These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies."

    Jain uncovers the key elements of Buffett's approach that every investor should be aware of.With Buffett Beyond Value, you'll learn that, contrary to popular belief, Warren Buffett is not a pure value investor, but a unique thinker who combines the principles of both value and growth investing strategies. You'll also discover why understanding CEOs is more important than studying financial metrics; and why you need an appropriate psychological temperament to be a successful investor.Reveals Buffett's multifaceted investment principles Discusses how Buffett thinks differently from others about portfolio diversification, market efficiency, and corporate governance Highlights how you can build a diverse and profitable investment portfolio With this book as your guide, you'll learn how to successfully invest like Warren Buffett.

    With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time.In this new book by the author of the #1 bestseller The New Rules of Marketing & PR, David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind.Rich with revealing, first-hand accounts of real businesses that are charting this new territory and finding astounding success -- a bicycle manufacturer that engages customers with honest and revealing openness; an enterprising network of home basement repair contractors that educates clients with free publications and innovative visual software; and an independent physician who provides her patients with online video notes to help them follow detailed medical instructions -- The New Rules of Sales & Service shows how innovative businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time buyer satisfaction.Among the topics covered in detail:Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Required reading for any organization that interacts with the public -- ranging from independent consultants to established large corporations and small businesses to new start-ups and non-profits -- The New Rules of Sales & Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.Note: The New Rules of Sales & Service is neither an update nor a sequel to The New Rules of Marketing & PR; rather it complements the earlier book. Each book focuses on and outlines different strategies: Marketing and PR use online content to reach many buyers at once; Sales and Service use online content to reach buyers one at a time. The New Rules of Sales & Service tailors its strategies and tactics to reflect this difference.

     Maria Brophy has dedicated 20 years of her life to researching the specific strategies that successful artists follow. After applying these strategies to her husband Drew Brophy’s career, Maria grew his art sales to multiple six-figures yearly. In ART MONEY SUCCESS, Maria tells personal stories of her own business deals, successes and failures, while sharing non-conventional wisdom that will explode your art sales. With the exercises and worksheets included, you can apply the insights to your own business for immediate results. The tools inside will help you: • Connect with your right buyers • Increase your $$$ income today • Sell art easily and negotiate nicely • License your art and get paid multiple times for one artwork • Implement powerful money and business practices • Trust your own creative intuition There are worksheets in the book, designed to help you get immediate results as you work through it. Free, printable downloads of the worksheets are available in an ART, MONEY & SUCCESS Companion Workbook at Maria Brophy's site. The worksheets are designed to be used alongside the Kindle Version of the book, so that you can write with "pen on paper" as you follow along through each lesson. If you are interested in generating more money and success from your art, then ART, MONEY & SUCCESS is for you! Find buyers, get paid fairly, negotiate nicely, deal with copycats and sell more art.

    Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

     Even better - if social media gave you headache and you still only have a few followers, take heart, there is a better way......and much more FUN!If you are struggling to get traffic, find it hard to pitch your business or simply don't know where your customers hang out, this book will give you great pointers.SassyZenGirl herself, aka 10-time #1 bestselling author and entrepreneur Gundi Gabrielle will show you in typical SassyFUN fashion how to get from A to Z:The fastest, yet little used marketing method to quickly become known as an influencer in your field and build a marketable platform around your coaching or consulting business - or any other business or professional practice you run. Have a passion project you want to share with world? The INFLUENCER FAST TRACKTM can work here as well! Parts of this method are so powerful that you can become known an influencer almost instantly - without any scammy tactics or funny business, all above board. Instant Influencer! Influencer Marketing has become the biggest, current trend in marketing and in this book we'll go in-depth over: The Three Influencer FAST TRACK Factors The SECRET INGREDIENT as well as awesome goodies like: The Goosebump Factor The Mucho Bling Asset The Chill Factor How to (non) pitch your Stuff Instant Influencer Subscribers on Autopilot Income on Autopilot Branding Bonanza Passive Income Bonanza and finally how to: Get yourself booked as a TV Guest Presenter, Keynote or TEDx Speaker Get featured in major publications and podcasts Become a "Bestselling Author" in the next 30 Days Attract your absolute Dream Clients on Autopilot and so much more...Influencer "stardom" is far easier to reach than you think and if you are ready and want to learn more... SCROLL UP and hit that BUY BUTTON and we'll see you on the inside..:)

    Strong case studies include The Body Shop, BBC, Volvo, IKEA, ABB and Glaxo.

    We tend to be surprised when downturns hit us and treat them as the exception--and when times are good, we act as if they will never change. In this book, Mark shows us what we should always be doing to be prepared for these cycles and events in our lives in order to make the most of them. Mark tells his own story of a downturn he experienced. Then, he identifies the principles and practices that will help you discover opportunities in both good times and bad, in up and sideways years. Mark provides timely wisdom that can't be ignored no matter where you are in your personal or professional life.

