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Shape Up: Stop Running in Circles and Ship Work that Matters
Ryan Singer - 2019
"This book is a guide to how we do product development at Basecamp. It’s also a toolbox full of techniques that you can apply in your own way to your own process.Whether you’re a founder, CTO, product manager, designer, or developer, you’re probably here because of some common challenges that all software companies have to face."
The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level
Gay Hendricks - 2009
Fans of Wayne Dyer, Eckhart Tolle, Marianne Williamson, and The Secret will find useful, effective tips for breaking down the walls to a better life in The Big Leap.
Surviving Your Serengeti: 7 Skills to Master Business and Life: A Fable of Self-Discovery
Stefan Swanepoel - 2011
You'll actually know more about yourself after you read this book."--KEN BLANCHARD coauthor of The One Minute Manager(R) and Leading at a Higher Level"Beautifully illustrates nature's basic survival strategies--and how they help you create a sense of meaning and purpose."--SUSAN SCOTT New York Times bestselling coauthor of Fierce Conversations7 Questions This Book Tackles1. Are you experiencing a challenge that you wish to overcome?2. Do you want to discover your hidden survival skills?3. Do you have a goal you have yet to achieve?4. Would you like to discover your instinctive strengths?5. Can you benefit from problem-solving thinking?6. Do you know someone who has potential to excel?7. Are you looking for a positive message to share?
Schiit Happened: The Story of the World's Most Improbable Start-Up
Jason Stoddard - 2014
From afar, it looks like they did it with ease...but the truth is much more complicated."--InnerFidelityFor everyone who didn't win the venture capital lottery,or everyone who wasn't born with a trust fund,for everyone who doesn't have rich relatives...This is the story of how real start-ups work. This is how to turn a dream into a multimillion dollar business—without selling out, without spending a mint on marketing, and without losing your sense of humor.Meet Schiit Audio, a company born in a garage that went on to change the face of high-end personal audio—challenging the idea that everything must be made in China, rejecting old ideas about advertising and social awareness, and forging our own unforgettable brand. This is our (improbable) story.Here’s to your own stories—and your success!
Outwitting the Devil: The Secret to Freedom and Success
Napoleon Hill - 2011
This powerful tale has never been published, considered too controversial by his family and friends.Using his legendary ability to get to the root of human potential, Napoleon Hill digs deep to identify the greatest obstacles we face in reaching personal goals: fear, procrastination, anger, and jealousy, as tools of the Devil. These hidden methods of control can lead us to ruin, and Hill reveals the seven principles of good that will allow us to triumph over them and succeed.Annotated and edited for a contemporary audience by Rich Dad, Poor Dad and Three Feet from Gold co-author Sharon Lechter, this book is profound, powerful, resonant, and rich with insight.
Get Paid For Your Pad: How to Maximize Profit From Your Airbnb Listing
Jasper Ribbers - 2014
If you have a home and an Internet connection, you have a solution: Airbnb hosting. Get Paid For Your Pad is the veritable blueprint on how to transform your home into a short-stay rental boon. Renting in the short-stay market, when done correctly, crushes the return from long-term tenants. Like hundreds of thousands of people, you can boost your profits by 2 to 3 times with the most well known short-stay marketplace in the world: Airbnb. This step-by-step guide to renting your home on the Airbnb platform teaches: • How Jasper went from making $24,000 per year to $60,000 from his house in Amsterdam • How to prepare your home like a 5-star hotel in a cost-effective manner • How to set up a dazzling and polished Airbnb listing from start to finish • How to communicate with guests in a professional and responsive way • How to scientifically calculate an optimal price point for profit maximization • How to catapult your search rank within the Airbnb platform The book comes with countless (1) tips, (2) examples, (3) real life stories from Airbnb hosts, (4) action points, and (5) easy-to-implement templates that can be employed to launch and optimize your Airbnb business right away!
Nikon D5100
Rob Sylvan - 2011
This new model replaces the popular D5000 and creates a nice bridge between the more beginner-level D3100 and the high-end D7000.This book has one goal: to teach D5100 owners how to make great shots using their new Nikon camera. Users learn how to use the D5100 to create the type of photos that inspired them to buy the camera in the first place. Everything in the book is in service of creating a great image.Starting with the top ten things users need to know about the camera, photographer Rob Sylvan carefully guides readers through the operating features. Owners get practical advice from a pro on which settings to use when, great shooting tips, and even end-of-chapter assignments.
Running Lean: Iterate from Plan A to a Plan That Works
Ash Maurya - 2012
We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.Find a problem worth solving, then define a solutionEngage your customers throughout the development cycleContinually test your product with smaller, faster iterationsBuild a feature, measure customer response, and verify/refute the ideaKnow when to "pivot" by changing your plan’s courseMaximize your efforts for speed, learning, and focusLearn the ideal time to raise your "big round" of fundingGet on track with The Lean Series Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.
Die Empty: Unleash Your Best Work Every Day
Todd Henry - 2013
But sooner or later all of our tomorrows will run out. Each day that you postpone the hard work and succumb to the clutter that chokes creativity, discipline, and innovation will result in a net deficit to the world, to your company, and to yourself. Die Empty is a tool for individuals and companies that aren't willing to put off their best work. Todd Henry explains the forces that keep people in stagnation and introduces a three-part process for tapping into your passion: Excavate: Find the bedrock of your work to discover what drives you. Cultivate: Learn how to develop the curiosity, humility, and persistence that save you from getting stuck in ruts. Resonate: Learn how your unique brilliance can inspire others. Henry shows how to find and sustain your passion and curiosity, even in tough times.
