Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

    The book is developmental in nature and leads the reader logically and smoothly from one important area to another.

    Martin takes the reader where no other journalist has gone before as he reports the most intimate details about one of the nation’s top college football programs and its coach.During the show-and-tell story of the 2007 Gator season, Martin listened on the headsets in the coaching booth, monitored Meyer’s locker room speeches, conducted in-depth interviews with assistant coaches and support personnel, ran on Florida Field with the team prior to the Gators game against Tennessee, and gave Tim Tebow his first Heisman Trophy quiz while having dinner together just weeks before he was named as the winner.Urban’s Way, however, is much more than a look at the 2007 season. Martin dug deep into Meyer’s background, from his growing-up days in Ashtabula, Ohio, under the strict guidance of his father; to his tumultuous days as a young assistant when he almost quit the profession; to the dynamics of his close relationship with mentors Earle Bruce and Lou Holtz; to the ultimate prize as coach of the 2006 national champion Florida Gators. Readers learn how Meyer was encouraged by his father and his wife, Shelley, to keep going; how his career took off at Notre Dame and then as a head coach at Bowling Green and Utah; how the Falcons came together after their historic “Black Wednesday”; and the impressive manner in which he championed diversity among players in Salt Lake City. Florida fans will be surprised to discover how close Meyer came to choosing the Notre Dame job over the one in Gainesville, despite his yearnings as a small boy to someday coach the Fighting Irish. Through his intense research---and talks with Urban himself---Buddy Martin provides an amazingly detailed look into how a football coach is made.This is not simply the authorized biography of one of college football’s top coaches; Buddy Martin also gives fans the inside scoop on the 2006 National Championship. In the chapter “The Joy of Winning It All,” players and coaches share their stories of that championship season that produced the middle leg of the “Gator Slam,” leading to the good life on the so-called Cul de Sac of Champions, which Urban shares with Gators basketball coach Billy Donovan.It is rare that fans get inside the head of a top coach, but here full disclosure is offered about Urban’s personal faith, his Plan to Win, and the inner workings of the Spread offense. Readers are also treated to Meyer’s own breakdown of the national championship tape, including his Six Key Plays of the game.Buddy Martin shines a bright light on Urban Meyer, the Florida Gators, and one of the top programs in the country. This is a must-have for Florida Gator football fans and one of the most insightful books ever written on college football.

    The Inclusive Classroom: Strategies for Effective Instruction provides a wealth of practical and proven strategies for successfully including students with disabilities in general education classrooms. The text is unique for its three-part coverage of fundamentals of teaching students with special needs (including legal and professional issues, and characteristics of students with special needs); effective general teaching practices (including such topics as strategies for behavior management, improving motivation, increasing attention and memory, and improving study skills); and inclusive practices in specific subject areas (including literacy, math, science and social studies, vocational and other areas). This approach allows readers to understand students with special learning needs, effective general practices for inclusive instruction, and content-specific strategies. The overall approach is one of effective instruction, those practices that are most closely aligned with academic success.

    Same as many big time collegiate sports programs. Seems no matter how the team transgresses off the field, if they excel on the field, everyone forgives them. Writer, professor and conflicted Seminole Diane Roberts looks at the problems plaguing her campus in Tallahassee, examining them within the context of college football itself and its significance in American life, and explores how the game shapes our culture.

    It is the quality of these, whatever the size of the organisation, which make the difference between organisations which thrive, and those which stagnate.This is not to argue for soft, easy and comfortable options. Instead it considers how top leaders manage to walk the line between the impossible and the possible, between the undoable and the doable, and to create conditions for productive work which transcend the difficulties which come towards us every day. Instead of dodging them, they embrace them. And by navigating high challenge, low threat, they show how others how to do the same.

    Students will receive a grounding in areas that vary from treatment to organizational and community settings. This edition also includes of new case studies, practice examples and guiding principles.

