Book picks similar to
Marketing Research: An Applied Orientation by Naresh K. Malhotra
marketing
business
management
mba
Analysis For Financial Management
Robert C. Higgins - 1983
It is intended for non-financial managers and business students interested in the practice of financial management.
Asking the Right Questions: A Guide to Critical Thinking
M. Neil Browne - 1981
'Asking the Right Questions' helps students bridge the gap between simply memorising or blindly accepting information, and the greater challenge of critical analysis and synthesis.
Film Art: An Introduction
David Bordwell - 2003
It begins with an overview of film production, moves on to a consideration of the formal elements and techniques, covers film criticism and concludes with a brief section highlighting the key moments in film history. Illustrated with over 500 frame enlargements, many in colour, "Film Art" has been updated to include analysis of some of the most interesting films of recent years including "Raging Bull" and "Desperately Seeking Susan".
Contemporary Political Philosophy
Will Kymlicka - 1991
The book now includes two new chapters on citizenship theory and multiculturalism, in addition to updated chapters on utilitarianism, liberal egalitarianism, libertarianism, socialism, communitarianism, and feminism. The many thinkers discussed includeG. A. Cohen, Ronald Dworkin, William Galston, Carol Gilligan, R. M. Hare, Chandran Kukathas, Catherine Mackinnon, David Miller, Philippe Van Parijs, Susan Okin, Robert Nozick, John Rawls, John Roemer, Michael Sandel, Charles Taylor, Michael Walzer, and Iris Young. Extended guides to further readinghave been added at the end of each chapter, listing the most important books and articles on each school of thought, as well as relevant journals and websites. Covering some of the most advanced contemporary thinking, Will Kymlicka writes in an engaging, accessible, and non-technical way to ensurethe book is suitable for students approaching these difficult concepts for the first time. This second edition promises to build on the original edition's success as a key text in the teaching of modern political theory.
The Economic Way of Thinking
Paul T. Heyne - 1973
It introduces a method of reasoning to think like an economist through example and application. It presents the errors in much popular reasoning about economic events.
A Glossary of Literary Terms
M.H. Abrams - 1957
A Glossary of Literary Terms covers the terminology of literature - from literary history to theory to criticism - making it a valuable addition to any literary theory or literature course.
The Ten-Day MBA : A Step-By-Step Guide To Mastering The Skills Taught In America's Top Business Schools
Steven Silbiger - 1993
Features chapters on finance, marketing, accounting, strategy, quantitative analysis, operations, economics, organisational behaviour, and ethics, all revised to reflect the contemporary corporate culture and economic climate.
Theory and Reality: An Introduction to the Philosophy of Science
Peter Godfrey-Smith - 2003
The result is a completely accessible introduction to the main themes of the philosophy of science. Intended for undergraduates and general readers with no prior background in philosophy, Theory and Reality covers logical positivism; the problems of induction and confirmation; Karl Popper's theory of science; Thomas Kuhn and "scientific revolutions"; the views of Imre Lakatos, Larry Laudan, and Paul Feyerabend; and challenges to the field from sociology of science, feminism, and science studies. The book then looks in more detail at some specific problems and theories, including scientific realism, the theory-ladeness of observation, scientific explanation, and Bayesianism. Finally, Godfrey-Smith defends a form of philosophical naturalism as the best way to solve the main problems in the field. Throughout the text he points out connections between philosophical debates and wider discussions about science in recent decades, such as the infamous "science wars." Examples and asides engage the beginning student; a glossary of terms explains key concepts; and suggestions for further reading are included at the end of each chapter. However, this is a textbook that doesn't feel like a textbook because it captures the historical drama of changes in how science has been conceived over the last one hundred years.Like no other text in this field, Theory and Reality combines a survey of recent history of the philosophy of science with current key debates in language that any beginning scholar or critical reader can follow.
