It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include:What are the rules and assumptions my industry operates under? What if the opposite were true?What will be the buying criteria used by my customer in 5 years?What are my unshakable beliefs about what my customers want?Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

    Kaplan, The Wall Street Journal'A compelling and impressive read.' The Economist'Skillfully crafted and well-argued.' Jeffrey Wasserstrom, Financial Times'An excellent modern history. . . . provides the context needed to make sense of the region's present and future.' Joyce Lau, South China Morning PostThe dramatic story of the relationship between the world's three largest economies, one that is shaping the future of us all, by one of the foremost experts on east AsiaFor more than half a century, American power in the Pacific has successfully kept the peace. But it has also cemented the tensions in the toxic rivalry between China and Japan, consumed with endless history wars and entrenched political dynasties. Now, the combination of these forces with Donald Trump's unpredictable impulses and disdain for America's old alliances threatens to upend the region, and accelerate the unravelling of the postwar order. If the United States helped lay the postwar foundations for modern Asia, now the anchor of the global economy, Asia's Reckoning will reveal how that structure is now crumbling.With unrivalled access to archives in the US and Asia, as well as many of the major players in all three countries, Richard McGregor has written a tale which blends the tectonic shifts in diplomacy with the domestic political trends and personalities driving them. It is a story not only of an overstretched America, but also of the rise and fall and rise of the great powers of Asia. The confrontational course on which China and Japan have increasingly set themselves is no simple spat between neighbors. And the fallout would be a political and economic tsunami, affecting manufacturing centers, trade routes, and political capitals on every continent.

    A Mexican drug cartel dismembers the body of a rival and then stitches his face onto a soccer ball. These are the sorts of grisly tales that dominate the media, infiltrate movies and TV shows, and ultimately shape Americans' perception of Mexico as a dangerous and scary place, overrun by brutal drug lords.Without a doubt, the drug war is real. In the last six years, over 60,000 people have been murdered in narco-related crimes. But, there is far more to Mexico's story than this gruesome narrative would suggest.While thugs have been grabbing the headlines, Mexico has undergone an unprecedented and under-publicized political, economic, and social transformation. In her groundbreaking book, Two Nations Indivisible, Shannon K. O'Neil argues that the United States is making a grave mistake by focusing on the politics of antagonism toward Mexico. Rather, we should wake up to the revolution of prosperity now unfolding there.The news that isn't being reported is that, over the last decade, Mexico has become a real democracy, providing its citizens a greater voice and opportunities to succeed on their own side of the border. Armed with higher levels of education, upwardly-mobile men and women have been working their way out of poverty, building the largest, most stable middle class in Mexico's history.This is the Mexico Americans need to get to know. Now more than ever, the two countries are indivisible. It is past time for the U.S. to forge a new relationship with its southern neighbor. Because in no uncertain terms, our future depends on it.

    Prahalad describes how the world's low-income markets offer opportunity for the world's wealthiest companies to seek fortune and bring prosperity to the poor.

    Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.

    From a life of luxury in the opulent city of Dubai to promised ruination, Jaubert tells a tale of espionage and escape that rivals any best selling novel on the market. Immersed in a luxury submarine business, Jaubert was hired as CEO by Dubai World to develop and design miniature subs for the wealthy. Once problems developed within the business, Herve Jaubert became the scapegoat of government officials and found himself ensnared in a web of police threats, extortion, human rights abuses and coercion. With no chance to make it through their biased legal system, Jaubert planned the escape of his life.

    The great leaders of ancient China who were trained in Sun Tzu's principles understood how war is waged successfully, both materially and mentally, and how victory and defeat follow clear social, psychological, and environmental laws. Drawing on episodes from the panorama of Chinese history, Mastering the Art of War presents practical summaries of these essential laws along with tales of conflict and strategy that show in concrete terms the proper use of Sun Tzu's principles. The book also examines the social and psychological aspects of organization and crisis management. The translator's introduction surveys the Chinese philosophies of war and conflict and explores in depth the parallels between The Art of War and the oldest handbook of strategic living, the I Ching (Book of Changes).

    

    The type of underhand, pernicious and downright Machiavellian scheming that goes on in business every day. An estimated 7.8bn is lost each year in the UK alone though unnecessary and counter-productive office politicking. But 21 Dirty Tricks at Work is also a book of hope. It exposes the classic manoeuvres and gives practical advice on dealing with them to the vast majority who just want to do a good day's work. 21 Dirty Tricks at Work provides you with all the information you need to spot negative tactics and self-interested strategies. It shows you how to spot the games frequently being played and how to come out with your credibility intact and your sanity preserved.So, if you are fed-up of being on the receiving end of constant backbiting and skulduggery from workmates, join hands with the authors and get Machiavelli on the run!

