Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army’s total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force—encouraging them to manually label the millions of images found on the Web that Google’s computers cannot identify on their own.Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity…in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general. In-game advertising, advergames, adverworlds, and beyondChoose your best marketing opportunities—and avoid the pitfalls Use gaming to recruit and develop better employeesLearn practical lessons from America’s Army and other innovative case studies Channel the passion of your user communitiesHelp your customers improve your products and services—and have fun doing it What gamers do better than computers, scientists, or governmentsUse games to solve problems that can’t be solved any other way

    Parker started with only fifty dollars and a dream. In The Game Makers, Philip E. Orbanes, a game historian and former Parker Brothers executive, explores the often whimsical origins of popular games and toys - from the Monopoly Game to the Nerf ball to Ping-Pong to Sorry! - and reveals how generations of determined entrepreneurs built a family business empire." Through an engaging narrative based on extensive research - including the never-before-published personal archives of George S. Parker and interviews with his successors - Orbanes takes us on a journey through the birth and maturation of the toy industry as seen through the eyes of one of its greatest legends. Sprung from Parker's fervent belief that games were meant to last and be fun, this tiny family firm would grow into a brand powerhouse that reflected - and ultimately helped shape - the culture of a nation. Through world wars and the Great Depression, through natural disasters and family tragedies, Parker Brothers succeeded in bringing smiles to the faces of millions by connecting them to - or helping them forget - the events taking place around them.

    You probably know the names already: the Sicilian Defense, the Ruy Lopez, the French Defense, the Caro-Kann, the Benoni, the London System, the Scandinavian Defense and so on. But most chess players don't know WHY the openings are called what they are. In this entertaining book, bestselling author Nathan Rose lays out the origins of over 50 standard chess openings and their names. The tales are often deeply connected to the lives of the leading chess grandmasters, the historical events taking place at the time, and the critical chess world championship contests. All these stories are collected together in this, the first book dedicated to uncovering them. The names of the chess openings tell the history of chess. You will meet larger than life characters such as Bobby Fischer, Aron Nimzowitsch, Alexander Alekhine, Frank Marshall, Siegbert Tarrasch, Wilhelm Steinitz, and Paul Morphy. Some of these men won their fame in the chess world championship, while some gained wider renown for reasons other than their ability to play chess. You will be agog at Paul Morphy's stunning conquest of Europe and subsequent disappearance, the outrageous antics of Aron Nimzowitsch upon losing a game, and the eccentric names Alexander Alekhine gave his cats. You will also travel through the places and events that defined chess in the early years. As David Shenk showed in "The Immortal Game", the history of chess has often mirrored the history of society. There's the 1972 world chess championship that pitted the Soviet Union's Boris Spassky against America's irascible Bobby Fischer in the "Match of the Century". The 1939 chess olympiad in Argentina which coincided with the outbreak of World War II. The unveiling of the "Mechanical Turk" chess-playing contraption in 18th-century Vienna. And let's not forget the triumph of Deep Blue over Garry Kasparov. Over 50 standard chess openings and variations. The People: Ruy Lopez Philidor Defense Evans Gambit Petrov's Defense Schliemann-Jaenisch Gambit Falkbeer Countergambit Staunton Gambit Anderssen's Opening Morphy's Defense Caro-Kann Defense Bird's Opening Winawer Variation Albin Countergambit Steinitz Variation Chigorin Defense Alapin's Opening Maroczy Bind Tarrasch Defense Marshall Defense Rubinstein Variation Alekhine's Defense Grunfeld Defense Reti Opening Nimzowitsch Defense Najdorf Variation Pirc Defense Torre Attack Grob's Attack Larsen's Opening Benko Gambit Fischer Defense The Places: English Opening Scotch Opening French Defense Dutch Defense Danish Gambit Indian Defense Scandinavian Defense Sicilian Defense Catalan Opening Baltic Opening Slav Defense London System Paris Opening Berlin Defense Vienna Game Budapest Gambit Leningrad Variation Scheveningen Variation The Stories: Dragon Variation Giuoco Piano Benoni Defense Grand Prix Attack Orangutan Opening Fried Liver Attack Impress your friends with superior opening knowledge - withou

    Do you have an idea for a board game, card game, role-playing game or tabletop game? Have you ever wondered how to get it published? For many years Brian Tinsman reviewed new game submissions for Hasbro, the largest game company in the US. With The Game Inventor's Guidebook: How to Invent and Sell Board Games, Card Games, Role-playing Games & Everything in Between! he presents the only book that lays out step-by-step advice, guidelines and instructions for getting a new game from idea to retail shelf.

    Your favorite unofficial Minecraft series is now available as “Hugs of a Creeper”. Ever wondered how the life of a Minecraft Creeper would be? In this book, you will meet a Minecraft Creeper and get to know if creepers are any different than us. Do they have a heart? Do they have feelings? Well, only a creeper could answer this question! If you are a Minecraft fanatic, you would definitely want to know more about what it takes to be a Minecraft creeper. This diary written by a Minecraft Creeper will help you uncover the many secrets and mysteries related to the Creeper's life. *** Download Your Copy Or Read It FREE With Membership *** Disclaimer: This is an unofficial Minecraft book. Minecraft is a registered trademark of, and owned by, Mojang AB, and its respective owners, which do not approve, endorse, sponsor, or authorize this book. Minecraft®/TM & © 2009-2015 Mojang AB/Notch