Breakout Nations: In Pursuit of the Next Economic Miracles
Ruchir Sharma - 2012
We need to remember that sustained economic success is a rare phenomenon.As an era of easy money and easy growth comes to a close, China in particular will cool down. Other major players including Brazil, Russia, and India face their own daunting challenges and inflated expectations. The new "breakout nations" will probably spring from the margins, even from the shadows. Ruchir Sharma, one of the world’s largest investors in emerging markets for Morgan Stanley, here identifies which are most likely to leap ahead and why.After two decades spent traveling the globe tracking the progress of developing countries, Sharma has produced a book full of surprises: why the overpriced cocktails in Rio are a sign of revival in Detroit; how the threat of the "population bomb" came to be seen as a competitive advantage; how an industrial revolution in Asia is redefining what manufacturing can do for a modern economy; and how the coming shakeout in the big emerging markets could shift the spotlight back to the West, especially American technology and German manufacturing.What emerges is a clear picture of the shifting balance of global economic power and how it plays out for emerging nations and for the West. In a captivating exploration studded with vignettes, Sharma reveals his rules on how to spot economic success stories. Breakout Nations is a rollicking education for anyone looking to understand where the future will happen.
Being Digital
Nicholas Negroponte - 1995
Negroponte's fans will want to get a copy of Being Digital, which is an edited version of the 18 articles he wrote for Wired about "being digital." Negroponte's text is mostly a history of media technology rather than a set of predictions for future technologies. In the beginning, he describes the evolution of CD-ROMs, multimedia, hypermedia, HDTV (high-definition television), and more. The section on interfaces is informative, offering an up-to-date history on visual interfaces, graphics, virtual reality (VR), holograms, teleconferencing hardware, the mouse and touch-sensitive interfaces, and speech recognition. In the last chapter and the epilogue, Negroponte offers visionary insight on what "being digital" means for our future. Negroponte praises computers for their educational value but recognizes certain dangers of technological advances, such as increased software and data piracy and huge shifts in our job market that will require workers to transfer their skills to the digital medium. Overall, Being Digital provides an informative history of the rise of technology and some interesting predictions for its future.
Write the Perfect Book Proposal: 10 That Sold and Why
Jeff Herman - 1993
Now you can benefit from their hard work and publishing savvy. In this new edition, they offer guidance and advice that will inspire, educate, and, most importantly, give you the necessary edge to get your book published. They explain:* How to shape your idea and create a title* Ways to get to know the market and competition* Tips on writing an effective outline, query letter, and sample chapter* The art and science of fiction and nonfiction book proposals* How ten actual proposals (included here) were successfully sold to publishers--and why""A submission from Jeff Herman always gets moved to the top . . . his new book will show you how to move to the top.""--Frederic W. Hills Vice President, Simon & Schuster""This book will take writers to the highest level of proposal writing and success.""--Roger Cooper Quality Paperback Book Club""If you want your proposal to ignite a busy editor's interest, read this book.""--Adrienne Hickey Senior Acquisitions Editor, AMACOM Books
Organizational Culture and Leadership
Edgar H. Schein - 1985
Organizational pioneer Schein updates his influential understanding of culture--what it is, how it is created, how it evolves, and how it can be changed. Focusing on today's business realities, Schein draws on a wide range of contemporary research to redefine culture, offers new information on the topic of occupational cultures, and demonstrates the crucial role leaders play in successfully applying the principles of culture to achieve organizational goals. He also tackles the complex question of how an existing culture can be changed--one of the toughest challenges of leadership. The result is a vital resource for understanding and practicing organizational effectiveness.
Here Comes Everybody: The Power of Organizing Without Organizations
Clay Shirky - 2008
'Here Comes Everybody' is an examination of how the spread of new forms of social interaction enabled by technology is changing the way humans form and exist within groups, with profound long-term economic and social effects, for good and for ill.
Big Data: A Revolution That Will Transform How We Live, Work, and Think
Viktor Mayer-Schönberger - 2013
“Big data” refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena—from the price of airline tickets to the text of millions of books—into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior.In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing.www.big-data-book.com
SPSS Survival Manual: A Step by Step Guide to Data Analysis Using SPSS for Windows
Julie Pallant - 2001
It helps in the process of choosing the right statistical technique and includes a detailed guide to interpreting SPSS ouput.