Photos & stories are a must read for all motorcycle riders" - "Sonny Barger " In the early 1960s, a young Navy vet, motorcyclist, amateur photographer, and rebel named Phil Cross joined a motorcycle club called the Hells Angels. It turned out to be a bogus chapter of the club that would soon find infamy, so he switched to another club called the Night Riders. Like the bogus chapter of the Hells Angels, this turned out to be a club whose brotherhood was run by a man Mr. Cross describes as a complete asshole. One day, Mr. Cross stuffed the leader in a ringer-type washing machine and joined a club called the Gypsy Jokers. He started a San Jose chapter of the Jokers and embarked on the most action-packed years of his life. The Jokers were in the midst of a shooting war with the real Hells Angels. The fighting became so intense that the Jokers posted snipers atop their clubhouse. This was a rough time, but it was also the height of the free-love hippie era, and as a young man, Phil enjoyed himself to the fullest. He never let anything as minor as a little jail time stop his fun. Once, while serving time for fighting and fleeing an officer, Phil broke out of jail, entered his bike in a bike show, won the bike show, and broke back into jail before anyone discovered he was missing. Though Phil was tough he was a certififed martial arts instructor the Angels proved a tough foe. After multiple beating-induced emergency room visits, Mr. Cross decided that if you can t beat em, join em, so he and most of his club brothers patched over to become the San Jose chapter of the Hells Angels. This book chronicles the life and wild times of Mr. Cross in words and photos.

     Aside from the bipolar hillbillies, unfriendly wild animals, run-ins with the law, a mental breakdown, a bad first date, and a near-death experience . . . things actually went pretty well. Taking plenty of detours along the way, Rob’s contagious and hilarious sense of wanderlust carries him on a whirlwind road trip from the Smoky Mountains in the East, to Yellowstone, the Tetons, and Colorado’s snow-covered peaks in the West. In a refreshing style that brings these incredible wild places to life like no travel guide ever could, on seemingly every page we’re reminded of the one universal truth of travel . . . the best parts of any journey are the adventures we least expect.

    His designation grants him sweeping powers over the Indian security and intelligence apparatuses, and a say in foreign relations that he has exercised vigorously, particularly when it comes to the country’s neighbours. His outlook combines strident Hindu nationalism with habits learnt over his decades in the Intelligence Bureau. The results have been far from extraordinary—yet large sections of the media continue to laud him. Doval’s public persona as a super-spy and statesman may be too good to be true. The Caravan -India's finest magazine of politics, culture and business. Since its relaunch in 2010, The Caravan has earned a reputation as one of South Asia's most sophisticated publications, a showcase of the region's finest writers, with a distinctive blend of masterful reporting, unique criticism and stunning photo essays.

    Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story.--David Gale, Executive Vice President, MTV Cross Media"Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling."--Michelle Satter, Founding Director, Sundance Institute Feature Film Program"An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!" --Jeff Gomez, CEO, Starlight Runner Entertainment"A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling."--C. C. Chapman, coauthor of Content Rules and Amazing Things Will HappenIncludes Q&A sessions with the world's leading experts in transmedia storytellingAbout the Book: What is transmedia storytelling and what can it do for you?It's the buzzword for a new generation--a revolutionary technique for telling stories across multiple media platforms and formats--and it's rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world.Why do you need A Creator's Guide to Transmedia Storytelling?If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures--at a fraction of the cost.You'll learn how to:Choose the right platforms for your story Decide whether to DIY or outsource workFind and keep a strong core production teamMake your audience a character in your storyGet the funding you need--and even make a profitForge your own successful transmedia careerWith these proven media-ready strategies, you'll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You'll create major buzz with structures such as alternate reality games and fictional character sites--or even "old-fashioned" platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be.This isn't the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level--through transmedia storytelling.

    . . McKibben goes beyond Marshall McLuhan’s theory that the medium is the message.”——The New York Times Imagine watching an entire day’s worth of television on every single channel. Acclaimed environmental writer and culture critic Bill McKibben subjected himself to this sensory overload in an experiment to verify whether we are truly better informed than previous generations. Bombarded with newscasts and fluff pieces, game shows and talk shows, ads and infomercials, televangelist pleas and Brady Bunch episodes, McKibben processed twenty-four hours of programming on all ninety-three Fairfax, Virginia, cable stations. Then, as a counterpoint, he spent a day atop a quiet and remote mountain in the Adirondacks, exploring the unmediated man and making small yet vital discoveries about himself and the world around him. As relevant now as it was when originally written in 1992–and with new material from the author on the impact of the Internet age–this witty and astute book is certain to change the way you look at television and perceive media as a whole.“By turns humorous, wise, and troubling . . . a penetrating critique of technological society.”–Cleveland Plain Dealer“Masterful . . . a unique, bizarre portrait of our life and times.”–Los Angeles Times“Do yourself a favor: Put down the remote and pick up this book.”–Houston Chronicle

    Students will receive a grounding in areas that vary from treatment to organizational and community settings. This edition also includes of new case studies, practice examples and guiding principles.

    The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

    Awakening the reader like caffeine for the heart, am I being kind revives the spirit and blazes a direct path to a more peaceful and kindhearted world. In this captivating guide to personal transformation, author and inspirational speaker Michael J. Chase reveals how one simple question has the power to change your life and the lives of those around you. As you ask, "am I being kind" in seven vital areas of your life, you discover the secret to creating unlimited joy, inner peace, and the life you've always dreamed of. Having experienced the "art of unkindness" throughout much of his life, Michael shares his own journey of self-discovery and the lessons learned from unlikely spiritual teachers along the way. Through riveting true stories and a unique step-by-step program, am I being kind shows you how the astonishing power of kindness can change your heart, your life, and ultimately, your world.

