Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Maestro: A Surprising Story about Leading by Listening


Roger Nierenberg - 2009
    The narrator befriends an orchestra conductor and is inspired to think about leadership and communication in an entirely new way.For instance:- A maestro doesn't micromanage, but encourages others to develop their own solutions. There's a big difference between conducting and trying to play all the instruments.- A maestro helps people feel ownership of the whole piece, not just their individual parts.- A maestro leads by listening. When people sense genuine open-mindedness, they offer more of their talent. If not, they get defensive and hold back their best ideas.- Truly great leaders, whether conductors striving for perfect harmony or CEOs reaching for excellence, act with a vision of their organization at its best.For more information, visit: www.MaestroBook.com

The Founder & The Force Multiplier: How Entrepreneurs and Executive Assistants Achieve More Together


Adam Hergenrother - 2019
    I wish I could go back in tie and give to myself 20 years ago. I would have been a ten times better CEO. I recommend it to every entrepreneur I talk to. This is an absolute MUST read." - Jeff Davis, Founder & Chairman, 12 Mavens Behind Every Successful Founder is a Powerful Force Multiplier. Today's Entrepreneurs and business owners are always on, often overworked, bordering on burnout, suffering from decision fatigue, and trying to juggle it all while keeping their health and home life thriving and their businesses growing. Today's Executive Assistants are business-savvy leaders and are not content to sit on the sidelines. They want in on the action. They want to know that what they are doing is a value-add to their Executive and to the business as a whole. Yet, too often, EAs are kept at a distance and left unfulfilled. Sound familiar? Entrepreneurs and Executive Assistants need each other to survive and thrive. Entrepreneurs need a Force Multiplier (aka Executive Assistant), a strategic partner who will bring order to the chaos and take on the miscellaneous 80 percent of their workload - and who will help them create the foundation that will allow them to build a life and business without limits. Executive Assistants need a Founder (aka an Entrepreneur), a visionary, a driven, growth-minded leader who will reignite their passion for their career, challenge them to think bigger, and allow them to use their project management and leadership skills, along with their business acumen, to help create the foundation that will allow them both to build a life and career without limits. If you are an Executive Assistant interested in learning how to build a dynamic and fulfilling career, or a leader looking to hire or establish a better relationship with your right hand, then this book is for you. The Founder and the Force Multiplier: How Entrepreneurs and Executive Assistants Achieve More Together explores the partnership between the Entrepreneur and the Executive Assistant. Listen to it together. Compare notes. Use it as a catalyst for engaging in fierce conversations. The power of the partnership only works when you are both committed to challenging each other and growing together every day. Founder Adam Hergenrother and his Chief of Staff, Hallie Warner, have worked side by side for over eight years. Adam brings the vision and Hallie follows through. They don't have it all figured out; they are far from perfect, and they've had their share of growing pains over the years.Throughout this book, they share what's worked for them, what they've learned along this journey, and some best practices that they recommend you implement immediately to get results. It is their hope that the lessons you learn here will help you find success and fulfillment in your business, your career, and your life as a whole. Without a doubt, together you will achieve more. Let's get started. "I have been at Amazon for 3.5 years, and I am proud to say that I have been hired as an A to an Executive here starting next Monday! This book has been so informative and helpful in preparing me for the role - I wish I had discovered it prior to my interview! Thankfully I landed the job, and I'm sure that I will continue to reference this book as I settle into my new role." - Kathleen Dawson, Executive Assistant, Amazon "If you are part of an executive/executive assistant relationship, this book will challenge you to consider the current value of that relationship and encourage you to raise the bar.

Freelance to Freedom: The Roadmap for Creating a Side Business to Achieve Financial, Time and Life Freedom


Vincent Pugliese - 2017
    After winning the highest award in his field, Vincent was offered a 3 percent raise. He knew at that moment he needed a monumental change. One month away from their baby being born, Vincent and Elizabeth started a side photography business out of desperation. In less than four years, they grew their business to pay off all of their debt, including their home, and left their jobs for a life of freedom. With the world moving rapidly towards a freelance model, Freelance to Freedom is not only timely and necessary, but it’s also entertaining, engaging and paints a picture for anyone looking for a life of freedom with money, time and location.

