As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.

    Each of us struggles every day to define and defend our sense of purpose and integrity, to justify our existence on the planet and to understand, if only within our own hearts, who we are and what we believe in. Do we fight by a code? If so, what is it? What is the Warrior Ethos? Where did it come from? What form does it take today? How do we (and how can we) use it and be true to it in our internal and external lives? The Warrior Ethos is intended not only for men and women in uniform, but artists, entrepreneurs and other warriors in other walks of life. The book examines the evolution of the warrior code of honor and "mental toughness." It goes back to the ancient Spartans and Athenians, to Caesar's Romans, Alexander's Macedonians and the Persians of Cyrus the Great (not excluding the Garden of Eden and the primitive hunting band). Sources include Herodotus, Thucydides, Plutarch, Xenophon, Vegetius, Arrian and Curtius--and on down to Gen. George Patton, Field Marshal Erwin Rommel, and Israeli Minister of Defense, Moshe Dayan.

    Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to advertising, labor exchange, and advanced-version fees.

    Today the public can't get enough of this once-forgotten explorer, and his actions have made him a model for great leadership and masterful crisis management. Now, through anecdotes, the diaries of the men in his crew, and Shackleton's own writing, Shackleton's leadership style and time-honored principles are translated for the modern business world. Written by two veteran business observers and illustrated with ship photographer Frank Hurley's masterpieces and other rarely seen photos, this practical book helps today's leaders follow Shackleton's triumphant example.

    SEAL training is the distillation of the human spirit, a tradition-bound ordeal that seeks to find men with character, courage, and the burning desire to win at all costs, men who would rather die than quit.

    When family, coworkers, neighbors, or friends cause continual grief, you can move from victim to victor.

    His life and this book remind us that America remains the land of the brave and generous.” — Tom Brokaw Like many young idealists, Eric Greitens wanted to make a difference, so he traveled to the world’s trouble spots to work in refugee camps and serve the sick and the poor. Yet when innocent civilians were threatened with harm, there was nothing he could do but step in afterward and try to ease the suffering. In studying humanitarianism, he realized a fundamental truth: when an army invades, the weak need protection. So he joined the Navy SEALs and became one of the world’s elite warriors. Greitens led his men through the unforgettable soul-testing of SEAL training and went on to deployments in Kenya, Afghanistan, and Iraq, where he faced harrowing encounters and brutal attacks. Yet even in the deadliest combat situations, the lessons of his humanitarian work bore fruit. At the heart of this powerful story lies a paradox: sometimes you have to be strong to do good, but you also have to do good to be strong. The heart and the fist together are more powerful than either one alone. “If you're restless or itching for some calling you can't name, read this book. Give it to your son and daughter. The Heart and the Fist epitomizes — as does Mr. Greitens's life, present and future — all that is best in this country, and what we need desperately right now.” — Steven Pressfield, author of Gates of Fire “Vivid and compelling . . . a great read.” — Washington Times A Hudson Booksellers Top Ten Nonfiction Book of the Year A USA Today and Publishers Weekly Bestseller WITH A NEW AFTERWORD

    Alexander the Great (356-323BC) is arguably the greatest military strategist, tactician and ruler in world history. He reigned over Greece, conquered the Persians, and marched as far as India. His achievements have influenced and inspired a great number of past and current military, political and business leaders. In business, many of the ideas and concepts associated with decision-making and strategy used today by managers and executives have their origins in Alexander the Great. In this book, Partha Bose provides an engaging examination of Alexander the master strategist and tactician. He looks at the ideas and actions of Alexander - how they were formed and applied - telling a story of a man whose influence was to extend for centuries later. On top of his strategic and tactical acumen, Alexander's sensitivity towards people and cultures, and his ability to motivate others, has made him one of the greatest figures in history whose influence has shaped business and other key contemporary fields.

    Hackworth presents a vivid and powerful portrait of a life of patriotism.From age fifteen to forty David Hackworth devoted himself to the US Army and fast became a living legend. In 1971, however, he appeared on television to decry the doomed war effort in Vietnam. With About Face, he has written what many Vietnam veterans have called the most important book of their generation.From Korea to Berlin, from the Cuban missile crisis to Vietnam, Hackworth’s story is that of an exemplary patriot, played out against the backdrop of the changing fortunes of America and the American military. It is also a stunning indictment of the Pentagon’s fundamental misunderstanding of the Vietnam conflict and of the bureaucracy of self-interest that fuelled the war.Heavily decorated Colonel Hackworth narrates his life and disillusionment during Vietnam. Orphaned before he was a year old, he found his home at 15 in the Army. In Korea, heroism gave him a battlefield commission at 20. During the Cold War, he commanded at the Berlin wall and the Cuban missile crises. But Vietnam led to disillusionment.

    Yet its principles transcend warfare and have practical applications to all the conflicts and crises we face in our lives in our workplaces, our families, even within ourselves.Thomas Huynh guides you through Sun Tzu's masterwork, highlighting principles that encourage a perceptive and spiritual approach to conflict, enabling you to: •Prevent conflicts before they arise•Peacefully and quickly resolve conflicts when they do arise•Act with courage, intelligence and benevolence in adversarial situations•Convert potential enemies into friends•Control your emotions before they control youNow you can experience the effectiveness of Sun Tzu's teachings even if you have no previous knowledge of The Art of War. Insightful yet unobtrusive facing-page commentary explains the subtleties of the text, allowing you to unlock the power of its teachings and help prevent and resolve the conflicts in your own life."