    This new edition is written in a deliberate manner that has students following the program planning process in a logical manner. Students will learn to track one phase to the next, resulting in a solid understanding of the issues of internal consistency and planning integrity. The book′s format guides students from problem analysis through evaluation, enabling students to apply these concepts to their own program plans.

    In this classic book, originally published in 1980, acclaimed media critic Todd Gitlin first scrutinizes major news coverage in the early days of the antiwar movement. Drawing on his own experiences (he was president of the Students for a Democratic Society in 1963-64) and on interviews with key activists and news reporters, he shows in detail how the media first ignore new political developments, then select and emphasize aspects of the story that treat movements as oddities. He then demonstrates how the media glare made leaders into celebrities and estranged them from their movement base; how it inflated the importance of revolutionary rhetoric, destabilizing the movement, then promoted "moderate" alternatives--all the while spreading the antiwar message. Finally, Gitlin draws together a theory of news coverage as a form of anti-democratic social management--which he sees at work also in media treatment of the anti-nuclear and other later movements.Updated for 2003 with a new preface, The Whole World Is Watching is a subtle and sensitive book, true to the passions and ironic reversals of its subject, and filled with provocative insights that apply to the media's relationship with all activist movements.

    Sport makes them think, engage and argue. Given that people already take sport so very seriously, and at such an intense level of enquiry, then Ed Smith concludes we should draw out some of sport's intellectual lessons and practical uses What Sport Teaches Us About Life gives us a rare glimpse into the world of sport as seen from an extraordinarily keen, and closely-involved observer. In one chapter Smith extols the virtues of amateurism in today's professional world; in another he explains why there'll never be another sportsman as dominant as Don Bradman. He unearths the hidden dimensions of England's 2005 Ashes win, examines the impact of the free market on cricket and football, argues that cheating is not always as clear cut as it might seem.

    Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and digital cameras, these readers-turned-reporters are transforming the news from a lecture into a conversation. In We the Media, nationally acclaimed newspaper columnist and blogger Dan Gillmor tells the story of this emerging phenomenon and sheds light on this deep shift in how we make--and consume--the news.Gillmor shows how anyone can produce the news, using personal blogs, Internet chat groups, email, and a host of other tools. He sends a wake-up call to newsmakers-politicians, business executives, celebrities-and the marketers and PR flacks who promote them. He explains how to successfully play by the rules of this new era and shift from "control" to "engagement." And he makes a strong case to his fell journalists that, in the face of a plethora of Internet-fueled news vehicles, they must change or become irrelevant.Journalism in the 21st century will be fundamentally different from the Big Media oligarchy that prevails today. We the Media casts light on the future of journalism, and invites us all to be part of it.Dan Gillmor is founder of Grassroots Media Inc., a project aimed at enabling grassroots journalism and expanding its reach. The company's first launch is Bayosphere.com, a site "of, by, and for the San Francisco Bay Area."Dan Gillmor is the founder of the Center for Citizen Media, a project to enable and expand reach of grassroots media. From 1994-2004, Gillmor was a columnist at the San Jose Mercury News, Silicon Valley's daily newspaper, and wrote a weblog for SiliconValley.com. He joined the Mercury News after six years with the Detroit Free Press. Before that, he was with the Kansas City Times and several newspapers in Vermont. He has won or shared in several regional and national journalism awards. Before becoming a journalist he played music professionally for seven years.

    Ong offers fascinating insights into oral genres across the globe and through time, and examines the rise of abstract philosophical and scientific thinking. He considers the impact of orality-literacy studies not only on literary criticism and theory but on our very understanding of what it is to be a human being, conscious of self and other.This is a book no reader, writer or speaker should be without.

    The characters he created—Spider-Man and Iron Man, the X-Men and the Fantastic Four—occupy Hollywood’s imagination and production schedules, generate billions at the box office, and come as close as anything we have to a shared American mythology. This illuminating biography focuses as much on Lee’s ideas as it does on his unlikely rise to stardom. It surveys his cultural and religious upbringing and draws surprising connections between celebrated comic book heroes and the ancient tales of the Bible, the Talmud, and Jewish mysticism. Was Spider-Man just a reincarnation of Cain? Is the Incredible Hulk simply Adam by another name? From close readings of Lee’s work to little-known anecdotes from Marvel’s history, the book paints a portrait of Lee that goes much deeper than one of his signature onscreen cameos.About Jewish Lives: Jewish Lives is a prizewinning series of interpretative biography designed to explore the many facets of Jewish identity. Individual volumes illuminate the imprint of Jewish figures upon literature, religion, philosophy, politics, cultural and economic life, and the arts and sciences. Subjects are paired with authors to elicit lively, deeply informed books that explore the range and depth of the Jewish experience from antiquity to the present. In 2014, the Jewish Book Council named Jewish Lives the winner of its Jewish Book of the Year Award, the first series ever to receive this award.More praise for Jewish Lives: “Excellent.” – New York times “Exemplary.” – Wall St. Journal “Distinguished.” – New Yorker “Superb.” – The Guardian

    This book shows how to integrate HR practices with the mission of their organization. An accessible tool complete with an instructor s manual, this book provides an integrated approach to current HR concerns and is unique in its focus on both public and nonprofit agencies. Offering guidance and techniques for implementing effective human resource management strategies job analysis, performance evaluation, recruitment and selection, training and development, compensation and benefits, and collective bargaining Pynes demonstrates how strategic human resources management is essential to proactively managing change.