Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world. http://www.jonahlehrer.com/

    Even though relationships are fuzzy and intangible, they can be measured and managed-with powerful results.Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

    For anyonewho wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. "Disrupt" "Think the Unthinkable to Spark Transformation in Your Business" shows how to generate and execute those solutions--a disruptive approach for a disruptive age. Author Luke Williams demonstrates his experience creating disruptive products and services at frog design, one of the world s leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete five-stage process for imagining a powerful market disruption and transforming it into reality. Using many examples and a book-length case study of Little Miss Matched, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. He walks through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution. "Disrupt "offers readers a systematic way to redefine the future of a company, catch entire industries by surprise, and leave competitors scrambling to catch up."

    This book is the result of my research about people who think big and the science of being more ambitious. Here are just some of the things you will learn from the book: - What key things you need to inspire yourself to think bigger, and more importantly, achieve your big goals. - Why you need a “why,” and what kind of motivators will set you up for success (hint: attaining money or status are some of the least motivating goals possible). - The single most important thing to thinking bigger. If you don’t have it in your life, you will sabotage your efforts – guaranteed. - What the chimp is and why you need to learn how to control it to get yourself motivated and work on your big goals. You can be making things hard for yourself without being aware of it. - How to cultivate the art of strategic laziness to achieve more while doing much less than other people (why work so hard if you can get better results by being lazy?). - The seven most important triggers of flow – a state of perfect focus where the magic happens. - The secret of achieving the impossible is not really such a secret, but most people tend to forget about it and get overwhelmed by their goals. I wrote this book to increase my motivation, teach myself how to think bigger and learn how to raise my standards. I hope the answer I found will help you as much as it has helped me. You can also learn how to find motivation to become the best version of you. Scroll up and buy the book now. For more free resources, sign up for my self-improvement newsletter: http://www.profoundselfimprovement.co...

     I am an independent mobile app entrepreneur just like you, and I wrote this book to teach you all my strategies for how to: - Get 1,000,000+ downloads from mobile app store marketing - Save money by doing your own ASO (search engine optimization SEO for Android and the Apple App stores) better than most consultants you might consider hiring - Create an app marketing strategy outside the app stores by getting press coverage and learning how to promote an app using social media and social sharing - Make money with effective app store monetization to help you maximize your app revenue with subscriptions, in-app purchases, publishing effective ads, selling affiliate products and other strategies used by successful mobile app businesses - Create a successful mobile app business I wrote this book with all my heart and soul. The book draws on my own years of experience building top apps in my niche, promoting apps, making money with my apps, and coaching other app entrepreneurs on how they can make turn their mobile apps into successful businesses. You will be getting the best of all worlds. First, I have very deep hands on experience building and growing my own apps. Second, I have a wealth of experience coaching and observing other app entrepreneurs whose experiences and aspirations are probably very similar to yours. In this book you get all the insights from me making my own apps a success, and the insights of the cumulative experiences of the people I've coached. This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. All suggestions in this book are based on my own experiences promoting my own problemio.com business apps which at the point of latest revision of this book have cumulative 1,000,000+ downloads, and insights of me having coached over 100 other app entrepreneurs. I am an independent mobile application developer and mobile application entrepreneur just like you. I am not a multi-million dollar app development studio or a big company. If you are an independent app developer just like me, you can use the mobile application marketing strategies that I outline in this book. Many of the strategies are simple and effective, and you can begin working on them as early as today. The book contains over 20 strategies to promote your apps. They all worked for my apps and they will help you grow your app to its highest potential. After growing your app, you will be able to make good money from your app, and achieve the goals that you have for your app business. Get the book now, and become a pro at app store marketing (app store SEO which is otherwise known as ASO), and start increasing your app downloads and revenue today!

    Born Creative teaches you that: Being able to spot issues and solve problems is a competitive advantage in any setting Building your creative confidence boosts your self-confidence Unlocking your creative visualization abilities puts you on the path to greater individual freedom Mastering the ability to let ideas flow at will, breaking your creative block makes you realize that nothing can stand in your way Add Born Creative to your cart and start building a better life now…to creativity and beyond! So, take the creativity challenge today by reading Born Creative and applying your new knowledge to build the life you desire. A happier life is just a few creativity exercises away!

    In these self-reliant times, it's essential to be remembered for the right reasons."Brand You "helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purposeBecome more visible in your marketMake the most of your networksBuild your brand online using blogs, LinkedIn, Facebook and TwitterAttract people who want what you do in the way that you do itThis new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools.To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society.A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.

    it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start."--Seth Godin, author of "Purple Cow""For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, " Duct Tape Marketing "is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work." Duct Tape Marketing "should be required reading for anyone who is building a business, or thinking about it."--Bo Burlingham, editor-at-large, "Inc. magazine," and author of "Small Giants: Companies That Choose To Be Great Instead of Big""Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line."--Bob Bly, author of "The White Paper Handbook""With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour."--Ben McConnell, co-author of "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force""John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will."--John Battelle, cofounding editor or "Wired" and author of "The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture "Duct Tape Marketing" is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business."--Dr. Ivan Misner, Founder of BNI and Co-author of the "New York Times" bestseller, "Masters of Networking "

