His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

    Said here examines the ever-changing role of the intellectual today. In these six stunning essays - delivered on the BBC as the prestigious Reith Lectures - Said addresses the ways in which the intellectual can best serve society in the light of a heavily compromised media and of special interest groups who are protected at the cost of larger community concerns. Said suggests a recasting of the intellectual's vision to resist the lures of power, money, and specialization. in these powerful pieces, Said eloquently illustrates his arguments by drawing on such writers as Antonio Gramsci, Jean-Paul Sartre, Regis Debray, Julien Benda, and Adorno, and by discussing current events and celebrated figures in the world of science and politics: Robert Oppenheimer, Henry Kissinger, Dan Quayle, Vietnam, and the Gulf War. Said sees the modern intellectual as an editor, journalist, academic, or political adviser - in other words, a highly specialized professional - who has moved from a position of independence to an alliance with powerful institutional organizations. He concludes that it is the exile-immigrant, the expatriate, and the amateur who must uphold the traditional role of the intellectual as the voice of integrity and courage, able to speak out against those in power.BBC episodes presented by Edward Said: http://www.bbc.co.uk/programmes/p00gm...

    is so guilty for past transgressions that it deserves to be chastened on the world stage. As David Horowitz shows in this no holds barred pamphlet, minimizing the Islamist threat to the United States is not an oversight of the Obama administration; it is policy. The most dangerous Islamist regime, Iran, is being allowed to acquire nuclear weapons while Washington dithers over pointless negotiations and stands by as the mullahs fill the vacuum in Iraq created by the withdrawal of all American forces, against the advice of the Joint Chiefs of Staff. In Afghanistan, supposedly the "good war," victory is not an option; the Taliban licks its chops and waits for American troops to leave in ignominy. Meanwhile, this White House has facilitated the rise of the Muslim Brotherhood throughout the Middle East, helping it come to power in Cairo, bankrolling it and giving it F-16s that are likely someday to be used against Israel, and displayed weakness in Syria by ignoring "red lines" it said would never be crossed. It is a low point for America, as David Horowitz shows, with Republicans, traditionally the party of strong national security, offering only an echo, not a choice in American foreign policy, watching in a state of policy paralysis as Obama appeases our enemies and enables their evil ambitions.

    The Sociology Book takes on some of humankind's biggest questions: What is society? What makes it tick? Why do we interact in the way that we do with our friends, coworkers, and rivals? The Sociology Book profiles the world's most renowned sociologists and more than 100 of their biggest ideas, including issues of equality, diversity, identity, and human rights; the effects of globalization; the role of institutions; and the rise of urban living in modern societyEasy to navigate and chock-full of key concepts, profiles of major sociological thinkers, and conversation starters galore, this is a must-have, in-a-nutshell guide to some of the most fascinating questions on earth.The Sociology Book is part of the award-winning Big Ideas Simply Explained series, designed to distill big ideas and elusive theories into graspable, memorable concepts, using an approachable graphic treatment and creative typography.

    Rather than improving life, multitasking, "user-friendly" technology, and the culture of convenience are producing disorders that range from depression to attention deficit disorder to borderline personality disorder. Byung-Chul Han interprets the spreading malaise as an inability to manage negative experiences in an age characterized by excessive positivity and the universal availability of people and goods. Stress and exhaustion are not just personal experiences, but social and historical phenomena as well. Denouncing a world in which every against-the-grain response can lead to further disempowerment, he draws on literature, philosophy, and the social and natural sciences to explore the stakes of sacrificing intermittent intellectual reflection for constant neural connection.

    Professor Geert Hofstede's 30 years of field research on cultural differences and the software of the mind helps us look at how we think - and how we fail to think - as members of groups. This newly revised and expanded edition is based on the latest data from Professor Hofstede ongoing field research, and provides detailed comparisons of cross-cultural differences among 70 nations. business, family, schools and political organizations. Professor Hofstede explains phenomena such as culture shock, ethnocentrism, stereotyping, differences in language and humor. Most importantly, he discusses the practical implications of the culture differences described in the book and how understanding these cultural differences can enable people from different cultures to work together more productively. parents. Melding powerful intellectual analysis and hard social, cultural, and organizational research, Hofstede gives a sobering picture of a world perilously lacking in self-knowledge - unaware of serious difference between the businesses, organizations, cultures, and nations that populate our planet despite the fact of globalization. But culture shock - whether between an individual and a new country, between organizations, between the sexes, or between opposing diplomats - can be turned to our advantage, Hofstede says-if we understand it. Cultures and Organizations helps to explain the differences in the way leaders and their followers think, offering practical solutions for those in business and politics to help solve conflict between different groups.

    It’s a bargain, too – Sunday TimesThis comprehensive, vibrant book leads you through the world’s iconic images – those that we encounter every time we open a newspaper, visit a gallery, or look at the front cover of a novel.Art: The Whole Story traces the development of art period by period, with the illustrated text covering every genre, from painting and sculpture to conceptual art and performance art. Cultural timelines are there too, to help to the reader with historical context.• The most accessible history of world art ever assembled• More than 1,100 colour illustrations of iconic pieces• Covers every genre of art, from painting and sculpture to conceptual art• Designed in an easily navigable and user-friendly fashionWritten by an international team of artists, art historians and curators, this absorbing and beautiful book will give you insight into the world’s most iconic images.Masterpieces that epitomize each period or movement are highlighted and analysed in detail. Everything from use of colour and visual metaphors to technical innovations is explained, enabling you to interpret the meanings of world-famous masterpieces – Mughal miniatures; Japanese prints in the nineteenth century; the colour theories behind Seurat’s remarkable La Grande Jatte; and why Picasso’s Les Demoiselles D’Avignon was so shocking in its day.

