The Libranos: What the media won’t tell you about Justin Trudeau’s corruption


Ezra Levant - 2019
    You just can’t trust the media anymore, and Canadians know it.Trudeau wasn’t properly vetted by the media in 2015. He slouched across the finish line on the strength of his last name and Baby Boomer nostalgia for the Trudeaumania of the 1960s. The result has been an incompetent government that has hurt Canada’s prosperity at home and our relationships abroad.Canadians know something is desperately wrong — the latest polls show 63% of voters disapprove of Trudeau’s leadership. But with a full-court press from the Liberal Party, the Media Party and hundreds of third-party campaign groups (including some funded by the same Media Party journalists who will report on the 2019 election) there’s a good chance Trudeau will be re-elected, even if it’s with just a minority.That’s what this book is about: it’s really the case against Justin Trudeau. But it’s not about any one policy or gaffe. It’s about the real risk of Trudeau: the culture of corruption and cronyism that he has brought with him, that’s corroding our democracy and even our rule of law. The Libranos is the story of grifters and scammers and secret favours for friends. It’s about sociopaths who don’t hesitate for a second to break the law if it gets them ahead. But mainly it’s about an unaccomplished man who has nothing to offer but a famous last name and nice hair — and how he took power anyway, and might just do it again.

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Madoff Talks: Uncovering the Untold Story Behind the Most Notorious Ponzi Scheme in History


Jim Campbell - 2021
    Arrested for fraud in 2008--during the depths of the global financial crisis--the 70-year-old market maker, investment advisor, and former chairman of the NASDAQ had orchestrated the largest Ponzi scheme in world history, fleecing thousands of investors across the globe to the tune of $65 billion. To this day, questions remain: Why did he do it? How did he get away with it for so long? What did his family know? Who is the elusive Bernie Madoff?In Madoff Talks, author Jim Campbell presents the most comprehensive, insider account of the Madoff saga to date. Based on exclusive interviews with all the players--the Madoff family and their associates, the Wall Street wheelers and dealers, the army of lawyers, analysts, and investigators, the victims of the scheme, and Bernie Madoff himself--the book reveals: what motivated a respected financier to commit such a massive fraud--and why he thought he could get away with ithow Madoff managed to keep the scheme hidden in plain sight--despite numerous SEC investigationsthe shocking failures of Wall Street oversight--and how it could happen againthe true scale of the investment losses―and the victims' ongoing fight for justicewhat Ruth Madoff and the rest of the family knew--and how it shattered their livesMadoff Talks features the first, and likely only, interviews with Ruth Madoff and defense attorney Ira Sorkin, for which Bernie waived attorney-client privilege, as well as never-before-published details from the author's personal communications with Bernie Madoff in prison. A vivid, powerful piece of investigative reporting, the book takes us behind the headlines to show the full human cost of Madoff's crimes, and offers a cogent analysis of the reforms necessary to prevent it from happening again.Meticulously researched and relentlessly riveting, Madoff Talks is the full story of an American tragedy.

Global Marketing


Warren J. Keegan - 1999
    Suitable at the graduate-level/MBA level if used with supplemental cases. The Fourth Edition draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

Financial Accounting & Reporting (Fundamentals)


Zeus Vernon B. Millan - 2018
    

Lifehacked: How One Family from the Slums Made Millions Selling Apps


Allen Wong - 2012
    He became a self-made millionaire before he was 25.But, life wasn't always this grand for him. He was the only person in his family earning an income. And, he came from an oppressed family that grew up in the slums. Regardless, the apps he published were downloaded by over 15 million people.His apps have been featured in many places, including Wired.com, NBC News, and CNN. Now he's sharing the story on how he did it, the crises he struggled with, and what his father taught him to be successful.App companies have paid him thousands of dollars for consultant work, and he has helped them increase their download numbers by over 1000%. One of those apps was downloaded by over 100,000 users in one day. And now he is revealing his marketing secrets for the first time in this book.Note: This book was written with non-technical people in mind. The book covers both life and entrepreneurial lessons, and not all of the book is about app development.

