Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage

    USA TODAY BESTSELLER. AMAZON BESTSELLER. #1 WALL STREET JOURNAL. #1 BARNES AND NOBLE.On a dark and steamy Caribbean night, Brendon Burchard stood bleeding atop the crumpled hood of his wrecked car. That night he learned about mortality, discovering that at the end of our lives we will all ask, “Did I live? Did I love? Did I matter?” Since that fateful night, Brendon has lived a fully charged life, and he’s helped millions of people around the globe transform their lives and feel more alive, engaged, and fulfilled. Brendon observes that the emotional energy of the world has flatlined, and he sets out to fix it. People are stressed, restless, and wanting more out of life. Despite the fact that most people have what they “need” to be happy, they rarely feel the levels of excitement, engagement, or satisfaction they deserve. So what’s the solution? In The Charge, Brendon argues that the only way to measurably improve the quality of your life is to learn how to activate the very 10 drives that make you most human. These drives are your desires for more control, competence, congruence, caring, connection, change, challenge, creative expression, contribution, and consciousness. These drives shape everything you think, feel, and do in life, so understanding and mastering them is critical to your success and happiness. Strategically activating these drives on a consistent basis is the fastest path to living a fully charged life. Harnessing our human drives is not easy; if it were, we wouldn’t see so much restlessness in the world. That’s why Brendon has devised what he calls the true “activators” of human experience—a series of powerful yet simple actions you can take to radically increase your levels of energy, engagement, and fulfillment in all areas of your life. What Brendon uncovers in The Charge will surprise and challenge you. It turns out that most of the ways we seek to meet our human drives are actually counterproductive. We all want more control, for example, but seeking to have more certainty in our daily lives or to control other people will actually decrease our levels of control (and happiness). We have a deep desire for change, too, but we often fail to make the right kinds of change that would make us feel more alive and in command of our lives. In The Charge, Brendon helps us overcome these mistakes and illuminates the path for strategically and intelligently activating our 10 human drives so that we can have the one thing we all want: more life in our lives! Brendon Burchard is the founder of High Performance Academy and author of the #1 New York Times and #1 USA Today bestselling book The Millionaire Messenger. He is also the author of Life’s Golden Ticket and one of the top motivation and high performance trainers in the world. His famous training events and videos inspire millions of people to find their charge, share their voice, and make a greater difference.

    Which is valuable. Getting results is what moves your life forward. Except that most goal-setting systems fail to harness the most powerful driver behind any aspiration: your preferred feelings; and they foster an uptight determination that can keep us from the vitality we crave.The Desire Map program is changing all of that. You could call it holistic life-planning. The inner meets the outer. The spirit drives the material.The purpose of The Desire Map is: - Ultimately, to help you remember your light, your true nature, your source. - To show you your heart’s longing — your core desired - feelings. - To help you use your core desired feelings as a guidance system for making choices. - To help you use your desired feelings as a way to access comfort and clarity during painful times. - To help you accentuate the positive aspects of your life, while still honouring, and not invalidating, the negative parts that you want to change. - To help you regard your feelings as road signs to your Soul.So that you can: - Plan your day, your week, your month, your year and… - Feel great, making a lot of awesome things happen in every area your life.

    This internationally recognized standard provides the essential tools to practice project management and deliver organizational results.

    The better news is that by celebrating the inner strengths and uniqueness of being an "innie" THE INTROVERT ADVANTAGE shows introverts, and the extroverts who love them, how to work with instead of against their temperament to enjoy a well-lived life. Covering relationships, parenting - including parenting the introverted child - socialising, and the workplace, here are coping strategies, tactics for managing energy, and hundreds of valuable tips for not only surviving but truly thriving in an extrovert world.

    Increasingly, experts urge us to find balance and calm by looking inward--through mindfulness or meditation--and muting the outside world. But what if the natural vibrancy of our surroundings is actually our most renewable and easily accessible source of joy? In Joyful, designer Ingrid Fetell Lee explores how the seemingly mundane spaces and objects we interact with every day have surprising and powerful effects on our mood. Drawing on insights from neuroscience and psychology, she explains why one setting makes us feel anxious or competitive while another fosters acceptance and delight--and, most importantly, she reveals how we can harness the power of our surroundings to live fuller, healthier, and truly joyful lives.

    Take time to create. Take time to reflect, take time to let go. A book that’s unique in the way it mixes reading and doing, A Book That Takes Its Time is like a mindfulness retreat between two covers. Created in partnership with Flow, the groundbreaking international magazine that celebrates creativity, beautiful illustration, a love of paper, and life’s little pleasures, A Book That Takes Its Time mixes articles, inspiring quotes, and what the editors call “goodies”—bound-in cards, mini-journals, stickers, posters, blank papers for collaging, and more—giving it a distinctly handcrafted, collectible feeling. Read about the benefits of not multitasking, then turn to “The Joy of One Thing at a Time Notebook” tucked into the pages. After a short piece on the power of slowing down, fill in the designed notecards for a Beautiful Moments jar. Make a personal timeline. Learn the art of hand-lettering. Dig into your Beginner’s Mind. Embrace the art of quitting. Take the writing cure. And always smile. Move slowly and with intention through A Book That Takes Its Time, and discover that sweet place where life can be both thoughtful and playful.

