Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so!

    With a compelling challenge to "Check Your Passion," this book ignites people's ability to choose what they do, why they do it, and who they do it with. 'Enjoy the Ride' enables readers to identify their dreams and puts genuine success within their reach. Success is not limited to those with financial resources or talents. By reading this book, you will learn practical principles to put you on the road to success.

    The Gifts of Imperfection by Brene Brown - A 30-minute SummaryInside this Instaread Summary: - Overview of the entire book- Introduction to the important people in the book- Summary and analysis of all the chapters in the book- Key Takeaways of the book- A Reader's PerspectivePreview of this summary: Chapter 1It is necessary to practice courage, compassion, and connection on a daily basis in order to develop worthiness. It is a mistake to try and win someone over, because it means trading in the sense of self in search of approval from another. By doing this, people stop believing in their own worth.The first step toward living wholeheartedly is for people to have the courage to reach out to others and to share their own stories of shame. When in need of compassion, people should reach out to the right person, someone who supports them whether they are feeling strong or whether they are struggling. When people are willing to reveal that they are imperfect and real, their relationships are strengthened. They make a connection. This is why courage, compassion, and connection are the gifts of imperfection.Courage is displayed when people are willing to speak honestly and openly about who they are, what they are feeling, and their experiences both good and bad. Courage is about being vulnerable. It takes courage for someone to ask for what he or she needs and to risk disappointment. When one person has courage, it can create a ripple effect, making others around that person a little braver.Compassion is a relationship between two equals. It occurs when people recognize they share humanity with others. The heart of compassion is acceptance by people of themselves and of others. In order for compassion to occur, people need to set boundaries and hold others accountable for their behavior. The key to compassion is being able to separate people from their behaviors. It is necessary to address what people do, not who they are.Connection exists as the energy between people who feel they have been seen, heard, and valued without judgment. People feel strengthened by this relationship and need connection to do well emotionally, physically, spiritually, and intellectually. Connections happen when people both give and receive with an open heart.Chapter 2Love and belonging are necessary in people's lives. In order for people to experience love and belonging, they must believe they are worthy. People who accept themselves for who they are and who stop worrying about what others think are worthy of love and belonging. At the heart of wholeheartedness is that people have to believe they are worthy now, as they are, not if or when they become or do something in the future....

    What's holding you back? Successful and authentically happy people have one thing in common: Personal responsibility. Based on the blockbuster TEDxPasadenaWomen talk ... Do you want to be happy, but just don’t know how? Are you trapped by the people, events, or attitudes of your past? Are you “stuck” at work or school? Do you look at the mirror and wonder, “Why do I sabotage my chances for success?” It's time to do something drastic: put aside every other self-help or business book you own and read this book. Whether the other personal development books you’re reading are about finding wealth, defeating depression, flipping houses, succeeding as a woman in business, doing well in college, seeking inspiration, making money on the Internet, or coping with addiction, all of these books are USELESS until you learn the power of responsibility. In this book, you will learn the six simple decisions that will help you: Take control of your career Rebuild damaged relationships Let go of the toxic people in your life Find joy in the people and events around you Let go of co-dependency  Become stronger, happier, and more successful This fast-track plan for success has worked for thousands—from Fortune 500 executives to parents to college students. It WILL work for you. The six decisions are your key to unlimited success. If you are ready to change your life for the better, scroll up and click "Buy Now." Why wait any longer? For free child safety materials and to learn when books are free, visit www.casteix.com

    My easy to use, simple ideas and techniques have become my trademark. I write easy to use books so people will read them and use the information they contain. The ideas in This Is Your Life, Not A Dress Rehearsal are not theory. They have been used by me and countless others to change our lives.

