Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That's why so many businesses never make it. In today's competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map to success. Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps youRealistically determine where your business is and where you want to go Create a detailed business plan and put it into action instead of in a drawer Use the plan to secure financing Prepare for opportunities avoid common pitfalls In short, Business Plans for Dummies helps you determine where you want your business to go and create a map for getting there. You'll discover how to:Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others Clarify and crystallize your company's mission, vision, and values Analyze your industry and your competition Identify your customers, including their needs, habits, purchase triggers, and decision-making processes Objectively analyze your company's strengths and weaknesses Analyze your financial situation in order to do realistic forecasts and budgets Recognize trends and anticipate changes, both in the overall economy and in your industry Plan for growth, considering the product life cycle, new products, or new markets Structure your organization and nurture leadership Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today's marketplace. It's a plantastic resource for business owners and entrepreneurs.

    Bumper to Bumper is newer, longer, and better, touting mostly original stories that include the time Doug crashed his brand-new Porsche company car into a tree, the real story behind the time Doug crushed a Chrysler PT Cruiser, the time Doug bribed a government official in South Africa, the time Doug got detained at the Canadian border on an automotive press trip, and the story of Doug’s relationship with automakers. Also, Doug wrote this description himself in the third person.

    “Because of this girl I met who loves running from the cops with me. She's pretty damn awesome.” I blushed as I looked up at him. “I think you’re a bad influence.” “And I think you like it.” ** One summer in Hawaii is all it takes to change Keira Sullivan's life. Rooming with the notorious hottie, Ash Moretti, is going to make this a summer to remember.

    This book examines the legacy of this world-changing weapon, from its creation as means of fighting the Nazis to its ubiquity today in every kind of conflict, from civil wars in Africa to gang wars in L.A. This is not a 'gun book' per se but a look at how this weapon has changed the world.

    Lawyer and columnist Dershowitz, author of Reversal of Fortune looks back over his life experiences, specific cases, and historic causes to reflect on his generation of Jews in the US - the changes they've seen, the changes they've created and the changes that must still take place.

    Worse, a secret society operating outside the law is intent on bringing the monsters back to life and restoring the creatures as rulers of mankind.Joshua and his ex-girlfriend soon find themselves pitted against vicious assassins, Russian Spetsnaz troops, and cold-blooded giants hungry for human flesh as they journey around the planet in their efforts to stop the secret society.But that’s only the start of their nightmare: Those reviving the army of giants have gained control of ancient stargates enabling an invasion of the seats of power around the globe including the Kremlin and White House. It's a massive power play that leaves the fate of the human race hanging in the balance.This fast-paced, spellbinding novel is a page-turner, with entertaining plot twists and surprises.“Adventure and mayhem, told with style!”“The characters showed personality and the book had imagination. I felt like I was watching a movie. The story line was great…. If you enjoy Stargate type movies I believe you'll like this book.”

    THIS BOOK has been written to cover BOTH the current ("2nd generation") Kindle Fire HD, AND the earlier ("1st Generation") Kindle Fire HD.<br><br></h2><br><br><h2>"Fantastic..." "Great Help..." "Easy for a non-geek to understand." -Actual reviewer comments for Kindle Fire HD Tips, Tricks, and Traps: A How-To Tutorial for the Kindle Fire HD</h2><br><i><br>"Fantastic! I searched and searched for a source to help me better understand my new Kindle. I was about to give up and then I found this book. I have discovered so many tips and tricks! I am enjoying my Kindle so much more!"<br><br>"Easy for a non-geek to understand. Thanks for writing a book that I can understand. Very basic guide to the kindle fire that is easy to follow and makes it easy to implement any suggestions offered. The directions given matched what is actually on my kindle fire. I have read a couple of books that were supposedly updated for late 2012 or for January 2013 that gave instructions for actions on my kindle fire that didn't match what I see on my device bough in December 2012. This is hugely frustrating to a tech novice. This book told me exactly where to go and what to do."<br><br>"Great help. This was a big help with my first venture in tablet land. A lot of good ideas. A must read for any kindle user."<br></i><br><br>So, you've got a Kindle Fire as a gift, or perhaps you bit the purchase bullet on your own because you wanted this impressive tablet. Do you want to get the most out of your new Kindle Fire HD? If you are looking for a top-notch tutorial at a reasonable cost, you've come to the right place! Here is the book that will teach you 100% of what you need to know. <b>Kindle Fire HD Tips, Tricks, and Traps: A How-To Tutorial for the Kindle Fire HD</b> is your detailed guide to getting the maximum benefit from your Kindle Fire HD.<br>In this comprehensive guide, you'll learn tips (ways to effectively use your Kindle Fire), tricks (ways to improve the operation of your Kindle Fire), and traps (things to avoid to prevent problems while using your Kindle Fire). You will learn-<br><br>• How to get around within the user interface, the home screen, and the carousel more efficiently<br><br>• How to make your Kindle Fire your own, customizing its display and operation for fastest and easiest use<br><br>• How to find THOUSANDS of FREE books, as well as movies and songs, for your Kindle Fire<br><br>• How to setup the security options to protect your account information<br><br>• How you can move your iTunes or other music library to your Kindle Fire<br><br>• How you can download YouTube videos to your Kindle Fire<br><br>* How to use the built-in camera and the new camera app provided by Amazon in a late 2012 software update<br><br>• Suggested apps that no Kindle Fire owner should be without<br><br>You will learn all of the above and more, with Kindle Fire Tips, Tricks, and Traps: A How-To Tutorial for the Kindle Fire HD as a part of your library.

