But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies.Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:• What is our winning aspiration?• Where will we play?• How will we win?• What capabilities must we have in place to win?• What management systems are required to support our choices?The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.

    Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

     What drives us to unleash our best work? And how do we tap into that drive to get superior results with our managers, coworkers, and direct reports? As Todd Henry reveals in this illuminating book, drawing on decades of research and interviews with over 100,000 people, the answer is not one size fits all: some people are energized by a race against the clock, while others put in extra effort only when they feel part of a team. For still others, nothing is as motivating as the possibility of public recognition.Henry shows, in fact, that there are twenty-seven motivational themes", each with its own unique DNA. For instance:- Those driven to Achieve Potential strive to build an ideal future, even when others may not see as far ahead. - Those needing to Overcome must conquer whatever obstacles come their way, no matter how difficult or time-consuming. - Those who strive to Comprehend and Express are obsessed with mastering new skills and showing off what they know--which is often a lot. - Those who want to Make It Right thrive when systems are running smoothly and usually know the proper way to do things.The Motivation Code teaches us to decode our Core Motivation so that we can have conversations, make decisions, and even choose career paths that lead us to experience engagement and fulfillment. Once we know how to activate our inner drivers, we can transform the work we do into work we love.

    Please find the Paperback or Kindle-compatible Ebook at stackingthebricks.com/tinymba/You don't need an MBA or fancy investors to succeed in business. Use the 100 ideas in this tiny book to evaluate your current situation: your advantages, your relationships, your potential choices, and the most likely outcomes.BONUS! If you enjoy The Tiny MBA and want to go deeper on the topics lessons and themes in the book, check out the Tiny MBA Podcast Tour with the author! In each episode, Alex visits with the host of a different podcast or livestream to dig deeper into that hosts favorite pages of the book, and explore specific examples or stories rooted in these lessons.Check it out now at stackingthebricks.com/podcast/ and subscribe to get new episodes every week.

    You put in the hours. Yet you feel like you are constantly treading water with "Good Work" that keeps you going but never quite moves you ahead. Or worse, you are mired in "Bad Work"—endless meetings and energy-draining bureaucratic traps.Do More Great Work gets to the heart of the problem: Even the best performers are spending less than a fraction of their time doing "Great Work"—the kind of innovative work that pushes us forward, stretches our creativity, and truly satisfies us. Michael Bungay Stanier, Canadian Coach of the Year in 2006, is a business consultant who’s found a way to move us away from bad work (and even good work), and toward more time spent doing great work.When you’re up to your eyeballs answering e-mail, returning phone calls, attending meetings and scrambling to get that project done, you can turn to this inspirational, motivating, and at times playful book for invaluable guidance. In fifteen exercises, Do More Great Work shows how you can finally do more of the work that engages and challenges you, that has a real impact, that plays to your strengths—and that matters.The exercises are "maps"—brilliantly simple visual tools that help you find, start and sustain Great Work, revealing how to:Find clues to your own Great Work—they’re all around youLocate the sweet spot between what you want to do and what your organization wants you to doGenerate new ideas and possibilities quicklyBest manage your overwhelming workloadDouble the likelihood that you’ll do what you want to doAll it takes is ten minutes a day, a pencil and a willingness to change. Do More Great Work will not only help you identify what the Great Work of your life is, it will tell you how to do it.

    Think a win-win solution is the best way to make the deal? Think again.For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you can't really control, and how to focus instead on the activities and behavior that you can and must control in order to successfully negotiate with the pros.The best negotiators: * aren't interested in "yes"--they prefer "no" * never, ever rush to close, but always let the other side feel comfortable and secure * are never needy; they take advantage of the other party's neediness * create a "blank slate" to ensure they ask questions and listen to the answers, to make sure they have no assumptions and expectations * always have a mission and purpose that guides their decisions * don't send so much as an e-mail without an agenda for what they want to accomplish * know the four "budgets" for themselves and for the other side: time, energy, money, and emotion * never waste time with people who don't really make the decisionStart with No is full of dozens of business as well as personal stories illustrating each point of the system. It will change your life as a negotiator. If you put to good use the principles and practices revealed here, you will become an immeasurably better negotiator.

    Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. While gamification has tremendous potential to break through, most companies will get it wrong. Gartner predicts that by 2014, 80% of current gamified applications will fail to meet business objectives primarily due to poor design. As a trend, gamification is at the peak of the hype cycle; it has been oversold and it is broadly misunderstood. We are heading for the inevitable fall. Too many organizations have been led to believe that gamification is a magic elixir for indoctrinating the masses and manipulating them to do their bidding. These organizations are mistaking people for puppets, and these transparently cynical efforts are doomed to fail.This book goes beyond the hype and focuses on the 20% that are getting it right. We have spoken to hundreds of leaders in organizations around the world about their gamification strategies and we have seen some spectacular successes. The book examines some of these successes and identifies the common characteristics of these initiatives to define the solution space for success. It is a guide written for leaders of gamification initiatives to help them avoid the pitfalls and employ the best practices, to ensure they join the 20% that gets it right. Gamify shows gamification in action: as a powerful approach to engaging and motivating people to achieving their goals, while at the same time achieving organizational objectives. It can be used to motivate people to change behaviors, develop skills, and drive innovation. The sweet spot for gamification objectives is the space where the business objectives and player objectives are aligned. Like two sides of the same coin, player and business goals may outwardly appear different, but they are often the same thing, expressed different ways. The key to gamification success is to engage people on an emotional level and motivating them to achieve their goals.

    At that career level, you’ll no longer be required to work towards the next promotion, and being promoted beyond it is exceptional rather than expected. At that point your career path will branch, and you have to decide between remaining at your current level, continuing down the path of technical excellence to become a Staff Engineer, or switching into engineering management. Of course, the specific titles vary by company, and you can replace “Senior Engineer” and “Staff Engineer” with whatever titles your company prefers. Over the past few years we’ve seen a flurry of books unlocking the engineering management career path, like Camille Fournier’s The Manager’s Path, Julie Zhuo’s The Making of a Manager, Lara Hogan’s Resilient Management and my own, An Elegant Puzzle. The management career isn’t an easy one, but increasingly there are maps available for navigating it. On the other hand, the transition into Staff Engineer, and its further evolutions like Principal and Distinguished Engineer, remains challenging and undocumented. What are the skills you need to develop to reach Staff Engineer? Are technical abilities alone sufficient to reach and succeed in that role? How do most folks reach this role? What is your manager’s role in helping you along the way? Will you enjoy being a Staff Engineer or you will toil for years to achieve a role that doesn’t suit you? "Staff Engineer: Leadership beyond the management track" is a pragmatic look at attaining and operating in these Staff-plus roles.

    And for 30 years, Ramsey Solutions has walked millions of families through the proven plan for HOW to manage their money and change their behaviors. Now, #1 New York Times bestselling author and Ramsey Personality Rachel Cruze, has written the book that will help you unlock the ‘why’ behind your money habits so you can reach your goals faster.Know Yourself, Know Your Money will help you:Understand how your unique childhood experience shaped your money habits earlyDiscover the money fears that have helped (or held you back) when making decisionsLearn about your tendencies when it comes to spending and saving moneyReceive actionable steps to build lasting money habits and faster progressThis book breaks down the four “money classrooms” (aka – childhood households) you grew up in into quadrants, and then walks you through where you land on a scale of six money tendencies, so you can have clarity on what got you to where you are today.It hasn’t been an easy year to talk about money. Replace your fears with facts when you read this book. Understanding your money habits better will help you communicate better as a spouse, as a friend, and as a parent. Discover why you and the people you love handle money the way you do, and it will help you reach your financial goals faster.