    Eric Hobsbawm has turned his keen eye and sharp wit to this uniquely American form of music to give the reader a completely original point of view. This book sweeps the reader along from the steamy sidewalks of New Orleans to the smoke-filled clubs of New York, an odyssey that along the way discusses the prehistory of jazz, its expansion, its most celebrated musicians, and their instruments. This edition also includes twenty-three pieces that have never appeared in book form—concert reviews, record reviews, and essays from "The New Statesman" and "The New York Review of Books" on such legendary jazz figures as Ray Charles, Thelonius Monk, Mahalia Jackson, Duke Ellington, and Count Basie. As Hobsbawm has put it, "The Jazz Scene" is 'one person's reaction to sixty years' experience of jazz.'

    

    His distinctive brand of architecture, usually moulded around local building traditions (especially those of Kerela, his adopted home state in south India), is instantly identifiable and has, unsurprisingly, revolutionized traditional concepts of architecture in India. Baker's architecture is responsive, uses local materials and lays stress on low-cost design.This biograpy of Laurie Baker, like his work, is direct, simple and comprehensive; further embellished with sketches, plans, photographs and some of Baker's own writings, the book offers the professional architect view of the life, methods and thoughts of an unorthodox genius.

    Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to… Understand how Google chooses which websites to rank? Know exactly what keywords to target to attract people who are ready to buy what you sell? Have your most profitable keywords hit the top spot? Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains? Be able to write killer content that Google and your visitors love? Build relationships with key publication players in your industry and have them begging for your content? Have crafted a complete SEO strategy to laser-target your focus and get big results? What kind of results can you achieve? One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside? Section 1: The Foundations You’ll learn: The four free ways to appear on the first page of Google How to identify keywords that will drive hordes of hungry traffic to your website The key to seeing ranking gains in just weeks Why snooping on your competitors is crucial, and how to steal the good bits. Section 2: Your Website Transform your website’s ranking by: Structuring it to make it easy for Google AND visitors to use Using content to 10x your traffic Transforming your blog into a sales generator Avoiding the SEO pitfalls that can do more harm to your website than good Section 3: Promoting Your Website You’ll find out: The exact process that took one business from 35 to 3,450 leads a month How to get links from national newspaper websites The easy way to pitch content sounding desperate How to get links from social media Section 4: Designing Your SEO Strategy SEO can be overwhelming. Replace panic with serene calm as you: Put everything into a comprehensive strategy Pick the key tasks to get results if you’re low on time Learn which metrics to track and which to ignore Implement three key practices that will ensure long-term improvement, whatever Google throws at you "But how do I know all this is possible?" Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.

    It could not anticipate what was to come after, neither could it grasp what had happened in literary theory in the light of where it was to lead.

    Darkness engulfs the Indian subcontinent. The 17th century is destined to be an era of brutal wars, incessant oppression, and physical and spiritual carnage in the name of religion. Shivaji, a warrior and thinker far ahead of his times, rises and renders a rousing dream - respect and dignity for human life, economic equity, and empowerment. Destiny does not favour him; he faces terribile odds - a fallen and defeated populace, the might of the Mughal Empire, and naval supremacy of the Western powers. Thus begins a battle of conflicting ideologies, contrasting belief systems, and sharply different visions of India - a stake is the future of most ancient civilization. Witness the beginnings of the momentous events that will send thunderbolts across centuries, the echoes of which still haunt the subcontinent.

    In Makeshift Metropolis, Rybczynski has drawn upon a lifetime of observing cities to craft a concise and insightful book that is at once an intellectual history and a masterful critique. Makeshift Metropolis describes how current ideas about urban planning evolved from the movements that defined the twentieth century, such as City Beautiful, the Garden City, and the seminal ideas of Frank Lloyd Wright and Jane Jacobs. If the twentieth century was the age of planning, we now find ourselves in the age of the market, Rybczynski argues, where entrepreneurial developers are shaping the twenty-first-century city with mixed-use developments, downtown living, heterogeneity, density, and liveliness. He introduces readers to projects like Brooklyn Bridge Park, the Yards in Washington, D.C., and, further afield, to the new city of Modi’in, Israel—sites that, in this age of resource scarcity, economic turmoil, and changing human demands, challenge our notion of the city. Erudite and immensely engaging, Makeshift Metropolis is an affirmation of Rybczynski’s role as one of our most original thinkers on the way we live today.

    Underlying this trend is a single idea: the belief that our existence is understandable through computation, and more data is enough to help us build a better world.   In actual fact, we are lost in a sea of information, increasingly divided by fundamentalism, simplistic narratives, conspiracy theories, and post-factual politics. Meanwhile, those in power use our lack of understanding to further their own interests. Despite the accessibility of information, we’re living in a new Dark Age.   From rogue financial systems to shopping algorithms, from artificial intelligence to state secrecy, we no longer understand how our world is governed or presented to us. The media is filled with unverifiable speculation, much of it generated by anonymous software, while companies dominate their employees through surveillance and the threat of automation.   In his brilliant new work, leading artist and writer James Bridle excavates the limits of technology and how it aids our understanding of the world. Surveying the history of art, technology, and information systems, he explores the dark clouds that gather over our dreams of the digital sublime.