Indeed, logic goes to the very core of what we mean by human intelligence. In this concise, crisply readable book, distinguished professor D. Q. McInerny offers an indispensable guide to using logic to advantage in everyday life. Written explicitly for the layperson, McInerny’s Being Logical promises to take its place beside Strunk and White’s The Elements of Style as a classic of lucid, invaluable advice. As McInerny notes, logic is a deep, wide, and wonderfully varied field, with a bearing on every aspect of our intellectual life. A mastery of logic begins with an understanding of right reasoning–and encompasses a grasp of the close kinship between logical thought and logical expression, a knowledge of the basic terms of argument, and a familiarity with the pitfalls of illogical thinking. Accordingly, McInerny structures his book in a series of brief, penetrating chapters that build on one another to form a unified and coherent introduction to clear and effective reasoning.At the heart of the book is a brilliant consideration of argument–how an argument is founded and elaborated, how it differs from other forms of intellectual discourse, and how it critically embodies the elements of logic. McInerny teases out the subtleties and complexities of premises and conclusions, differentiates statements of fact from statements of value, and discusses the principles and uses of every major type of argument, from the syllogistic to the conditional. In addition, he provides an incisive look at illogical thinking and explains how to recognize and avoid the most common errors of logic.Elegant, pithy, and precise, Being Logical breaks logic down to its essentials through clear analysis, accessible examples, and focused insights. Whether you are a student or a teacher, a professional sharpening your career skills or an amateur devoted to the fine points of thought and expression, you are sure to find this brief guide to effecting reasoning both fascinating and illuminating.From the Hardcover edition.

    This hands-on guide shows you how to maintain a successful bar, manage the business aspect of it, and stake your place in your town's nightlife. It provides informative tips on:Understanding the business and laws of owning a bar Developing a business plan Creating a menu, choosing decor, and establishing a theme Stocking up on equipment Choosing and dealing with employees Handling tough customers Controlling expenses, managing inventory, and controlling cash flow Getting the word out about your place Preparing for your grand opening, step-by-step This guide cues you in on how to keep your bar safe and clean, making sure everyone is having fun. It warns you about the pitfalls and no-nos that every owner should avoid. There are also helpful resources, such as contact information for State Alcohol Control Boards and Web sites with valuable information.

    written with style and wit.' Mishal Husain Most books about public speaking don’t tell you what to do when you open your mouth and nothing comes out. And they don’t tell you how to get over the anxiety about performance that most people naturally have. They don’t tell you what to do in the moments when you are made, as a woman, to feel small. They don’t tell you how to own the room. This book does. From the way Michelle Obama projects ‘happy high status’, and the power of J.K.Rowling’s understated speaking style, to Virginia Woolf’s leisurely pacing and Oprah Winfrey’s mastery of inner conviction, what is it that our heroines do to make us sit up and listen - really listen - to their every word? And how can you achieve that impact in your own life? Here’s how.

    Running your own business is nowhere near as tough as you might think. So what are you waiting for? Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at £120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline. In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself. 'A must-read for inspiring entrepreneurs, probably the best book available on the subject' John McLaren, Management Today 'Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good' Richard Reed, co-founder of Innocent Drinks, Financial Times 'For the budding entrepreneur, this clear, thoughtful and passionate how-to guide will be an excellent first investment' Economist Luke Johnson is one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million. He is Chairman of Risk Capital Partners and The Royal Society of Arts, and a former Chairman of Channel 4 Television. He writes columns for the Financial Times and Management Today. In the 1990s he was Chairman of PizzaExpress, which he grew from 12 restaurants to over 250; he also founded the Strada pizzeria chain and owns Giraffe and Patisserie Valerie. He lives in London and is married with three children.

    It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of de-radicalisation in America's Deep South. Rebel Ideas will strengthen any team or organisation, but has dozens of personal applications, too: from the art of personal reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of the echo chambers that surround us all.

