But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.* Fonts can alter the meanings of words right before your very eyes.* See what personalities fonts have, and what they reveal about YOUR personality.* Explore how you respond to fonts emotionally and can make fonts work for your message.* Be amazed that a font has the power to alter the taste of your food.This book is for anyone who is interested in giving words impact, who loves words and how they influence us.

    He was barely fifteen years old when he first wrote his name into the record books with a stupendous 664-run partnership with his childhood friend Vinod Kambli. Two year later, he struck his first century in first-class cricket. At eighteen, he became the second youngest man to make a hundred in international cricket, and after that there was no looking back. Records tumbled by the wayside as he captivated audiences first in his home city of Mumbai, then in the rest of India and all over the cricket-playing world. Today, Sachin is widely accepted as the world's finest batsman, with impeccable technique, an incredible array of strokes, and maturity far beyond his years. His teammates and friends swear by him, his fans worship him and there are few, if any, critics of his game or his temperament. In this biography of the hero of Indian cricket, sports writer Gulu Ezekiel mines interviews, press reports and conversations over the last decade to create an accurate and sympathetic account of the man and his first passion: cricket. He tracks Sachin from his childhood when he first caught the bug of cricket, through his early performances in the Ranji Trophy and other domestic tournaments, and follows him on his meteoric rise to international stardom. With unfailing attention to detail, he reconstructs the crucial matches and events that marked Sachin's career and unravels for us the magic of the charismatic cricketer whom Wisden once dubbed 'bigger than Jesus'. Sachin: The Story of the World's Greatest Batsman, the first, serious exhaustive biography of the Tendulkar career so far, brings back, like a warm autumn breeze does, the memory of the wunderkind's early exhilarating summers in international cricket...The book is akin to a documentary in prose...the book's big virtue is that it is laboriously researched and cross-referenced. For any quizzer on Mastermind India opting for "The Life and Times of Sachin Tendulkar" as their specialist subject there's good news. You just got yourself the ready reckoner that covers 1973-2002.

    The book provides not only amusement, but a commentary on how America has changed, and a celebration of those places that have been forgotten by conventional history.

    At the forefront of a revolution in publishing, Kidd's iconic covers, with their inventive marriage of type and found images, have influenced an entire generation of design practitioners in many fields.Chip Kidd: Book One collects all of his book covers and designs for the first time, as well as hundreds of developmental sketches and concepts-annotated by Kidd and by many of the best-selling authors he's worked with over the years. The result is an important contribution to the design canon today as well as a visually dazzling (and often hilarious) insider's look at the design and publishing process.The book also showcases Kidd's work with comics and graphic novels, including his collaborations with leading artists and writers in the field. Featured are projects for DC Comics, including Batman and Superman, as well as Kidd's award-winning exploration of the art of Charles M. Schulz. Chip Kidd: Book One is sure to enthrall design aficionados, book lovers, pop-culture fanatics, comics fans, and design students.

    

     It scares people away thus never experiencing the benefits of minimalism - living better with less; less stuff less stress less debt less anxiety and even gaining more more quality time more clarity more focus more creativity and much more I show you a personal way into minimalism without dogmas. Written with a minimalist mindset and leaving the fluff out. Buy your copy now and start into a happier life.

    Following the success of Quadrivium and Sciencia, a compendium of six titles on art and design in the acclaimed Wooden Books series appears here in one volume.Book 1: Celtic Pattern by Adam TetlowBook 2: Islamic Design by Daud SuttonBook 3: Curves by Lisa DelongBook 4: Perspective by Phoebe McNaughtonBook 5: Symmetry by David WadeBook 6: The Golden Section by Scott Olsen

    Each of its 100 sections shows a complete A-to-Z calligraphy alphabet, with lessons on correct pen strokes and advice on avoiding errors. Beginners will find sound basic instruction, while experienced calligraphers can extend their repertoire with letter styles that range from classic Roman to clean and elegant contemporary styles. In addition to analysis of each alphabet's features, the book's detailed instruction provides information on -- Tools and materials * Layout basics * Numerals and punctuation * Illumination and ornamentation * Tips for the left-handed calligrapher . . . and more. Readers will also find examples by master calligraphers from past eras. This book's spiral binding ensures that pages lay flat when opened, allowing calligraphers to study and copy each pen stroke with ease. The Calligrapher's Bible is printed in color and features more than 350 illustrations.