    The president of Pixar and Walt Disney Animation Studios, Ed Catmull, mixes three shots of espresso with three scoops of cocoa powder and two sweeteners. Fitness expert Jillian Michaels doesn’t set an alarm, because her five-year-old jolts her from sleep by jumping into bed for a cuddle every morning.Part instruction manual, part someone else’s diary, the authors of My Morning Routine interviewed sixty-four of today’s most successful people—including three-time Olympic gold medalist Rebecca Soni, Twitter cofounder Biz Stone, and General Stanley McChrystal—and offer advice on creating a routine of your own.Some routines are all about early morning exercise and spartan living; others are more leisurely and self-indulgent. What they have in common is they don’t feel like a chore. Once you land on the right routine, you’ll look forward to waking up.This comprehensive guide will show you how to get into a routine that works for you so that you can develop the habits that move you forward. Just as a Jenga stack is only as sturdy as its foundational blocks, the choices we make throughout our day depend on the intentions we set in the morning. Like it or not, our morning habits form the stack that our whole day is built on.Whether you want to boost your productivity, implement a workout or meditation routine, or just learn to roll with the punches in the morning, this book has you covered.

    With a timeless message and the ability to explain success principles and how they work in an entertaining style, her writings are still considered the leaders in prosperity literature today.

    With four hundred color photos, including exclusive portraits and all-new stories, Humans of New York is a stunning collection of images that showcases the outsized personalities of New York.Surprising and moving, Humans of New York is a celebration of individuality and a tribute to the spirit of the city.

    In this view, an attitude that combines hard work with an indefatigable drive toward excellence is the way to succeed. However, intention is viewed very differently in this book. Dr. Wayne W. Dyer has researched intention as a force in the universe that allows the act of creation to take place. This book explores intention—not as something you do—but as an energy you’re a part of. We’re all intended here through the invisible power of intention. This is the first book to look at intention as a field of energy that you can access to begin co-creating your life with the power of intention. Part I deals with the principles of intention, offering true stories and examples on ways to make the connection. Dr. Dyer identifies the attributes of the all-creating universal mind of intention as creative, kind, loving, beautiful, expanding, endlessly abundant, and receptive, explaining the importance of emulating this source of creativity. In Part II, Dr. Dyer offers an intention guide with specific ways to apply the co-creating principles in daily life. Part III is an exhilarating description of Dr. Dyer’s vision of a world in harmony with the universal mind of intention.

    Rather than proposing a one-size-fits-all code of beliefs or behaviors, the ideas presented in this intentionally concise book encourage readers to question their long-held biases, their definition of confidence, their level of self-sustainability, and the degree to which they allow themselves to evolve their beliefs over time. There's no time like the present to... act accordingly.

    Learn how to design your own personal Epic Quest of Awesome through advice on health, fitness, travel, and finance.Author Steven Kamb, the founder/creator of NerdFitness.com, leads you on a journey to discover the kind of game you want to play, including how to:* Develop a leveling structure* Create a personal Origin Story (every hero has a great origin story)* Determine what your Level 50 character will look like* Build your own quest lists * Hack your productivity, habits, and willpower to build momentum* Build in rewards and accountability* Add members to your party, expanding your community* Find your own personal Yoda or Morpheus (i.e. mentor) to help you along the way* Restart and earn Extra Lives (how to keep going when you get scared or stuck)

    As the collection grew, the site attracted a following, which is now a huge and obsessive audience.The site features photos of the most remarkable handmade homes in the backcountry of America and all over the world. It has had over 10 million unique visitors, with 350,000 followers on Tumblr. Now Zach Klein, the creator of the site (and a co-founder of Vimeo) goes further into the most alluring images from the site and new getaways, including more interior photography and how-to advice for setting up a quiet place somewhere. With their idyllic settings, unique architecture and cozy interiors, the Cabin Porn photographs, are an invitation to slow down, take a deep breath, and feel the beauty and serenity that nature and simple construction can create.

    But not least it is the home and constant muse of a relatively young art: photography. Since the earliest days of the daguerreotype right up to our time, renowned photographers such as Joseph Nicéphore Niepce, Henri Cartier-Bresson, Robert Doisneau, and Jeanloup Sieff have lived and worked in the city of lights. Over the years a love affair developed between Paris and photography, giving rise to a remarkable record of the metropolis and a telling history of a new art form. This volume takes the reader on numerous walks, camera in hand, through the streets of Paris. Atmospheric black-and-white photos, shot by great photographers over two centuries, reveal the dramatic and the tranquil, the historic and the everyday—in the capitals parks and gardens, boulevards and backstreets, passages and arcades, bistros and nightclubs.