The Power of Habit: Why We Do What We Do in Life and Business


Charles Duhigg - 2012
    Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.They succeeded by transforming habits.In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Driven to Distraction: Recognizing and Coping with Attention Deficit Disorder from Childhood Through Adulthood


Edward M. Hallowell - 1992
    Discusses the causes, symptoms, and treatment of attention-deficit Disorder (ADD).

The Birth Order Book: Why You Are the Way You Are


Kevin Leman - 1984
    Leman offers readers a fascinating and often funny look at how birth order affects personality, marriage and relationships, parenting style, career, and children.

Incognito: The Secret Lives of the Brain


David Eagleman - 2011
    If the conscious mind—the part you consider you—accounts for only a tiny fraction of the brain’s function, what is all the rest doing? This is the question that David Eagleman—renowned neuroscientist and acclaimed author of Sum—answers in a book as accessible and entertaining as it is deeply informed by startling, up-to-the-minute research.

The Making of a Manager: What to Do When Everyone Looks to You


Julie Zhuo - 2019
    She stared at a long list of logistics--from hiring to firing, from meeting to messaging, from planning to pitching--and faced a thousand questions and uncertainties. How was she supposed to spin teamwork into value? How could she be a good steward of her reports' careers? What was the secret to leading with confidence in new and unexpected situations?Now, having managed dozens of teams spanning tens to hundreds of people, Julie knows the most important lesson of all: great managers are made, not born. If you care enough to be reading this, then you care enough to be a great manager.The Making of a Manager is a modern field guide packed everyday examples and transformative insights, including:* How to tell a great manager from an average manager (illustrations included) * When you should look past an awkward interview and hire someone anyway * How to build trust with your reports through not being a boss * Where to look when you lose faith and lack the answersWhether you're new to the job, a veteran leader, or looking to be promoted, this is the handbook you need to be the kind of manager you wish you had.

Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values


Robert M. Pirsig - 1974
    Pirsig's Zen & the Art of Motorcycle Maintenance is an examination of how we live, a meditation on how to live better set around the narration of a summer motorcycle trip across America's Northwest, undertaken by a father & his young son.

The Seven Principles for Making Marriage Work: A Practical Guide from the Country's Foremost Relationship Expert


John M. Gottman - 1999
    Here is the culmination of his life's work: the seven principles that guide couples on the path toward a harmonious and long-lasting relationship. Packed with practical questionnaires and exercises, The Seven Principles for Making Marriage Work is the definitive guide for anyone who wants their relationship to attain its highest potential.

The Prodigal Tongue: The Love-Hate Relationship Between American and British English


Lynne Murphy - 2018
    Professor Lynne Murphy is on the linguistic front line. In The Prodigal Tongue she explores the fiction and reality of the special relationship between British and American English. By examining the causes and symptoms of American Verbal Inferiority Complex and its flipside, British Verbal Superiority Complex, Murphy unravels the prejudices, stereotypes and insecurities that shape our attitudes to our own language.With great humo(u)r and new insights, Lynne Murphy looks at the social, political and linguistic forces that have driven American and British English in different directions: how Americans got from centre to center, why British accents are growing away from American ones, and what different things we mean when we say estate, frown, or middle class. Is anyone winning this war of the words? Will Yanks and Brits ever really understand each other?

The Wisdom of Psychopaths: What Saints, Spies, and Serial Killers Can Teach Us About Success


Kevin Dutton - 2012
    Incorporating the latest advances in brain scanning and neuroscience, Dutton demonstrates that the brilliant neurosurgeon who lacks empathy has more in common with a Ted Bundy who kills for pleasure than we may wish to admit, and that a mugger in a dimly lit parking lot may well, in fact, have the same nerveless poise as a titan of industry.Dutton argues that there are indeed “functional psychopaths” among us—different from their murderous counterparts—who use their detached, unflinching, and charismatic personalities to succeed in mainstream society, and that shockingly, in some fields, the more “psychopathic” people are, the more likely they are to succeed. Dutton deconstructs this often misunderstood diagnosis through bold on-the-ground reporting and original scientific research as he mingles with the criminally insane in a high-security ward, shares a drink with one of the world’s most successful con artists, and undergoes transcranial magnetic stimulation to discover firsthand exactly how it feels to see through the eyes of a psychopath.As Dutton develops his theory that we all possess psychopathic tendencies, he puts forward the argument that society as a whole is more psychopathic than ever: after all, psychopaths tend to be fearless, confident, charming, ruthless, and focused—qualities that are tailor-made for success in the twenty-first century. Provocative at every turn, The Wisdom of Psychopaths is a riveting adventure that reveals that it’s our much-maligned dark side that often conceals the trump cards of success.

Whose Values Do You Value?


John Bytheway - 1993
    Do you sometimes feel like the Lord thought up the commandments just to keep you from having fun and enjoying life? John Bytheway explains how the Lord's guidelines fit into our lives and how they can help us solve our oproblems.

Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long


David Rock - 2009
    Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls, yet more emails, meetings, projects, proposals, and plans. Just staying ahead of the storm has become a seemingly insurmountable task.In this book, we travel inside Emily and Paul's brains as they attempt to sort the vast quantities of information they're presented with, figure out how to prioritize it, organize it and act on it. Fortunately for Emily and Paul, they're in good hands: David Rock knows how the brain works-and more specifically, how it works in a work setting. Rock shows how it's possible for Emily and Paul, and thus the reader, not only to survive in today's overwhelming work environment but succeed in it-and still feel energized and accomplished at the end of the day.YOUR BRAIN AT WORK explores issues such as:- why our brains feel so taxed, and how to maximize our mental resources- why it's so hard to focus, and how to better manage distractions- how to maximize your chance of finding insights that can solve seemingly insurmountable problems- how to keep your cool in any situation, so that you can make the best decisions possible- how to collaborate more effectively with others- why providing feedback is so difficult, and how to make it easier- how to be more effective at changing other people's behavior

Fierce Conversations: Achieving Success at Work and in Life One Conversation at a Time


Susan Scott - 2002
     The master teacher of positive change through powerful communication, Susan Scott wants her readers to succeed. To do that, she explains, one must transform everyday conversations employing effective ways to get the message across. In this guide, which includes exercises and tools to take you step by step through the Seven Principles of Fierce Conversations, Scott teaches readers how to: * Overcome barriers to meaningful communication * Expand and enrich conversations with colleagues, friends, and family * Increase clarity and improve understanding * Handle strong emotions-on both sides of the table

We Wish to Inform You That Tomorrow We Will Be Killed with Our Families


Philip Gourevitch - 1998
    Over the next three months, 800,000 Tutsis were murdered in the most unambiguous case of genocide since Hitler's war against the Jews. Philip Gourevitch's haunting work is an anatomy of the killings in Rwanda, a vivid history of the genocide's background, and an unforgettable account of what it means to survive in its aftermath.

The Money Book for the Young, Fabulous & Broke


Suze Orman - 2004
    They're called "Generation Debt" and "Generation Broke" by the media -- people in their twenties and thirties who graduate college with a mountain of student loan debt and are stuck with one of the weakest job markets in recent history. The goals of their parents' generation -- buy a house, support a family, send kids to college, retire in style -- seem absurdly, depressingly out of reach. They live off their credit cards, may or may not have health insurance, and come up so far short at the end of the month that the idea of saving money is a joke. This generation has it tough, without a doubt, but they're also painfully aware of the urgent need to take matters into their own hands.The Money Book was written to address the specific financial reality that faces young people today and offers a set of real, not impossible, solutions to the problems at hand and the problems ahead. Concisely, pragmatically, and without a whiff of condescension, Suze Orman tells her young, fabulous & broke readers precisely what actions to take and why. Throughout these pages, there are icons that direct readers to a special YF&B domain on Suze's website that offers more specialized information, forms, and interactive tools that further customize the information in the book. Her advice at times bucks conventional wisdom (did she just say use your credit card?) and may even seem counterintuitive (pay into a retirement fund even though your credit card debt is killing you?), but it's her honesty, understanding, and uncanny ability to anticipate the needs of her readers that has made her the most trusted financial expert of her day.Over the course of ten chapters that can be consulted methodically, step-by-step, or on a strictly need-to-know basis, Suze takes the reader past broke to a secure place where they'll never have to worry about revisiting broke again. And she begins the journey with a bit of overwhelmingly good news (yes, there really is good news): Young people have the greatest asset of all on their side -- time.

Tune in Tokyo: The Gaijin Diaries


Tim Anderson - 2010
    But so few people actually have the bravery to run -- run away from everything and selflessly seek out personal fulfillment on the other side of the world where they don't understand anything and won't be expected to. The world is full of cowards. Tim Anderson was pushing thirty and working a string of dead-end jobs when he made the spontaneous decision to pack his bags and move to Japan, “where my status as a U.S. passport holder and card-carrying ‘American English’ speaker was an asset rather than a liability.” It was a gutsy move, especially for a tall, white, gay Southerner who didn’t speak a lick of Japanese. But his life desperately needed a shot of adrenaline, and what better way to get one than to leave behind everything he had ever known to move to “a tiny, overcrowded island heaving with clever, sensibly proportioned people that make him look fat?” In Tokyo, Tim became a “gaijin,” an outsider whose stumbling progression through Japanese culture is minutely chronicled in these sixteen howlingly funny stories. Yet despite the steep learning curve and the seemingly constant humiliation, the gaijin from North Carolina gradually begins to find his way. Whether playing drums on the fly in an otherwise all-Japanese noise band or attempting to keep his English classroom clean when it’s invaded by an older female student with a dirty mind, Tim comes to realize that living a meaningful life is about expecting the unexpected…right when he least expects it.