Get ready for hundreds of pages filled with surprising revelations, inside information, obscure trivia, and universal cosmic destruction. This legend of localization doesn’t stink!

    The best part is that it doesn’t have to be difficult or take years to master. Thirty minutes a day is all it takes, and we get you speaking right from the first day. Pimsleur courses use a scientifically-proven method that puts you in control of your learning. If you’ve tried other language learning methods but found they simply didn’t stick, then you owe it to yourself to give Pimsleur a try.Why Pimsleur? - Quick + Easy – Only 30 minutes a day. - Portable + Flexible – Core lessons can be done anytime, anywhere, and easily fit into your busy life. - Proven Method – Works when other methods fail. - Self-Paced – Go fast or go slow – it’s up to you. - Based in Science – Developed using proven research on memory and learning. - Cost-effective – Less expensive than classes or immersion, and features all native speakers. - Genius – Triggers your brain’s natural aptitude to learn. - Works for everyone – Recommended for ages 13 and above. What’s Included? - 30, 30-minute audio lessons - 60 minutes of reading instruction to provide you with an introduction to reading French designed to teach you to sound out words with correct pronunciation and accent - in total, 16 hours of audio, all featuring native speakers - a Reading Booklet and a User’s GuideWhat You’ll Learn In the first 10 lessons, you’ll cover the basics: saying hello, asking for or giving information, scheduling a meal or a meeting, asking for or giving basic directions, and much more. You’ll be able to handle minimum courtesy requirements, understand much of what you hear, and be understood at a beginning level, but with near-native pronunciation skills. In the next 10 lessons, you’ll build on what you’ve learned. Expand your menu, increase your scheduling abilities from general to specific, start to deal with currency and exchanging money, refine your conversations and add over a hundred new vocabulary items. You’ll understand more of what you hear, and be able to participate with speech that is smoother and more confident. In the final 10 lessons, you’ll be speaking and understanding at an intermediate level. In this phase, more directions are given in the target language, which moves your learning to a whole new plane. Lessons include shopping, visiting friends, going to a restaurant, plans for the evening, car trips, and talking about family. You’ll be able to speak comfortably about things that happened in the past and make plans for the future. Reading Lessons begin in Lesson 9 to provide you with an introduction to reading French. In addition, the combined Reading Lessons are included after Lesson 30. These Reading Lessons, which total about one hour, are designed to teach you to sound out words with correct pronunciation and accent. The Pimsleur Method We make no secret of what makes this powerful method work so well. Paul Pimsleur spent his career researching and perfecting the precise elements anyone can use to learn a language quickly and easily. Here are a few of his “secrets”:The Principle of Anticipation In the nanosecond between a cue and your response, your brain has to work to come up with the right word. Having to do this boosts retention, and cements the word in your mind.Core Vocabulary Words, phrases, and sentences are selected for their usefulness in everyday conversation. We don’t overwhelm you with too much, but steadily increase your ability with every lesson.Graduated Interval Recall Reminders of new words and structures come up at the exact interval for maximum retention and storage into your long-term memory.Organic Learning You work on multiple aspects of the language simultaneously. We integrate grammar, vocabulary, rhythm, melody, and intonation into every lesson, which allows you to experience the language as a living, expressive form of human culture.Learning in Context Research has shown that learning new words in context dramatically accelerates your ability to remember. Every scene in every Pimsleur lesson is set inside a conversation between two people. There are no drills, and no memorization necessary for success.Active Participation The Pimsleur Method + active learner participation = success. This method works with every language and every learner who follows it. You gain the power to recall and use what you know, and to add new words easily, exactly as you do in English.The French Language French is spoken by 55 million speakers in France, 3 million in Belgium, 1.5 million in Switzerland, 6.5 million in Canada, and 5 million in former French and Belgian colonies. It is an official language in 44 countries and an official language of the United Nations. An estimated 50 million people around the world speak French as a second language.Tech Talk - CDs are formatted for playing in all CD players, including car players, and users can copy files for use in iTunes or Windows Media Player.

    Words are magic. Words are fun.Join Gyles Brandreth - wit and word-meister, Just A Minute regular, One Show reporter, denizen of Countdown's Dictionary Corner, founder of the National Scrabble Championships, patron of The Queen's English Society, QI, Room 101, Have I Got News For You and Pointless survivor - on an uproarious and unexpected magic carpet ride around the awesome world of words and wordplay.Puns, palindromes, pangrams, Malaprops, euphemisms, mnemonics, acronyms, anagrams, alphabeticals, Tweets, verbiage, verbarrhea - if you can name it, you should find it here, along with the longest, shortest, wittiest, wildest, oldest, latest, oddest, most interesting and most memorable words in the English language - the richest, most remarkable language ever known.

