Book picks similar to
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits by Claire Díaz-Ortiz
business
marketing
non-fiction
nonfiction
Speak Like Churchill, Stand Like Lincoln: 21 Powerful Secrets of History's Greatest Speakers
James C. Humes - 2002
Humes—who wrote speeches for five American presidents—shows you how great leaders through the ages used simple yet incredibly effective tricks to speak, persuade, and win throngs of fans and followers. Inside, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more.Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln. "As a student of speech, I very much enjoyed this intriguing historic approach to public speaking. Humes creates a valuable and practical guide."—Roger Ailes, chairman and CEO, FOX News"I love this book. I've followed Humes's lessons for years, and he combines them all into one compact, hard-hitting resource. Get this book on your desk now."—Chris Matthews, Hardball
Write the Perfect Book Proposal: 10 That Sold and Why
Jeff Herman - 1993
Now you can benefit from their hard work and publishing savvy. In this new edition, they offer guidance and advice that will inspire, educate, and, most importantly, give you the necessary edge to get your book published. They explain:* How to shape your idea and create a title* Ways to get to know the market and competition* Tips on writing an effective outline, query letter, and sample chapter* The art and science of fiction and nonfiction book proposals* How ten actual proposals (included here) were successfully sold to publishers--and why""A submission from Jeff Herman always gets moved to the top . . . his new book will show you how to move to the top.""--Frederic W. Hills Vice President, Simon & Schuster""This book will take writers to the highest level of proposal writing and success.""--Roger Cooper Quality Paperback Book Club""If you want your proposal to ignite a busy editor's interest, read this book.""--Adrienne Hickey Senior Acquisitions Editor, AMACOM Books
The Bank On Yourself Revolution: Fire Your Banker, Bypass Wall Street, and Take Control of Your Own Financial Future
Pamela Yellen - 2014
Wall Street lost more than 49% of the typical investor's money—twice—since the year 2000. And studies show that because they followed the conventional wisdom, almost half of all Boomers won't have enough money to cover even basic living expenses during their retirement years. Now the financial gurus whose advice got you into this mess in the first place are telling you to "take more risk," "work till you drop," and "plan on spending less in retirement." Don't let them fool you again!In The Bank On Yourself Revolution, financial security expert Pamela Yellen details how hundreds of thousands of people of all ages and incomes have bucked the system to secure their families' financial futures without gambling in the Wall Street Casino or taking any unnecessary risks. You'll discover a proven step-by-step plan for growing your wealth safely, predictably, and guaranteed every single year—even when the markets are tumbling. And you'll learn how to bypass banks, credit card and financing companies to become your own source of financing for cars, vacations, a college education, business expenses and other major purchases.The Bank On Yourself Revolution isn't a "get-rich-quick" scheme; it's about having real wealth and financial security for as long as you live. You can finally know how much money you'll have next year, in 10, 20 or 30 years—and at every point along the way. Join the Revolution and take control of your own financial future!
Emily Post's The Etiquette Advantage in Business: Personal Skills for Professional Success
Peggy Post - 1999
In The Etiquette Advantage in Business, 2nd Edition, etiquette authorities Peggy Post and Peter Post provide you with the all-important tools for building solid, productive relationships with your business associates -- relationships that will help propel you and your company straight to the top. In this completely revised and updated edition, which includes three new chapters on ethics, table manners, and electronic communication, the Posts show you how to handle both everyday and unusual situations that are essential to professional and personal success -- from resolving business conflicts with ease and grace to getting along with your boss and coworkers; from making long-lasting contacts to winning clients and closing deals. They also offer up-to-date guidance on pressing issues such as harassment in the workplace, worker privacy, e-mail dos and don'ts, and knowing how and when to shoulder blame. Written for business workers of all types and backgrounds, The Etiquette Advantage in Business remains the definitive resource for timeless advice on business entertaining, written communication, dressing appropriately for any business occasion, conventions and trade shows, job searches and interviews, gift-giving, and overseas travel. No matter the situation in which you find yourself, the Posts will give you the confidence to meet the challenges of the work world with confidence and poise -- because today, more than ever, good manners mean good business.
