Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading, at that point the largest gain in stock market history. Coming at a time of economic recession and declining technological competitiveness in the United States, the event provoked banner headlines and ignited a period of speculative frenzy over biotechnology as a revolutionary means for creating new and better kinds of pharmaceuticals, untold profit, and a possible solution to national economic malaise. Drawing from an unparalleled collection of interviews with early biotech players, Sally Smith Hughes offers the first book-length history of this pioneering company, depicting Genentech’s improbable creation, precarious youth, and ascent to immense prosperity. Hughes provides intimate portraits of the people significant to Genentech’s science and business, including cofounders Herbert Boyer and Robert Swanson, and in doing so sheds new light on how personality affects the growth of science. By placing Genentech’s founders, followers, opponents, victims, and beneficiaries in context, Hughes also demonstrates how science interacts with commercial and legal interests and university research, and with government regulation, venture capital, and commercial profits. Integrating the scientific, the corporate, the contextual, and the personal, Genentech tells the story of biotechnology as it is not often told, as a risky and improbable entrepreneurial venture that had to overcome a number of powerful forces working against it.

    From the co-author of Lakota Woman, which has sold more than 150,000 paperback copies, comes a compelling account detailing the unique experiences and spiritual knowledge accumulated by four generations of powerful medicine men.

    Whether you're hiking in remote areas or gardening in your backyard, this easy-to-use handbook will help you recognize and use fifty-five common wild plants that have extraordinary healing properties. With the Boreal Herbal, you will learn how to soothe pain with willow, staunch bleeding with yarrow, treat a urinary-tract infection with bearberry, and create a delicate and uplifting skin cream from sweetgrass. There are also dozens of healthy and delicious recipes, including Wild-Weed Spanakopita, Dandelion Wine, and Cranberry-Mint Muffins. Profiles of dozens of herbs, berries, and trees found in the northern boreal forest, including information on their habitat, harvest times, medicinal applications, as well as food uses, cosmetic uses, and spiritual uses. Full-colour photographs and botanical illustrations of each plant profiled in the book for easy identification Instructions on how to gather and preserve wild plants More than 200 recipes: teas, tinctures, powders, flower essences, topical treatments, beverages, jams and jellies, baked goods, soups, entr�es, and much more Safety tips for harvesting and using edible and medicinal wild plants, including information on calculating dosage and plant-specific cautions A resource section for people interested in starting up a non-timber forest-products business Botanical and medicinal glossaries, and index, and handy reference charts

    It offers the best information in the world on the current popular and traditional uses of the nearly 500 species covered, much of it available for the first time. More than 530 color photographs illustrate the plants and their flowers, leaves, and fruits. The descriptive text combines scientific, ethnobotanical, and cross-cultural information, making this field guide unique. An index to medical topics is helpful for quickly locating information on specific ailments. Symbols next to the plant descriptions provide quick visual warnings for poisonous and allergenic plants. Organized by flower color for fast identification, this guide is an essential aid to appreciating native plants and the wild areas they inhabit.

    By allowing women to control their fertility, the birth control pill has revolutionized women's lives. Women are going to college, graduating, and entering the workforce in greater numbers than ever before, and there's good reason to believe that the birth control pill has a lot to do with this. But there's a lot more to the pill than meets the eye.Although women go on the pill for a small handful of targeted effects (pregnancy prevention and clearer skin, yay!), sex hormones can't work that way. Sex hormones impact the activities of billions of cells in the body at once, many of which are in the brain. There, they play a role in influencing attraction, sexual motivation, stress, hunger, eating patterns, emotion regulation, friendships, aggression, mood, learning, and more. This means that being on the birth control pill makes women a different version of themselves than when they are off of it. And this is a big deal. For instance, women on the pill have a dampened cortisol spike in response to stress. While this might sound great (no stress!), it can have negative implications for learning, memory, and mood. Additionally, because the pill influences who women are attracted to, being on the pill may inadvertently influence who women choose as partners, which can have important implications for their relationships once they go off it. Sometimes these changes are for the better . . . but other times, they're for the worse. By changing what women's brains do, the pill also has the ability to have cascading effects on everything and everyone that a woman encounters. This means that the reach of the pill extends far beyond women's own bodies, having a major impact on society and the world.This paradigm-shattering book provides an even-handed, science-based understanding of who women are, both on and off the pill. It will change the way that women think about their hormones and how they view themselves. It also serves as a rallying cry for women to demand more information from science about how their bodies and brains work and to advocate for better research. This book will help women make more informed decisions about their health, whether they're on the pill or off of it.

    "The New Age Herbalist" is a compendium of healthy alternatives, an indispensable guide for contemporary natural living. Created by a team of experts, it offers: A full-color illustrated glossary of more than 200 herbs, describing their properties, active ingredients, and traditional uses around the worldA guide to using herbs for scent, for decoration, and even as chemical-free housekeeping aidsTips on using herbs for skin care and beauty, by making natural shampoos, lotions, soaps, and cosmeticsA review of culinary herbs, with some unusual recipes that use familiar herbs in delightful new waysAn examination of the growing science of herbal healing, discussing herbal remedies -- including stress relievers -- and the scientific research that validates themA complete herb gardening plan, with advice on choosing symbiotic herbs, designing and scheduling plantings, and preserving the harvest by freezing and dryingFascinating, authoritative, packed with information presented in a stunning visual style, "The New Age Herbalist" will be the home herb user's bible for years to come.

