The result is that businesses of all sizes, from start-ups to the Fortune 100, leave money on the table. In The Art of Pricing, Rafi Mohammed, one of the world’s leading experts on pricing strategy, shows:• The astonishing impact that small changes to a pricing strategy can have on the bottom line• How the right pricing strategy can boost profits and grow your customer base • Why the right way to think about pricing is as a series of easy-to-implement strategies that allow companies to serve and profit from the largest possible customer base• Why the art of pricing involves understanding and capitalizing on the fact that different customer segments are willing to pay different prices for the same product • Why an effective pricing strategy is not about price gouging but one that incorporates fairness into every important pricing decisionThe Art of Pricing will be the invaluable missing link for people running companies, departments, divisions, and product lines, as well as for those in sales and marketing. Dr. Mohammed shows that an effective pricing strategy helps complete the circle by reaping the rewards due for the enormous effort, creativity, and investment made in developing and marketing products and services. Using a range of examples, from neighborhood restaurants to huge companies like Ford, he shows the importance of not falling short—and shortchanging yourself—when it comes to the heretofore little understood art of pricing. Also available as an eBook

    The Song Machine goes behind the scenes to offer an insider’s look at the global hit factories manufacturing the songs that have everyone hooked. Full of vivid, unexpected characters—alongside industry heavy-hitters like Katy Perry, Rihanna, Max Martin, and Ester Dean—this fascinating journey into the strange world of pop music reveals how a new approach to crafting smash hits is transforming marketing, technology, and even listeners’ brains. You’ll never think about music the same way again.A Wall Street Journal Best Business Book

    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

    This compact and stylish guide will provide everything you need to know to grow bonsai successfully, including shaping with wires, watering, seasonal maintenance, tackling common ailments, choosing the right container, feeding and repotting. A directory of over 90 of the most popular species, illustrated with beautiful photographs, will enable you to find the tree that is right for you.

    Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 Must Reads on Strategy will inspire you to:• Distinguish your company from rivals• Clarify what your company will and won't do• Craft a vision for an uncertain future• Create blue oceans of uncontested market space• Use the Balanced Scorecard to measure your strategy• Capture your strategy in a memorable phrase• Make priorities explicit• Allocate resources early• Clarify decision rights for faster decision making"This collection of best-selling articles includes: featured article "What Is Strategy?" by Michael E. Porter, "The Five Competitive Forces That Shape Strategy," "Building Your Company's Vision," "Reinventing Your Business Model," "Blue Ocean Strategy," "The Secrets to Successful Strategy Execution," "Using the Balanced Scorecard as a Strategic Management System," "Transforming Corner-Office Strategy into Frontline Action," "Turning Great Strategy into Great Performance," and "Who Has the D? How Clear Decision Roles Enhance Organizational Performance."

    Marvel at Chichen Itza's massive El Castilo pyramid, swim in a cenote, and party in a steamy Caribbean cantina in Merida; all with your trusted travel companion. Get to the heart of Cancun, Cozumel and the Yucatan and begin your journey now! Inside Lonely Planet Cancun, Cozumel & the Yucatan Travel Guide: Color maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - cuisine, history, art, literature, Maya heritage, landscapes, wildlife, customs and etiquette Over 30 maps Covers Cancun, Isla Mujeres, Isla Cozumel, Riviera Maya, Costa Maya and the Southern Caribbean Coast, Yucatan State, Chichen Itza, Campeche, Chiapas and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Cancun, Cozumel & the Yucatan, our most comprehensive guide to Cancun, Cozumel and the Yucatan, is perfect for both exploring top sights and taking roads less traveled. Looking for more extensive coverage? Check out Lonely Planet Mexico for a comprehensive look at all the country has to offer. Authors: Written and researched by Lonely Planet, John Hecht, Lucas Vidgen. About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveler community. Lonely Planet covers must-see spots but also enables curious travelers to get off beaten paths to understand more of the culture of the places in which they find themselves.

    It is not the original book nor is it intended to replace the original book. You may purchase the original book here: http://bit.ly/mansonsartIn this fast guide, you'll be taken by the hand through a summary and analysis of The main points made by the author An organized chapter by chapter synopsis References to noteworthy people mentioned The author's most important tips, websites, books, and tools Most CompanionReads may be read in 30 minutes.This book is meant for anyone who is interested in enhancing their reading experience. It will give you deeper insight, fresher perspectives, and help you squeeze more enjoyment out of your book. Perfect for a quick refresh on the main ideas or when you want to use it as a topic of conversation at your next meeting.Enjoy this edition instantly on your Kindle device!Now available in paperback, digital, and audio editions.Sign up for our newsletter to get notified about our new books at www.companionreads.com/gift

    Concrete Countertops is an essential book for architects, homeowners and contractors who want to learn how to design, form, mix, pour, color, trowel, inlay and finish decorative concrete countertops. Homeowners will be inspired by the 350 color photographs that bring this exciting medium to life.

