Book picks similar to
Marketing for hospitality and tourism by Philip Kotler
marketing
tourism
non-fiction
business
Molecular Cell Biology
Harvey F. Lodish - 1992
Molecular Cell Biology stands out from its peers in this course in that it provides a clear introduction to the techniques and experiments of scientists past and present, not just an "encyclopedia" of information. This experimental emphasis, together with a solid pedagogical framework in the chapters, provides the clearest, most cutting-edge text available.
Interaction Design: Beyond Human-Computer Interaction
Yvonne Rogers - 2001
It should be labelled 'start here'." --Pieter Jan Stappers, ID-StudioLab, Delft University of Technology
Supply Chain Management: Strategy, Planning, and Operation
Sunil Chopra
Comprehensive Stress Management
Jerrold S. Greenberg - 1983
In his informal, anecdotal style, author Jerrold Greenberg introduces and discusses the latest research findings on the physical, psychological, and spiritual aspects of stress.
Exploring Corporate Strategy
Gerry Johnson - 1989
It is written for students of Strategic Management at all levels.
Astronomy Today
Eric Chaisson - 1993
While the text is descriptive (largely conceptual) it does provide quantitative material, including worked examples in optional boxed sections.
Services Marketing: People, Technology, Strategy
Christopher Lovelock - 1991
Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Accounting Principles
Jerry J. Weygandt - 1987
The new edition continues to reflect the conversational style and clarity that has made this a leader in the market. It explores the key concepts and principles while using the PepsiCo financial statement to clearly show how the information is applied in the real world. The book has also been updated with the latest data as to reflect today's business environment.
Body Language It's what you don't say that matters
Robert Phipps - 2012
From getting a job to getting a pay rise, and from closing a deal to managing the people around you, it makes a big difference. Robert Phipps, one of the world's leading body language experts shows you how to make it work for you. Busting some of the biggest body language myths, Phipps shows how to read other people's body language and to use yours to succeed in business and life.Loaded with practical tips, this book covers everything you ever need to know about body language, in a variety of business situations: GreetingsMeetingsPartingsPresentationsNegotiationsMotivationDeceptionManagingInterviewingDisciplining
Personality Psychology: Domains of Knowledge about Human Nature
Randy J. Larsen - 2001
This unique framework encourages students to view the whole person as the sum of influences and effects of each of the domains of personality functioning. The second edition includes the latest research, as well as a restructuring of material, and continues to bring the subject to life by incorporating a vivid, four-color design.
Global Political Economy
John Ravenhill - 2005
It is divided by subject area into 4 sections for ease of navigation, and then sub-divided into chapters, each of which has been specifically written for this book.Carefully edited by John Ravenhill, the text reads as an integrated whole and is suitable as an introductory text for undergraduates in both coverage and approach, each chapter making full use of learning aids such as boxes to summarize key terms and debates, chronologies, case studies, web links and further reading, which complement the lively presentation of the subject.
Software Engineering (International Computer Science Series)
Ian Sommerville - 1982
Restructured into six parts, this new edition covers a wide spectrum of software processes from initial requirements solicitation through design and development.
Fundamentals of Applied Electromagnetics
Fawwaz T. Ulaby - 1996
and abroad, this reader-friendly yet authoritative volume bridges the gap between circuits and new electromagnetics material. Ulaby begins coverage with transmission lines, leading readers from familiar concepts into more advanced topics and applications. Includes six new sections on Waveguides and Cavity Resonators, replacing the material on geometric optics in Chapter 8. Presents new Technology Briefs on relevant topics, connecting concepts in the book to everyday applications found in real life, such as liquid crystal displays, the laser, GPS, and x-ray tomography. Includes an interactive CD-ROM that allows readers to gain physical intuition about electromagnetics. A useful reference for engineers.
Operations Management
Jay Heizer - 1998
Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of problems on the market.
R for Data Science: Import, Tidy, Transform, Visualize, and Model Data
Hadley Wickham - 2016
This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible.
Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You’ll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you’ve learned along the way.
You’ll learn how to:
Wrangle—transform your datasets into a form convenient for analysis
Program—learn powerful R tools for solving data problems with greater clarity and ease
Explore—examine your data, generate hypotheses, and quickly test them
Model—provide a low-dimensional summary that captures true "signals" in your dataset
Communicate—learn R Markdown for integrating prose, code, and results