Book picks similar to
Franklin D. Israel: Buildings and Projects by Frank O. Gehry
architecture
architectural
design-books
Consumer Behavior: Building Marketing Strategy
Delbert I. Hawkins - 2010
It is the most current, relevant, and balanced presentation of the subject matter in the context of building marketing strategy. It presents a comprehensive description of various concepts and theories useful for understanding consumer behaviour and illustrates with the help of examples, how these concepts are used in the development of such strategy. About Author: Del HawkinsUniversity Of OregonAmit MookerjeeIndian Institute of Management ,Lucknow Table Of Contents: Part One: Introduction1. Consumer Behavior and Marketing StrategyPart Two: External Influences2. Cross-Cultural Variations in Consumer Behavior3. The Changing Society: Values4. The Changing Society: Demographics and Social Stratification5. The Changing Society: Subcultures6. The Society: Families and Households7. Group Influences on Consumer BehaviorPart Three: Internal Influences8. Perception9. Learning, Memory, and Product Positioning10. Motivation, Personality, and Emotion11. Attitudes and Influencing Attitudes12. Self-Concept and LifestylePart Four: Consumer Decision Process13. Situational Influences14. Consumer Decision Process and Problem Recognition15. Information Search16. Alternative Evaluation and Selection17. Outlet Selection and Purchase18. Post purchase Processes, Customer Satisfaction, and Customer CommitmentPart Five: Organizations as Consumers19. Organizational Buyer BehaviorPart Six: Consumer Behavior and Marketing Regulation20. Marketing Regulation and Consumer Behavior Special Features: Updated chapters having important emerging trends and concepts such as internet and technology More than half of the ?Opening Vignettes? and ?Consumer Insights? are new or substantially revised Application of consumer behavior concepts and theories to marketing problems Discussion on marketing to ethnic sub-cultures Multiple global examples along with use of data and examples from Indian context 35 cases- 31 cases
The Great Ages Of World Architecture
G.K. Hiraskar - 1899
AWS Security Best Practices (AWS Whitepaper)
Amazon Web Services - 2016
It also provides an overview of different security topics such as identifying, categorizing and protecting your assets on AWS, managing access to AWS resources using accounts, users and groups and suggesting ways you can secure your data, your operating systems and applications and overall infrastructure in the cloud.
Do Fly: Find Your Way. Make a Living. Be Your Best Self
Gavin Strange - 2016
Sounds simple, doesn't it? But the reality can be quite different. Whether you're just starting out or simply ready to head in a new direction, you're going to need some help turning your natural skills into success-seeking missiles of radness.On hand is Gavin Strange, a creative working by night under the name of JamFactory and, by day, at Aardman Animations – the Academy Award-winning studio behind Wallace & Gromit and Shaun the Sheep.With advice, encouragement and a reminder that life's too short to not pursue your passion, whatever your age or position – from school leaver or graduate just starting out to CEO ready to head in a new direction, Do Fly will inspire you to:Change your perspective and revamp your mindsetDevelop creative side projectsStay optimistic and resilientDiscover skills and passions you never knew you had!Do Fly is your all-in-one guide, ticket and passport to a new destination. Are you ready for take off?
Antonio Gaudí: Master Architect
Juan Bassegoda Nonell - 2000
The text covers the full range of his oeuvre, describing early assignments in the 1870s as a draftsman for leading architects in Barcelona, the innovative buildings he created for the Güell Palace and Estate, daring new structural solutions at Bellesguard, architecture inspired by nature at the Casa Calvet and in the Park Güell, and the construction of his unfinished masterpiece, the Church of the Sagrada Familia, which occupied him until his death. The author traces all the influences that led to his definitive style, from his fascination with the Orient and neogothicism to his affinity for naturalism and specific geometric forms.Brilliantly illustrated, this incisive overview of Gaudí's visionary work is ideal for those who delight in his architecture as well as those who look forward to traveling to Spain to see his monumental legacy.
Residential Landscape Architecture: Design Process for the Private Residence
Norman K. Booth - 1991
The text provides a thorough, how-to explanation of each of the steps of the design process--from initial contact with the client to a completed master plan. The text's numerous illustrations and useful case study examples offer a rich learning experience for students. Whether you are just starting your design career or are a current practitioner, this valuable resource is sure to enhance your skills and knowledge.
How to Draw People
Barbara Soloff Levy - 2002
By joining circles, ovals, rectangles, and other shapes, beginning artists can create a boy on a swing, a fireman, drummer, mailman, cowboy, and 25 other subjects. Includes blank practice pages.
Composition
David Präkel - 2006
Whatever other technical skill is involved, if the formal organization of an image is lacking, there is little to hold the interest of the viewer. But what makes a winning composition? Is it about following the rules-or about breaking them?Basics Photography: Composition is divided into six core chapters that cover everything the beginner needs to know to improve their composition, including the basics of composition, exploring the formal elements, how to organize space and time, learning the real world 'rules' and, beyond that, how to use the ideas presented in the book to create original, compelling images. The book is illustrated throughout with photography to inform the mind and inspire the eyes.Includes work by:Henri Cartier-Bresson, Dorothea Lange, James Nachtwey, Martin Parr, Marc Riboud, David Hockney, Duane Michals, Harry Callahan and John Darwell, and many more.Includes the following subjects:The basic rules of composition, including viewpoint, perspective and scale; the formal elements, such as point, line, shape, form, texture, pattern, tone and color; how to organize space using frames, balance and space; capturing the passing of time and specific moments, the decisive moment and sequences; applications of composition, featuring landscape, still life, portraiture, documentary, the figure, action and sports, fine art and advertising; finally, finding your own view and the specific considerations of digital imaging.