The Rookie Copywriter's Survival Guide: How To Make Six Figures With Little Or No Copywriting Experience... And Without Chasing After Clients!


Doberman Dan - 2014
    and without chasing after clients!In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country. Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.Who is Doberman Dan?After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.

The Death of Trotsky (Kindle Single)


Cecelia Holland - 2015
    In The Death of Trotsky, Cecelia Holland brings this fated and fatal day to life, from its quotidian beginnings to its dramatic close. Between Trotsky’s waking and his final rest, she probes the outer-workings and inner thoughts of those who were with him till the end, illuminating a man who exited life as he lived it: defiantly. Cecelia Holland, author of more than 30 books and articles, lives in northern California with her family.Cover Design by Adil Dara.

Sidney Crosby: The Rookie Year


Neely Lohmann - 2022
    As one of the greatest NHL players of all time, he reflects on his 2005-06 rookie season with the Pittsburgh Penguins. From a Canadian phenom dubbed "the next Gretzky" to an 18-year-old carrying the burden of a struggling franchise, he talks candidly about the intense pressure he was under, the surreal experience of lacing up alongside his childhood idol Mario Lemieux and the truth about his rivalry with Alex Ovechkin. Sidney Crosby, with the help of his family, coaches and former teammates, gives listeners an all-access pass to one of the most scrutinized and tumultuous rookie seasons in the history of professional hockey. Hosted by Pittsburgh native and Penguins fan Joe Manganiello.

Your Complete Guide to a Successful & Secure Retirement


Larry E. Swedroe - 2019
    And everything is based on the “science of investing” – evidenced with studies from peer-reviewed journals.Overall, this adds up to a complete retirement guide, packed with the latest and best knowledge. Don’t enter your retirement without it.

How to Wash a Chicken: Mastering the Business Presentation


Tim Calkins - 2018
    Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date. With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.

The Life Diet: How to let in what makes you happy, and let go of everything else


Laura Jane Williams - 2019
    In a world full of options and abundance The Life Diet will equip you with the tools and motivation to make your life more centred, deeper connected, and more in control.

Change Your Thoughts Meditation CD: Do the Tao Now!


Wayne W. Dyer - 2007
    This classic text, called the Tao Te Ching or the Great Way, offered advice and guidance that was balanced, moral, spiritual, and always concerned with working for the good.On this CD, for the very first time, Dr. Wayne W. Dyer takes you on a compelling journey through all 81 verses of the Tao, as he offers affirmations and a unique meditation technique that you can directly apply to your life. By actually repeating the word Tao as a mantra, you will subliminally attain a level of wisdom and peace that you may have never experienced before.      Do the Tao now . . . and usher in an entirely new way of thinking!