Love Louder: 33 Ways to Spark Inspiration and Amplify Your Life
Preston Smiles - 2016
As a teen he joined a local gang that was first involved in petty burglary but later escalated into more dangerous crimes. One night when Preston was fifteen, he was faced with a decision to take a routine ride of mischief with the friends or stay home. Intuition told him not to go. Within an hour, everyone in that car was shot. This tragic event shook him to his core and catapulted him to finding higher purpose for himself.Love Louder presents a positive approach for getting more love and meaning out of life. With the lessons he’s learned through the years, he distills ancient wisdom and new thought teachings into thirty-three timeless tools to living your best life and asks questions such as:-What do you truly believe you deserve? Are your actions reflecting that?-What are you a slave to? Facebook? Twitter? Alcohol? Him? Her?-Do you have the need to be “right” all the time?Love Louder can help you tackle these everyday challenges and teach you how to live with more excitement, productivity, clarity, and confidence. Full of insights and powerful anecdotes, Preston’s motivational story is a heartwarming read for anyone seeking guidance on overall happiness and fulfillment in life.
Intangibles: Unlocking The Science and Soul of Team Chemistry
Joan Ryan - 2020
As Ryan puts it, team chemistry, or the combination of biological and social forces that boosts selfless effort among more players over more days of a season, is what drives sports teams toward a common goal, encouraging the players to be the best versions of themselves. These are the elements of teams that make them "click," the ones that foster trust and respect, and push players to exceed their own potential when they work well together.Team chemistry alone won't win a World Series, but talent alone won't win it, either. And by interviewing more than 100 players, coaches, managers, and statisticians, as well as over five years of extensive research in neuroscience, biology, physiology, and psychology, Ryan proves that the social and emotional state of a team does affect performance. Grit, passion, selflessness, and effort matter -- but never underestimate the power of chemistry.
How to Achieve Financial Independence and Retire Early
J.D. Roth - 2021
Reading every money book he could, and putting that knowledge into practice, he dug himself out of debt and built enough wealth to retire early. He is now, at the age of 51, financially independent—and on a mission to help others achieve financial freedom, too. No gimmicks, no games. Just proven methods that work.In Financial Independence, Roth takes you inside the trending world of financial independence and early retirement, giving you the tools both to achieve financial independence and to improve the quality of your everyday life. You’ll explore the ins and outs of the “FIRE movement,” a collection of ideas and habits that allow people to manage their money so they can quit working while they’re young. You’ll consider the shockingly simple math behind financial freedom. You’ll also examine the philosophy and psychology of how—and why—we spend, save, and invest.Financial freedom is possible. And no matter what your goals are, these 10 lessons will bring you closer than ever to achieving what that freedom means: happiness, fulfillment, and a rich life.
You're Hired: How to Succeed in Business and Life
Bill Rancic - 2004
The winner of the hit TV show, The Apprentice, shows how anyone can become their own personal success in both business and life, using his or her own experiences as a self-made entrepreneur, his or her work ethic, top business strategies, and lessons learned competing on the show, working for Donald Trump and winning the most talked about reality shows in years.Foreword by Donald Trump.
The Million Dollar Blog
Natasha Courtenay-Smith - 2016
In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody? How do you, as a business owner, use content to build your brand and drive your success?Blogging has become the ‘it’ career of the modern world and every business knows that blogging should be an integral part of their marketing and success, but it’s actually never been tougher to be shine in the digital storytelling landscape.No matter who are you – a mum at home, a budding fashion blogger or a small business owner –The Million Dollar Blog will be your ultimate guide to starting a successful blog or taking your existing blog to the next level.Through a combination of practical advice and interviews with some of the world’s most famous and successful bloggers, vloggers and content strategists, including Seth Godin, Lily Pebbles, Grant Cardone and Madeleine Shaw, entrepreneur and digital strategist Natasha Courtenay Smith shows you how to build a blog that will increase your profile, create new opportunities, earn money and change your life.
