Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    First Lieutenant Nick Gallaher soon discovers several top Department of Defense research scientists, his father among them, were killed as part of an elaborate scheme to take possession of the game-changing laser system, codenamed Crossfire. This modern-day espionage thriller follows Gallaher at breakneck speed as he investigates and then races against time to stop the corporate black-market scheme before its consequences explode around the world. The story employs the latest in military technology from intense cat-and-mouse nuclear-powered submarine chases beneath the ocean waves, to turbulent, bullet-riddled jet fighter skirmishes in the sky, to Cape Canaveral rocket launches and space-based satellite flight deviations in low-earth orbit.

    From getting a job to getting a pay rise, and from closing a deal to managing the people around you, it makes a big difference. Robert Phipps, one of the world's leading body language experts shows you how to make it work for you. Busting some of the biggest body language myths, Phipps shows how to read other people's body language and to use yours to succeed in business and life.Loaded with practical tips, this book covers everything you ever need to know about body language, in a variety of business situations: GreetingsMeetingsPartingsPresentationsNegotiationsMotivationDeceptionManagingInterviewingDisciplining

    In so many workplaces, people feel they’re playing a high-stakes game of “blame or be blamed,” which can be disastrous for the individuals who get caught up in it and can sink teams and afflict whole companies. Dattner presents compelling evidence that whether we fall into the trap of playing the blame game or learn to avoid the pitfalls is a major determinant of how successful we will be. The problem is that so many workplaces foster a blaming culture. Maybe you have a constantly blaming boss, or a colleague who is always taking credit for others’ work. All too often, individuals are scapegoated, teams fall apart, projects get derailed, and people become disengaged because fear and resentment have taken root. And what’s worse, the more emotionally charged a workplace is—maybe our jobs are threatened or we’re facing a particularly difficult challenge—the more emphatically people play the game, just when trust and collaboration are most needed. What can we do? We can learn to understand the hidden dynamics of human psychology that lead to this bad behavior so that we can inoculate ourselves against it and defuse the tensions in our own workplace.In lively prose that is as engaging as it is illuminating, Dattner tells a host of true stories of those he has worked with—from the woman who was so scapegoated by her colleagues that she decided to quit, to the clueless boss who was too quick to blame his staff. He shares a wealth of insight from the study of human evolution and psychology to reveal the underlying reasons why people are so prone to blaming and credit-grabbing; it’s not only human nature, it’s found throughout the animal kingdom. Even bats do it. He shows how our family experiences, gender, and culture also all shape the way we cope with credit and blame issues, and introduces eleven personality types that are especially prone to causing difficulties and illustrates how we can best cope with them. He also profiles how a number of outstanding leaders, from General Dwight Eisenhower and President Harry Truman to highly respected business figures such as former Intel CEO Andy Grove and Xerox CEO Ursula Burns, employed the power of taking blame and sharing credit to achieve great success.The only winning move in the blame game, Dattner shows, is not to play, and the insights and practical suggestions in this book will help readers, at any level of any organization and at any stage of their careers, learn to manage the crucial psychology of credit and blame for themselves and others.

    They’ve been increasingly entering male-dominated areas of the workforce and consistently surpassing their male peers in grades, university attendance, and degrees. They’ve recently stormed the political arena with a vengeance. But despite all of this, the payoff is—quite literally—not there: the gender pay gap has held steady at about 20% since 2000. And the number of female CEOs for Fortune 500 companies has actually been declining. So why, in the age of #MeToo and #TimesUp, is the glass ceiling still holding strong? And how can we shatter it for once and for all? Stacy Vanek Smith’s advice: ask Machiavelli. Using The Prince as a guide and with charm and wit, Smith applies Renaissance politics to the 21st century, and demonstrates how women can take and maintain power in careers where they have long been cast as second-best. Based on the latest research, tips from successful women across many industries, and experiences from Smith’s own life, Machiavelli for Women is a powerful, entertaining, and inspirational guide for a new generation of successful women.