    Moving away from the Marxist/Freudian approaches that had concerned him earlier, Baudrillard developed in this book a theory of contemporary culture that relies on displacing economic notions of cultural production with notions of cultural expenditure.Baudrillard uses the concepts of the simulacra—the copy without an original—and simulation. These terms are crucial to an understanding of the postmodern, to the extent that they address the concept of mass reproduction and reproduceability that characterizes our electronic media culture.Baudrillard's book represents a unique and original effort to rethink cultural theory from the perspective of a new concept of cultural materialism, one that radically redefines postmodern formulations of the body.Sheila Glaser is an editor at Artforum magazine.

    In The Political Mind, George Lakoff explains why. As it turns out, human beings are not the rational creatures we've so long imagined ourselves to be. Ideas, morals, and values do not exist somewhere outside the body, ready to be examined and put to use. Instead, they exist quite literally inside the brain and they take physical shape there. For example, we form particular kinds of narratives in our minds just like we form specific muscle memories such as typing or dancing, and then we fit new information into those narratives. Getting that information out of one narrative type and into another or building a whole new narrative altogether can be as hard as learning to play the banjo. Changing your mind isn't like changing your body it's the same thing. But as long as progressive politicians and activists persist in believing that people use an objective system of reasoning to decide on their politics, the Democrats will continue to lose elections. They must wrest control of the terms of the debate from their opponents rather than accepting their frame and trying to argue within it. This passionate, erudite, and groundbreaking book will appeal to readers of Steven Pinker and Thomas Frank. It is a fascinating read for anyone interested in how the mind works, how society works, and how they work together.

    Private corner offices and management by decree are out, as is unquestioned trust in the government and media. These former pillars of traditional power have been replaced by networks of informed citizens who collectively wield more power over their personal lives, employers, and worlds than ever before. So how do you navigate this new landscape and come out on top? Adam Grant, Wharton organizational psychologist and New York Times best-selling author of Give and Take, Originals, and Option B, went to the World Economic Forum in Davos, the epicenter of power, and sat down with thought leaders from around the world, to find out.In interviews with two dozen leaders and thinkers - from top executives at Google, GM, Slack, and Goldman Sachs, to the CEO of the Gates Foundation and NASA's former chief scientist - Grant shares hard-earned insight on how to succeed in this new era of hyper-linked power. He also explores how it's reshaping everything from how employees work to how employers manage their workers, from how women rise in the office to how scientists influence policy.The combination of captivating interviews, compelling data, and Grant's unmistakably incisive and actionable analysis results in an inspiring crash course from the frontlines on the changing nature of power today.

    . . Superb" --Booklist, starred review).In The Face of Water, Sarah Ruden brilliantly and elegantly explains and celebrates the Bible's writings. Singling out the most famous passages, such as the Genesis creation story, the Ten Commandments, the Lord's Prayer, and the Beatitudes, Ruden reexamines and retranslates from the Hebrew and Greek what has been obscured and misunderstood over time.Making clear that she is not a Biblical scholar, cleric, theologian, or philosopher, Ruden--a Quaker--speaks plainly in this illuminating and inspiring book. She writes that while the Bible has always mattered profoundly, it is a book that in modern translations often lacks vitality, and she sets out here to make it less a thing of paper and glue and ink and more a live and loving text.Ruden writes of the early evolution, literary beauty, and transcendent ideals of the Hebrew Bible and the Greek New Testament, exploring how the Jews came to establish the greatest, most enduring book on earth as their regional strategic weakness found a paradoxical moral and spiritual strength through their writings, and how the Christians inherited and adapted this remarkable literary tradition. She writes as well about the crucial purposes of translation, not only for availability of texts but also for accountability in public life and as a reflection of society's current concerns.She shows that it is the original texts that most clearly reveal our cherished values (both religious and secular), unlike the standard English translations of the Bible that mask even the yearning for freedom from slavery. The word "redemption" translated from Hebrew and Greek, meaning mercy for the exploited and oppressed, is more abstract than its original meaning--to buy a person back from captivity or slavery or some other distress. The Face of Water is as much a book about poetry, music, drama, raw humor, and passion as it is about the idealism of the Bible. Ruden's book gives us an unprecedented, nuanced understanding of what this extraordinary document was for its earliest readers and what it can still be for us today