    ​While we may think that we need to follow some kind of prescription to get results, the most amazing leaders are those who dare to be their true selves, powerfully. People want to give them their best. But in a business world that’s so competitive and uncertain, how do you connect with others more authentically to tap into their illusive want? Brave Leadership is the essential guide for leaders in today’s ever-shifting world. Wherever you are in your leadership journey—new, seasoned, young, or old—if you aspire to be the best leader you can be, then this book is for you. It will help you • Uncover your barriers to brave • Escape overwhelm and frustration and learn to manage stress and anxiety • Prepare for high-stakes meetings and conversations • Have the influence you want to have • Set the direction of your career • Connect powerfully  • Feel more confident, courageous, satisfied, and purposeful • Tap into the want of the people you lead to get the results you need On a quest to make these powerful conversations more accessible, professional-actress-turned-leadership-educator Kimberly Davis shares the transformative tools she uses in her workshops to help thousands of leaders worldwide. Drawing from years of working with leaders of all experience levels and industries and the latest research in psychology, sociology, business, and the arts, this provocative and inspiring book bridges traditional business how-to with a personal development approach to demystify what it takes to be the brave leader you were born to be.

    The Art of Game Design: A Book of Lenses shows that the same basic principles of psychology that work for board games, card games and athletic games also are the keys to making top-quality video games. Good game design happens when you view your game from many different perspectives, or lenses. While touring through the unusual territory that is game design, this book gives the reader one hundred of these lenses—one hundred sets of insightful questions to ask yourself that will help make your game better. These lenses are gathered from fields as diverse as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, writing, puzzle design, and anthropology. Anyone who reads this book will be inspired to become a better game designer—and will understand how to do it.

    

    The reader is guided through the process of "getting" this new vision, and then through the specifics of applying it. It's simple, believable, and mechanical; not mystical or theoretical.

    Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients (see page 242)- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping (see page 130)- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service (see page 199)In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

    Sometimes our best efforts can result in the opposite of what we want over time. How can we avoid these unwanted results? If we apply conventional thinking to complex issues, we often maintain or increase the very problems we want to fix. There is, however, a solution to get the desired results. Think in Systems is a concise information manual offering high-level problem-solving methods for personal and global issues. The book presents the main features of systems thinking in an understandable and everyday manner, helping you to develop this skill top analysts and world leaders use. If you thought that complex thinking is only for people who deal with complex issues like running a company or country, think again. Every issue is complex. Running out of gas is a simple problem, but I’m sure you’re dealing with much greater headaches on a daily basis. Your life is a system. Everything that is connected to your system (life) is a part of it. However, you are just a subsystem in the larger picture. Your town, country, the world, the solar system are all bigger systems you are a part of. These systems are interconnected. Whatever you do will affect the system and whatever the system does will affect your life. Systems can have positive and negative effect on your life – or on the life of people generally. The greatest problems like hunger, war, and poverty are all failures in the system. Similarly, fights with your loved ones, being stuck in a rut at your job are also system failures. They are not only your fault. Thus they can’t be fixed with a simple cause-effect thinking. Learn to use systems thinking in your business, relationships, friendships, and general political, socio-economic, and environmental issues. Systems thinking boosts your critical thinking skills, makes you more logical, enhances your analytical abilities, and makes you more creative. Systems thinking won’t put extra pressure on your cognition. Quite the contrary, you’ll have fewer headaches knowing that you surely didn’t miss any detail when you tried to solve a problem. "We cannot solve our problems with the same thinking we used when we created them." Albert Einstein • Learn the main aspects, concepts, and models of systems thinking. • Design models and systems maps to solve your problems • Find solutions to your underlying problems, not just the symptoms • Improve your mental health, wealth, and relationships Systems thinking is a relatively new discipline which doesn’t get the exposure it deserves. However, our world grows more connected, interdependent and complex with each passing day. Becoming a systems thinker will help you to overcome your confusion and fear of missing the whole picture, and help you find more effective solutions to your personal (and if you are up to it), global problems. •Widen your understanding of international economic, political, and socio-economic affairs •Manage your business better •The most helpful materials, books, and experts to learn even more about systems thinking Identify your problems more accurately. Find solutions to your problems, don’t just treat the symptoms.