It’s no coincidence that geniuses not only dare to dream of the impossible for their work, but do the same for their lives. They’re audacious enough to think that they’re not just ordinary players. Few stories better illustrate this better than the life of the father of the modern world, a man of legendary imaginative power and wonder: Nikola Tesla.In this book, you’ll be taken on a whirlwind journey through Tesla’s life and work, and not only learn about the successes and mistakes of one of history’s greatest inventors, but also how to look at the world in a different, more imaginative way.Read this book now and learn lessons from Nikola Tesla on why imagination is so vital to awakening your inner genius, and insights into the real “secret” to creativity, as explained by people like Jobs, Picasso, Dali, and Twain.

    Who knew that he also was a pivotal figure in the development of the airplane, the hydrofoil, genetic engineering, and more? Charlotte Gray does, and she tells us how and why she brought to life the passionate mind and heart of the man behind so many amazing ideas and innovations. --Lauren Nemroff Some Questions for Charlotte Gray [image] 1. Most people picture Alexander Graham Bell as that grandfatherly looking man with a long white beard who invented the telephone. What's wrong with that image? The image of Alexander Graham Bell as a kindly Santa Claus figure is the one we all know: It is as familiar as the one of Einstein with his hair in a frizzy grey mass. But when Alexander Graham Bell was struggling to invent the telephone, he was a skinny, clean-shaven, neurotically intense young man and a hypochondriac, with obsessive work habits and a very volatile nature. Reading his letters and journals, I was shocked to discover how often he would ricochet between euphoria and depression. Invention was Alexander Graham Bell's passion, but I frequently wondered whether, if he had not had an early success and the right wife, his difficult personality would have prevented him achieving anything. I think it is important to revise the grandfatherly stereotype of Bell in order to show that invention is difficult, and inventors are not easy, placid people to live with. 2. In what way does Bell's genius different from other inventors of his age, such as Thomas Edison or the Wright brothers? The wonderful thing about the inventions of such nineteenth century giants as Bell, Edison and the Wright brothers is that, with a little bit of effort, even those of us who never did Grade 12 physics can actually understand how their inventions worked. One could never say that about today's microelectronic technology. Intuition and imagination were all crucial for the breakthroughs made by Edison, the Wright brothers and Bell. However, what sets Bell apart from Edison and the Wright brothers was that he didn't have an entrepreneurial bone in his body. He was more like a holdover from the eighteenth century Enlightenment, while the others were go-getting twentieth-century hustlers. Edison was always looking for financial backers; he announced his breakthroughs before he had even built working prototypes; he was one of the first inventors to put together a real R and D team at a purpose-built laboratory, at Menlo Park. He understood that invention is, in his own words, "One percent inspiration, ninety percent perspiration." Similarly the Wright Brothers were eager to make money out of their flying machines. They refused to share their technological breakthroughs, guarded their patents fiercely, and wouldn't give any demonstrations to the public of their biplanes. Bell was the opposite--totally absorbed in extending the frontiers of knowledge, and completely careless about commercial exploitation of his ideas. 3. Is it true that "necessity is the mother of invention" or is it something else? Invention has many mothers - the right materials, a widespread understanding that this will improve the world in some way, the right individual to pursue the elusive dream. In the case of the telephone, one can argue that there was no overwhelming necessity for a new form of communication: the telegraph had been working well for 30 years, and only a few people realized that a device that could carry the human voice, rather than the Morse code, would pull people together in a revolutionary way. As soon as telephones appeared in the market, their advantages were obvious. But there was still incredible resistance. In Britain, the upper classes were slow to acquire telephones because they posed a class issue: who should answer them? Everybody knew that, in a house with servants, the servant answered the door when the telegraph boy rang the bell. But should master or servant speak on the phone? The democratic nature of the telephone--anybody could use it, not just qualified operators--also shackled its spread. In Russia after the revolution, Stalin is said to have vetoed the idea of a modern telephone system. "It will unmake our work," the dictator decreed. "No greater instrument for counter-revolution and conspiracy can be imagined." So did necessity drive the invention of the telephone? No--when Bell first started speculating on its impact, people thought he was mad. But it quickly became a total necessity…imagine life without electronic communication today! 