    Its usage is common in such current political hot spots as the Balkans, Central Asia, and the Near East.Among the highlights of" Teach Yourself Turkish are: An in-depth study of how the language was formedA phonetic approach to the spoken languageThe grammar and rules of written TurkishVocabulary exercises to make learning easier

    Join him as he races to learn the fundamentals of team and personal effectiveness before he loses his job - and the woman he loves.Along the way you'll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: Use the "Integrity Tools" to boost performance, trust and personal power Hold others accountable without being overbearing Evoke sustainable, outstanding performance in teams

    This provocative book undertakes a new and challenging reading of recent semiotic and structuralist theory, arguing that films, novels, and poems cannot be studied in isolation from their viewers and readers.

    Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    Thus, in an elegant anagram (translation = lost in an art), Pulitzer Prize-winning author and pioneering cognitive scientist Douglas Hofstadter hints at what led him to pen a deep personal homage to the witty sixteenth-century French poet Clément Marot.”Le ton beau de Marot” literally means ”The sweet tone of Marot”, but to a French ear it suggests ”Le tombeau de Marot”—that is, ”The tomb of Marot”. That double entendre foreshadows the linguistic exuberance of this book, which was sparked a decade ago when Hofstadter, under the spell of an exquisite French miniature by Marot, got hooked on the challenge of recreating both its sweet message and its tight rhymes in English—jumping through two tough hoops at once. In the next few years, he not only did many of his own translations of Marot's poem, but also enlisted friends, students, colleagues, family, noted poets, and translators—even three state-of-the-art translation programs!—to try their hand at this subtle challenge.The rich harvest is represented here by 88 wildly diverse variations on Marot's little theme. Yet this barely scratches the surface of Le Ton beau de Marot, for small groups of these poems alternate with chapters that run all over the map of language and thought.Not merely a set of translations of one poem, Le Ton beau de Marot is an autobiographical essay, a love letter to the French language, a series of musings on life, loss, and death, a sweet bouquet of stirring poetry—but most of all, it celebrates the limitless creativity fired by a passion for the music of words.Dozens of literary themes and creations are woven into the picture, including Pushkin's Eugene Onegin , Dante's Inferno, Salinger's Catcher in the Rye , Villon's Ballades, Nabokov’s essays, Georges Perec's La Disparition, Vikram Seth's The Golden Gate, Horace's odes, and more.Rife with stunning form-content interplay, crammed with creative linguistic experiments yet always crystal-clear, this book is meant not only for lovers of literature, but also for people who wish to be brought into contact with current ideas about how creativity works, and who wish to see how today’s computational models of language and thought stack up next to the human mind.Le Ton beau de Marot is a sparkling, personal, and poetic exploration aimed at both the literary and the scientific world, and is sure to provoke great excitement and heated controversy among poets and translators, critics and writers, and those involved in the study of creativity and its elusive wellsprings.

    As you complete the exercises in this book, you will learn how to tell if you’re using the right word as well as how to pronounce and spell it. You will also learn how to avoid illiterate expressions and how to speak grammatically, without making embarrassing mistakes.A complete handbook for building a superior vocabulary, Word Power Made Easy will teach you how to speak and write with confidence as well as how to read more effectively and efficiently. It will help you to learn more quickly, develop social contacts, and increase your earning power.Each chapter ends with review. Each section ends with a progressive check. Numerous tests will help you increase and retain the knowledge you acquired. Word Power Made Easy does more than just add words to your vocabulary; it teaches ideas and a method of broadening knowledge as an integral part of the vocabulary building process.

    It redirected philosophical attention to neglected questions of natural and metaphysical necessity and to the connections between these and theories of reference, in particular of naming, and of identity. From a critique of the dominant tendency to assimilate names to descriptions and more generally to treat their reference as a function of their Fregean sense, surprisingly deep and widespread consequences may be drawn. The largely discredited distinction between accidental and essential properties, both of individual things (including people) and of kinds of things, is revived. So is a consequent view of science as what seeks out the essences of natural kinds. Traditional objections to such views are dealt with by sharpening distinctions between epistemic and metaphysical necessity; in particular by the startling admission of necessary a posteriori truths. From these, in particular from identity statements using rigid designators whether of things or of kinds, further remarkable consequences are drawn for the natures of things, of people, and of kinds; strong objections follow, for example to identity versions of materialism as a theory of the mind.This seminal work, to which today's thriving essentialist metaphysics largely owes its impetus, is here published with a substantial new Preface by the author.

    Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.