    In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format."Trout on Strategy" Is an ideal introduction to the thinking of one of the century's most influential marketing innovators Explores Trout's major themes, including survival, perception, differentiation, and more Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today

    I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University Create successful strategies for today's dynamic business environment It isn't your Dad's (or Mom's) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities. The Eighth Edition of Strategic Market Management is designed to give you the strategic management tools you need to meet the challenges created by the dynamic nature of markets. Using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, the book outlines the five competencies that spark successful, ongoing strategizing: Strategic analysis--With an emphasis on external market analysis, this new edition illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making Stimulating and managing innovation--Understand different types of innovation and deal with the organizational challenges involved in bringing innovations to market Managing multiple businesses--Know how to allocate resources towards businesses of the future and away from businesses that lack growth potential Creating advantage--Take a long-term perspective to develop truly sustainable competitive advantages (SCAs) Developing growth strategies--Gain the skills to energize, leverage, globalize the business, or create new businesses Significantly revised, with a wealth of new and updated material, Strategic Market Management, 8th Edition remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization.

    Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including:- An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products- A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years- A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships- Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companiesWith Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

    Thrown into poverty at age four, Konosuke Matsushita (Mat-SOSH-ta) struggled with the early deaths of family members, an apprenticeship which demanded sixteen-hour days at age nine, all the problems associated with starting a business with neither money nor connections, the death of his only son, the Great Depression, the horror of World War II in Japan, and more. Yet John P. Kotter shows in this fascinating and instructive book how, instead of being ground down by these hardships, Matsushita grew to be a fabulously successful entrepreneur and business leader, the founder of Japan's General Electric: the $65 billion a year Matsushita Electric Corporation. His accomplishments as a leader, author, educator, philanthropist, and management innovator are astonishing, and outshine even Soichiro Honda, J.C. Penney, Sam Walton, and Henry Ford. In this immensely readable book, Kotter relates how Matsushita created a large business, invented management practices that are increasingly being used today, helped lead his country's economic miracle after World War II wrote dozens of books in his latter years, founded a graduate school of leadership, created Japan's version of a Nobel Prize, and gave away hundreds of millions to good causes. The Matsushita story expands our notion of the possible, even for a sickly youngster who did not have the benefit of a privileged background, education, good looks, or a charismatic presence. It tells us much about leadership, entrepreneurship, a drive for lifelong learning, and their roots. It demonstrates the power of a longterm outlook, idealistic goals, and humility in the face of great success. Matsushita Leadership is both a biography and a set of lessons for careers and corporations in the 21st century. An inspirational story and a business primer, the implications are powerful, for organizations and for living a meaningful life.

    Plus, the book is filled with real-world examples - the case studies and snapshots of how best practice companies are achieving success with knowledge management.Praise for The New Edge in Knowledge: How Knowledge Management is Changing the Way We Do Business"You may think you know knowledge management, but this is new--how knowledge initiatives can incorporate social media, mobile technologies, and learning, for example. This book integrates the new knowledge management with the best of the old, such as communities of practice and measurement. KM still matters, and this book tells you why." --Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson CollegeOver the last decade, knowledge management has emerged as a key success factor for the modern corporation, driven by tremendous advances in business analytics. This book studies the best practices in knowledge management and how leadership companies are applying them today. --Virginia M. Rometty, Senior Vice President and Group Executive Sales, Marketing and Strategy, IBM"APQC has been on the leading edge of knowledge management for almost two decades. O'Dell and Hubert have captured those best practices and created a road map to transform the way people work. Reap the benefits of their experience." --C. Jackson Grayson, Chairman and Founder, APQC and co-author of If Only We Knew What We Know"The New Edge in Knowledge is a useful how-to manual that takes best practice sharing and organizational capability building to the next level: Web 2.0, social networking, mobility, and communities of practice. National and international examples show how companies can create strategic alignment and systematic management to transfer knowledge rapidly and effectively." --Rosabeth Moss Kanter, Harvard Business School professor and author of SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social GoodWhat has made our KM program strong is sticking to the fundamentals-- that's exactly what this book outlines. It provides trusted advisor guidance on how any company or organization can take the concrete steps to create and implement a world class KM strategy. --Dan Ranta, Director of Knowledge Sharing, ConocoPhillips"Carla O'Dell and Cindy Hubert have written an amazingly down to earth, useful and practical book on knowledge management and its importance to modern business. Starting with the distinction between information and knowledge, they provide a viewpoint that leaves IT in the dust. Read it to prepare for tomorrow's world!" --A. Gary Shilling, President, A. Gary Shilling & Co., Inc."A practical business approach to knowledge management, this book covers KM's value proposition for any organization, provides proven strategies and approaches to make it work, shares how to measure KM's impact, and illustrates high level knowledge sharing with wonderful case studies. Well done!" --Jane Dysart, Conference Chair, KMWorld & Partner, Dysart & Jones Associates"This book is a tour de force in the field of knowledge management. Read every single page and learn about best practices from the leading firms around the world. All of this and more from the company that leads the way in the field: APQC. I highly recommend it for your bookshelf." --Dr. Nick Bontis, Director, Institute for Intellectual Capital Research"Food for thought from two of the pioneers. Carla O'Dell and Cindy Hubert have been in the trenches with many of the organizations that have succeeded in leveraging KM for business benefit. They recognized early the symbiotic relationship between knowledge flow and work flow and have guided practitioners in the quest to optimize and streamline both." -- Reid Smith, Enterprise Content Management Director, Marathon Oil Company"Carla O'Dell and Cindy Hubert take knowledge management from vague idea to strategic enabler. In so doing, they clear up the not only the whats, but the whys and the hows. This book establishes knowledge management as an organizational discipline. The authors offer a straightforward set of execution steps, coaching readers on how to launch their own knowledge management programs in a deliberate and rigorous way." --Jill Dych�, Partner and Co-Founder, Baseline Consulting; Author of Customer Data Integration: Reaching a Single Version of the Truth"The authors and APQC have put together an excellent 'how to' manual for Knowledge Management (KM) that can benefit any organization, from those experienced in KM to those just starting. The authors have taken their years of experience and excellence in this field and written a masterful introduction and design manual that incorporates industry best-practices and alerts readers to the pitfalls they are likely to encounter. This book needs to be in the hands of every KM professional and corporate senior leader." --Ralph Soule, a member of the US Navy

