, and Coastal Cruising Made Easy is poised to become the industry standard in intermediate sailing education.

    It is also the most powerful, and in some ways, the most confusing. What do accessible, content-focused standards-based web designers and front-end developers need to know? And how can we harness the power of HTML5 in today’s browsers?In this brilliant and entertaining user’s guide, Jeremy Keith cuts to the chase, with crisp, clear, practical examples, and his patented twinkle and charm.

    It focuses on critical analysis of the subject through a workbook section and self-quizzes along with prompts to explore the chapter's images and topics through the ArtStudy 2.0 CD-ROM, Web Site, and WebTutor? supplements.

    Singh has been a formidable civil servant, an empathetic politician, a keen chronicler of India’s socioeconomic history and the quintessential academic that academia never got. His life’s work, as chronicled in this book has indeed been intertwined with the progress India has made. In many such cases, Singh has been not just an active contributor but has also given shape to those many momentous decisions—whether through the use of diplomacy or the rigours of understanding the mechanism of the levers of power or, for that matter, by consensus building.Portraits of Power is not just an autobiography of a man, who for several decades has played an active role in India’s march towards becoming a formidable economy; it is indeed, on multiple levels, a book that profiles myriad institutions that work in harmony to make things happen. And in everything that N.K. Singh has done, so in this book too, there is both incisive clarity and insightful anecdotal heft.This book helps readers navigate the vast complexities of India but in a way that is stark and yet elegant.From personal happenings to national movements, Portraits of Power covers it all.

    But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In "Designing with the Mind in Mind," Jeff Johnson, author of the best selling "GUI Bloopers," provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow. * The first practical, all-in-one source for practitioners on user interface design rules and why, when and how to apply them.* Provides just enough background into the reasoning behind interface design rules that practitioners can make informed decisions in every project.* Gives practitioners the insight they need to make educated design decisions when confronted with tradeoffs, including competing design rules, time constrictions, or limited resources.

    To meet it, you need a fully integrated text and supplements package that sets the stage for a perfectly choreographed learning experience.