    Cricket and Bollywood. So there are only two kinds of people, who have unconditional fan following in India. That is Film actors and Cricket players. There are millions of Indians, who are huge fan of Cricket and cricketers. The book is all about collection of memoirs of the author in regard with his idols in the game. Book gives inside in to career span of few of the most prolific Indian cricketers in contemporary Cricket and few of greatest in international Cricket. The career path of them is embedded with most splendid performance of these players and interesting anecdotes (few of them are untold). All in all, a full sketch of these players in a very concise and interesting manner. There are chapters on:- Sachin Tendulkar Kapil Dev Kris Srikkanth Javagal Srinath Mohd. Azharruddin Ajay Jadeja Rahul Dravid Viv Richard Wasim Akram Shane Warne Author – Pankaj Agrawal

    It was written by the game's first level designer, John Staats, from notes he took during WoW's creation. The WoW Diary explains why developers do things and debunks popular myths about the games industry. In great detail he covers the what it took to finish the project; the surprises, the arguments, the mistakes, and Blizzard's formula for success.

     Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: * Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable. * Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. * The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii. Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

    A fun read, salt and peppered, with the science behind distilling. This authoritative guide book introduces whiskey-making in a easy step-by-step process.

    The Console A nostalgic celebration and exploration of the Super Nintendo Entertainment System in all its 16-bit glory.The Games Discover everything you've always wanted to know about some of the most beloved SNES games, including the previously unreleased Star Fox 2!The History Learn about the SNES development and the visionaries behind this groundbreaking console.The Legacy An in-depth look at how the SNES has left its mark on the gaming industry, and how its legacy continues.The Memories Featuring a plethora of fan art, music, and more, this book is a love letter to playing with Super Power!Speedrunning Tips Some of the best speedrunners around share their tips and strategies for getting the best times in these beloved classic games.Exclusive Foreword Written by Reggie Fils-Aime, President and COO of Nintendo of America.Paperback version.

    Sid Meier’s Memoir! is the story of an obsessive young computer enthusiast who helped launch a multibilliondollar industry. Writing with warmth and ironic humor, Meier describes the genesis of his influential studio, MicroProse, founded in 1982 after a trip to a Las Vegas arcade, and recounts the development of landmark games, from vintage classics like Pirates! and Railroad Tycoon, to Civilization and beyond.Articulating his philosophy that a videogame should be “a series of interesting decisions,” Meier also shares his perspective on the history of the industry, the psychology of gamers, and fascinating insights into the creative process, including his ten rules of good game design.

    Unfortunately, though, many openings are not completed successfully, partly because until now most opening instruction has consisted of tables of tournament level moves that offer no explanations for the reasons behind them. Consequently, these classical opening patterns can serve as little more than references to the average player. In Chess Openings: Traps and Zaps, Bruce Pandolfini uses his unique "crime and punishment" approach to provide all the previously missing explanation, instruction, practical analyses, and much, much more. The book consists of 202 short "openers" typical of average players, arranged according to the classical opening variations and by level of difficulty. Each example includes: -the name of the overriding tactic -the name of the opening -a scenario that sets up the tactic to be learned -an interpretation that explains why the loser went wrong, how he could have avoided the trap, and what he should have done instead -a review of important principles and useful guidelines to reinforce each lesson Also included are a glossary of openings that lists all the classical "textbook" variations for comparison and reference and a tactical index. Chess Openings: Traps and Zaps is a powerful, pragmatic entry into a heretofore remote area of chess theory that will have a profound influence on every player's game.

    What really happened to missing child Madeleine McCann? Crime writer Chelsea Hoffman delves into the evidence against the girl's parents, as well as the numerous theories in her case, with never-before-seen exclusive interviews and a look at the media madness surrounding this mysterious disappearance.

     The book begins with the history and origin and moves on to the rules of play and ways to win and avoid essential errors as well as the etiquette to follow. With everything from clear instructions on dealing, building, and distributing tiles to a look at the history and future of the game, this is the essential book for anyone who wants to have fun–and win–while playing mah–jongg.

    Connecting games to math, science, and psychology, GameTek has grown to be one of the most popular parts of the show.This volume commemorates the anniversary with a collection of over seventy of the best segments, many with annotations and illustrations.With chapters on everything from Rock, Paper, Scissors to the Prisoner’s Dilemma to Player Engagement to Quasicrystals to Buddha’s Forbidden Games, GameTek is sure to delight not just game designers and players, but anyone who wants to learn about the world from a new perspective.Sections:• Game Theory• Math• Psychology• Science• Game Mechanics• Psychology Games• HistoryFrom the first time I heard it, the GameTek segment in The Dice Tower podcast became my favorite part of the show. Listening to Geoff is like going to your favorite lesson with your favorite teacher. He teaches about games (yay!) and does it in a very interesting way with lots of examples. He does amazing stuff. He knows about the construction of games, he knows the theory, he knows all that stuff behind the scenes that we gamers do not see when just playing a game and having fun.Ignacy Trzewiczek, Portal GamesThere are many hobby game 'experts' out there, dying to give you their opinion on how the industry works, how games work, what types of games are best, and so on. Geoff Engelstein is the expert that requires your attention. He is a scholar of games, and his research on games and other principles that apply to gaming is matched by none.Stephen Buonocore, Stronghold GamesOver the years, I’ve listened to a lot of people talk about board games, yet the short snippets that Geoff puts out are the ones that I find myself thinking about in the quiet of the night. His are the segments that you laugh at and say, “I have NO idea what you are talking about” — but later on use to show people just how intellectual you are.Tom Vasel, The Dice Tower