    Now though, Mary is on the verge of breaking a story which could change the world forever. She has uncovered evidence of something that cannot possibly exist. But Mary knows the threat is real. Should she run with the story, or just bury it and get on with her career? And can she stay alive long enough to make a decision either way? Dark Albion is a novelette length slice of Horror, supported in this highly entertaining and innovative collection by seven other tales of Paranormal Mystery, Suspense and Dread. Traci Thornberry has been persuaded into covering the late shift at the Halfway House Hotel. She has never much enjoyed working nights, and after tonight she'll never want to cover a late shift again.Vlad has hunted his prey across the major cities of the world for many years, and after arriving amid the bright lights of London, he is excited at the prospect of this new hunting ground... Sometimes though, things don't go quite as planned. A wonderfully twisted collection of horror short stories, featuring weird and disturbing tales, which make up the strange world of Dark Albion.

    

    From difficult employees to demanding bosses, you never know where your next problem is coming from. What you do know is that you'll be expected to solve that problem--and solve it quickly and effectively.The New Manager's Handbook explains the rules of this new game, and gives you invaluable tips and pointers for teaming with your employees while inspiring them to breakthrough performance and results. Let the two dozen rules and guidelines in this quick-hitting manual show you the best ways to:DelegateReview performanceThink strategicallyLead great meetingsGive and get results-oriented feedbackProvide directionSpeak with powerCriticize with honesty and tactAsk the right questionsMotivate average performersPrepare for changeAs a new manager in today's no-room-for-error workplace, you will be challenged and tested every day. Unlike previous positions, however, your success will judged by the performance of others. Give yourself every opportunity to succeed, and learn how to win the respect of both your employees and your supervisors, with the time-tested and field-proven techniques in The New Manager's Handbook.

    Dwayne ‘The Rock’ Johnson is best known as a former professional wrestler that later came to dominate Hollywood with a series of blockbuster movies. His powerful on-screen presence and strong physique give the impression that he effortlessly reached global success, yet Dwayne faced a series of challenges and setbacks as he rose to the top. From being homeless as a child and later having little more than $7 in his pocket to facing the reality that his dream career in football was over, Dwayne’s life hasn’t always been a linear track of successes. However, rather than let this bring him down, he never gave up and pushed himself to be the best he could in everything he applied himself to. If you want to discover what’s the story behind Dwayne’s extraordinary success, this book takes you on a journey from his childhood to how he became one of Hollywood’s most well-known action figures. Strip away the glitz and the glamor and you find a remarkable story of persistence, commitment, and deeply ingrained work ethics that kept Dwayne moving forward to where he is today. If you want proof that success is rarely served on a silver platter and the majority of successful people have to sweat blood and tears to reach their goals, then Dwayne’s life story will give you exactly that. In this book of ‘Dwayne Johnson: The Life, Lessons & Rules of Success’, you will find: The story of Dwayne’s childhood and how it shaped the strong core values he lives by today. Why his football dreams came to an end and how he became one of WWE’s greatest wrestlers. How he moved into Hollywood and became a successful A-list actor - even without any acting background, experience, or qualifications. The main lessons he learned throughout his life. Dwayne’s 10 rules of success and how you can apply them too. Are you ready to take a journey through life in the shoes of Dwayne “The Rock” Johnson? Then click the ‘Buy Now’ button and let’s get started.

    A year later, he has become the country’s leading gun control activist and a media darling.When Ethan teams up with a powerful senator to push an extreme gun measure through Congress, a divided America watches the political fireworks in Washington. As both sides of the debate mobilize for an epic showdown, the public is about to discover that everything they know about the massacre that launched this movement may be wrong.Journalist Tierra Campos and FBI Special Agent Victoria Larsen begin questioning the official investigation into the shooting and find themselves caught in the political crossfire. Despite public condemnation, covert activities, and physical violence meant to stop them, they remain undaunted in their quest – but at what price? With their careers threatened and livelihoods at stake, they must race to unlock the secrets behind this horrible mass shooting before the truth disappears forever. Amidst the maelstrom of political agendas, personal vendettas, and brash cover-ups, the push to uncover the real motives behind the tragedy will have devastating consequences. When the dust settles, a shocked nation must make a fateful judgment: do the ends justify the means in politics, or is there no such thing as Justifiable Deceit?