SEO 2014: Learn Search Engine Optimization with Smart Internet Marketing Strategies
Adam Clarke - 2014
But first, let me tell you a little secret about SEO marketing... Most of the search engine optimization advice on the Internet is just plain wrong!If you've sifted through the torrents of search engine optimization advice online, you may have noticed two things: - Most of the knowledge on SEO is either completely outdated or just dead-wrong.- Google's constant updates have rendered many well known SEO strategies completely useless.Why is this so? Google are constantly evolving, making it extremely difficult to know what currently works. Some recent changes: 1. August, 2014 - Google announced sites secured with SSL certificates will get an advantage in search engines.2. July, 2014 - Google released a big update dramatically affecting how often the local business listings appear in the search results.3. May, 2014 - Google announced a game changing update, punishing sites with poor quality content and user experience.SEO 2014 walks you through the above updates and more. This book also reveals industry secrets about Google's algorithm, so you can learn SEO from a fundamental level, achieve top rankings in Google, and generate hundreds, or even thousands of new customers to your site. Sidestep the feared 2014 Google updatesContrary to Internet marketing chatter, problems caused by Google updates are hardly irrecoverable or unavoidable—but you need the right knowledge. This book reveals in granular detail: - Recent Google updates—Panda 4.0, Pigeon, Hummingbird and beyond.- Steps required to recover from a Google penalty.- How to avoid being penalised in 2014 and beyond.Discover powerful link building techniques experts use to get top rankings and generate massive trafficLink building is simply the strongest factor for ranking high in Google. Unfortunately, most widely-used methods just plain suck! This chapter walkers you through the most powerful techniques that work wonders and won't get you in hot-water with Google. You will also discover: 1. How to leverage social media to skyrocket traffic to your site.2. How to find "money" keywords that will send customers to your site.3. The dirty secret about link-building.4. Sneaky tricks to get local businesses ranking high with local search engine optimization.5. How to get expert SEO or internet marketing advice, completely free.6. The new meta technology search engines love, schema.org, and how to use it to get more traffic.You will also learn the little-known search engine optimization tools top internet marketing experts useThe SEO tools chapter lists 20+ of the powerful tools top internet marketing experts are using to automate their search engine optimization, saving weeks of time, and creating bigger results... and most of the tools are free! And read the very special bonus chapter on pay-per-click advertisingIn this special bonus chapter, learn how to quickly and effectively setup a pay-per-click advertising campaign with Google AdWords, and send more traffic and customers to your website overnight. As one of the most advanced and comprehensive SEO books ever published, SEO 2014 contains everything you need to learn SEO and dominate search engines in 2014. Purchase from Amazon and get started right away!
Start with No: The Negotiating Tools That the Pros Don't Want You to Know
Jim Camp - 2002
Think a win-win solution is the best way to make the deal? Think again.For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you can't really control, and how to focus instead on the activities and behavior that you can and must control in order to successfully negotiate with the pros.The best negotiators: * aren't interested in "yes"--they prefer "no" * never, ever rush to close, but always let the other side feel comfortable and secure * are never needy; they take advantage of the other party's neediness * create a "blank slate" to ensure they ask questions and listen to the answers, to make sure they have no assumptions and expectations * always have a mission and purpose that guides their decisions * don't send so much as an e-mail without an agenda for what they want to accomplish * know the four "budgets" for themselves and for the other side: time, energy, money, and emotion * never waste time with people who don't really make the decisionStart with No is full of dozens of business as well as personal stories illustrating each point of the system. It will change your life as a negotiator. If you put to good use the principles and practices revealed here, you will become an immeasurably better negotiator.
Trust Works!: Four Keys to Building Lasting Relationships
Kenneth H. Blanchard - 2013
Trust Works! provides a common language and essential skills that can replace dissension with peace and cooperation and help us all work together productively and in harmony.In Trust Works! Ken Blanchard applies that fable to real-life situations to show anyone how to get along better with those around them. He outlines his ABCD trust model and uses it to address the factors that lead to discord, including low morale, miscommunication, poor response to problems and issues, and dysfunctional leadership.
You Can't Send a Duck to Eagle School: And Other Simple Truths of Leadership
Mac Anderson - 2007
And whatever skills are needed to do the job can be taught and honed into expertise. But no matter how great a manager you are, there are some things you cannot teach: desire, personality and drive.In You Can't Send a Duck to Eagle School, Mac Anderson shares his best lessons learned from more than forty years of leadership experience in a fresh and engaging way. You'll learn how to hire great people, communicate with your team, and create a culture that's successful — and fun. A great resource for any leader, this is one of the best leadership books out there that provides the simple truths of managing teams in a quick, one-hour read. Read it today and put it into action tomorrow.Looking for a team gift, employee gift, or thank you gift for coworkers? You Can't Send a Duck to Eagle School is a great way to say thanks for a job well done, while inspiring your coworkers to develop their own leadership skills.
How to Write Short: Word Craft for Fast Times
Roy Peter Clark - 2013
In How to Write Short, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, How to Write Short guides writers to crafting brilliant prose, even in 140 characters.
What the Most Successful People Do at Work: A Short Guide to Making Over Your Career
Laura Vanderkam - 2013
The third mini-ebook by the acclaimed author of What the Most Successful People Do Before Breakfast reveals how a few simple changes can make you more productive and fulfilled in your career.In her bestselling mini-ebook What the Most Successful People Do Before Breakfast, Laura Vanderkam showed us how to take advantage of our often ignored morning hours to achieve our dreams.Then in the sequel, What the Most Successful People Do on the Weekend, she revealed why the key to a better week is a better weekend.Now, in the third mini-ebook of this trilogy, What the Most Successful People Do at Work, Vanderkam shows us how to ignite our careers by taking control of our work days.