Advertisers are then taken further than Facebook itself, as Marshall and co-authors provide priceless audience insight, exploring what was happening before visitors click on ads and what needs to happen after--10 seconds later, 10 minutes later and in the following days, and weeks. Updates specific to this edition include: The introduction of ad space in Newsfeeds, Facebook Live, Branded Content and how to profit from it The launch of Facebook's Marketplace where businesses can sell direct to their community The integration of Instagram ads as part of the Facebook platform Tapping into Audience Network to maximize campaigns and increase conversions on all website traffic High-profile case studies from the Golden State Warriors, Jack Daniels, Rosetta Stone, and examples from President Obama's social media campaign for re-election

    Whether you’re photographing children, weddings, maternity and boudoir, or portraits of any kind, The Luminous Portrait will inspire you with Elizabeth’s personal approach and award-wining images, sharing the art to making flattering portraits that appear “lit from within.”

    . . it's what you put back in. Yet our current means for summarizing life's work, from resumes to salaries, are devoid of what matters most. This is why the work we do is often bad for our wellbeing, when it should be making us happier and healthier. What are the most meaningful contributions we can make? This is Life's Great Question. Life is about what you do that improves the world around you. It is about investing in the development of other people. And it is about efforts that will continue to grow when you are gone.Life's Great Question will show you how to make your work and life more meaningful, and greatly boost your wellbeing. In this remarkably quick read, author Tom Rath describes how finding your greatest contribution is far more effective than following talent or passion alone. More than a book, each copy includes a code for an online program that identifies the most significant contributions you can make. This deeply practical book will alter how you look at your work and change the way you live each day.

    It is written in a conversational tone, doesn't take itself too seriously, and avoids extraneous fluff."- Eric Ries, Author & Creator of the Lean Startup methodology"Get the CustDev book to dive deep into customer interviews and understand how your product can be developed to meet your customers' needs."- Dan Martell, Founder of Flowtown, angel investorCustomer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap.Deemed a "must-read" by Steve Blank and Eric Ries, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of your business, you will return often to this guide to learn how to build a product people want;"get out of the building;" foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up.The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany, affectionately known as the "CustDev book," serves as course text for classes at Stanford University, University of Chicago, Boston University, DePaul University, University of Minnesota and University of Norway."Our UCL (University College London) students love The Entrepreneur's Guide to Customer Development. Thanks to Brant & Patrick for writing this helpful book. "- Dave Chapman, Deputy Head of the Department of Management Science and Innovation at UCL (University College London)"Love it! Required reading for all NYU entrepreneurs."- Frank Rimalovski, Managing Director of NYU Innovation Venture FundThis book is both an introduction for those unfamiliar with lean concepts and highly actionable for lean practitioners. It is a user friendly guide, written to be accessible to marketing professionals, Engineers startup founders and entrepreneurs, VCs, angels, and anyone else involved in building scalable startups.Existing companies will benefit to from applying Customer Development principles described in detail herein: for example, startups struggling to achieve market traction, or well established companies seeking to spark new innovation.This is a business book for startups like no other. No fluff, but rather sound principles and concrete steps to take to build your business. Get up to speed on Customer Development now.

    adult population. Where does the caregiver turn when dealing with their own need for encouragement and renewal?

     Olive & Geoffrey are happier than ever. After moving to the countryside to bring up their three young children, they are welcomed with open arms by the friendly and helpful residents of the chocolate box village. But beyond the veil of rhododendrons and net curtains, there is something more. Just as Olive is settling in and starting to integrate with the community, she finds out that all is not as it first seemed. As her discoveries become more and more sinister, Olive begins to fear for her own sanity. With her husband doubting her, Olive is faced with choices that will decide the fate of her family. The Villagers paints an intriguing picture of a 1950s English country village, where not everyone is who they first appear to be. Praise for THE VILLAGERS: "Reminds me of the late great Maeve Binchy." -Amazon Review- "A very entertaining read."-County Woman Magazine-