    Now, with Organic Manifesto, Maria Rodale, chairman of Rodale, sheds new light on the state of 21st century farming. She examines the unholy alliances that have formed between the chemical companies that produce fertilizer and genetically altered seeds, the agricultural educational system that is virtually subsidized by those same companies, and the government agencies in thrall to powerful lobbyists, all of which perpetuate dangerous farming practices and deliberate misconceptions about organic farming and foods. Interviews with government officials, doctors, scientists, and farmers from coast to coast bolster her position that chemical-free farming may be the single most effective tool we have to protect our environment and, even more important, our health.

    Holistic health coach and recovery expert, Joe Baldizzone, knows first-hand what it's like to live with depression and how to recover from debilitating panic, as well as addiction. In this book you will find simple strategies to help you get started on your own path to recovery. Do you feel anxious most of the time? Are you overwhelmed with persistent worries? Is depression keeping you in the house? Have you reached for drugs and alcohol to cope? Are you considering going to see a psychiatrist, but scared of being put on medication? If you're looking to change your life and find happiness without doctors and medications, try the proven methods Joe has to offer. Learn about Joe's recovery and how to use the 50 tools that have helped him as well as countless other people.

    More than 300 color photos illustrate the plants, their flowers, leaves, and fruits. The descriptive text includes information on where the plants are found as well as their known medicinal uses. An index to medical topics is helpful for quickly locating information on specific ailments from asthma and headaches to colds and stomach aches. Symbols next to plant descriptions provide quick visual caution for plants that are poisonous or cause allergic reactions. Organized by plant color for fast identification, this guide is a tool for understanding the traditional medicinal uses of the plants around us.

    This practice is still alive today in Mexico, among the traditional Indian shaman healers -- principally the elder Huichol Indian shaman and plant spirit healer, Don Guadalupe Gonzales Rios. Elliot Cowan reveals these ancient practices and guides the reader in the effective use of the wild herb plants in the area in which he or she lives. The result is a wonderful psychic and spiritual approach to holistic healing.

    With easy recipes ethnobotanist James Wong shows how to make simple creams, salves, teas and much, much more from the stuff growing in your window box, the local garden centre or in the hedgerows. Using the flowers, fruit, roots, trees, vegetables and herbs that are all around us James provides preparations to help relieve a whole range of common conditions, including acne, anxiety, cold sores and general aches and pains - plus great ideas for beauty treats such as bath bombs and shampoos. Inspired by his grandmother in Malaysia who taught him about the health-giving properties of plants, James uses his top class academic knowledge to show how easy - and cheap - it is to make creams, lotions, lozenges and more which can help relieve the symptoms of a variety of common complaints. He reveals how many plants contain the same active ingredients as over-the-counter drugs and chooses his Top 100 plants to grow or buy, complete with ideas for a whole range of uses.So unleash the power of plants and soothe the symptoms of everyday ailments the natural way.

    It includes hands-on information for modern celebrations, spells and divination, recipes and crafts, invocations and prayers, and more!Yule—also known as Midwinter—is when nighttime has reached its maximum length, but there is a promise of brighter days to come as candles are lit and feasts are enjoyed. This guide to the history and modern celebration of Yule shows you how to perform rituals and magic to celebrate and work with the energy of the winter solstice.

    Fascinating facts abound: the Druids believed that only the wood of the yew tree was fit to make wands; a Ukrainian tonic of birch leaves contains the same healing properties as aspirin. A visually stunning and engaging guide, The Meaning of Trees is a fitting tribute to this most majestic of natural wonders. 8.60 inches tall x 0.80 inches long x 8.60 inches wide

    Period." In The Way of Integrity, Beck presents a four-stage process that anyone can use to find integrity, and with it, a sense of purpose, emotional healing, and a life free of mental suffering. Much of what plagues us--people pleasing, staying in stale relationships, negative habits--all point to what happens when we are out of touch with what truly makes us feel whole. Inspired by The Divine Comedy, Beck uses Dante's classic hero's journey as a framework to break down the process of attaining personal integrity into small, manageable steps. She shows how to read our internal signals that lead us towards our true path, and to recognize what we actually yearn for versus what our culture sells us. With techniques tested on hundreds of her clients, Beck brings her expertise as a social scientist, life coach and human being to help readers to uncover what integrity looks like in their own lives. She takes us on a spiritual adventure that not only will change the direction of our lives, but bring us to a place of genuine happiness"--

    A place where we can be in harmony with the natural world and nurture our bodies, minds, and souls. And this sanctuary doesn’t have to be a far-away destination—it can be in your own backyard. In Creating Sanctuary, natural living expert Jessi Bloom taps into multiple sources of traditional plant wisdom to help you find a deeper connection to the outdoor space you already have—no matter the size. You will learn how to design a healing space, how to harness the power of 50 sacred plants, and how to create recipes and rituals that soothe and calm. Hands-on, inspiring, and packed with gorgeous photography, Creating Sanctuary will help you find new ways to revitalize your life.