Long recognized as very applied and practical, Eggen and Kauchak's Educational Psychology: Windows on Classrooms, seventh edition is now even more applied and concise, giving students exactly what they need to know in the course. The author's hallmark cases remain, in both written and videotape format, to introduce real-world applications in a way that no other text can. Along with expanded applications to diversity (urban, suburban, and rural areas), technology, and a new pedagogical system that completely restructures how information is delivered in the book and will help students really understand what they should be getting out of every single chapter. The text now comes with two new DVDs of video material and an access code for the new Teacher Prep Website that will be automatically shrinkwrapped with all new copies of the text. Educational Psychology: Windows on Classrooms once again truly fulfills the promise of its title, giving students a window on the classrooms in which they will someday teach.

    The women just don't ask. It turns out that whether they want higher salaries or more help at home, women often find it hard to ask. Sometimes they don't know that change is possible--they don't know that they can ask. Sometimes they fear that asking may damage a relationship. And sometimes they don't ask because they've learned that society can react badly to women asserting their own needs and desires.By looking at the barriers holding women back and the social forces constraining them, Women Don't Ask shows women how to reframe their interactions and more accurately evaluate their opportunities. It teaches them how to ask for what they want in ways that feel comfortable and possible, taking into account the impact of asking on their relationships. And it teaches all of us how to recognize the ways in which our institutions, child-rearing practices, and unspoken assumptions perpetuate inequalities--inequalities that are not only fundamentally unfair but also inefficient and economically unsound.With women's progress toward full economic and social equality stalled, women's lives becoming increasingly complex, and the structures of businesses changing, the ability to negotiate is no longer a luxury but a necessity. Drawing on research in psychology, sociology, economics, and organizational behavior as well as dozens of interviews with men and women from all walks of life, Women Don't Ask is the first book to identify the dramatic difference between men and women in their propensity to negotiate for what they want. It tells women how to ask, and why they should.

    The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

    Numerous case studies, followed by the author's analysis of the cases, helps you structure your thinking and apply professional standards to complex cases. Coverage includes ethics, legal research, and the professional literature in major topics in ethics (such as consent, confidentiality, and multiple relationships) and in applied settings (such as community mental health, private practice, schools, and teaching/research).

    When we are stuck, talk therapy often fails to produce the needed connections between the old emotional memory and a more grounded view of reality, and medications can have dire side effects and limited effectiveness.   In Getting Past Your Past, Francine Shapiro, who created EMDR (the “eye movement” therapy), opens the door to a scientifically proven mode of treatment used by thousands of clinicians worldwide. The book offers practical procedures that demystify the process and empower readers looking to break free from emotional roadblocks. Shapiro explains the brain science in layman’s terms and provides simple exercises that readers can do at home to achieve real change.   “I always came out of my EMDR therapist’s office reeling (in a good way); and the things I learnedhave stayed with me and enriched my conscious mind. It’s a powerful process. I recommend it.”—from The Noonday Demon by Andrew Solomon

    Andrew Weil calls "a remarkable achievement with surprising conclusions"--upends the advice we have been told about how to live to a healthy old age. We have been told that the key to longevity involves obsessing over what we eat, how much we stress, and how fast we run. Based on the most extensive study of longevity ever conducted, The Longevity Project exposes what really impacts our lifespan-including friends, family, personality, and work.Gathering new information and using modern statistics to study participants across eight decades, Dr. Howard Friedman and Dr. Leslie Martin bust myths about achieving health and long life. For example, people do not die from working long hours at a challenging job- many who worked the hardest lived the longest. Getting and staying married is not the magic ticket to long life, especially if you're a woman. And it's not the happy-go-lucky ones who thrive-it's the prudent and persistent who flourish through the years.With questionnaires that help you determine where you are heading on the longevity spectrum and advice about how to stay healthy, this book changes the conversation about living a long, healthy life.

    Corporations, re-engineering themselves to compete in the new global marketplace, lay off millions of employees, then outsource the services they performed, often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail - not because of their product, but because of failure to promote it effectively. This book can help to change that.

    Bosses, colleagues, customers—but also family, friends, and in-laws—they all have “suggestions” for our performance, parenting, or appearance. We know that feedback is essential for healthy relationships and professional development—but we dread it and often dismiss it.That’s because receiving feedback sits at the junction of two conflicting human desires. We do want to learn and grow. And we also want to be accepted just as we are right now. Thanks for the Feedback is the first book to address this tension head on. It explains why getting feedback is so crucial yet so challenging, and offers a powerful framework to help us take on life’s blizzard of off-hand comments, annual evaluations, and unsolicited advice with curiosity and grace.The business world spends billions of dollars and millions of hours each year teaching people how to give feedback more effectively. Stone and Heen argue that we’ve got it backwards and show us why the smart money is on educating receivers— in the workplace and in personal relationships as well.Coauthors of the international bestseller Difficult Conversations, Stone and Heen have spent the last ten years working with businesses, nonprofits, governments, and families to determine what helps us learn and what gets in our way. With humor and clarity, they blend the latest insights from neuroscience and psychology with practical, hard-headed advice. The book is destined to become a classic in the world of leadership, organizational behavior, and education.