     In the following pages of this true crime anthology, you will be introduced to some of the most tragic crime cases in modern history. The twelve crimes profiled in this volume will keep your eyes glued to the pages, although sometimes due to the shocking nature you will undoubtedly want to turn away. The primary theme of this volume is youth violence and some of the factors that have driven kids to kill. Some of the reasons were as shocking as the crimes themselves, such as the case of the two thirteen-year-old boys who killed one of the boy’s grandmother so they could buy some marijuana and have a pizza party. You will also read about teens who killed just for fun, such as Don Collins, while the motives for other teen murderers remain a mystery. The tragic case of the murder of the Doss family highlights that sometimes people, even teenagers, don’t need a reason to kill. Along with the profiles of teen killers are other chapters that examine cold case murder mysteries and other cases that can only be described as strange or bizarre. No matter the content, each of the twelve chapters are riveting and will keep you wanting to read more. So come along for a journey into the depraved criminal mind. The world you are about to enter may frighten and shock you, but you will also be intrigued as you learn what makes some of the worst killers tick…

    The first chapter is all about what the Ketogenic diet is and what its basic rules are. It is explained in simpler terms and it provides you with the right foundational knowledge to help you do further research on your own. The second chapter will share with you not one, but four 7-day meal plans to help you get started on the diet within the first 21 to 28 days. Here

    As Guy Kawasaki puts it, If the two most popular words in your company are "partner" and "strategic," and "partner" has become a verb, and "strategic" is used to describe decisions and activities that don t make sense . . . it s time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, "The Art of the Start," has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: How to get a standing ovation The art of schmoozing How to create a community The top ten lies of entrepreneurs Everything you wanted to know about getting a job in Silicon Valley but didn t know who to ask Provocative, useful, and very funny, this no bull shiitake book will show you why readers around the world love Guy Kawasaki."

    Girl, Make Your Money Grow! presents their step-by-step plan to help you clear away debt, create new streams of income, buy prime real estate, map out a personalized plan for retirement, and build an investment portfolio that’s right for you using bonds, mutual funds, and blue-chip stocks to lower your risk without sacrificing profits. Filled with Bridgforth and Perry-Mason’s warmhearted wisdom, and complete with exercises, affirmations, and inspiring stories of African American women who’ve successfully grown their financial gardens, Girl, Make Your Money Grow! is a fresh, fun, and eminently practical guide to achieving the next level of financial security and funding the future of your dreams.

    Luckily, the student adventurers behind Let’s Go Europe 2011 think you can handle it — with a little help. Whether you’re whipping through London, Barcelona, and Prague in five days or spending a leisurely year abroad, you’ll get all the info you need from us. Our wit and irreverence can brighten even the drabbest Renaissance museum—if you didn’t take our advice to skip it. From German beer halls to Roman ruins, Let's Go Europe 2011 is your ticket to adventure: It’s 1232 pages of budget travel information, printed on lightweight paper so it’s easier to pack and carry.Let's Go publishes the world's favorite student travel guides, written entirely by Harvard undergraduates. Armed with pens, notebooks, and a few changes of underwear stuffed in their backpacks, our student researchers go across continents, through time zones, and above expectations to seek out invaluable travel experiences for our readers. Let's Go has been on the road for 50 years and counting: We're on a mission to provide our readers with sharp, fresh coverage packed with socially responsible opportunities to go beyond tourism.

