Permission Marketing: Turning Strangers Into Friends And Friends Into Customers


Seth Godin - 1999
    Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

What I Wish I Knew When I Was 20


Tina Seelig - 2009
    It is scary to face a wall of choices, knowing that no one is going to tell us whether or not we are making the right decision. There is no clearly delineated path or recipe for success. Even figuring out how and where to start can be a challenge. That is, until now.As executive director of the Stanford Technology Ventures Program, Tina Seelig guides her students as they make the difficult transition from the academic environment to the professional world, providing tangible skills and insights that will last a lifetime. Seelig is an entrepreneur, neuroscientist, and popular teacher, and in What I Wish I Knew When I Was 20 she shares with us what she offers her students—provocative stories, inspiring advice, and a big dose of humility and humor.These pages are filled with fascinating examples, from the classroom to the boardroom, of individuals defying expectations, challenging assumptions, and achieving amazing success. Seelig throws out the old rules and provides a new model for reaching our highest potential. We discover how to have a healthy disregard for the impossible, how to recover from failure, and how most problems are remarkable opportunities in disguise.What I Wish I Knew When I Was 20 is a much-needed book for everyone looking to make their mark on the world.

Maverick: The Success Story Behind the World's Most Unusual Workplace


Ricardo Semler - 1988
    Learn Ricardo's secrets and let some of the Semco magic rub off on you and your company.

Playing with FIRE (Financial Independence Retire Early): How Far Would You Go for Financial Freedom?


Scott Rieckens - 2019
    But underneath the surface, Scott was creatively stifled, depressed, and overworked trying to help pay for his family’s beach-town lifestyle. Then one day, Scott listened to a podcast interview that changed everything. Five months later, he had quit his job, convinced his family to leave their home, and cut their expenses in half. Follow Scott and his family as they devote everything to FIRE (financial independence retire early), a subculture obsessed with maximizing wealth and happiness. Filled with inspiring case studies and powerful advice, Playing with FIRE is one family’s journey to acquire the one thing that money can’t buy: a simpler — and happier — life. Based on the documentary

Personal Finance 101: From Saving and Investing to Taxes and Loans, an Essential Primer on Personal Finance


Alfred Mill - 2020
    But it doesn’t have to be! Personal Finance 101 will provide you with all the skills you need to make good financial decisions and grow your personal wealth. Full of must-have advice and organized in an easy-to-read format, this book provides a wealth of knowledge on personal finance basics including: -Choosing your bank (and why it matters) -Building an emergency fund -Salary and benefit packages -Where your money is going (and how to keep more of it) -Refinancing or consolidating student loans -Health and property insurance -Building credit responsibly -How to get a mortgage Use this guide and make the most of the money you have, plan for future purchases like a house or a vacation, save for retirement, or simply become more financially responsible. Perfect for finance beginners or those looking to refresh their knowledge, Personal Finance 101 is the one-stop shop for all of your personal finance questions!

Power vs. Force


David R. Hawkins - 1985
    Hawkins details how anyone may resolve the most crucial of all human dilemmas: how to instantly determine the truth or falsehood of any statement or supposed fact. Dr. Hawkins, who worked as a "healing psychiatrist" during his long and distinguished career, uses theoretical concepts from particle physics, nonlinear dynamics, and chaos theory to support his study of human behavior. This is a fascinating work that will intrigue readers from all walks of life!

Mind Over Money How to Program Your Mind for Wealth


Ilya Alexi - 2011
    Discover the little-known secrets of thinking rich in order to finally created financial freedom in your life and avoid the critical mistakes that keep most people trapped in a cycle of money problems. DAY 1: This Moment Is Your Point Of Power DAY 2: How to Stay Light-Years Ahead of the Masses DAY 3: Three Simple Steps To Unleash The Power Of Goals DAY 4: How To Instantly Change Your Limiting Beliefs DAY 5: Protect Yourself From The Negativity Of Others DAY 6: The Power Of Auto-Suggestions DAY 7: The Greatest Secret of Modern Science... DAY 8: Why Your Feelings Are The Gateway To Riches DAY 9: Your Desires Are the Key to Your Evolution DAY 10: How to Be Happy... Right Now! DAY 11: You Will Get Exactly What You Focus Upon DAY 12: How to Supercharge Your Magnetic Power DAY 13: How Joyful Expectancy Creates Financial Miracles DAY 14: You Are Always in the Right Place at the Right Time DAY 15: How to Live Effortlessly DAY 16: The Magic Key of All True Wealth DAY 17: How to Generate Powerful Self-Confidence DAY 18: The Genius, Power, and Magic of Boldness DAY 19: Opportunities Are Everywhere DAY 20: Never Stop Learning to Create Financial Freedom DAY 21: There is Always Enough Money to Meet Your Needs DAY 22: The Magical Powers of Kindness DAY 23: Freely Accept the Gifts of the Universe DAY 24: Five Ways to Enjoy Sharing Your Wealth DAY 25: Your Unique Personality Will Make You Rich DAY 26: Ask Your Dreams For Money-Making Ideas DAY 27: Happiness Will Make You Money DAY 28: How to Become a Powerful Source of Good DAY 29: It's Time to Take Action! DAY 30: Celebrate, Have Fun, and Enjoy Your Life!