Kellogg on Marketing
Alice M. Tybout - 2000
This is a must-have marketing reference.
The Side Hustle Path: 10 Proven Ways to Make Money Outside of Your Day Job
Nick Loper - 2015
Maybe you need a few extra dollars to make ends meet. Maybe you want to pay off debt. Maybe you want to save for a rainy day, or for your children’s education. Maybe you just want to treat yourself to a nice vacation or a new car without feeling guilty about it. Maybe you’re looking for a way out of the corporate world, an escape plan. That’s the ultimate financial freedom, right? That’s how I got started down this entrepreneurial path, and it’s been the best choice I ever made. You’re willing to work for it, because your future is worth working for. The challenge is time is limited, and you may not know where to start. There are a million and one ways to “make money online” and everyone wants to sell you their “proven system for Internet riches.” It’s hard to tell what’s a scam and what’s legit. Real-World Examples This book offers 10 real-world examples of how regular people just like you and me are earning side hustle income outside of traditional employment. Many have even turned these part-time ventures into full-time businesses, throwing off the shackles of their corporate overlords for good. And the cool thing is, there are no special technical skills or prerequisites to get started with any of the ideas presented. Most don’t require any big scary upfront investment. Why Side Hustle?> Build Skills Build Security Build Income Build Freedom My Story After college, I did what you’re supposed to do: I got a job. The problem was almost immediately I found myself looking for a way out. It wasn’t that I hated the work or my coworkers, but it just wasn’t what I wanted to do with my life. The thought of spending my next 30 years there was terrifying. So evenings and weekends I turned my attention online. I’d been dabbling with building rudimentary websites, learning online advertising channels, and even running my own small marketing campaigns for other company’s products to test the waters. And that’s what The Side Hustle Path is about; finding a low-risk way make more money. If you’re looking for a get-rich-quick-scheme or the secret to overnight success, you won’t find it here. But what you will find are 10 down-to-earth entrepreneurs who were once sitting in your same position. They felt the same fears and uncertainties, but took action anyway.
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The Product Book: How to Become a Great Product Manager
Product School - 2017
Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School’s curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed! Product School offers product management classes taught by real-world product managers, working at renowned tech companies like Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, Netflix and more. The classes are designed to fit into your work schedule, and the campuses are conveniently located in Silicon Valley, San Francisco, Los Angeles and New York.
The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them
Ilise Benun - 2008
Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.This book shows you how to:learn which marketing tools are most effective and how to use themcreate a smart marketing plan that reflects your financial goalsplan small actionable steps to take in reaching those financial goalsdetermine who your ideal clients are and establish contact with themturn that initial contact into a profitable relationship for both of youtalk to clients about money and the design process - without fearfigure out a fair hourly rate and give an accurate estimate for a projectYou'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.
Getting More: How to Negotiate to Achieve Your Goals in the Real World
Stuart Diamond - 2010
Based on more than 20 years of research and practice among 30,000 people in 45 countries, Getting More concludes that finding and valuing the other party s emotions and perceptions creates far more value than the conventional wisdom of power and logic. It is intended to provide better agreements for everyone no matter what they negotiate from jobs to kids to billion dollar deals to shopping. The book, a "New York Times "bestseller and #1 "Wall Street Journal "business best seller, is based on Professor Stuart Diamond s award-winning course at the Wharton Business School, where the course has been the most popular over 13 years. It challenges the conventional wisdom on every page, from win-win to BATNA to rationality to the use of power. Companies have made billions of dollars so far using his new model and parents have gotten their 4-year-olds to willingly brush their teeth and go to bed. Prof. Diamond draws from his experience as a Pulitzer Prize winning journalist at The New York Times, Harvard-trained attorney, Wharton MBA, U.N. Consultant in many countries and manager and executive in many sectors, including technology, agriculture, medical services, finance, energy and aviation. The ROI from reading "Getting "More will make it the best investment you make this year, says Rhys Dekle, the business development head of the Microsoft Games division, which produces X-Box. He added that the book was his team s best investment of the year too. The model was also used to quickly solve the 2008 Hollywood Writer s Strike. The advice is addressed through the insightful stories of more than 400 people who have used Prof. Diamond s tools with great success: A 20% savings on an item already on sale. An extra $300 million profit in a business. A woman from India getting out of her own arranged marriage. Better relationships with the family, including teenagers. Raises at work. Better jobs. Dealing with emotional situations. Meeting one s goals. Finding better things to trade. Solving cultural and political problems, sports conflicts, and ordinary arguments. The book is intended to be used in any situation. The most common response is life changing, beginning on page one. The most inspirational book I have read this year said David Simon, an attorney in San Francisco, CA. This book can change the world, says Craig Silverman, Investment Advisor, Long Island, NY"
The Six Conversations of a Brilliant Manager
Alan J. Sears - 2019
Sears distils over 20 years’ experience as a management consultant and coach into six simple conversational structures that cover every management situation. A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner – as a work of business fiction. In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace. Conversation #1 – What can you do about that? Conversation #2 – Who should really own this? Conversation #3 – How should we be behaving? Conversation #4 – Who’s really doing this? Conversation #5 – Where are we heading? Conversation #6 – How are we doing? This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.