    It points out that you must be a leader that people follow, keep informed, make timely decisions and take effective action. In effect you must control the activities of your organization rather than being controlled by them. Here's what’s in the book: * How to lead and manage people; powerful tips and strategies to motivate and inspire your people to bring out the best in them. Be the boss people want to give 200 percent for. * How to Make a Good First Impression * How to Motivate Your Employees in the Workplace * How to Manage Change Effectively * How to Deal With Difficult Employees * Effective Business Negotiation Techniques * How To Set and Achieve Goals * Effective Delegating Strategies * How To Ensure the Profitability of Your Business * How to Create a Business Environment that Supports Growth * All these and much much more. My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to managers, I've seen practically dozens of managers fail and lose their job -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time. Table of Contents 1. How to Lead and Manage People 2. How to Make a Good First Impression 3. How to Motivate Employees in the Workplace 4. How to Manage Change Effectively 5. How to Deal With Difficult Employees 6. Effective Business Negotiation Techniques 7. How To Set and Achieve Goals 8. Effective Delegating Strategies 9. How To Ensure the Profitability of Your Business 10. How to Create a Business Environment that Supports Growth Tags: leadership development, student leadership challenge, business leadership, leadership development program, leadership dynamics, management skills and application, developing management skills.

    Regular price: $4.99.***+FREE GIFT INSIDE: link to download my 120 page e-book “Mindfulness Based Stress and Anxiety Management Tools” for free! Dear Friends, Contrary to popular belief, Zen is not a discipline reserved for monks practicing Kung Fu. Although there is some truth to this idea, Zen is a practice that is applicable, useful, and pragmatic for anyone to study regardless of what religion you follow (or don’t follow). Zen is the practice of studying your subconscious and seeing your true nature. The purpose of this work is to show you how to apply and utilize the teachings and essence of Zen in everyday life in the Western society. I’m not really an “absolute truth seeker” unworldly type of person - I just believe in practical plans and blueprints that actually help in living a better life. Of course I will tell you about the origin of Zen and the traditional ways of practicing it, but I will also show you my side of things, my personal point of view and translation of many Zen truths through a more “contemporary” and practical language. It is a “modern Zen lifestyle” type of book. I invite you to take this journey into the peaceful world of Zen Buddhism with me today! In This Book You Will Read About: • Where Did Zen Come From? - A short history and explanation of Zen • What Does Zen Teach? - The major teachings and precepts of Zen • Various Zen meditation techniques that are applicable and practical for everyone! • The benefits of a Zen lifestyle • What Zen Buddhism is NOT? • How to slow down and start enjoying your life • How to accept everything and lose nothing • Why being alone can be beneficial • Why pleasure is NOT happiness • Six Ways to Practically Let Go • How to de-clutter your life and live simply • "Mindfulness on Steroids" • How to Take Care of your Awareness and Focus • Where to start and how to practice Zen as a regular person • And many other interesting concepts... Scroll to the top of the page and click the orange buy button to instantly download this book to your PC, Kindle, Mac or smartphone!

    According to many of his students who are deeply touched by this practice, it can help to renew our faith and develop our compassion as it presents an opportunity to heal our relationships through forgiveness and embrace our ancestors, parents, teachers and ourselves.

    Jean Marie Messier and Vivendi. Jill Barad and Mattel. Dennis Kozlowski and Tyco. It's an all too common scenario. A great company breaks from the pack; the analysts are in love; the smiling CEO appears on the cover of Fortune. Two years later, the company is in flames, the pension plan is bleeding, the stock is worthless. What goes wrong in these cases? Usually it seems that top management made some incredibly stupid mistakes. But the people responsible are almost always remarkably intelligent and usually have terrific track records. Just as puzzling as the fact that brilliant managers can make bad mistakes is the way they so often magnify the damage. Once a company has made a serious mis-step, it often seems as though it can't do anything right. How does this happen? Instead of rectifying their mistakes, why do business leaders regularly make them worse? To answer these questions, Sydney Finkelstein has carried out the largest research project ever devoted to corporate mistakes and failures. In WHY SMART EXECUTIVES FAIL, he and his research team uncover-with startling clarity and unassailable documentation-the causes regularly responsible for major business breakdowns. He relates the stories of great business disasters and demonstrates that there are specific, identifiable ways in which many businesses regularly make themselves vulnerable to failure. The result is a truly indispensable, practical, must-read book that explains the mechanics of business failure, how to avoid them, and what to do if they happen.