    What with broken promises, complicated jargon and a lack of simple and clear information, is it any wonder that voter turnout is plummeting? It's not that you don't care about the way the country is run - it's that you don't think you can change it. Well, you can. And this book aims to show you how, by setting out basic politics and answering questions we've all asked, like: Why do politicians lie? What do UKIP stand for? And what's going to happen to the NHS? You have a decision to make in the countdown to the May 2015 General Election. You have something politicians want. Your vote. An ambassador for #SwingtheVote and the presenter of Free Speech, Rick Edwards has written a pithy and succinct book explaining the power of your vote. A refreshing counterpoint to Russell Brand's sentiments on voting in his latest book, Revolution, it will make you think about politics in a completely new way.

    It addresses itself, with depth and awareness, to those who believe in the destiny of their country, who feel that things are being done but don't know exactly what; that the country is going some place but don't know exactly where, and how. It illuminates hazy portions of the present by seeing these against the anguish of our past, perceiving in today's continuing crisis intimations of a future with dignity, hope and freedom.It invites the uncommitted to commit themselves to democracy, at the same time redefining for those already committed the value of their affirmation: that, stripped of the enticements of propaganda, communism is still the "biggest swindle in a democracy."Without heat, without cant, without despair, this book quietly and eloquently meets the challenge of revolution, and shows the way. For all who would be encompassed by disillusion, here is a profound treatise written by a man best qualified of all, who has lived in the vortex of the troubled present, swept awash by the dissonances of change, radicalism, violence—revolution, in short—but survived with faith and perception intact.

    (He died on July 31st, 2012 at the age of 86.) The triumphant arc of Vidal’s literary career wasn’t solely a mastery of language, though that never hurts. Handsome, poised, slim, charismatic, able to hold his own in verbal fisticuffs without losing his imperious cool, Vidal was the premiere star author of his generation, the one who elevated the role of talk-show guest to a command performance--a theatrical event. He brought the electronic crackle of the TV screen to his prose and the tactical precision of his prose to combat debate on TV. His near-violent altercations on camera with William F. Buckley, Jr. and Norman Mailer are the stuff of YouTube legend and the secret to The Gore Supremacy. A contributing writer to Vanity Fair, a partisan observer of pop culture, and the author of the New York-in-the-70s memoir Lucking Out (which comes out in paperback this fall), James Wolcott has been a closeup observer of Vidal on-camera and off for more years than seems respectable. This, his first Kindle Single, is his way of paying homage--and saying goodbye.

    

    In it readers will discover how to avoid typical mistakes, especially those pertaining to conflict among different divisions.

    Destruction of businesses, fortunes, products, and careers is the price of progress toward a better material life. No one understood this bedrock economic principle better than Joseph A. Schumpeter. "Creative destruction," he said, is the driving force of capitalism.Described by John Kenneth Galbraith as "the most sophisticated conservative" of the twentieth century, Schumpeter made his mark as the prophet of incessant change. His vision was stark: Nearly all businesses fail, victims of innovation by their competitors. Businesspeople ignore this lesson at their peril--to survive, they must be entrepreneurial and think strategically. Yet in Schumpeter's view, the general prosperity produced by the "capitalist engine" far outweighs the wreckage it leaves behind.During a tumultuous life spanning two world wars, the Great Depression, and the early Cold War, Schumpeter reinvented himself many times. From boy wonder in turn-of-the-century Vienna to captivating Harvard professor, he was stalked by tragedy and haunted by the specter of his rival, John Maynard Keynes. By 1983--the centennial of the birth of both men--Forbes christened Schumpeter, not Keynes, the best navigator through the turbulent seas of globalization. Time has proved that assessment accurate."Prophet of Innovation" is also the private story of a man rescued repeatedly by women who loved him and put his well-being above their own. Without them, he would likely have perished, so fierce were the conflicts between his reason and his emotions. Drawing on all of Schumpeter's writings, including many intimate diaries and letters never before used, this biography paints the full portrait of a magnetic figure who aspired to become the world's greatest economist, lover, and horseman--and admitted to failure only with the horses.