Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    The reorganized text reflects a more balanced coverage of both quantitative and qualitative methodologies. Unique features of this revised edition include an approachable text your students won't mind reading and will want to keep; the accessible writing style, clear and concise explanations, and humorous tone demystify the research process; eleven cumulative Tasks throughout the text provide practice and skill development in doing research, step by step; expanded coverage of qualitative research and mixed methods Chapter 16 covering Narrative Research, and Chapter 17 covering Ethnographic Research, are new to this edition. Chapter 19, Mixed Methods, is also new to this edition. There is an expanded coverage of technology and an increased coverage of how to use technology in the research process. The 39 articles provided in the package (Text, Student Study Guide, and Website) are accompanied by a variety of pedagogical aids to help students learn to read research. research.

    Detailed suggestions for strategy use in each of the four language skills are included as well as case studies and models for setting up similar programs.

    In this widely acclaimed work, Benedict Anderson examines the creation and global spread of the 'imagined communities' of nationality.Anderson explores the processes that created these communities: the territorialization of religious faiths, the decline of antique kingship, the interaction between capitalism and print, the development of vernacular languages-of-state, and changing conceptions of time. He shows how an originary nationalism born in the Americas was modularly adopted by popular movements in Europe, by the imperialist powers, and by the anti-imperialist resistances in Asia and Africa.This revised edition includes two new chapters, one of which discusses the complex role of the colonialist state's mindset in the develpment of Third World nationalism, while the other analyses the processes by which, all over the world, nations came to imagine themselves as old.

    It provides a comprehensive, accessible, and jargon-free guide to the forms and structures of Spanish as it is currently spoken and written in Spain and Latin America. Extensive examples are used to illustrate grammatical points, many from contemporary sources in both Spain and the Americas that highlight, where appropriate, differences in regional usage. Levels of usage (formal, colloquial, familiar, and popular) are specified, so that the importance of context in the use of language is recognized. This new edition has been updated throughout; it is the first grammar in English that incorporates the findings of the exhaustive new descriptive grammar of the Royal Spanish Academy (Gramatica descriptive de la lengua espanola, 5300pp). The 4th edition is also more accessible to students; complex explanations have been simplified and clarified, and a glossary of grammatical terms has been added to aid students.

    The 501 most commonly used Russian verbs are listed in table form, one verb per page, and conjugated in all tenses, identified by English infinitive forms. Verbs are both regular and irregular, and are presented alphabetically for easy reference in the Cyrillic alphabet. Added material related to verbs and verb usage is also presented, including lists of hundreds more regular verbs, idiomatic verb usage, and more.

    In fact, you won’t be able to put this bestseller down. In our challenging economic climate, this perennial favorite of students and general readers is more than a good read, it’s a necessary investment—with a blessedly sure rate of return. This revised and updated edition includes commentary on hot topics such as automation, trade, income inequality, and America’s rising debt. Ten years after the financial crisis, Naked Economics examines how policymakers managed the worst economic crisis since the Great Depression.Demystifying buzzwords, laying bare the truths behind oft-quoted numbers, and answering the questions you were always too embarrassed to ask, the breezy Naked Economics gives you the tools to engage with pleasure and confidence in the deeply relevant, not so dismal science.

    * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

    A logical, expert, easy-to-use plan for achieving excellence in expression, Style offers neither simplistic rules nor endless lists of dos and don'ts. Rather, Joseph Williams explains how to be concise, how to be focused, how to be organized. Filled with realistic examples of good, bad, and better writing, and step-by-step strategies for crafting a sentence or organizing a paragraph, Style does much more than teach mechanics: it helps anyone who must write clearly and persuasively transform even the roughest of drafts into a polished work of clarity, coherence, impact, and personality."Buy Williams's book. And dig out from storage your dog-eared old copy of The Elements of Style. Set them side by side on your reference shelf."—Barbara Walraff, Atlantic"Let newcoming writers discover this, and let their teachers and readers rejoice. It is a practical, disciplined text that is also a pleasure to read."—Christian Century"An excellent book....It provides a sensible, well-balanced approach, featuring prescriptions that work."—Donald Karzenski, Journal of Business Communication"Intensive fitness training for the expressive mind."—Booklist(The college textbook version, Style: Ten Lessons in Clarity and Grace, 9th edition, is available from Longman. ISBN 9780321479358.)