Relentless: From Good to Great to Unstoppable


Tim S. Grover - 2013
    Now, for the first time in paperback, he reveals what it takes to get those results, showing you how to be relentless and achieve whatever you desire.Fore more than two decades, legendary trainer Tim Grover has taken the greats—Michael Jordan, Kobe Bryant, Dwayne Wade, and dozens more—and made them greater. Now, for the first time ever, he reveals what it takes to get those results, showing you how to be relentless and achieve whatever you desire.Direct, blunt, and brutally honest, Grover breaks down what it takes to be unstoppable: you keep going when everyone else is giving up, you thrive under pressure, you never let your emotions make you weak. In “The Relentless 13,” he details the essential traits shared by the most intense competitors and achievers in sports, business, and all walks of life. Relentless shows you how to trust your instincts and get in the Zone; how to control and adapt to any situation; how to find your opponent’s weakness and attack. Grover gives you the same advice he gives his world-class clients—“don’t think”—and shows you that anything is possible. Packed with previously untold stories and unparalleled insight into the psyches of the most successful and accomplished athletes of our time, Relentless shows you how even the best get better . . . and how you can too.

LOADED: Money, psychology, and how to get ahead without leaving your values behind


Sarah Newcomb - 2016
    Your views – and actions – with money will be much improved after reading the wonderful advice in LOADED."- James Grubman, PhD. Author of Strangers in Paradise: How Families Adapt to Wealth Across Generations and co-author of Cross Cultures: How Global Families Negotiate Change Across GenerationsDeeply researched, yet written in an approachable, conversational tone, this book offers insight into how the reader's personal experiences have shaped their financial attitudes, and how they can have a healthier relationship with their own money. The book first examines the roots and consequences of core money beliefs and then presents a practical budgeting method that blends economics with psychology to create a healthy and sustainable money management method. Worksheets and personal money psychology assessments supplement the text.

The Elements of Investing


Burton G. Malkiel - 2009
    once taught composition to students at Harvard, using his classic little book, The Elements of Style. With great daring, Ellis and Malkiel imagined their own Little Red Schoolhouse course in investing for every investor around the world-and then penned this book.The Elements of Investing hacks away at all the overtrading and over thinking so predominant in the hyperactive thought patterns of the average investor. Malkiel and Ellis offer investors a set of simple but powerful thoughts on how to challenge Mr. Market at his own game, and win by not losing. All the need-to-know rules and investment principles can be found here.Contains sound investment advice and simple principles of investing from two of the most respected individuals in the investment world Burton G. Malkiel is the bestselling author of A Random Walk Down Wall Street and Charles D. Ellis is the bestselling author of Winning the Loser's GameShows how to deal with an investor's own worst enemies: fear and greed A disciplined approach to investing, complemented by conviction, is all you need to succeed. This timely guide will help you develop these skills and make the most of your time in today's market.

The Go-Getter (a Story That Tells You How to Be One)


Peter B. Kyne - 1920
    He was a war veteran and amputee who will not be refused what he wants. Peck not only fights to find employment but continually proves himself more than competent at the many difficult test that are throw his way in the course of his early days with the Ricks Lumber Company...

Let My People Go Surfing: The Education of a Reluctant Businessman


Yvon Chouinard - 2005
    From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

Three Feet from Gold: Turn Your Obstacles Into Opportunities!


Sharon L. Lechter - 2009
    On this 100th anniversary comes a fresh and modern look at the core theme of Hill's master work. "Three Feet from Gold "takes the principle of never giving up from the revolutionary best seller and presents it in a new and modern fable. A young writer sets out to interview business leaders and other influential figures of today about the importance of persistence in attaining your goals--including Dave Liniger, chairman and co-founder of Re/Max; John St. Augustine, producer of "Oprah and Friends" Radio Programming; Debbi Fields, founder of Mrs. Fields Cookies; boxing champ Evander Holyfield; Symphony Orchestra conductor Jahja Ling; the Nobel nominated founders of Childhelp.org, Yvonne Fedderson and Sara O'Meara; and NASCAR President Mike Helton. Through these inspirational real-life stories, "Three Feet from Gold "offers advice about having passion for what you do, finding your own personal Success Formula, choosing good counsel, and above all: never giving up.

The Index Card: Why Personal Finance Doesn’t Have to Be Complicated


Helaine Olen - 2016
    They’re wrong. When University of Chicago professor Harold Pollack interviewed Helaine Olen, an award-winning financial journalist and the author of the bestselling Pound Foolish, he made an off­-hand suggestion: everything you need to know about managing your money could fit on an index card. To prove his point, he grabbed a 4" x 6" card, scribbled down a list of rules, and posted a picture of the card online. The post went viral. Now Pollack teams up with Olen to explain why the ten simple rules of the index card outperform more complicated financial strategies. Inside is an easy-to-follow action plan that works in good times and bad, giving you the tools, knowledge, and confidence to seize control of your financial life.

Die with Zero: Getting All You Can from Your Money and Your Life


Bill Perkins - 2020
    You worked hard, saved your money, and looked forward to financial freedom when you retired.   The only thing you wasted along the way was…your life.  Die with Zero presents a startling new and provocative philosophy as well as practical guide on how to get the most out of your money—and out of your life. It’s intended for those who place lifelong memorable experiences far ahead of simply making and accumulating money for one’s so-called Golden Years.   In short, Bill Perkins wants to rescue you from over-saving and under-living. Regardless of your age, Die with Zero will teach you Perkins’ plan for optimizing your life, stage by stage, so you’re fully engaged and enjoying what you’ve worked and saved for.   You’ll discover how to maximize your lifetime memorable moments with “experience bucketing,” how to convert your earnings into priceless memories by following your “net worth curve,” and find out how to navigate whether to invest in, or delay, a meaningful adventure based on your “spend curve” and “personal interest rate.”   Using his own life experiences as well as the inspiring stories and cautionary tales of others—and drawing on eye-opening insights about time, money, and happiness from psychological science and behavioral finance —Perkins makes a timely, convincing, and contrarian case for living large.