They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

    In his breakthrough handbook, Ditch the Pitch, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. Steve’s advice: tear up your sales pitch and instead improvise persuasive conversations.Ditch the Pitch is an essential read for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, with each habit consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow's approach to fresh, spontaneous, persuasive conversations. These new skills will show the reader how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time.Throughout the book, the author quotes well-known improv comedians and musicians. He translates the techniques these artists use when improvising to create persuasive situations with customers. With the new confidence Ditch the Pitch offers, you will become master of the art of on-the-spot, engaging, and effective customer interactions. Let go of pre-written scripts and embrace Yastrow's guidelines for effortlessly enabling spontaneous conversations that persuade customers to say "yes."

    From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

    This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.

    Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution:● The importance of a Day 1 mindset● Why “it’s all about the long term”● What it really means to be customer obsessed● How to start new businesses and create significant organic growth in an already successful company● Why culture is an imperative● How a willingness to fail is closely connected to innovation● What the Covid-19 pandemic has taught usEach insight offers new ways of thinking through today’s challenges—and more importantly, tomorrow’s—and the never-ending urgency of striving ahead, never resting on one’s laurels. Everyone from CEOs to entrepreneurs just setting up shop to the millions who use Amazon’s products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time.

    Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work.What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

    Companies and organizations everywhere are embracing the game-changing benefits of allowing employees to work outside the office, and the results are profound: managers benefit by saving money and resources and by having access to talent outside their zip codes, while employees enjoy greater job opportunities, productivity, independence, and satisfaction—in part from the time saved not commuting. The reality is clear: working remotely can be a win-win for everyone. But that win is only possible when companies have a plan for supporting efficiency and fostering streamlined, engaging teamwork, and when individuals are prepared to collaborate productively. In Work Together Anywhere, Lisette Sutherland, an international champion of virtual-team strategies, offers a full-service guide to thriving in the remote workplace. Sharing powerful advice gleaned from professional experience, extensive research, and interviews with workers and manager/owners around the world, Work Together Anywhere sets out a complete blueprint for optimizing team success, including: * assessing and developing an individual’s team-focused capacity * establishing a remote-ready office * crafting team agreements * running effective online meetings * facilitating positive communication practices Packed with hands-on materials and actionable advice for cultivating camaraderie, agility, and collaboration, Work Together Anywhere is a thorough and inspiring must-have guide for anyone who wants to get ahead in today’s remote-working world. CONTENTS How to Use This Book Foreword by Jurgen Appelo Introduction PART I—Setting the Scene: Some of the Who, What, Where, and Why of Remote Working Chapter 1. Setting the Scene: Why Are Individuals Going Remote? Workplace Flexibility Chapter 2. How Remote Working Benefits Employers PART I EXTRAS •    Frequently Asked Questions •    At a Glance: How to Replicate Online the Benefits of Working On-Site PART II—How Individuals Can Work Remotely Successfully Chapter 3. Remote Working 101—Getting Started Chapter 4. Remote Working 201—Perfecting Your Game PART II EXTRAS •    Questionnaire for Individuals: Are You Ready to Work Remotely? •    Convincing Your Boss (or Team) •    Seeking Remote Employment •    FlexJobs List: 100 Top Companies with Remote Jobs in 2018 PART III—Successful Remote Teams 101: Hiring and Transitioning Chapter 5. Hiring Remote Workers and Teams Chapter 6. Transitioning Toward the Remote Option PART III EXTRA •    Cheat Sheet: What to Look for When Interviewing a Remote Worker—Plus Sample Questions for Assessing a Candidate PART IV—Successful Remote Teams 201: Managing Chapter 7. Commit and Lead, Trust and Succeed Chapter 8.

    The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it’s no easier being an agile startup, because most of those fail due to their inability to scale. Tomorrow’s business winners—regardless of size or industry—will be the ones that know how to combine scale with agility. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola—and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.

    Weinberg shows you exactly how to become a more effective consultant. He reveals specific techniques and strategies that really work.Through the use of vividly memorable rules, laws, and principles -- such as The Law of Raspberry Jam, The Potato Chip Principle, and Lessons from the Farm -- the author shows you how to-- price and market your services-- avoid traps and find alternative approaches-- keep ahead of your clients-- create a special "consultant's survival kit"-- trade improvement for perfection-- negotiate in difficult situations-- measure your effectiveness-- be yourselfYou will also find straightforward advice on marketing your services, including how to-- find clients-- get needed exposure-- set just-right fees-- gain trustThe Secrets of Consulting -- techniques, strategies, and first-hand experiences -- all that you'll need to set up, run, and be successful at your own consulting business.