4. It was amazing to learn that Bell's mother and his wife were both deaf, and that from an early age he was immersed in research on the nature of sound and oral communication. How important were these personal relationships in shaping his outlook and inventions? One of my greatest surprises when I started research for Reluctant Genius was the discovery that Bell's first ambition was to be a teacher of the deaf, and that he remained committed to the cause of improved education for the hearing impaired throughout his life. I had no idea of this side of him, or of his long relationship with Helen Keller. The fact that the two most important women in his life, his mother and his wife, were deaf was of crucial importance both to his own work, and to his attitude to others. His respect for their intelligences and personalities meant that, unlike many of his contemporaries, he never assumed that deafness was linked to intellectual disability. Moreover, his scientific interest in their condition informed his telephone research. Because he knew why their ears didn't work, he understood how sound should reach the brain in a hearing person's ear, through the ear drum. None of his competitors made that intuitive leap. Their early attempts to build working telephones were foiled because they didn't include the diaphragm that mimicked the action of the ear drum, and which was the key feature of Bell's first phone. Lastly, Bell was also fascinated by the intergenerational transmission of deafness. This led to his research on genetics in general - and the program he initiated at his summer home, in Cape Breton, to breed a flock of "super sheep" that would always have twin births. 5. Bell's wife, Mabel Hubbard Bell, was a remarkable person in her own right. Why was it so important to tell her story? Too often, biographies of "Great Men" suggest they achieved everything by their own efforts. A few did, of course, but most depended on the support and encouragement of others--parents, partners, associates--to provide the right environment in which they could achieve their goals. Behind every great man….This was the case with Alexander Graham Bell. He would always have had his "Eureka Moment", in the summer of 1874, when he realized how a "talking telegraph" might work. But without Mabel, we probably would never have heard of him. He would not have patented the invention or found the business partners who helped him moved his invention from the laboratory to the market place. Mabel's father, Gardiner Hubbard, was his patent lawyer: Mabel herself ensured that he went to the Philadelphia Exposition, in 1876, to demonstrate his new apparatus. In later years, Mabel provided all kinds of other practical help, in ensuring that her exasperating husband could focus on his inventions. She handled the financial side of their marriage: she found qualified young men who could help him work on his flying machines: she was always cheering him up and stroking his ego when he got depressed. And she created, along with their two daughters, a warm family environment which gave balance to Bell's life - and which so many of his contemporaries, including Thomas Edison, never enjoyed. I was determined to give Mabel her due in the story of Bell. I found her such an attractive and intriguing figure. She was stone deaf, ten years younger than her husband, and their relationship began as a teacher-student one. It would be easy to assume that this brilliant, world famous man would be the dominant figure in the relationship. In fact, the reverse is true. 6. What do you think Bell would think of cell phones, the internet and other wireless means of communication? Bell himself anticipated "electric communication": he was very frustrated by how long it took for a letter from Nova Scotia to reach Europe. I'm sure he would be delighted by the internet. However, he would be appalled by the constant buzz of other technological advances, and the way we've allowed them to trump all other forms of human intercourse. This is a man who wouldn't have a telephone in his own study, because its ring would disturb his train of thought. He was a gracious, well-mannered man who would have been horrified by the way many of us let our cell phones to interrupt our face-to-face conversations. And if somebody pulled out a Blackberry and started punching into it while Bell was speaking of him--well, Alec would have muttered, "Shee-e-esh" (the nearest he ever got to swearing) and stomped out of the room. 7. What was the most exciting research discovery that you made? As a biographer, I have to say that my most exciting discovery was the wealth of material I had to work with. Because Alexander Graham Bell could never speak to his wife on the telephone, he and Mabel exchanged long, intimate, colourful letters whenever they were apart--and that was often. I was thrilled to discover, at the Alexander Graham Bell Historic Site in Baddeck, Nova Scotia, 180 three-ring binders of family correspondence (another set is housed at the Library of Congress, Washington.) These letters let me explore the inner-workings of the mind of a genius, and of a remarkable marriage, in a way that I had hardly dared hope for. I was also amazed at the range of Bell's activities. The telephone, the photophone (which sent sounds down beams of light), an early iron lung, a desalination process for salt water, flying machines, hydrofoils, genetic experiments…his scientific interests were enormously varied. And at the same time, he was doing so much else, for example with the Smithsonian Institute, and the National Geographic Society. And throughout his career, there was his long-running commitment to deaf education. It was hard not to be overwhelmed! 8. What are you working on right now? Yes, I'm already launched on my next biography. (In fact, I find it very hard not to start my next book before the previous one is even in the stores--I have a psychological need to live both my own life and someone else's!) My next project is a short biography of Nellie McClung, the Canadian author and political activist.

    Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.THE INNOVATION SECRETS OF STEVE JOBSLearn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.These are the Seven Principles of Innovation, inspired by the master himself:Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match--and beat--the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms--to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.

    Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.But we aren’t, and we don’t.In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.

    This "old power" was out of reach for the vast majority of people. But our ubiquitous connectivity makes possible a different kind of power. "New power" is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency--and it is most forceful when it surges. The battle between old and new power is determining who governs us, how we work, and even how we think and feel. New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's "intensity machine."In an era increasingly shaped by new power, this groundbreaking book offers us a new way to understand the world--and our role in it.

    His company, Moz, makers of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached.Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.

    WE ARE ANONYMOUS is the first full account of how a loosely assembled group of hackers scattered across the globe formed a new kind of insurgency, seized headlines, and tortured the feds-and the ultimate betrayal that would eventually bring them down. Parmy Olson goes behind the headlines and into the world of Anonymous and LulzSec with unprecedented access, drawing upon hundreds of conversations with the hackers themselves, including exclusive interviews with all six core members of LulzSec. In late 2010, thousands of hacktivists joined a mass digital assault on the websites of VISA, MasterCard, and PayPal to protest their treatment of WikiLeaks. Other targets were wide ranging-the websites of corporations from Sony Entertainment and Fox to the Vatican and the Church of Scientology were hacked, defaced, and embarrassed-and the message was that no one was safe. Thousands of user accounts from pornography websites were released, exposing government employees and military personnel.Although some attacks were perpetrated by masses of users who were rallied on the message boards of 4Chan, many others were masterminded by a small, tight-knit group of hackers who formed a splinter group of Anonymous called LulzSec. The legend of Anonymous and LulzSec grew in the wake of each ambitious hack. But how were they penetrating intricate corporate security systems? Were they anarchists or activists? Teams or lone wolves? A cabal of skilled hackers or a disorganized bunch of kids?WE ARE ANONYMOUS delves deep into the internet's underbelly to tell the incredible full story of the global cyber insurgency movement, and its implications for the future of computer security.

    Now, completely revised and expanded, Return to the Little Kingdom is the definitive biography of Apple and its founders from the very beginning Moritz brings readers inside the childhood homes of Jobs and Wozniak and records how they dropped out of college and founded Apple in 1976. He follows the fortunes of the company through the mid-1980s, and in new material, tracks the development of Apple to the present and offers an insider's profile of Jobs, whose genius made Apple the powerhouse it is today Required reading for everyone who's ever listened to music on an iPod, Return to the Little Kingdom is timely and thorough, and the only book that explains how Steve Jobs founded the company that changed our world.

    From Marilyn Monroe's borderline personality disorder to Charles Darwin's anxiety, Kalb provides compelling insight into a broad range of maladies, using historical records and interviews with leading mental health experts, biographers, sociologists, and other specialists. Packed with intriguing revelations, this smart narrative brings a new perspective to one of the hottest new topics in today's cultural conversation.

    "We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of WORK RULES!, a compelling and surprisingly playful manifesto that offers lessons including:Take away managers' power over employeesLearn from your best employees-and your worstHire only people who are smarter than you are, no matter how long it takes to find themPay unfairly (it's more fair!)Don't trust your gut: Use data to predict and shape the futureDefault to open-be transparent and welcome feedbackIf you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough. Drawing on the latest research in behavioral economics and a profound grasp of human psychology, WORK RULES! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands. WORK RULES! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.

    Drawing on cutting-edge work in biology, chemistry, and physics, Turin used his obsession with perfume and his eerie gift for smell to turn the cloistered worlds of the smell business and science upside down, leading to a solution to the last great mystery of the senses: how the nose works.