    Get a new and powerful understanding of the world around you. Save yourself from the nonsense spouted by politicians, TV pundits, right-wingers, left-wingers, shamans, uncles, and best friends.

    Today, we work longer hours, at weekends, at home and on the move - while the office is only ever a click away via smartphones and the Internet. But as much as we assume that this is the price of success - it doesn't have to be this way. Martin Bjergegaard and Jordan Milne are here to show you how to build your business into something big, sustainable and widely recognized - and still lead a happy, whole and balanced life.In sixty-six short insights, they re­veal strategies and methods which will allow you to combine professional success with putting friends, family and happiness first. Their Efficiency Boosters will increase your effectiveness, while you'll learn all about how to avoid Time and Energy Wasters and build aNew Mindset that gives you to optimism and enthusiasm needed to succeed. So wave goodbye to guiltily checking your emails on a date, or getting home when your children are already in bed - this is your route to winning on every level.

    Leadership isn't broken, but how it's currently being practiced certainly is. Everyone has blind spots. The purpose of Hacking Leadership is to equip leaders at every level with an actionable framework to identify blind spots and close leadership gaps. The bulk of the book is based on actionable, topical leadership and management hacks to bridge eleven gaps every business needs to cross in order to create a culture of leadership: leadership, purpose, future, mediocrity, culture, talent, knowledge, innovation, expectation, complexity, and failure. Each chapter:Gives readers specific techniques to identify, understand, and most importantly, implement individual, team and organizational leadership hacks. Addresses blind spots and leverage points most leaders and managers haven't thought about, which left unaddressed, will adversely impact growth, development, and performance. All leaders have blind-spots (gaps), which often go undetected for years or decades, and sadly, even when identified the methods for dealing with them are outdated and ineffective - they need to be hacked. Showcases case studies from the author's consulting practice, serving as a confidant with more than 150 public company CEOs. Some of those corporate clients include: AT&T, Bank of America, Deloitte, EMC, Humana, IBM, JP Morgan Chase, Merrill Lynch, PepsiCo, and other leading global brands. Hacking Leadership offers a fresh perspective that makes it easy for leaders to create a roadmap to identify, refine, develop, and achieve their leadership potential--and to create a more effective business that is financially solvent and professionally desirable.

    OKRs translate a company's vision and strategy into a coherent set of performance measures. The three layers of organization: Dreams, OKRs, and To dos, offer a balance between long-term goals and short-term planning, between outcomes that are desired by the organization and actual performance KPIs that drive these outcomes, between harder and softer performance measures. Francisco Mello, founder of Qulture.Rocks, the leading performance management software company, takes you through the history of using goals for management, from MBOs to OKRs, and presents OKRs with a constant focus on its key differences from older frameworks such as MBOs.

    Developed from Williams’s own personal and professional journey, as well as the experiences of America’s leading CEOs, these strategies emerge boldly from engaging stories, outlined with practical steps for you to accomplish goals such as— • Launching your career quest • Avoiding professional pitfalls, wrong turns, and wasted effort • Overcoming interpersonal challenges and conflicts • Building and leading an effective, high-performance team • Prioritizing and solving problems from multiple perspectives • Developing your leadership style and mastering communication • Casting a vision and changing the culture of your organization After finishing Learning to Lead, you will be well equipped to take the next step to success in your personal and professional leadership journey. Williams’s book has the potential to join other leadership development classics on your shelf—to be read repeatedly and consulted throughout the span of your career.