From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

    Coupling in-depth analysis of designers - from Jan Tschichold to Romek Marber - with a broad survey of the range of series and titles published - from early Penguins and Pelicans, to wartime and 1960s Specials, Classics, fiction and reference - this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by - and influencing - the wider development of graphic design and the changing fashions in typography, photography, illustration and printing techniques.

    His awe-inspiring aerial photographs of beaches around the world are shot from doorless helicopters, creating playful and stunning celebrations of light, shape, and perspective, as well as summer bliss. Combining the spirit of travel, adventure, luxury, and artistry, Malin built his eponymous lifestyle brand from a deep passion for photography and interior design. His work forges the synergy between wanderlust and adventure, creating the ultimate visual escape.Beaches features more than twenty cities across six continents: Australia: Sydney; North America: Santa Monica, Miami, San Francisco, Kaua’i, Chicago, The Hamptons, and Cancun; South America: Rio de Janeiro; Europe: Capri, Rimini, Forte dei Marmi, Viareggio, Amalfi Coast, Barcelona, Lisbon and Saint-Tropez; Africa: Cape Town; Asia: Dubai

    His tortured typography prompted a vocal camp of critics to accuse him of being flippant and of destroying the communicative basis of design. But now the techniques of David Carson (and those of his countless imitators) dominate advertising, design, the Web, and even motion pictures. With 35,000 copies of the original sold, this revised edition of The End of Print includes a striking new cover and first chapter that puts Carson's work in context. The rest is vintage Carson—cutting edge and explosive. The End of Print tracks his career from skateboard and surf magazines, to the landmark Beach Culture magazine and his groundbreaking grid-breaking work for Ray Gun, and finally to handling major corporate identity accounts. The End of Print marks a turning point in design that ushered in the look of today.

    Secrets which many designers will never reveal. In an era of typographic fundamentalism and the cult of forms, this list of dos and don'ts explodes myths and provides a fresh view of typography. Enric Jardi is Professor of design at prominent institutions including Eina, Elisava, and Universitat Ramon Llull. He is President of the ADG-FAD, based in Catalonia, one of the most important graphic design institutions internationally.'If they let you, use left justification; Don't fool too much with the default values; Condense and expand the lettering; Avoid certain ligatures.' Enric Jardi

    Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:Connect with specific audiencesTurn ideas into informative graphicsUse sketching and diagramming techniques effectivelyCreate graphics that enable audiences to process information easilyDevelop truly influential presentationsUtilize presentation technology to your advantageMillions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.--back cover

    Take time to create. Take time to reflect, take time to let go. A book that’s unique in the way it mixes reading and doing, A Book That Takes Its Time is like a mindfulness retreat between two covers. Created in partnership with Flow, the groundbreaking international magazine that celebrates creativity, beautiful illustration, a love of paper, and life’s little pleasures, A Book That Takes Its Time mixes articles, inspiring quotes, and what the editors call “goodies”—bound-in cards, mini-journals, stickers, posters, blank papers for collaging, and more—giving it a distinctly handcrafted, collectible feeling. Read about the benefits of not multitasking, then turn to “The Joy of One Thing at a Time Notebook” tucked into the pages. After a short piece on the power of slowing down, fill in the designed notecards for a Beautiful Moments jar. Make a personal timeline. Learn the art of hand-lettering. Dig into your Beginner’s Mind. Embrace the art of quitting. Take the writing cure. And always smile. Move slowly and with intention through A Book That Takes Its Time, and discover that sweet place where life can be both thoughtful and playful.

    Nineteen challenging assignments and over one thousand pieces of solution art executed by the authors' students are presented. Each visual problem shows the actual assignment sheet given to the students and includes an analysis of the problem's underlying intent, addressing principles such as framal reference, negative-positive relationships, cropping techniques, and other important issues.

    Old & New Testament

    His beautiful, insightful work is all around us--on movie posters, in advertising, on magazine covers, everywhere. “I delight in inspiring people,” he writes. “I want them to stop, think, and feel.” Now Grecco shares the secrets of great portraits with photographers at every level, in Lighting and the Dramatic Portrait. Sections on cameras, illumination, film and digital, creativity and conceptualization, connecting with the subject, and having a point of view, plus intriguing case studies that show “how I got that picture,” make this book a resource photographers will use again and again through the years. Whether the subject is a star or a soccer mom, Grecco shows how to add artistry, drama, wit, humor, and personality to their portrait.

    In describing a world whose central aesthetic paradigm of modernism had lost its vitality, with an "avant-garde" that reflected the culture of consumerism, her book struck a chord in an audience that had once responded to the heroic idealism of modernism. Reprinted many times, Has Modernism Failed? became one of the most popular and influential works of contemporary art criticism. Now Gablik has revised and expanded her work to encompass developments over the last two decades. A new prologue looks at changes in the cultural context of art, especially at the radical split between artists who still proclaim the self-sufficiency of art, "in defiance of the social good," and artists who want art to have some worthy agenda outside of itself. In a new chapter, "Globalization," she looks at the ruthless cultural homogenization of a universal consumer society and how a number of artists and curators are challenging it. And in a passionate new chapter called "Transdisciplinarity" she offers a way forward for individuals to break free of the limiting ideologies of modernism and consumerism and shows how some artists are reflecting both spiritual and social concerns in their art.

    Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

    Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

    

    McManus not only calls us to reclaim our creative essence but reveals how we can craft our lives into a work of art. There are no shortcuts to quality, and McManus celebrates the spiritual process that can help us discover our true selves.McManus demonstrates that we all carry within us the essence of an artist. We all need to create, to be a part of a process that brings to the world something beautiful, good, and true, in order to allow our souls to come to life. It's not only the quality of the ingredients we use to build our lives that matter, but the care we bring to the process itself. Just like baking artisan bread, it's a process that's crafted over time. And God has something to say about how we craft our lives. With poignant, inspirational stories and insights from art, life, history, and scripture interspersed throughout, McManus walks readers through the process of crafting a life of beauty and wonder.