First Strike / Deep Cover / Point of Impact


Jack Patterson - 2019
     Former Navy Seal. Former Peace Corps worker. Current blacks ops assasin. To those with the highest security clearance, it’s a line item known only as Project X. But to the half dozen agents and personnel working for it, it’s known as Firestorm, a black ops group so dark that the U.S. President doesn’t even know about them yet. And no agent is as skilled as Brady Hawk. FIRST STRIKE, Book 1 :: Amid the smoldering ashes of another terrorist attack on U.S. interests in Iraq, Hawk searches for Nasim Ghazi, the chief bomb maker for the terrorist group Al Hasib. However, Hawk’s mission is almost cut short when he’s nearly killed by an assassin. Haunted by his harrowing escape, Hawk must quietly navigate through Iraq and Afghanistan to hunt down Ghazi before he strikes again. As he and his Washington-based handler Alex Duncan try to solve the mystery of his assassin, Hawk struggles with the revelation that his father, the world’s most renowned weapons manufacturer, may not be who he thinks he is. In a world where nothing is as it seems, Hawk must stay focused in order to put down another threat before it's too late ... both himself as his country. DEEP COVER, Book 2 :: Deep in the jungles of Sierra Leone, Sefadu Holdings is making a mint by funneling diamonds to Al Hasib in order to fund its terrorist operation. However, when the secret black ops group Firestorm learns about it, Hawk is dispatched to squash the illegal dealings. While Hawk is battling nefarious forces abroad, his handler Alex Duncan is dealing with her own issues, including making sure that Firestorm director J.D. Blunt is safe from an attack on his life. As Hawk goes deep under cover, he must figure out a way to stop Al Hasib from getting the diamonds while Duncan fights for her life and the black ops program she believes in. But when everything starts to unravel, Hawk must find a way to keep it together on both continents or risk losing everything. POINT OF IMPACT, Book 3 :: When Brady Hawk learns about a sinister plot that Al Hasib has constructed to infiltrate the U.S., it’s only a matter of time before the sleeper cell they’ve planted springs to live and brings death and destruction to U.S. soil. But Hawk, who’s still reeling from the loss of a person important to him, must forge ahead and put the past behind him. However, Hawk’s plans to neutralize the threat goes awry amidst a turf struggle between the FBI and the CIA—and he must figure out a way to bring peace while apprehending the threat before millions of innocent lives are lost. Can he emerge victorious in keeping Americans save from the threat of ruthless terrorists who care nothing about the sanctity of life? Grab this box set of the first three books in the Brady Hawk series. You won’t be disappointed. Fans of Vince Flynn, David Baldacci, and Brad Taylor are loving this new action thriller series!

How To Prospect, Sell and Build Your Network Marketing Business With Stories


Tom Schreiter - 2014
    a story. Facts are boring. Everyone represents a company with great facts. Our prospects have heard that all before. But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see . And isn't that what you want? So forget the flip chart, the presentation book, the website, the PowerPoint, and the video. These are great tools after your prospect has made the mental decision to do business with you. Instead, use stories to get that "Yes" decision. Then you can do your regular boring, fact-filled presentation, but use this presentation as your new distributor's first training session. The difference is monumental. Instead of detailed explanation (facts) about what stories do inside your prospects' heads, I focused this book on the actual stories I use, word-for-word. You will love these stories, you will use them often, and you will definitely enjoy the increased success in your business. Join the top earners now and become a professional storyteller. Scroll up and order now and start enjoying some great MLM and network marketing stories to move your business forward.

Steve Jobs Ek Zapatlela Tantradnya (Marathi)


ATUL KAHATE ACHYUT GODBOLE - 2011
    The PCs, the i- phones, the i-pods, the tablet PCs all will be a constant reminder of the genuine and witty ways that Steve handled and fondled. He was always lost in a world of his own. He hugged the glory and the downfalls with equal aloofness. Not once were his beliefs shattered. Throughout his life, he struggled and dared to bring his dreams come true. His dreams had a silvery lining of consistency, persuasion and intention. He was unique in every way. The life threatening disease of cancer could not prevent him from working till his last breath, literally. Though stubborn and dominant by nature he stood as a magician in the field of technology. Here is a simple gesture to pay him respect and honour. A magnificent journey presented authentically.

Who's in Your Room: The Secret to Creating Your Best Life


Ivan R. Misner - 2018
     THE SIMPLE AND POWERFUL IDEAS IN THIS BOOK CAN CHANGE YOUR LIFE FOREVER. Who’s in Your Room? introduces you to the concept of your life being like a room—a room where anyone who enters affects your life . . . forever. Although this concept may sound frightening, this book gives you the tools and exercises you need to take control of your room and live the life you desire.This book brings in experts to describe how people leave you with memories that cannot be erased but can be managed. You manage them by determining what’s really important to you, and then you can determine how to spend your time and whom you should be spending it with. Stop living according to everyone else’s rules. Shape your life by taking control of your room. Live your life by your design!