    

    Parents themselves, they were determined to figure out how to help their children get along. The result was Siblings Without Rivalry. This wise, groundbreaking book gives parents the practical tools they need to cope with conflict, encourage cooperation, reduce competition, and make it possible for children to experience the joys of their special relationship. With humor and understanding—much gained from raising their own children—Faber and Mazlish explain how and when to intervene in fights, provide suggestions on how to help children channel their hostility into creative outlets, and demonstrate how to treat children unequally and still be fair. Updated to incorporate fresh thoughts after years of conducting workshops for parents and professionals, this edition also includes a new afterword.

    It was once minimized and misunderstood as forgetfulness in the elderly, but Alzheimer’s is now at the forefront of many medical and scientific agendas, for as the world’s population ages, the disease will kill millions more and touch the lives of virtually everyone. The Forgetting is a scrupulously researched, multilayered analysis of Alzheimer’s and its social, medical, and spiritual implications. David Shenk presents us with much more than a detailed explanation of its causes and effects and the search for a cure. He movingly captures the disease’s impact on its victims and their families, and he looks back through history, explaining how Alzheimer’s most likely afflicted such figures as Jonathan Swift, Ralph Waldo Emerson,and William de Kooning. The result is a searing, powerfully engaging account of Alzheimer’s disease, offering a grim but sympathetic and ultimately encouraging portrait.

    Learn how to maximize your health coverage and save money.Social Security provides the bulk of most retirees’ income and Medicare guarantees them affordable health insurance. But few people know what Medicare covers and what it doesn’t, what it costs, and when to sign up. Nor do they understand which parts of Medicare are provided by the government and how these work with private insurance plans—Medicare Advantage, drug insurance, and Medicare supplement insurance. Do you understand Medicare’s parts A, B, C, D? Which Part D drug plan is right and how do you decide? Which is better, Medigap or Medicare Advantage? What do you do if Medicare denies payment for a procedure that your doctor says you need? How do you navigate the appeals process for denied claims? If you’re still working or have a retiree health plan, how do those benefits work with Medicare? Do you know about the annual enrollment period for Medicare, or about lifetime penalties for late enrollment, or any number of other key Medicare rules? Health costs are the biggest unknown expense for older Americans, who are turning sixty-five at the rate of 10,000 a day. Understanding and navigating Medicare is the best way to save health care dollars and use them wisely. In Get What’s Yours for Medicare, retirement expert Philip Moeller explains how to understand all these important choices and make the right decisions for your health and wealth now—and for the future.

    With this practical, how-to handbook, you'll examine each aspect of the psychiatric interview in detail. Your journey begins with the general principles essential to effective interviewing including techniques for approaching threatening topics, improving patient recall, and dealing with challenging patients. The sections that follow show you how to obtain the psychiatric history, interview for diagnosis, and interview for treatment.The Practical Guides in Psychiatry series provides quick, concise information for professionals on the front lines of mental health care. Written in an easy-to-read, conversational style, these invaluable resources take you through each step of the psychiatric care process, delivering fast facts and helpful strategies that help you provide effective and compassionate care to your patients."Make" The Psychiatric Interview "your bridge to understanding."Useful appendices include data forms, patient education handouts, and other frequently referenced information in a format that's easy to photocopy. Handy pocket cards that accompany the book provide a portable, quick-reference to often needed facts."NEW to the Second Edition..."Updated chapters on the major psychiatric disorders to help you refine your diagnostic skills. New chapters on Techniques for the Malingering Patient and Assessing Attention-Deficit Hyperactivity Disorder. New Clinical Vignettes let you see the basic components of the psychiatric interview in action.When you're at the forefront of mental health care, let this practical handbook show you how to make the most of the psychiatric interview. Order your copy today."

    Readings included are thought-provoking discussions of the nature of interpersonal contact, connections between verbal and nonverbal cues, person perception and social intelligence, listening, deception and betrayal, identity management, interpersonal ethics, types of love, transformational conflict management, and diversity.

    And it’s those same investors who will get their properties sold for top dollar and minimal stress!With almost 1,000 successful deals between them, real estate investors J Scott, Mark Ferguson, and Carol Scott combined real-world experience and the science of negotiation to create a book covering all aspects of the real estate negotiation process—from the first interaction with a buyer or seller to renegotiating the contract after a bad inspection or appraisal.Containing dozens of true-life stories highlighting how strong negotiation skills can result in more and better deals, this book includes lots of sample dialogue that will teach you both what to say and how to say it in order to maximize your chances of reaching a profitable deal.Inside, you will learn:- How to uncover and use information to tip negotiating outcomes in your favor- Strategies for defining optimal first offers and subsequent counter-offers- Techniques for in-the-trenches negotiating and overcoming objections- Tips for conquering tactics employed by those on the other side- Techniques for using concessions to get your deal to the finish line- The blueprint to renegotiating issues that arise from contract contingencies- How to overcome the challenges of making and receiving offers through agents- Strategies to get the best deals when buying properties from banks and the HUD… And so much more!