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      APPROACH: Atkinson is a  managerially-oriented book that focuses on both quantitative and qualitative aspects of classical and contemporary managerial accounting.   COMPETITORS: Garrison, MH;

    While accounting majors receive exposure to and practice with accounting procedures,terms,and concepts as they prepare for the Intermediate course,non-majors take away an understanding of the role of accounting information in business decisions.

    

    Oriented towards the needs of the student, the text retains such pedagogical features as Algebra Flashbacks, Notes to the Student, Points for Thought or Discussion, and an extensive array of problems and applications to support the learning process.

    Reflecting the movement toward enterprise-wide business applications, this work focuses on teaching the general business manager how to use and manage IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, and decision-making.

    Today, Total Quality is an integral component of management success in today's complex business environment. This text presents an overview of the key principles of total quality and links those concepts to traditional management practices and organizational models in management theory. This book has three objectives: 1) to familiarize readers with the basic principles and methods associated with total quality management; 2) to show readers how these principles and methods have been put into effect in a variety of organizations; and, 3) to illustrate the relationship between total quality principles and the theories and models studied in management courses.

    Brand New

    Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.

    Salient features: Expanded coverage on software tools including user interfaces; enhanced treatment of language processors with addition of three new chapters on the topic; includes detailed discussions on assemblers, macroprocessors, compilers, and interpreters, and linkers, security in a distributed environment; complementary new chapter devoted to protection; process management and information management; numerous examples from contemporary systems like UNIX and IBM PC illustrating concepts and techniques; indispensible text for undergraduate and postgraduate students of computer science and engineering; an invaluable reference tools for system analysis and computer professionals.

    The book was a bystander to the tightly controlled business environment and has been an eye-witness to the post-reforms period. During these periods, the book has captures all the changes and development clearly, comprehensively and objectively. No surprise, the book has gained acceptance across the country. The present edition contains cases and two new features: 'Relook' and 'Applying Mind'. All the chapter have been recast, and new tables and boxed items have been added. ESSENTIALS OF BUSINESS ENVIRONEMNT is now richer in contents, more comprehensive in coverage and more contemporaneous in timing.

    Throughout the writing process of this edition, the authors worked closely with a developmental editor to help ensure the text is student-friendly and even more responsive to the variety of learning styles. The text is enriched with real-world examples and illustrations from a variety of business environments. Futhermore, the text's new, four-color design allows instructors a high degree of flexibility and emphasis.

    Includes chapters on orbital mechanics, spacecraft construction, satellite-path radio wave propagation, modulation techniques, multiple access, and a detailed analysis of the communications link.

    This latest edition examines current technologies including wireless, Net meeting, and Web-based research. A stimulating CDROM features video clips demonstrating good and bad communication, useful writing templates, and more.

    Book contains the original statement given by Nathuram Godse (Assassin of Mahatma Gandhi).Writer is real brother of Nathuram Godse himself and narrates his accounts of all the events and takes us through the day of assassination till the day Nathuram Godse was hanged.Writer also puts forward crucial accounts of public and political opinions and reactions which were stirred up by assassination itself and also by Nathuram Godse's official statement to court.