    A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible. Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process -- a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets. Fortunately, you don't have to be a rocket scientist to think like one. In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it's landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems -- without clear guidelines and with the clock ticking -- enjoy an extraordinary advantage. Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve liftoff.

    In The No Complaining Rule: Positive Ways to Deal with Negativity at Work, Jon Gordon, a bestselling author, consultant and speaker, shares an enlightening story that demonstrates how you can conquer negativity and inspire others to adopt a positive attitude. Based on one company's successful No Complaining Rule, the powerful principles and actionable plan are practical and easy-to-follow, making this book an ideal read for managers, team leaders and anyone interested in generating positive energy.

    Say to your clients what no one else would dare to say. And you will have all the clients you ever desire. Whether you are a new coach or you already have a six-figure coaching practice, The Prosperous Coach will show you how to: • Access a set of tools you can use to begin creating your own clients immediately • Sign clients you love while maintaining your integrity • Match your unique skills and talents with the clients you serve • Develop a system that works for you for referrals and new clients, time after time • Make bold, life-changing proposals • Move beyond the deep-seated beliefs that hold most coaches back from success for themselves and their clients • Overcome—forever—the two levels of fear that coaches face • Move from people-pleasing to powerful service • Be a world-class coach with highly committed clients And so much more... Praise for The Prosperous Coach: "A must-read for every coach. Rich Litvin and Steve Chandler offer a revolutionary approach to creating a career and business that you love. No internet marketing. No email list. Just one great relationship at a time." -- Marci Shimoff, #1 NY Times best-selling author of Happy for No Reason "The sad truth of the coaching industry is that many of the most caring people give up after a time because they can’t make enough money to survive and thrive. Steve Chandler and Rich Litvin are on a mission to give every coach the chance to succeed on their own terms." -- Michael Neill, founder of Supercoach Academy and author of The Inside-Out Revolution "The Prosperous Coach grabs you by the collar in Chapter 1 and doesn’t let go. My heart is still racing. This is one of the most direct, bold, and provocative books I’ve ever read. You are doing your clients a disservice if you don’t finish it and act upon it immediately." -- Derek Sivers, founder of CD Baby and author of Anything You Want "Once in awhile a book comes along which gets you to focus on what really matters – human relationships! The Prosperous Coach is one of those rare gems which inspires, challenges, and allows for no excuses. Its contrarian approach may yet change your business and your life for the better. Grab a copy now!" -- Shama Kabani, best-selling author of The Zen of Social Media Marketing "Rich Litvin and Steve Chandler are business thought leaders who count. They shatter the myth that you can’t create wealth whilst making a big impact on people’s lives." -- Chip Conley, founder of Joie de Vivre Hotels and author of Peak "In The Prosperous Coach, seasoned pros Rich Litvin and Steve Chandler reveal the secrets that have catapulted them and their clients to outrageous success." -- Mandy Evans, author of Emotional Options "Rich and Steve have written a fantastic field-guide for creating a successful coaching practice." -- Jamie Smart, author of Clarity "Litvin is a rare breed: a world-class coach who is also an expert at understanding the business of coaching." -- Dr. Sean Stephenson, author of Get Off Your BUT "This book will shake you up. It will challenge you. You will have to show up and serve boldly in order to get the results they promise.

    This book helps supervisors and managers effectively communicate appreciation and encouragement to their employees, resulting in higher levels of job satisfaction, healthier relationships between managers and employees, and decreased cases of burnout. Ideal for both the profit and non-profit sectors, the principles presented in this book have a proven history of success in businesses, schools, medical offices, churches, and industry. Each book contains an access code for the reader to take a comprehensive online MBA Inventory (Motivating By Appreciation) - a $20 value.The inventory is designed to provide a clearer picture of an individual's primary language of appreciation and motivation as experienced in a work-related setting. It identifies individuals' preference in the languages of appreciation. Understanding an individual's primary and secondary languages of appreciation can assist managers and supervisors in communicating effectively to their team members.

    Top leadership coach Marcia Reynolds offers a model for using the Discomfort Zone--the moment when the mind is most open to learning--to prompt people to think through problems, see situations more strategically, and transcend their limitations. Drawing on recent discoveries in the neuroscience of learning, Reynolds shows how to ask the kinds of questions that short-circuit the brain's defense mechanisms and habitual thought patterns. Then, instead of being told, people see for themselves the insightful and often profound solutions to what is stopping their progress. The exercises and case studies will help you use discomfort in your conversations to create lasting changes and an enlivened workforce.

    Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone’s innate ability to look, see, imagine, and show. THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.