    Whether it's improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. This is especially true in the online world, where predicting customer behavior is virtually impossible.Managers can, however, discover whether a new product, service, or business model will fail or succeed--by subjecting it to rigorous experimentation. Think about it. A pharmaceutical company would never introduce a new drug without first conducting a round of experiments based on established scientific protocols. Yet that's essentially what many companies do when they roll out new products and services.As Harvard Business School professor Stefan Thomke shows in this eye-opening and essential book, the "best guess" approach to innovation is changing fast. There are now leading companies that conduct more than ten thousand online controlled experiments annually, engaging millions of users. These organizations have discovered that an "experiment with everything" approach has a big payoff, giving them a considerable competitive advantage.How can you do this at your company? Leaders and managers need to create an "experimentation organization" that masters the science of testing and puts the discipline of experimentation at the center of the innovation process. It used to take companies years to build the infrastructure and develop the expertise to run hundreds of experiments each day. But Thomke shows how, with advances in technology, these capabilities are at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create better customer experiences, and generate huge financial returns.Filled with engaging and instructive stories of leading experimentation organizations, Experimentation Works will be your guidebook to a truly new way of thinking and innovating.

    Or at least learn how to fake it. Not at all. There is another way. This book shatters stereotypes about people who dislike networking. They're not shy or misanthropic. Rather, they tend to be reflective—they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because they've been told networking is all about small talk, big numbers and constant contact, they assume it's not for them. But it is! Zack politely examines and then smashes to tiny fragments the "dusty old rules" of standard networking advice. She shows how the very traits that ordinarily make people networking-averse can be harnessed to forge an approach that is just as effective as more traditional approaches, if not better. And she applies it to all kinds of situations, not just formal networking events. After all, as she says, life is just one big networking opportunity?a notion readers can now embrace.

    By answering the crucial coaching questions and developing genuine leadership and integrity, you can instill these attributes in those around you. When you put these proven steps and strategies to use, people will follow you willingly – because you’ve shown yourself to be an excellent coach! All business books and coaching books will tell you that the coaching habit is a difficult challenge, and how to coach is no easy task, but when you put these coaching skills to the test, you’ll be coaching teams to winning performances in no time! When you purchase The 7 Laws of Coaching, you’ll get a FREE bonus e-book: Developing Powerful Visions: Learn the Art of Empowering People Around You and Live With Purpose In The 7 Laws of Coaching, Brian Cagneey explains: The 1st Law of Coaching: Developing the Right Mindset The 2nd Law of Coaching: Being Strong Without Being Mean The 3rd Law of Coaching: The Secret to Finding Solutions The 4th Law of Coaching: A Special Ingredient for Motivating People The 5th Law of Coaching: The Forgotten Law of Getting Results The 6th Law of Coaching: The Only Way Someone Can Improve The 7th Law of Coaching: Keeping Everyone on Track Don’t wait another minute – Purchase The 7 Laws of Coaching: Powerful Coaching Skills that will Predict Your Team’s Success! today! Just Scroll Up and Hit the “Buy With One Click” Button – It’s Fast and Easy! This book has a 100% Money Back Guarantee. If these principles don’t work for you, send it back. No questions asked! DON'T WAIT! LEARN THE SECRETS OF COACHING WITH THESE 7 LAWS! PURCHASE your copy NOW Tags: coaching, coaching business, coaching questions, questions for coaches, coaching books, coaching sports, books on coaching, habits of coaching, habits of a coach, the coaching habit, coaching skills, coaching skill, how to be a good coach, how to coach, coaching teams, coaching business teams, life coaching

    And the best part is that you can do it using the data you already have.Today, everything we do creates data, and the volumes are enormous.  Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added – in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior.  We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights.  A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this “data deluge” are suddenly far simpler, less expensive, and more precise than they were.  In this book – the first of its kind – Dimitri Maex, Managing Director of global advertising agency OgilvyOne New York and the engine behind the agency’s global analytics practice, reveals how to turn your data - those sexy little numbers that can mean more profit for your business – into actionable strategies that drive real growth and revenues.  And he can show you how to do it at virtually no cost. In his clear, easy-to-understand style, he explains how to:  • Identify which customers are most valuable, which have the most potential to be valuable, which are most likely to buy more in the future, and which are not worth targeting.    • Allocate your marketing assets in the best possible way and pinpoint the outlays that will generate the highest possible returns.    • Figure out precisely which communication or media brought a customer to your company’s web site and what that customer will do once she arrives.    • Predict which products or services customers will want in the future.    • Learn which customers are preparing to defect to the competition and how to stop them.    • Determine which customers buy your product because it is perfect for their needs, which ones purchase because they liked your ad, which ones chose you because of an appealing price, and which ones came to you through word-of-mouth…or some combination of all these  factors.    • Drill your geographic targeting down to the regional, zip code, and even neighborhood level.    • Optimize your web presence to get the maximum return from search. A must read for marketers striving to get the biggest ROI on their advertising dollars, small business owners eager to grow faster, researchers needing a consumer in mind for whom to create new products or services, those in finance responsible for growing the bottom line, and even creatives looking for feedback to help them improve their output, Sexy Little Numbers is THE essential tool not just for math nerds and number crunchers, but for anyone wishing to use the data at their fingertips to grow their business and increase their profits dramatically.http://sellorelse.ogilvy.com/sexy-lit...

    . .Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:*Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitorsWhether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love.

    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

    Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years - the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can - and must - change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.