OKRs translate a company's vision and strategy into a coherent set of performance measures. The three layers of organization: Dreams, OKRs, and To dos, offer a balance between long-term goals and short-term planning, between outcomes that are desired by the organization and actual performance KPIs that drive these outcomes, between harder and softer performance measures. Francisco Mello, founder of Qulture.Rocks, the leading performance management software company, takes you through the history of using goals for management, from MBOs to OKRs, and presents OKRs with a constant focus on its key differences from older frameworks such as MBOs.

    Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm.Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification. That the phrases "competitive advantage" and "sustainable competitive advantage" have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.

    Addressing that gap, actionably and with attention to relevant research, is the focus of this book.In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula.Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.

    He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means.* Hold a giveaway contest. You'll attract customers and acquire names for your mailing list.* Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time.* Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message.* Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition.Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.

    Forced to question everything that he has ever believed, should he simply follow the path that has been laid out for him, or will pursuing the truth help him to find what has always been missing? As the tangled web of lies unfolds and uncertainty takes over, a startling chain of events are set in motion that will see Aaron make the journey of a lifetime to discover not only who he really is, but ultimately who he wants to be.Awarded a B.R.A.G. Medallion and shortlisted for the inaugural Quagga Prize for Literary Fiction, if you love engrossing books that will take you on a journey, buy Finding Arun now.

    In so many workplaces, people feel they’re playing a high-stakes game of “blame or be blamed,” which can be disastrous for the individuals who get caught up in it and can sink teams and afflict whole companies. Dattner presents compelling evidence that whether we fall into the trap of playing the blame game or learn to avoid the pitfalls is a major determinant of how successful we will be. The problem is that so many workplaces foster a blaming culture. Maybe you have a constantly blaming boss, or a colleague who is always taking credit for others’ work. All too often, individuals are scapegoated, teams fall apart, projects get derailed, and people become disengaged because fear and resentment have taken root. And what’s worse, the more emotionally charged a workplace is—maybe our jobs are threatened or we’re facing a particularly difficult challenge—the more emphatically people play the game, just when trust and collaboration are most needed. What can we do? We can learn to understand the hidden dynamics of human psychology that lead to this bad behavior so that we can inoculate ourselves against it and defuse the tensions in our own workplace.In lively prose that is as engaging as it is illuminating, Dattner tells a host of true stories of those he has worked with—from the woman who was so scapegoated by her colleagues that she decided to quit, to the clueless boss who was too quick to blame his staff. He shares a wealth of insight from the study of human evolution and psychology to reveal the underlying reasons why people are so prone to blaming and credit-grabbing; it’s not only human nature, it’s found throughout the animal kingdom. Even bats do it. He shows how our family experiences, gender, and culture also all shape the way we cope with credit and blame issues, and introduces eleven personality types that are especially prone to causing difficulties and illustrates how we can best cope with them. He also profiles how a number of outstanding leaders, from General Dwight Eisenhower and President Harry Truman to highly respected business figures such as former Intel CEO Andy Grove and Xerox CEO Ursula Burns, employed the power of taking blame and sharing credit to achieve great success.The only winning move in the blame game, Dattner shows, is not to play, and the insights and practical suggestions in this book will help readers, at any level of any organization and at any stage of their careers, learn to manage the crucial psychology of credit and blame for themselves and others.

    Edited by ETS, the people who make the test! Find out all about the new TOEFL Internet-based test; Get over 500 real TOEFL questiond and essay topics

    We also bring you over 200 practice questions in the book and exclusive free access to 4 practice exams and expert advice online. Of course, you'll also get all the test-prep techniques you expect from The Princeton Review. In Cracking the GMAT, we'll teach you how to think like the test writers and ·Solve complex sentence correction problems by recognizing key errors·Crack tough data sufficiency questions using simple techniques·Practice online with full-length tests, lessons, and drills ·Get the most out of your prep time with the study plan that's right for youWe give you plenty of practice problems to help you master our proven techniques. Our practice questions are just like those you'll see on the real GMAT--but with detailed answers and explanations for every question.

    An invaluable resource for any manager or professional, this book offers a collection of proven, practical methods for simplifying any problem and making faster, better decisions every time.

    Introduction to Services Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality PART TWO: FOCUS ON THE CUSTOMER Chapter 3. Consumer Behavior in Services Chapter 4. Customer Expectations in Services Chapter 5.

    In My Fight to the Top, Michelle tells the story of how she overcame near-poverty on the rough streets of north-west Scotland, before rising to the top of the business world. This is the tell-all account of the UK's most fearless fashion brand and the truth behind the woman that created it.

    guide to presenting software like a pro.If you're a SaaS startup founder or sales rep, you'll learn to: Ensure prospects attend your demos Discover why your demos fail to close the deal Better differentiate yourself from competitors Customize your demo to your prospects' needs Improve your demo-win rates Deal with questions and objections during the demo Expertly handle bugs and demo fails Giving successful product demos is not rocket science. Anybody can do it—if you've got the right blueprint.

    From central banks to brokerages to multinationals, institutional investors are flocking to a new generation of exotic and complex options contracts and derivatives. But the promise of ever larger profits also creates the potential for catastrophic trading losses. Now more than ever, the key to trading derivatives lies in implementing preventive risk management techniques that plan for and avoid these appalling downturns. Unlike other books that offer risk management for corporate treasurers, Dynamic Hedging targets the real-world needs of professional traders and money managers. Written by a leading options trader and derivatives risk advisor to global banks and exchanges, this book provides a practical, real-world methodology for monitoring and managing all the risks associated with portfolio management. Nassim Nicholas Taleb is the founder of Empirica Capital LLC, a hedge fund operator, and a fellow at the Courant Institute of Mathematical Sciences of New York University. He has held a variety of senior derivative trading positions in New York and London and worked as an independent floor trader in Chicago. Dr. Taleb was inducted in February 2001 in the Derivatives Strategy Hall of Fame. He received an MBA from the Wharton School and a Ph.D. from University Paris-Dauphine.

    You'll find complete coverage of all exam objectives, including key topics such as project planning, execution, delivery, closure, and others. CompTIA's Project+ is the foundation-level professional exam in the complex world of project management; certified project managers often choose to go on and obtain their Project Management Professional (PMP) certifications as well Provides complete coverage of all exam objectives for CompTIA's first update to the Project+ exam in six years Covers project planning, execution, delivery, change, control, communication, and closure Demonstrates and reinforces exam preparation with practical examples and real-word scenarios Includes a CD with Sybex test engine, practice exams, electronic flashcards, and a PDF of the book Approach the new Project+ exam with confidence with this in-depth study guide! Reviews

    Aimed at undergraduate/MBA-level courses in business ethics in the departments of philosophy or business, this comprehensive text provides a balanced and up-to-date treatment of some of the most prominent issues of business ethics.