    Odds are, you've tried in the past and maybe you were successful for a few days. Then something unexpected came up where you slipped for a day or two. One mistake snowballs into a series of setbacks. Eventually you give up on the idea of making a habit change simply because it's too difficult to do. The interesting thing? We've all experienced this pattern at some point in our lives. Fortunately there's a quick fix: Make a plan for breaking that habit and follow it on a daily basis. RIGHT NOW:: Pick a Bad Habit, Make a Plan and Start Today! It doesn't matter if you've failed with your habit efforts in the past. It doesn't mean you're lazy or weak-willed. It means you didn't have the right tools for making a lasting habit change. What you need is a strategy for identifying your worst habits and learning how to overcome them. That solution is a book called: "Bad Habits No More: 25 Steps to Break ANY Bad Habit." Bad Habits No More: 25 Steps to Break ANY Bad Habit With this book you will learn: Why "Willpower" is a Dangerous Word for Changing Routines The *One Thing* People Get Wrong with Building Habits (Step #2) A 3-Step Process for Identifying the "Why" Behind Your Bad Habit (Step #9) Why Cold-Turkey Solutions Rarely Work (Step #6) How Certain Locations can Short-Curcuit Your Efforts (Step #19) The "What-The-Hell Effect" and How it Causes Binge Behaviors (Step #21) How a 30-Day Challenge is the First Step to Permanent Habit Change (Step #3) The Best Tools & Apps to Track Your New Habits (Steps #15 & #17) You don't have to be controlled by bad habits. You can break them by following a step-by-step blueprint. Would You Like To Know More? Download now and take that first step to breaking that specific habit. Scroll to the top of the page and select the Buy Now button.

    He is among the most respected directors in show business, but getting there wasn’t easy. He struggled just like everyone else. With each triumph came the occasional faceplant. Using his background and inside knowledge, But What I Really Want To Do is Direct tackles Hollywood myths through Ken’s highly entertaining experiences. It’s a rollercoaster ride fueled by brawls with the top brass, clashes over budgets, and the passion that makes it all worthwhile.This humorous and refreshingly personal memoir is filled with inspiring instruction, behind-the-scenes hilarity, and unabashed joy. It’s a celebration of the director’s craft, and what it takes to succeed in show business on your own terms. "Ken Kwapis always brought out the best in the actors on The Office. Whenever Ken was directing, I always felt safe to go out on a limb and take chances, knowing he had my back. Every aspiring director should read this book. (I can think of several 'professional' directors that should read it too!)" -Jenna Fischer"A vital, magnificent manifesto on the art and craft of directing, written with emotional, instinctual and intellectual depth by one of America's most beloved film and television directors" -Amber Tamblyn"In the years that I was fortunate to work with Ken on Malcolm in the Middle, he had an uncanny ability to guide actors right to the heart of a scene and reveal its truths. He admits that he doesn’t have all the answers, he’ll make mistakes, and at times he’ll struggle, but as he says in the book, 'It’s the struggle to get it right that makes us human.'" -Bryan Cranston"Good luck finding a more kind, passionate, and talented director alive than Ken. Seriously, good luck." -Tig Notaro“'Action!' is what most directors bark out to begin a scene. But Ken Kwapis starts by gently intoning the words 'Go ahead…' That simple suggestion assures everyone they’re in smart, capable, humble hands. That’s how you’ll feel reading this book. And so, if you’re anxious to discover how a top director always brings humor, honesty, and humanity to his work, all I can tell you is…Go ahead." -Larry Wilmore