    The diversity of its themes and the broad perspectives applied to them make the book a work of general history as much as a history of the theory and practice of war from the Renaissance to the present. Makers of Modern Strategy from Machiavelli to the Nuclear Age takes the first part of its title from an earlier collection of essays, published by Princeton University Press in 1943, which became a classic of historical scholarship. Three essays are repinted from the earlier book; four others have been extensively revised. The rest--twenty-two essays--are new.The subjects addressed range from major theorists and political and military leaders to impersonal forces. Machiavelli, Clausewitz, and Marx and Engels are discussed, as are Napoleon, Churchill, and Mao. Other essays trace the interaction of theory and experience over generations--the evolution of American strategy, for instance, or the emergence of revolutionary war in the modern world. Still others analyze the strategy of particular conflicts--the First and Second World Wars--or the relationship between technology, policy, and war in the nuclear age. Whatever its theme, each essay places the specifics of military thought and action in their political, social, and economic environment. Together the contributors have produced a book that reinterprets and illuminates war, one of the most powerful forces in history and one that cannot be controlled in the future without an understanding of its past.

    The Art of Maneuver is an important theoretical study of an issue that is currently the subject of much discussion in professional military journals and symposia.

    Be it hiring a new employee, investing in a financial interest, speaking with your child about drugs, confronting your significant other about suspected infidelity, or even dating someone new, having the ability to unmask a lie can have far-reaching and even life-altering consequences.As former CIA officers, Philip Houston, Michael Floyd, and Susan Carnicero are among the world’s best at recognizing deceptive behavior. Spy the Lie chronicles the captivating story of how they used a methodology Houston developed to detect deception in the counterterrorism and criminal investigation realms, and shows how these techniques can be applied in our daily lives.Through fascinating anecdotes from their intelligence careers, the authors teach listeners how to recognize deceptive behaviors, both verbal and nonverbal, that we all tend to display when we respond to questions untruthfully. For the first time, they share with the general public their methodology and their secrets to the art of asking questions that elicit the truth.Spy the Lie is a game-changer. You may never experience another book that has a more dramatic impact on your career, your relationships, or your future.©2012 Philip Houston, Susan Carnicero, Don Tennant, Michael Floyd (P)2012 Macmillan

    This smart and pithy book focuses on a simple though vexing challenge: How can the leaders of an organization exhort their people to deliver on the most important goals?....It's rare to find a book like this that blends smart practice with intelligent articulation of how to get things done. Do yourself a favor. Buy it." --The Boston Globe"Making all of the moving parts of an organization function smoothly together is just plain hard work. By describing how he has done it, Mr. Bossidy has come up with a valuable and practical management guide that is must-reading for everyone who cares about business." --The New York Times"If you want to be a CEO--or if you are a CEO and want to keep your job--read Execution and put its principles to work." --Michael Dell, chairman and CEO, Dell Computer Corp."A how-to book for the can-do boss....If even half the corporations in America pondered their suggestions, the economy would be in much better shape. Moreover, Bossidy and Charan boast an impressive enough track record that anyone who wants to stay sharp at the helm will welcome their assistance." --BusinessWeek"Sound, practical advice on how to make things happen." --Ralph S. Larsen, chairman and CEO, Johnson & Johnson"Here's the real deal.... This is no-nonsense stuff.... The leaders who sweat the small stuff, hire the right people, make the tough decisions and stick around to see that they're carried out are the real winners.... Forget the swarmy memoirs, cheesy parables, advice for idiots, and leadership secrets of despots and barbarians. Getting it done is, according to Bossidy and Charan, the only way to grow." --The Miami Herald"Captures a lifetime of building winning formulas and puts them in a simple, practical context for executives at any level." --Ivan Seidenberg, president and CEO, Verizon

    Marine Lance Corporal Kyle Carpenter was posted atop a building in violent Helmand Province, Afghanistan, when an enemy grenade skittered toward Kyle and fellow Marine Nick Eufrazio. Without hesitation, Kyle chose a path of selfless heroism that few can imagine. He jumped on the grenade, saving Nick but sacrificing his own body.  Kyle Carpenter’s heart flatlined three times while being evacuated off the battlefield in Afghanistan. Yet his spirit was unbroken. Severely wounded from head to toe, Kyle lost his right eye as well as most of his jaw. It would take dozens of surgeries and almost three years in and out of the hospital  to reconstruct his body. From there, he began the process of rebuilding his life. What he has accomplished in the last nine years is extraordinary: he’s come back a stronger, better, wiser person.In 2014, Kyle was awarded the nation’s highest military decoration, the Medal of Honor, for his “singular act of courage” on that rooftop in Afghanistan, an action which had been reviewed exhaustively by the military. Kyle became the youngest living recipient of the award–and only the second living Marine so honored since Vietnam.Kyle’s remarkable memoir reveals a central truth that will inspire every reader: Life is worth everything we’ve got. It is the story of how one man became a so-called hero who willingly laid down his life for his brother-in-arms—and equally, it is a story of rebirth, of how Kyle battled back from the gravest challenge to forge a life of joyful purpose.You Are Worth It is a memoir about the war in Afghanistan and Kyle’s heroics, and it is also a manual for living. Organized around the credos that have guided Kyle’s life (from “Don’t Hide Your Scars” to “Call Your Mom”), the book encourages us to become our best selves in the time we’ve been given on earth. Above all, it’s about finding purpose, regardless of the hurdles that may block our way. Moving and unforgettable, You Are Worth It is an astonishing memoir from one of our most extraordinary young leaders.