    Despite only a year and a half of schooling, Harpo, or perhaps his collaborator, is the best writer of the Marx Brother. Highly recommended." -Library Journal "A funny, affectionate and unpretentious autobiography done with a sharply professional assist from Rowland Barber." -New York Times Book Review

    Comedy in Three Men and a Baby, Hannah and Her Sisters, Ghostbusters, and Back to the Future; all a teenager needs to know in Pretty in Pink, Ferris Bueller’s Day Off, Say Anything, The Breakfast Club, and Mystic Pizza; the ultimate in action from Top Gun, Die Hard, Beverly Hills Cop, and Indiana Jones and the Temple of Doom; love and sex in 9 1/2 Weeks, Splash, About Last Night, The Big Chill, and Bull Durham; and family fun in The Little Mermaid, ET, Big, Parenthood, and Lean On Me.In Life Moves Pretty Fast, Hadley puts her obsessive movie geekery to good use, detailing the decade’s key players, genres, and tropes. She looks back on a cinematic world in which bankers are invariably evil, where children are always wiser than adults, where science is embraced with an intense enthusiasm, and the future viewed with giddy excitement. And, she considers how the changes between movies then and movies today say so much about society’s changing expectations of women, young people, and art—and explains why Pretty in Pink should be put on school syllabuses immediately.From how John Hughes discovered Molly Ringwald, to how the friendship between Dan Aykroyd and John Belushi influenced the evolution of comedy, and how Eddie Murphy made America believe that race can be transcended, this is a “highly personal, witty love letter to eighties movies, but also an intellectually vigorous, well-researched take on the changing times of the film industry” (The Guardian).

    Across all of these break-out companies, a set of common patterns has evolved into a repeatable playbook that Gil has codified in High Growth Handbook. Covering key topics including the role of the CEO, managing your board, recruiting and managing an executive team, M&A, IPOs and late stage funding rounds, and interspersed with over a dozen interviews with some of the biggest names in Silicon Valley including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups. In what Reid Hoffman, cofounder of LinkedIn and co-author of the #1 NYT bestsellers The Alliance and The Startup of You calls "a trenchant guide," High Growth Handbook is the playbook for turning a startup into a unicorn. "Elad Gil is one of Silicon Valley's seriously knowledgeable and battle-tested players. If you want the chance to turn your startup into the next Google or Twitter, then read this trenchant guide from someone who played key roles in the growth of these companies." - Reid Hoffman, co-founder of LinkedIn, co-author of the #1 NYT bestsellers "The Alliance" and "The Startup of You," and host of the podcast Masters of Scale "Elad eschews trite management aphorisms in favor of pragmatic and straight-shooting insights on complex topics like managing a board of directors, executing functional re-organizations with as little trauma as possible, and everything in-between." - Dick Costolo, former CEO of Twitter and serial entrepreneur "Elad first invested in Airbnb when we were less than 10 people and provided early advice on scaling the company. This book shares these learnings for the next generation of entrepreneurs." - Nathan Blecharczyk, cofounder of Airbnb, Chief Strategy Officer, and Chairman of Airbnb China "Elad jam-packs every useful lesson about building and scaling companies into a single, digestible book. My only gripe is that he didn't write this when we were in the early days of Box as it would have saved my ass countless times." -Aaron Levie, cofounder and CEO of Box "Armed with observations gathered scaling some of the most successful and important companies of Silicon Valley, Elad has no-nonsense, highly applicable advice to any operator transitioning a company from the proverbial garage to the next stage and beyond." - Max Levchin, cofounder and CEO of Affirm, cofounder and CTO of PayPal "Elad is one of the most experienced operators in Silicon Valley having seen numerous companies hit their inflection point. His advice has been key for Coinbase as we go through hypergrowth, from hiring executives to improving M&A." - Brian Armstrong, cofounder and CEO of Coinbase"Elad is one of the best connected and respected early stage investors in the Valley - he invested in Minted when we had fewer than 50 employees and his advice was critical to us in growing our business to where we are now, in the low hundreds of millions in sales. In his book, he crystallizes all of these learnings for the next generation of companies."-Mariam Naficy, cofounder and CEO of Minted

    The letters distill in plain words all the basic principles of sound business practices. They are arranged and introduced by a leading apostle of the "value" school and noted author, Lawrence Cunningham. Here in one place are the priceless pearls of business and investment wisdom, woven into a delightful narrative on the major topics concerning both managers and investors. These timeless lessons are ever-more important in the current environment.