    His distinctive brand of architecture, usually moulded around local building traditions (especially those of Kerela, his adopted home state in south India), is instantly identifiable and has, unsurprisingly, revolutionized traditional concepts of architecture in India. Baker's architecture is responsive, uses local materials and lays stress on low-cost design.This biograpy of Laurie Baker, like his work, is direct, simple and comprehensive; further embellished with sketches, plans, photographs and some of Baker's own writings, the book offers the professional architect view of the life, methods and thoughts of an unorthodox genius.

    Now, he takes us further into the design realm and shows how we can apply time-honored design principles to presentation layouts.Throughout Presentation Zen Design, Garr shares his lessons on designing effective presentations that contain text, graphs, color, images, and video. After establishing guidelines for each of the various elements, he explains how to achieve an overall harmony and balance using the tenets of Zen simplicity. Not only will you discover how to design your slides for more professional-looking presentations, you'll learn to communicate more clearly and will accomplish the goal of making a stronger, more lasting connection with your audience.

    Available for the first time, Sarah Susanka's best-selling books in one handsome slipcase set.-- Great gift package-- Offers all of Sarah Susanka's trendsetting architectural ideas in one set

    Among significant mid-century interiors, none are more celebrated yet underpublished as the homes created by architects and interior designers for themselves. This collection of newly commissioned photographs presents the most compelling homes by influential mid-century designers, such as Russel Wright, George Nakashima, Harry Bertoia, Charles and Ray Eames, and Eva Zeisel, among others. Intimate as well as revelatory, Williamson’s photographs show these creative homes as they were lived in by their designers: Walter Gropius’s historic Bauhaus home in Massachusetts; Albert Frey’s floating modernist aerie on a Palm Springs rock outcropping; Wharton Esherick’s completely handmade Pennsylvania house, from the organic handcarved staircase to the iconic furniture. Personal and breathtaking by turn—these homes are exemplary studies of domestic modernism at its warmest and most creative.

    It features the exceptional interiors of eight houses, discusses successes and challenges, and shows how to live stylishly. Tips are shared on color, flooring, window coverings, furniture arrangements, and how off-the-shelf components can be turned into custom features. The homeowners' stories explain why these rooms work, and provide you with resources and ideas for everything from garage doors to the art on the wall.

    It's not an autobiography, though it does offer a revealing and highly personal inside view of contemporary culture. It's an essential tool kit for understanding the world around us. Deyan Sudjic studied architecture in Edinburgh, edited Domus in Milan, was the director of the Venice architecture biennale, and a curator in Glasgow, Istanbul and Copenhagen. The author of The Language of Things and The Edifice Complex, Deyan Sudjic is now Director of the Design Museum, London.

    "In the form of a diary, he takes us through the crazy journey that is making music. His excellent recollections of the excesses of morons and geniuses involved in creating melodies and rhythms for us to enjoy are sheer entertainment." - Musician Robert Palmer (from his foreword for the book). From the author's first glimpse of a magical recording studio in the mid-1960s up through a busy career that continues to the present day, this rollicking story can only be told by those that were there. As the young tape operator on sessions for The Rolling Stones, Jimi Hendrix, and Joe Cocker at the famed Olympic Sound Studios in London, Phill learned the ropes from experienced engineers and producers such as Glyn Johns and Eddie Kramer. Phill soon worked his way up engineering sessions for Mott the Hoople, David Bowie, Led Zeppelin, Bob Marley and many other lendary rockers. He eventually became a freelance engineer/producer and worked with Roxy Music, Go West, Talk Talk, and Robert Plant. But more than a recollection of participating in some of the most treasured music of the past 40 years, this is a man's journey through life as Phill struggles to balance his home and family with a job where drug abuse, chaos, rampant egos, greed, lies and the increasingly invasive record business take their toll. It's also a cautionary tale, where long workdays and what once seemed like harmless indulgences become health risks, yet eventually offer a time to reflect back on.