Designers Don't Read
Austin Howe - 2009
He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there’s a villain in these elegant, incisive, amusing, and inspiring essays, it’s ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design “as a system, as a way of thinking, as almost a life style.” Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear “a 10-year commitment to make everything we do for every client a gift.” If this sounds like the designer is the client’s factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don’t Read is intended to function like a “daily devotional” for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don’t Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, Designers Don’t Read’s delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting!
The Function of Form
Farshid Moussavi - 2009
We need to move away from the definition of function as utility, she argues, to align it with how function is defined in mathematics, biology or music. Form, on the other hand, should be considered not only in the way buildings are produced, but also how they perform sensorially. Function and form, considered together in architecture, stand in opposition to the dualism which defined our approach to the built environment throughout the twentieth century. This book provides a thought-provoking account of the challenges facing the 21st century built environment, and an enlivened awareness of the wider possibilities of architectural form.
Street Logos
Tristan Manco - 2004
Fresh coats of paint and newly pasted posters appear overnight in cities across the world. New artists, new ideas, and new tactics displace faded images in a perpetual process of renewal and metamorphosis. From Los Angeles to Barcelona, Stockholm to Tokyo, Melbourne to Milan, wall spaces are a breeding ground for graphic and typographic forms as artists unleash their daily creations.Current graffiti art is reflective of the world around it. Using new materials and techniques, its innovators are creating a language of forms and images infused with contemporary graphic design and illustration. Fluent in branding and graphic imagery, they have been replacing tags with more personal logos and shifting from typographic to iconographic forms of communication.Street Logos is a worldwide celebration of these new developments in twenty-first-century graffiti, an essential sourcebook for all art and design professionals, and a delight to everyone excited by the vitality of the street.
Goth-Icky: A Macabre Menagerie of Morbid Monstrosities
Michael J. Nelson - 2005
What is it about vampires, zombies, skeletons, and other mutants brought to life in the darkest recesses of the imagination? Goth-Icky celebrates modern-day goths, their culture, and the morbid monstrosities that inspire them. Containing over 200 images from the print and advertising archives of the Charles S. Anderson Design Company in combination with a hilarious text by the legendary Michael J. Nelson, this book is an amazingly rich and weird testament to the pervasiveness of goth aesthetics, the appeal of kitsch, and our love of horror.
Building Construction Book By Rangwala
Rangwala
BUILDING CONSTRUCTION BY RANGWALA, 9789385039041
TOP 101 Growth Hacks: The best growth hacking ideas that you can put into practice right away
Aladdin Happy - 2015
First growth hacks I was compressing into a short form and keeping in a private document. And then the crazy idea hit my head — establish an e-mail subscription service, that sends every day one short growth hack. This is how growthhackingidea.com was born. After 3 weeks there were 1700 subscribers ($0 marketing cost). I was reading, choosing tasty growth hacks, I eager to test and implement. After 3 months there were 17 000 subscribers ($0 marketing cost). People from companies like Microsoft, Salesforce, TechStars, Hubspot, Coca-Cola, Indiegogo, Disney, 500 startups, LinkedIn, Adobe became our subscribers. After reaching this milestone I decided to put the best collected growth hacks into a book + add a portion of exclusive growth hacks, never released on GrowthHackingIdea.com. This book consists of two parts: 1. Introduction, how GrowthHackingIdea.com started (+ bonus growth hacks) 2. A list of TOP 101 growth hacks. Divided into AARRR+ sections: Before Product-Market Fit, Hustling, Copywriting, Acquisition, Activation, Retention, Revenue, Referral: Before product/market fit #1. Hack your mindset with CEO of Pinterest #2. How to get your first customers #3. Are you sure about your product/market fit? Hustling #4. Leveraging dead competitors #5. Get emails of followers of your competitors #6. Tinder`s early days growth hack #7. Become an alternative to your competitors #8. The TechCrunch journalists` emails #9. Find journalists for your startup instantly #10. Pre-heat the journalists #11. Hack the Press #12. Hack Product Hunt #13. How a $2B company gained its initial users Copyrighting #14. A copy that converts #15. 9 cold emailing rules #16. 7 engaging storytelling formulas #17. 7 perfect headline formulas #18. The magic of headlines #19. Hack persuasive copywriting #20. Copywriting tip to quadruple conversions #21. Replace one word to get 90% more clicks Acquisition #22. Parasite SEO (white hat) #23. A real keyword strategy #24. Hidden early stage growth hack of Airbnb #25. Turn LinkedIn contacts into a list of emails #26. I hardly forced myself to share this hack #27. 200K users a month from long tail phrases #28. Boost conversions of your Tweets #29. How to collect emails on Twitter #30. Hack Twitter #31. Creating Pinterest pins that drive results #32. Best growth hack by Laxman Papineni #33. Which ads perform best for your competitors? #34. Piggybacking tweak to earn a ROI #35. Hack ideas for the 2nd largest search engine #36. Hack Facebook ads #37. 5 SEO hacks for the 2nd largest search engine #38. Disrupt the cost of YouTube video marketing Activation #39. Easy to understand tutorials via email #40. Boost your email opt-in rate by 22% #41. Little trick increased conversions by 26% #42. Evernote’s onboarding framework #43. Increase email opt-ins by 70% in 5 minutes #44. Quiz your audience #45. Drawbacks & competition increase conversions #46. Negative social proof for persuasion #47. 10-second trick #48. How I doubled my app downloads #49. How typography affects conversions #50. Save your bounced visitors #51. Turn invisibles into leads #52.