Industry expert Randy Gage explains exactly how to build a large network marketing organization. Readers learn the specific, step-by-step strategies they need to create their own residual income, multi-level money machine. A complete nuts-and-bolts manual.

    Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.This updated edition includes:A brand-new "Negotiation I.Q." test designed by Shell and used by executives at the Wharton workshop that reveals each reader's unique strengths and weaknesses as a negotiatorA concise manual on how to avoid the perils and pitfalls of online negotiations involving e-mail and instant messagingA detailed look at how gender and cultural differences can derail negotiations, and advice for putting talks back on track

    One of Donald Trump's advisers shares her wisdom and business advice for professional women, explaining how to get ahead in business, how to deal with a difficult boss, and how to maintain a healthy professional and personal balance.

    Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

    This self-made billionaire is far more than a talking head, however: she has leveraged her public profile to make a $3 billion fortune. She is the richest African American, and greatest black philanthropist, in history. Oprah has honorary doctorates from both Duke and Harvard Universities, and in 2013 President Barack Obama awarded her the Presidential Medal of Freedom. Her rise from childhood poverty in rural Mississippi, and her teenage years as a single mother in inner city Milwaukee, having become pregnant aged just 14, is nothing short of a miracle. Even in fairytales, heroines don’t triumph over adversity like this. Additionally You Get 2 Bonus Ebooks - 69 Ways to Make Money From Home - Bitcoins Beginner’s Guide

    Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.Covers the essential and advanced capabilities of Google AdWords Explores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much more Provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced concepts Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns Reinforces concepts through fascinating, real-world case studies Includes a $25 Google Adwords Gift Card for new customers If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it!

    As a new media triple threat -- YouTuber, keynote speaker and author -- she coaches people to go after what they want in life and leverage online video to make it happen. Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views. Now, in her first book, she will show you how to Vlog Like a Boss and get the attention you deserve.A collection of strategies and tactics from years of experience in online video, Schmittauer shares time-tested, proven methods to creating brand awareness with vlogging that will build a loyal community for years to come. This complete guide will show you how to:overcome the 3 major fears that hold many people back from making videoscreate your most engaging vlog every time with the Authority Video Formulaachieve your on-camera talent (and no, you don't need to be a natural!)leverage the "secret" to video success that creates fans for lifeand much more!

    It is shaped the way we shape it, according to the way we see it, the way we mould it to our ambitions and our destiny. I know the colour of who I am. I am a black man, running for my life, for my freedom, for opportunity born from struggle, possibility born from sacrifice. And I am running too, for my father, who never became what he hoped to be, and who never got to see what his children would one day become.’ Maverick. Leadership genius. Self-made millionaire. Dragon. The rock star of public speaking. Vusi Thembekwayo has been called many things. Join him in his inspiring journey from the township to the top echelons of South African business, to becoming one of youngest directors of a listed company and CEO of a boutique investment firm. As a 'Dragons' Den' judge and a sought-after public speaker across the globe, Vusi doesn't just talk business – he lives it. Now you can learn the secret of his success and how to shape your own destiny.

    They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt–wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla . In Hoopla , the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency’s seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla . The result is a fascinating journey into a realm of unbridled creativity. See the madness. Read the method. Hoopla . Hoopla also includes practical, step-by-step advice on how to find and promote big ideas (even on a shoestring budget), and how to generate excitement and hype in today’s cluttered, noisy communications landscape. If you’re a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication.

    

    . .but is anyone paying attention?In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions  This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

    Product Condition: No Defects.

    Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.Forget the cliches this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

    Roff-Marsh calls these executives his silent revolutionaries. This revolution has been brewing for a long time. For the last 20 years, organizations’ ability to produce has overtaken their ability to sell, and, for at least as long, customers have unfailingly embraced every opportunity to avoid interacting with traditional field salespeople. Applying the division of labor to sales might not seem controversial, but this innocent-sounding idea decimates the sales management orthodoxy and replaces it with a strange new world where sales is primarily an inside activity, where salespeople earn fixed salaries and focus their attention exclusively on selling conversations, where regional sales offices become redundant, and where marketing and engineering become seamlessly integrated with sales.The Machine is a field guide for the executive who’s prepared to wrestle sales away from autonomous field-based artisans in favor of a tightly synchronized team of specialists. Readers will embrace The Machine either to exploit the new sales order or to avoid falling victim to it.

    Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader's Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization "stunningly vulnerable" to a new idea.