    Ideas range from the informal (Wells Fargo’s thank-you e-cards) and the offbeat (JS Communications two free “I Don’t Want to Get Out of Bed” Days) to the formal (J. C. Penney “affirms” new managers in a moving ceremony) to the totally nutty (the legendary honor of having your office “sodded”—literally, grassed over—at Microsoft). For bosses, managers, entrepreneurs, small-business owners, consultants—anyone who’s responsible for working successfully in an ever-tougher economy—this is the rewards bible.

    This is not true. In fact, chess is accessible and can be played by anyone with a brain, a pair of eyes, and imagination. The ultimate guide for beginnersIf you've never played the game of chess or are still discovering it, this book is for you. It is a basic and comprehensive guide that will introduce you to the game and teach you everything you need to know, from the setup of a chess board to the delivery of checkmate. It is filled with advice for beginners, basic tactics, strategies, and diagrams to help you visualize every step of your progress. The start of a lifelong King's huntThe objective of this book is not to make you a chess master. That is an accomplishment that takes decades of research, regular practice, and an insane amount of talent. The goal here is for you to become a decent chess player. After reading this book, you will be able to play games with anyone, practice regularly, and sharpen your chess muscles until you reach a decent level of play. The more you'll play, the better you'll get. But it all starts with the basics which you will acquire in this book. So don't hesitate. If you've always wanted to learn to play chess, now is the time. Just scroll up and grab your copy now!

    And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. Too many managers jump at every new trend, but don’t stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement—one at a time—and practice them over and over with pigheaded discipline. The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area. Holmes offers proven strategies for: • Management: Teach your people how to work smarter, not harder • Marketing: Get more bang from your Web site, advertising, trade shows, and public relations • Sales: Perfect every sales interaction by working on sales, not just in sales The Ultimate Sales Machine will put you and your company on a path to success and help you stay there!

     And this book tells you how to do both.Historically, stories have always been igniters of action, moving people to do things.  But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause.             Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell.  Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.            In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action.  Among his techniques:  *Capture your audience’s attention first, fast and foremost  *Motivate your listeners by demonstrating authenticity  *Build your tell around “what’s in it for them”  *Change passive listeners into active participants*Use “state-of-the-heart” technology online and offline to make sure audience      commitment remains strong            To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences.  They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.             After listening to this extraordinary mix of voices, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal.

    It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

    Rick Rigsby’s– now with 100+ million views on Facebook and YouTube. After his wife died, Rick Rigsby was ready to give up. The bare minimum was good enough. Rigsby was content to go through the motions, living out his life as a shell of himself. But then he remembered the lessons his father taught him years before - something insanely simple, yet incredibly profound.These lessons weren’t in advanced mathematics or the secrets of the stock market. They were quite straightforward, in fact, for Rigsby’s father never made it through third grade. But if this uneducated man’s instructions were powerful enough to produce a Ph.D. and a judge – imagine what they can do for you.Join Rigsby as he dusts off time-tested beliefs and finds brilliantly simple answers to modern society’s questions. In a magnificent testament to the “Greatest Generation” which gave so much and asked so little in return, Lessons from a Third Grade Dropout will challenge you while reigniting your passion to lead a truly fulfilling life.After all, it’s never too late to learn a little bit more about life – just ask the third-grade dropout.