    Injured, alone, and lost, she defies all odds to make it out alive. This short story is a true account of a brave young woman's survival. Not only was Autumn the sole survivor of the crash, but she then hiked for nearly three days through some of the most unforgiving terrain in the country. Find out what it takes to be a survivor.

    Poulson, inspired him. The professor’s passion and love for teaching prompted Michael to change his major and his life’s direction. But nothing prepared Michael for the reality of a Title One school. Teaching is fun until a 7-year-old is assaulting you or you’re dodging furniture being thrown at you. When you mix the craziness of a classroom with a marriage that was about to implode, anyone might want to quit. Smiling on the outside while feeling dead on the inside took this dedicated teacher to the breaking point. Michael knew he must change what was inside him, in his approach to life, or nothing would change anywhere else. So Michael took matters into his own hands to make four key paradigm shifts that helped him create a world of successful learning for his students and love within both the classroom and beyond. The result has been a transformation that’s taken Michael far beyond the classroom as he inspires thousands across the country. Many agree teaching is an amazing profession but there’s little discussion why so many teachers are leaving the profession. Get Up or Give Up: How I Almost Gave Up on Teaching shines a light into the internal battles and decisions educators face daily, and how we must make a conscious decision either to give in—or push through.

    But long before he put on the deputy's star, he grew up in Nigeria, where his experiences were equally unforgettable. In THE LAWDOG FILES: AFRICAN ADVENTURES, LawDog chronicles his encounters with everything from bush pilots, 15-foot pythons, pygmy mongooses, brigadier-captains, and Peace Corp hippies to the Nigerian space program. THE LAWDOG FILES: AFRICAN ADVENTURES are every bit as hilarious as the previous volume, as LawDog relates his unforgettable experiences in a laconic, self-deprecating manner that is funny in its own right. Africa wins again, and again, and again, but, so too does the reader in this sobering, but hilarious collection of true tales from the Dark Continent.

    This one-of-a-kind anthology captures the spine tingling adventures of daring men and women who venture into Alaska's vast wilderness and look death in the eye. Danger Stalks the Land relates gripping episodes of animal attacks, avalanches, aircraft disasters, fishing, hunting, and skiing accidents, and chronicles risky climbs and reckless mountaineering amid Alaska's fantastic peaks. Through exhaustive research and interviews, author Larry Kaniut has captured in one volume, the terror and beauty of man's attempt to explore a vast and unforgiving land.

    Dr. Kamyab's unique system of studying is an effective study process that not only helps you understand the material and stay-up-to date, but also helps you retain the information for your medical school tests, your licensing examinations, your clinical rotations, and beyond. Unlike similar books written by authors with Education Degrees or PhD Professors, this is one of the few books in its class that is written by a Medical School graduate. It is therefore written by an author who has gone through the process, and knows how to study effectively and succeed in Medical School. If you are starting medical school and are serious about succeeding, pick up your copy today!

    Blaming herself for the heinous crime that happened because she didn't "go straight to school," Tali is bound by invisible chains of secrecy, shame, and self-imposed isolation. Her harrowing and illuminating journey to recovery begins in her twenties with the support of her mentor, Dr. Daniel Benson, with whom she experiences deep love and then heartbreak. Feeling lost, Tali travels to Israel where Kabbalah sparks her spiritualism, and then to Africa where an arduous climb up Mount Kilimanjaro ignites a newfound feeling of empowerment. Only when Tali goes back to the Bronx and learns that her unreported crime scene has become the site of a rehabilitation center, does she understand that there is one more road to travel prior to reaching freedom.

    This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    In recent years, pastor and teacher Dennis McCallum found himself fielding more and more questions about Satan. He wanted to recommend a book on the subject, but those he found either reflected extreme beliefs, contained little biblical instruction, used fear tactics, or were poorly written. In Satan and His Kingdom, McCallum clarifies what is true and what is false about Satan, demons, and demonic control--both historically and today. He shows readers how to effectively battle the enemy individually and corporately, all the while keeping their focus on Christ, not Satan. A reliable resource for pastors, lay leaders, and any Christian wanting to know more about evil in the world.