    The book is addressed to the youth as well as professionals who wish to pursue greater achievements in both their personal and professional lives. Most of the points discussed are common sense and taught to us at home, school, religious places or elsewhere. The book can also be an inspiration for aspiring entrepreneurs who seek guidance on setting up businesses both profit and non-profit. This book will also open your mind to the way we behave with each other and how we could look at similarities rather than differences so that we all could live peacefully and support each other in achieving our goals.

    Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.

    Since its creation in 2010, Instagram’s fun and simple interface has captured our collective imagination, swiftly becoming a way of life. In No Filter: The Inside Story of Instagram, technology reporter Sarah Frier explains how Instagram’s founders married art and technology to overcome skeptics and to hook the public on visual storytelling. At first, Instagram initially attracted artisans, but then the platform exploded in popularity among the masses, creating an entire industry of digital influencers that’s now worth tens of billions of dollars. Eighteen months after Instagram’s launch and explosive growth, the founders—Kevin Systrom and Mike Krieger—made the gut-wrenching decision to sell the company to Facebook. For most companies, that would be the end of the story; but for Instagram, it was only the beginning. Instagram borrowed some lessons from Facebook and rejected others, until eventually its success stirred tension with Facebook’s CEO Mark Zuckerberg, just as Facebook became embroiled in a string of public crises. Frier unearths the details that led to the cofounders’ departure, bringing to light dramatic moments unknown to the public until now. At its heart, No Filter draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; hedge fund billionaire Ray Dalio; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we communicate, shop, eat, and travel. The book brings readers inside users’ strategies to craft their personal image and fame, explaining how the company’s product decisions have affected the structure of our society. From teenagers to the pope, No Filter tells the captivating story of how Instagram not only created a new industry but also changed our lives.

    In barely six years, a small group of young, ambitious programmers in Silicon Valley built an $11.5 billion business out of the ashes of a failed podcasting company. Today Twitter boasts more than 200 million active users and has affected business, politics, media, and other fields in innumerable ways. Now Nick Bilton of the New York Times takes readers behind the scenes with a narrative that shows what happened inside Twitter as it grew at exponential speeds. This is a tale of betrayed friendships and high-stakes power struggles as the four founders—Biz Stone, Evan Williams, Jack Dorsey, and Noah Glass—went from everyday engineers to wealthy celebrities, featured on magazine covers, Oprah, The Daily Show, and Time’s list of the world’s most influential people. Bilton’s exclusive access and exhaustive investigative reporting—drawing on hundreds of sources, documents, and internal e-mails—have enabled him to write an intimate portrait of fame, influence, and power. He also captures the zeitgeist and global influence of Twitter, which has been used to help overthrow governments in the Middle East and disrupt the very fabric of the way people communicate.

    This quick start guide gets business professionals up and running on Pinterest then shows how to leverage the power of Pinterest to reach more customers and make more sales.

    Best-selling novelist David Hewson, author of the ever-popular Writing A Novel with Scrivener, offers a professional insight into how to use this unique app for writing fiction. This ebook covers all the aspects of Ulysses a writer needs to master in order to produce a finished book, from initial planning through to completed ebook, Word file or PDFs for publication, reading and revision. You will learn how to use Ulysses to structure a book into parts and scenes, ways to manage research and ideas and how to develop a novel from a bare outline through to first draft and revisions. Hewson also describes how Ulysses stores work uniquely in its own library, enabling you to work on the same draft manuscript across different machines while on the move. For budding screenwriters there is a section on how to use Ulysses to produce scripts to professional formats that can be edited later in movie apps such as Final Draft. And this release will also include a free upgrade to an updated edition covering the next release of Ulysses and the forthcoming iPad app. David Hewson (www.davidhewson.com) is the author of more than 25 novels published around the world. He adapted the award-winning TV series The Killing into acclaimed novel and recently launched a new crime series set in Amsterdam with The House of Dolls which has been optioned for Dutch TV.

    Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.Zyman explores such topics as:Why feel-good marketing is pointless unless it results in salesWhy marketing is a science not an artHow a well-honed strategy is more important to success than what ads sayAnd much more

    MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process.Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase:Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population.Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments.Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up.Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur's Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources. Includes access to downloadable planning documents, including user-friendly spreadsheets