    From Simon & Schuster, TNT: The Power Within You is Claude Bristol and Harold Sherman's guide on how to release the forces inside you and get what you want!TNT: The Power With You is Claude Bristol and Harold Sherman's revolutionary book that includes chapters on such topics as "that something" within you that can profoundly impact others and help you take advantage of your inherent powers.

     Approaching or beginning retirement is a milestone event. For most of our lives retirement feels like it’s on the distant horizon, something to think about tomorrow rather than today. When the day finally does arrive, for many it can feel a little daunting and overwhelming – how should one spend all this new found free time? Olivia Greenwell has the answers, with friendly advice on: How to navigate your way through the questions you may have New opportunities that could present themselves in retirement How to find further information on the exciting opportunities presented As you experience the wonderful peace and contentment of retirement, this book will help you discover what makes you happy, and how to enjoy your life to the fullest. What are you waiting for? Start living the retirement you always dreamt of, by uncovering all the tools you need today!

    Many retirees or soon-to-be retirees have heard a plethora of advice. Take 100 (or 120) and subtract your age to get your equity allocation, put the rest in bonds or cash. Buy only bonds. Buy only high dividend stocks. Or some combination! Buy equity-indexed annuities or some "guaranteed" income product. All examples of a potentially harmful myth many folks believe to be smart, strategic moves.Investors believe preparing for retirement requires a radically different set of tools or a dizzying array of products. Navigating the world of retirement products and services can be a full-time job. But investing for retirement is, in practice, not much (if at all) different from investing. In Your Retirement Plan, Ken Fisher will give readers a workable strategy to either develop their own retirement investing plan or work more successfully with a professional to increase the likelihood of achieving long-term goals while avoiding common pitfalls. The book will include easy-to-follow steps likeHow to think, correctly, about investing time horizon. How to better figure how much income you need How to determine if a portfolio can provide that income How to figure how much to save each year to achieve retirement goals What pitfalls to avoid And more. . . . In this retirement planning book that's not just for retirees, Fisher will hand readers the tools and confidence they need to better plan for the future.

    This daily reader contains inspirational quotations from Overeaters Anonymous literature along with the experience, strength and hope of Overeaters Anonymous members.

    Marvel at the intricacy of Belem's monastery, experience Lisbon on the golden tram, or enjoy a city view from the Castelo de Sao Jorge; all with your trusted travel companion. Get to the heart of the best of Lisbon and begin your journey now! Inside Lonely Planet's Pocket Lisbon: Full-colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Free, convenient pull-out Lisbon map (included in print version), plus over 15 colour neighbourhood maps User-friendly layout with helpful icons, and organised by neighbourhood to help you pick the best spots to spend your time Covers Alfama, Castelo, Graca, Baixa, Rossio, Bairro Alto, Chiado, Marques de Pombal, Rato, Saldanha, Estrela, Lapa, Alcantara, Belem, Parques das Nacoes, and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalize your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Pocket Lisbon a colourful, easy-to-use, and handy guide that literally fits in your pocket, provides on-the-go assistance for those seeking only the can't-miss experiences to maximize a quick trip experience. Looking for more extensive coverage? Check out Lonely Planet's Portugal guide for a comprehensive look at all the country has to offer. Authors: Written and researched by Lonely Planet. About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves.

    Teach Yourself to Play Guitar has been created specifically for the student with no music-reading background. With lesson examples presented in today's most popular tab format, which also incorporates simple beat notation for accurate rhythm execution, Teach Yourself to Play Guitar offers the beginning guitarist not only a comprehensive introduction to essential guitar-playing fundamentals, but a quick, effective, uncomplicated and practical alternative to the multitude of traditional self-instructional method books. It also: covers power chords, barre chords, open position scales and chords (major and minor), and single-note patterns and fills; includes lesson examples and song excerpts in a variety of musical styles rock, folk, classical, country and more; familiarizes the student with fretboard organization, chord patterns, hand and finger positions, and guitar anatomy by way of easy-to-interpret diagrams, photos and illustrations; provides complete, concise explanations while keeping text to a minimum; and prepares the student for the option of further guitar instruction.

    From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.To help people uncover their talents, Gallup introduced StrengthsFinder in the 2001 management book Now, Discover Your Strengths. The book ignited a global conversation, while StrengthsFinder helped millions discover their top five talents.In StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular online assessment. With hundreds of strategies for applying your strengths, StrengthsFinder 2.0 will change the way you look at yourself and the world forever.