Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide


John Jantsch - 2006
    it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start."--Seth Godin, author of "Purple Cow""For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, " Duct Tape Marketing "is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work." Duct Tape Marketing "should be required reading for anyone who is building a business, or thinking about it."--Bo Burlingham, editor-at-large, "Inc. magazine," and author of "Small Giants: Companies That Choose To Be Great Instead of Big""Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line."--Bob Bly, author of "The White Paper Handbook""With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour."--Ben McConnell, co-author of "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force""John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will."--John Battelle, cofounding editor or "Wired" and author of "The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture "Duct Tape Marketing" is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business."--Dr. Ivan Misner, Founder of BNI and Co-author of the "New York Times" bestseller, "Masters of Networking "

Just Listen: Discover the Secret to Getting Through to Absolutely Anyone


Mark Goulston - 2009
    Just Listen does this by providing simple but powerful techniques readers can use to really get through to people. You’ll learn how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion, negotiation, and sales. Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. With this groundbreaking book, readers will be able to master the fine but critical art of effective communication.

The Type-Z Guide to Success: A Lazy Person’s Manifesto to Wealth and Fulfillment


Marc Allen - 2006
    Not only that, but he considers it a key to his success. Here, he shows how anyone who is disorganized, inexperienced, overwhelmed, financially challenged, or just flat-out lazy can still create the life of their dreams. In the book’s short, inspiring introduction, Allen describes the system he devised on his 30th birthday that completely changed his life — a four-step system so simple to understand and easy to implement that it could be called revolutionary. In the following chapters, he details the importance of each of the four steps — dream, imagine, believe, create — and shows how to forge them into a blueprint for success. A final section includes tips for staying on — or getting back on — course. A quick, breezy read, the book uses centered bold type scattered throughout to ensure that even the laziest readers can grasp its essence in just a few minutes.

The Way of Ping: Journey to the Great Ocean


Stuart Avery Gold - 2008
    His travels take him to a pond whose dwellers, ruled by Toad the Elder, have never questioned the certainty of their surroundings. But two young frogs, Daikon and Hodo, inquisitive and rebellious, convince Ping to take them on a journey that will change their lives forever.This delightful story captures the fears and doubts faced by all who choose to leave the familiar to make their way in an unknown world, and teaches them to find their true path. As Ping says, "It is never too late to be what you can become."

The Millionaire Real Estate Agent


Gary Keller - 2003
    Kiyosaki, "New York Times" bestselling author of "Rich Dad, Poor Dad""The Millionaire Real Estate Agent "explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income

Simple Thinking: How to remove complexity from life and work


Richard Gerver - 2016
    You'll learn how to expand your mind and understand your true potential through the power of thinking simply, while stripping back the jargon and digging to the core of any obstacle in your way. Let's be honest, life is full of unnecessary complexity and it's left most of us confused, angry and disenfranchised. This book will help you to remove the baggage, cut through the clutter and begin your smooth path to success. Learn how to: Live and act with resiliency, authenticity and passion Learn to trust your instincts again and see the world through new eyes Recalibrate your thoughts, behaviours and actions Declutter your mind, streamline your day and be successful at life Simple wisdom, simply shared, is personal development unplugged – and when you begin peeling back the layers to expose the heart of the problem, you become well-equipped to devise a simpler, yet more effective solution. Simple Thinking will help you in achieving this state of clarity and confidence.

Negotiating Your Salary: How To Make $1,000 A Minute


Jack Chapman - 1996
     Simple preparation can double your salary. Who should mention a dollar amount first? Talking about salary incorrectlly can knock you out before you even get a chance to interview. What is your best first answer to an offer? One phone call or one web page can tell you what salary to ask for.Specific phrases to memorize that will boost your offer 10% or more. How you can get your employer to want to give you a raise.

The Leadership Sutra: An Indian Approach to Power


Devdutt Pattanaik - 2016
    Her name is derived from the word ‘fortress’ (durg). She is the goddess of kings. She rides a lion, the king of the jungle and a symbol of royalty everywhere from China to England. We tend to tiptoe around the role of power in management, and fail to openly acknowledge how the animal desire to dominate often destroys the best of organizations. Critics tend to see power as a negative thing. But power is a critical tool that affects the implementation of any idea. Any attempt to restrain it with rules results in domestication and resentment, and fails to energize the organization. Leaders often equate themselves with lions, and indulge their desire to dominate when, in fact, the point of leadership is to be secure enough to outgrow the lion within us, and enable and empower those around us. But this is not easy, as anxiety overpowers the best of leaders.Derived from Devdutt Pattanaik’s influential bestseller Business Sutra, this book offers startling and original insights into the exercise of power and leadership. It explores the human quest for significance, the power of rules to rob people of self-esteem, and the need for stability even at the cost of freedom.