    Previously known as Gone Fishin', this book has brought Jay Rubin more feedback than any of his literary translations or scholarly tomes, "even if," he says, "you discount the hate mail from spin-casters and the stray gill-netter."To convey his conviction that "the Japanese language is not vague," Rubin has dared to explain how some of the most challenging Japanese grammatical forms work in terms of everyday English. Reached recently at a recuperative center in the hills north of Kyoto, Rubin declared, "I'm still pretty sure that Japanese is not vague. Or at least, it's not as vague as it used to be. Probably."The notorious "subjectless sentence" of Japanese comes under close scrutiny in Part One. A sentence can't be a sentence without a subject, so even in cases where the subject seems to be lost or hiding, the author provides the tools to help you find it. Some attention is paid as well to the rest of the sentence, known technically to grammarians as "the rest of the sentence."Part Two tackles a number of expressions that have baffled students of Japanese over the decades, and concludes with Rubin's patented technique of analyzing upside-down Japanese sentences right-side up, which, he claims, is "far more restful" than the traditional way, inside-out."The scholar," according to the great Japanese novelist Soseki Natsume, is "one who specializes in making the comprehensible incomprehensible." Despite his best scholarly efforts, Rubin seems to have done just the opposite.Previously published in the Power Japanese series under the same title and originally as Gone Fishin' in the same series.

    Particularly suitable for students of secondary-school level, it is also a handy dictionary for the home and office. It covers all the words you need for everyday use, and has excellent coverage of curriculum vocabulary. For the new edition the definitions are clearer than ever before and there is lots of help with those aspects of the language (such as spelling, pronunciation, and usage) which cause most difficulties.In particular, there are hundreds of new spelling notes to help with tricky words that are commonly misspelled, extra usage notes giving advice on good English, and more help with pronunciations of difficult words. A new open design ensures that this dictionary is even more accessible and easier to use than ever before.

    The eighth edition continues that tradition by offering greatly expanded coverage of writing and researching with computers, smaller chapters for large subjects such as the writing process and research writing, and in numerable improvements in all other material.

    In the fifth edition of this renowned advanced grammar textbook, the new author Dallin D. Oaks of Brigham Young University has preserved Stageberg's clear and concise linguistic approach to grammar instruction while updating the text for the 1990s advanced grammar student. Updated chapter material includes revised examples of an exercises for the material studied and the use of tree diagrams. In addition, the fifth edition emphasizes the significance of English grammar in speech and composition in two new chapters: Usage and Language Variation: Historical, Regional, and Social. Two new appendices--A Basic Introduction to Tree Diagramming and An Introduction to Transformational Grammar--provide further instruction regarding the use of tree diagrams and an overview of Transformational Generative-Grammar. As in previous editions, AN INTRODUCTION TO ENGLISH GRAMMAR, Fifth Edition, provides a linguistic approach to grammar instruction that can be used to teach both advanced grammar and composition as well as non-major introductory linguistics courses.

    Field methods and scientific techniques have been updated throughout, and new emphasis is placed on climate change and its impact on human affairs. The latest information on topics as varied as the Iceman, Pleistocene extinctions, and Ilama domestication is included, along with the most up-to-date material on GIS and surveying technology. New topics will be introduced to emphasize the ever-changing face of modern archaeology, and additional special box features will be included, as well as discussion of the archaeological techniques needed to study the material culture of the twentieth and twenty-first centuries. A key component of the new edition will be the introduction of a dedicated Web site and study guide to accompany the textbook itself.