    Start your own business selling one-of-a-kind treasures shoppers can't find in regular stores. For crafters, it's a revolution. Never before has it been so easy to start a worldwide crafting business with millions of paying customers -- with no up-front investment --all in an afternoon! If you're a skilled crafter, artist, or antique hunter, you're 90 percent there. Just follow the step-by-step instructions in this book to register at Etsy, photograph and list your items for sale, and rake in the cash. Learn how thousands of Etsy crafters, young and old, have launched their business on a shoestring, usually part-time at home. Customers discover your items because of good old-fashioned word of mouth-with an Internet twist, courtesy of Facebook, Google, and Etsy itself. You'll learn the best tools for making it all work, no computer geekery required. You'll see how to sell more items more quickly, earn more money, and have more fun, spending more of your time doing what you loved in the first place-creating new things, finding new treasures, and meeting lots of new people obsessed with the same stuff as you. Even if you're shy! -- Read easy-to-follow guides for registering on Etsy.com and selling your handcrafted items, vintage finds, or crafting supplies. -- See how crafters like you have built a full-time business from scratch. -- Learn how to price your items to maximize your sales and fatten your profits. -- See how to photograph your items like a pro and avoid the amateur mistakes. -- Learn how to process your Etsy payments and avoid scams. -- Get legitimate tax deductions for your home studio or office, and travel expenses. -- See examples and insider tips from dozens of Etsy's top sellers. -- Learn to use keywords to drive visitors to your Etsy shop. -- Learn techniques for getting word of mouth and "free advertising, and why paid advertising is usually a waste of money. -- Take your business to the next level by attracting wholesalers and retailers. -- License your designs to extend your reach and create more cash. -- Automate your administrative chores with Etsy apps.

    In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and working with them) is found in the space between their ears. "If people are being paid to think," he writes, "isn't it time the business world found out what the thing doing the work, the brain, is all about?" Supported by the latest groundbreaking research, Quiet Leadership provides a brain-based approach that will help busy leaders, executives, and managers improve their own and their colleagues' performance. Rock offers a practical, six-step guide to making permanent workplace performance change by unleashing higher productivity, new levels of morale, and greater job satisfaction.

    Most importantly, it's about how to avoid making these same mistakes yourself.In The San Francisco Fallacy, serial entrepreneur and venture capitalist Jonathan Siegel looks at the 10 biggest fallacies that run through startup culture. Over his many years launching companies, he's fallen victim to what he now recognizes as a series of common errors, misconceptions that bedevil startups to this day. But he also learned how to sidestep and surmount many of these challenges.After multiple eight-figure exits and other startup successes, Jonathan began to see the deeper fallacies in which his failures took root. His biggest career successes, on the other hand, seemed to come when he and his teams went against the tide and did everything "wrong."This book is an examination of the popular belief system about startups. At its heart is a series of challenges to years of accumulated startup orthodoxy. What emerges is not just a critique but an inspiring call--to anyone trying to build a successful business--for a broader kind of critical thinking.

    This is the story of a dreamer - Joy, a young and successful corporate leader. One day, Joy's life turns upside down. He goes from having a successful career to nothing in the blink of an eye. This event turns his aspirations into anger, anxiety, frustration and self-doubt. Torn apart by his emotions, he struggles within. His only thought is to run away from all his struggles. But destiny has a different plan.Joy accidentally meets his master who helps him rediscover his potential. He shares with him "The ONE Invisible Code" which turns him into a successful entrepreneur and an influential leader. The book The ONE Invisible Code is for the dreamer in you. It teaches you to break through mediocrity, rekindle your inner potential and deliver world-class results. It provides you a step-by-step formula to take your personal and professional success to the next level.Inside the book you will learn:1) Orbit Of Mastery Vs Orbit Of Mediocrity2) The 4 Types Of Mindsets3) The GAPP Framework and a lot more., Let this book guide you to unleash your greatness! Grab a copy today!PRAISES FOR THE BOOK "The 'One' Invisible Code"Sharat's approach will engage and inspire you to redefine your aspirations. The "One" Invisible Code will provide you with easy-to-consume, actionable ideas to tap into your potential and achieve exceptional results.Marshall Goldsmith - New York Times #1 bestselling Author, #1 Executive Coach and #1 Leadership Thinker in the world.Timeless wisdom, shared through the eyes of Sharat and the words by men and women of the past and present. Simply, yet powerfully packaged in the book you hold in your hands. Read it. Gift it. The lessons need to be shared.Ankur Warikoo - Founder Nearbuy.com, Mentor, Angle Investor, Public Speaker