1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    This edition explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and intergroup conflict and its resolution.

    It provides the perfect opportunity for understanding the potential power of each chess piece in every chess situation—from opening move to checkmate. But the endgame is often viewed as an inaccessible area of play by most players whose experience is limited to watching championship games. Now, Pandolfini changes all of that. With one endgame example per page and covering every endgame category in order of difficulty, Paldolfini walks you through all the basic concepts including: --square of the pawn --critical squares --corresponding squares --other new approaches not mentioned in classic references Featuring a glossary of concepts and diagrams throughout, this volume is the not-so-secret password to a whole new realm of chess play and entertainment for the average player.

    And the book itself, rather like its controversial author, represents something new in cookery books. Ramsay has, of course, made a reputation for himself not just for his considerable abilities as a chef, but as a short tempered martinet, tearing into his luckless students with expletive-filled rage. But that spleen is crucial to the man's philosophy (born out of a desire for perfection), and it is conveyed between the delicious-looking recipes presented here (cooking, as Ramsay forcibly reminds us, can't be made up as you go along -- you've got to work, work, work). The recipes themselves look absolutely amazing, such as pan-roasted fillet of John Dory with Cromer Crab, crushed new potatoes and a basil vinaigrette (and it should be noted that Quentin Bacon's beautiful photographs are a massive asset to the book, doing full justice to the visual appeal of the food). In deserts, too, the aspirational appeal here is impressive -- perhaps most of us would not be able to turn out (without trial and error) a raspberry, lemon and basil millefeuille with milk ice cream that looks quite as breathtaking as it does here, but Ramsay's book is calculated to inspire us. Perhaps reading Chef is the perfect way to help us try to cook like Gordon Ramsay; for most of us, a spell in his restaurant kitchen would mean blood on the floor -- here we can learn from his cookery genius without having to put up with the tirades. What more could any aspiring chef want? --Barry Forshaw

    The 4th Edition of this bestseller has been completely revised and reorganized to present a more up-to-date approach to the field, with less emphasis on traditional hospital-based practice. It uses the APGO/CREOG curriculum objectives as a framework, with a special emphasis on women's health issues. A new, full-color design with many illustrations and photographs complements the text. Plus, a free downloadable PDA software program provides a complete guide to the most common disorders. The smart way to study Elsevier titles STUDENT CONSULT will help you master difficult concepts and study more efficiently in print and online Perform rapid searches. Integrate bonus content from other disciplines. Download text to your handheld device. And a lot more. Each STUDENT CONSULT title comes with full text online, a unique image library, case studies, USMLE style questions, and online note-taking to enhance your learning experience.

    From flights over Antarctica to carrying a spare fifth engine beneath the wing, award-winning aviation writer and airline pilot, Owen Zupp, has detailed the varied journeys of the magnificent Boeing 747. Click below to buy this book and share the journey.

     In this new edition, Management, 9e has been extensively revised with a sincere commitment to help instructors teach and students learn in today's complex and globally competitive environment. The subject matter has been carefully chosen to meet AACSB accreditation guidelines while allowing extensive flexibility to fit various course designs and sizes. Along with updates of core material, Management, 9e offers a number of changes in the organization, content, and design that respond to current themes and developments in the theory and practice of management.

    A team of contemporary fiction scholars from both sides of the Atlantic has been assembled to provide a thorough and readable analysis of each of the novels in question. The books in the series will all follow the same structure:a biography of the novelist, including other works, influences, and, in some cases, an interview; a full-length study of the novel, drawing out the most important themes and ideas; a summary of how the novel was received upon publication; a summary of how the novel has performed since publication, including film or TV adaptations, literary prizes, etc.; a wide range of suggestions for further reading, including websites and discussion forums; and a list of questions for reading groups to discuss.

    Provides an introduction to the Old Testament prophetic books, considering their historical and social setting while surveying theological themes.

    Plus, they'll visit Secret Agent headquarters!

    Blending theory with practice, this book provides applied advice.

    She includes:   ·         The top 14 money-saving rules for choosing your location, dress, menu, and music—and most important of all, enjoying the day ·         Engagement party and rehearsal dinner ideas that won’t break the bank ·         4 tips for finding your dream theme ·         Sample budget breakdowns ($1,000; $5,000; $10,000; $15,000; and beyond) showing where couples saved and splurged ·         Her very own road-tested advice for becoming a negotiation ninja ·         7 ways to keep your booze budget under control ·         DIY décor projects and recipes you can make without risking a bridezilla meltdown ·         Online planning shortcuts, tools to find savings, and helpful websites for organization and style inspiration

    Learn the location of every Vigor, vending machine, and static piece of Gear for 100% completion.THE ENEMIES OF THE PEOPLEExpert strategies and tactics for dealing with the denizens of Columbia. Learn the strengths and weaknesses of every heavy hitter so you can dispatch them when the need arises.THE GUNS OF LIBERTYDetailed data and information for all of the arms and armament of BioShock Infinite. Learn the best uses for every gun and Vigor in this dangerous world.AND MUCH, MUCH MORE!Special supplementary information by the Irrational Games’ staff, information for unlocking every Achievement and Trophy, transcriptions of every Voxophone, and a vast collection of images you won’t find anywhere else!

    This edition includes the most current advice on:· The new genomic classification of breast cancer and its importance in treatment planning· Cancer gene testing, which determines if a woman will benefit from chemotherapy· New developments in breast cancer treatments with new targeted agents· The continued importance of getting a second opinion: why it’s important, what questions to ask, and how to decide which team of doctors is best for you.Conscious of the rapidly evolving spectrum of treatment options, Dr. John Link outlines the latest findings and professional wisdom for patients in pursuit of the most effective treatment plan for them. The Breast Cancer Survival Manual continues to be a must-have for any woman seeking accurate and accessible information about managing breast cancer today.

    It’s helpful for learning Agile and Scrum, and also for a basic preparation for the PSM I exam (Professional Scrum Master level 1). It can also act as a simple reference for Scrum practitioners.