To Sell is Human: The Surprising Truth About Moving Others


Daniel H. Pink - 2012
    Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.But dig deeper and a startling truth emerges:Yes, one in nine Americans works in sales. But so do the other eight.Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

How to Close Every Sale


Joe Girard - 1989
    Girard's previous titles, How to Sell Anything to Anybody and How to Sell Yourself, have a total of00,000 copies in print.

Cold Calling For Chickens


Bob Etherington - 2007
    This book explains the art and science of making contact with complete strangers, enabling even the most yellow-bellied chicken to make that call with confidence.

Beginners Quick Guide to Passive Income: Learn Proven Ways to Earn Extra Income in the Cyber World


Alex Nkenchor Uwajeh - 2014
    In fact, there are so many different ways to earn income online and you have the freedom to create your business around those options that suit you best. Perhaps the biggest benefit to generating an income online is that you have the freedom to create multiple streams of income from your efforts If you’re serious, it’s also possible to grow your online income to the point where it totally replaces the income you get from your day job. The opportunities outlined in this book give you some insight into some highly effective ways to generate real income streams Are you ready to get started? Let’s go… Other Books:- *Bitcoin and Digital Currency for Beginners: The Basic Little Guide *Investing in Gold and Silver Bullion - The Ultimate Safe Haven Investments *Nigerian Stock Market Investment: 2 Books with Bonus Content *The Dividend Millionaire: Investing for Income and Winning in the Stock Market *Economic Crisis: Surviving Global Currency Collapse - Safeguard Your Financial Future with Silver and Gold *Passionate about Stock Investing: The Quick Guide to Investing in the Stock Market *Guide to Investing in the Nigerian Stock Market *Building Wealth with Dividend Stocks in the Nigerian Stock Market (Dividends - Stocks Secret Weapon) *Beginners Basic Guide to Investing in Gold and Silver Boxed Set *Beginners Basic Guide to Stock Market Investment Boxed Set *Precious Metals Investing For Beginners: The Quick Guide to Platinum and Palladium *Child Millionaire: Stock Market Investing for Beginners - How to Build Wealth the Smart Way for Your Child - The Basic Little Guide * Taming the Tongue: The Power of Spoken Words

Poor Richard's Retirement: Retirement for Everyday Americans


Aaron Clarey - 2017
    Never started a 401k or IRA? Don’t worry. And are you so far behind in your personal finances you’re worried you’ll never be able to retire? It’s all good. Because whether you know it or not, the entire US retirement system is horribly flawed and was doomed to fail anyway. And that’s why every American needs to read “Poor Richard’s Retirement.” “Poor Richard’s Retirement” is a revolutionary retirement system because, unlike today’s conventional retirement planning, it works. It puts retirement easily within the reach of your everyday man. Whether you have student loans, a mortgage, are behind in your retirement planning, or have no retirement savings at all, “Poor Richard’s Retirement” bypasses it all by showing you how little you truly need to retire. And it does so through the simple truth that happiness is not found in $400 yoga pants, luxury SUV’s, McMansions, or whatever lies they’re selling you on TV, but through love of family, friends, and your fellow man. All of which are free. Make retirement infinitely easier and life happier. Buy “Poor Richard’s Retirement” today. Nobody in America has saved enough for retirement…until now.

How to Self-Promote without Being a Jerk


Bruce Kasanoff - 2014
    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

The Victory Project: Six Steps to Peak Potential


Saurabh Mukherjea - 2020
    And yet, the generation that propelled this growth is facing rising levels of stress and depression. Furthermore, the new generation entering the workforce today dreams big but faces a highly competitive work environment. How can both these generations fire on all cylinders and lead fulfilling lives? This book attempts to answer this question by using the principles of Simplicity, Specialization, Creativity and Collaboration. It delves into a treasure trove of material from global gurus as well as from highly successful Indian and American professionals, and it draws on the authors' own careers to show how readers can apply these principles to the fields of business and investment, even to life itself. The Victory Project is the ultimate guide to surviving and thriving in the professional and social domains, which are increasingly becoming tough, competitive, often cutthroat and deeply political.