    Whether you are a newly elected president, CEO, or executive at any level, what you do in your first 100 days will be absolutely pivotal to your success or failure. Your First 100 Days in a New Executive Job will help you to seal your leadership, build a team you can count on, and have a bottom line impact before your first few months on the job is up. It will take you through all the steps of successful executive onboarding and show you how to avoid the typical pitfalls. Hargrove emphasizes the importance of getting clear on your going-in mandate—your contract with key stake holders. He also shows you how to use your first 100 days to declare an Impossible Future that represents the difference you want to make, while delivering on your Day Job. According to Hargrove, the key idea is to go for "quick wins" that establish a virtuous circle of increasing credibility and help you to avoid a vicious circle of decreasing credibility. This book will expand your aspirations and motivations, and give you a treasure trove of practical, down-to-earth tips to immediately apply in your new leadership role. * Have a story ready day one, as key stakeholders look for signals immediately—take symbolic action within 72 hours * Develop a "teachable point of view"—This is how we intend to win in this business * Build a team of 'A' players—get the right people on the bus * Declare an Impossible Future that unites warring tribes * Jump start your vision with 30, 60, 90-day catalytic breakthrough projects * Master the political chessboard and culture—It's all politics! * Drive bottom-line results before the end of your first 100 day

     As co-author Jim Lupkin says, "I am the customer for this book. I have failed and succeeded as a network-marketing distributor and I used social media to help me succeed. I know what the distributor is going through and because of that I can talk to them in a way that no one else can." Whether you’re a beginning or advanced network marketer, you will learn how to get people to try samples, buy products and become distributors, and the most natural ways to make new connections and nurture those relationships.

    

    

    In search of answers, comfort, and advice, she goes on-line. And that's where she, "meets" Susan, a strong and steady, no-frills Midwesterner. No two women could be less alike. Yet from the moment they connect, it is clear that they share something deep and important, something that's nestled in the warmest corner of the heart.What begins as a chance encounter on the Internet quickly blossoms into a very special relationship. As their e-mail messages fly back and forth, Susan and Lara forge a powerful bond of trust, honesty, and understanding. And soon they are sharing their lives in full -- talking of husbands and children, dreams and desires, the daily cycle of success and setback -- and together learning to laugh uproariously over the small and large absurdities of the world. When a devastating crisis arises, they are there for each other, providing the life-affirming strength and the lightness that is needed to cope with tragedy ... and to triumph.Lara and Susan originally go on-line looking for kind words and good advice. But they find in each other the greatest gift of all: a true and forever friend.Vivid, funny, original, and profoundly moving, Laney Katz Becker's magnificent debut novel is sure to be a classic, read and reread by women everywhere, an intimate portrait of two completestrangers who become soul mates across hundreds of miles, and who discover the strength and the will to reach out and take hold of the wondrous stuff of life.

    Filled with humorous and enriching anecdotes Action!, exhorts the reader when you close the book, get up out of your chair and take action now. Action is life, and life is meant to be lived.

    Napoleon Hill have inspired millions of people in all parts of the world, and the principles Dr. Hill discovered are as practical today as when he had his first interview with Andrew Carnegie in 1908. Reading this book will inspire you to discover the great benefits from Hill's conversations with the great industrialist Andrew Carnegie, who came to the United States from Scotland and began working as a thirteen year old lad at wages of $1.20 per week. The success formula presented in The Wisdom of Andrew Carnegie as Told to Napoleon Hill will prove to you that Whatever the mind can CONCEIVE AND BELIEVE, the mind can ACHIEVE!

    Win In The Dark is another fable written in the same style as the viral sensations Chop Wood Carry Water and Pound The Stone.

    Through the true stories of two sets of people who braved the rough road, Startup Sutra presents entrepreneurship in its essence not a checklist to be crossed, but a vision to be realized; an iterative process of near-death experiences and incredible turnarounds that founders of businesses bravely navigate through a combination of chutzpah, sagacity and sheer brazen luck. In bringing to life the daily dramas, the struggles in the trenches, the battles with insatiable inner demons and impossible external odds on the journey to achievement, it enumerates, in wise words, the five qualities that entrepreneurs necessarily possess. For everyone who dares to dream big, this book will change your life.

    You'll discover proven techniques for living a meaningful, healthy, and productive life no matter what your life circumstances happen to be. You'll learn why having positive emotions can improve your health and well-being. And, you will find out what happiness isn't and how to avoid confusing happiness with culturally valued outcomes like wealth, power, and success. Pursue what you want, seize the day, find benefits in life's challenges, and live a happy lifestyle.Open the book and find: Ways to assess your current capacity for happiness Tips for overcoming common obstacles to happiness How to improve your emotional and spiritual life The best personal habits to foster happiness