How an iPhone Made Me the Youngest Billionaairee


K SARAFF - 2015
    Based on a true story where the author incurs many failures in life but believes that failure comes to those who deserve something bigger. He continuously fails in many entrepreneurial ventures but his attitude towards great sayings keeps him going. Despite not having the best of qualifications, he defies the rule and the common notion that only qualified make it large. Common beliefs of the masses have been challenged at every point.The mention of the business ventures he undertakes while in college and the problems solved by his early philosophical knowledge. Despite being discouraged by the non-entrepreneurial environment, he dares to rise against the wind. He has done something worth writing and written something worth reading! "Awesome book. Very well written. I recommend this book to every teenager as it would surely transform their lives and it will help them to create opportunities for themselves. We need young entrepreneurs in India."- Verified Purchase on Amazon.in"Amazing book.. i have no words in praise of this book..everyone should read this.. must read for everyone..i assure you, this will change your life.." Verified Purchase on Amazon.inAbout The AuthorK Sraff is an entrepreneur. He has undertaken various profit, non-profit ventures, most of which have been mentioned in the book. He has highlighted on a philosophy that "When you help others, the universe conspires to help you...!" which also sets the core theme of the book. How an iPhone Made Me the Youngest Billionaairee has sold thousands of copies in India and abroad. Widely appreciated with over 200+ ratings in Goodreads, 100+ reviews on Amazon. The book speaks not just about dreams, change, but urges the readers to implement what they conceive!

The Heart of Success - Exclusive Chapter


Om Swami - 2019
    Drawing from his years of experience as a serial entrepreneur who built and nurtured a number of startups into multi-million-dollar enterprises, bestselling author Om Swami opens up in this book like never before. The Heart of Success is yet another masterpiece from the monk who actually sold his Porsche and picked up a pen for a living. No matter who you are—an entrepreneur or an aspiring one, a management graduate on your first internship or a seasoned manager—by the time you finish reading this book, you will be better equipped to succeed in business and life as well as handle the responsibility that comes with success. With plenty of humor and anecdotes, find out what it takes to be successful, no matter what.OM SWAMI has touched the lives of millions around the world through his bestsellers on spirituality and wellness. An MBA from University of Technology, Sydney, he has built and exited multi-million dollar businesses. An unconventional monk, he’s the brain behind the fastest-growing meditation and kindness movement in the world: Black Lotus. Om Swami writes on his blog, os.me, twice a month, and stays away from all forms of social media.

Selling to the C-Suite: What Every Executive Wants You to Know about Successfully Selling to the Top


Nicholas A.C. Read - 2009
    Selling to the C-Suite is the first book that reveals how to land those career-making sales in the words of CEOs themselves!With 60 years of combined experience selling to corporations around the world, Nicholas A.C. Read and Stephen J. Bistritz, Ed.D., conducted in-depth interviews with executive- level decision makers of more than 500 organizations. One thing they learned might surprise you: leaders at the highest corporate levels don't avoid sales pitches; in fact, they welcome them--provided the salesperson approaches them the right way. Inside this invaluable book, CEOs reveal exactly which sales techniques they find most effective, as well as those you should avoid.Selling to the C-Suite provides all the insight you need to:Gain access to executivesEstablish trust and credibilityLeverage relationshipsCreate value at the executive levelIt also reveals when executives personally enter the buying process and sheds light on what role they play.Selling to the C-Suite provides field-tested techniques to put you well ahead of thecompetition when it comes to making those multimillion-dollar sales you never thought possible.

The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company


Lucas Weber - 2017
    This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches. This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts. If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.

Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life)


Bedros Keuilian - 2018
    . ." "There's no way . . ." "It's impossible . . ." Enough. Get off your ass make your "someday" goals a priority—today. After years of coaching and consulting hundreds of startup rookies as well as seasoned entrepreneurs, executives, and CEOs, Bedros Keuilian realized that most people who want to start a business, grow an existing business, author a book, make more money, or make a bigger impact usually take the long, slow, painful way to get there . . . and more than 80 percent of entrepreneurs never get to their desired destination or achieve their full potential in business. They treat their dream as if it were merely a hobby and dip their toes in the water, but they never commit to diving in—you get the idea. It's time to cut the bullshit excuses. Everyone has a gift, a purpose. It's your duty to figure out what your gift is and how you're going to share it with the world. Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life) is your guide to doing exactly that. Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will show you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes—not only to achieve but dominate your goals. With Keuilian's no-nonsense approach in both business and personal spheres, you'll be able to define your purpose and have clarity of vision—and a plan—to make the quantum leap. Whether it's creating and growing a company, leaving a legacy, making a difference, or launching a new brand, you will discover how to use your passion, purpose, and sheer grit to overcome any adversity that attempts to derail your progress. If there's an area of your life in which you need to man up, this book will get you there.

Get Rich in Real Estate: Your Step-by-Step Guide to Acquiring Properties in NYC


Elliot Bogod - 2019
    The author, Elliot Bogod, is a Founder and Managing Director of Broadway Realty, a real estate brokerage in Manhattan. With over twenty years experience, Elliot has sold over $2 billion in New York real estate. In this book, you will find: • A list of “magic words” often used in real estate investment, with clear and detailed explanations • Methods for evaluating the locations for your investments, using vibrant Manhattan neighborhoods as an example. • Review of different types of residential investments: condominiums, co-ops and townhouses • Detailed advice on investing in various types of commercial real estate: retail locations, offices, restaurants, hotels, garages and others • Multiple strategies, tactics and techniques for building wealth through your investments • Clear and concise information on mortgages, taxes and laws • Methods for achieving success through managing a team of experts working for you

The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives


Carl W. Stern - 2006
    "The Boston Consulting Group on Strategy" offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside:"You have to be the scientist of your own life and be astonished four times: at what is, what always has been, what once was, and what could be.""The majority of products in most companies are cash traps . . . .[They] are not only worthless, but a perpetual drain on corporate resources.""Use more debt than your competition or get out of the business.""When information flows freely, reputation, more than reciprocity, becomes the basis for trust.""As a strategic weapon, time is the equivalent of money, productivity, quality, even innovation.""When brands become business systems, brand management becomes far too important to leave to the marketing department.""The winning organization of the future will look more like a collection ofjazz ensembles than a symphony orchestra.""Most of our organizations today derive from a model whose original purpose was to control creativity.""Rather than being an obstacle, uncertainty is the very engine of transformation in a business, a continuous source of new opportunities.""IP assets lack clear property lines. Every bit of intellectual property you can own comes with connections to other valuable innovations."

McKinsey's Marvin Bower: Vision, Leadership, and the Creation of Management Consulting


Elizabeth Haas Edersheim - 2004
    This book makes Marvin come to life and perpetuates him as a role model." -Peter F. Drucker "A wonderful book about a wonderful man. In many ways, Marvin's McKinsey framed the hypotheses in our own search for excellence-for example, passion for values, belief in people as the prime resource, and willingness to let people experiment. As well as I thought I knew Marvin, however, this remarkable book, drawing on the collective memories of those who worked most closely with him, taught me a ton about how extraordinary the man really was and what made him that way. Many have called Drucker the man who invented management; I think history will conclude that both he and Marvin Bower share that pedestal." -Bob Waterman, coauthor of In Search of Excellence "Marvin Bower became a legend, not just within McKinsey & Company, but within professional services and the business world more broadly. In everything he did and said, he embodied the professional approach and the importance of values. This book sheds remarkable insight on a remarkable man and on the power of constancy of purpose." -Ian Davis, Worldwide Managing Director, McKinsey & Co. "It is as Marvin would have wanted it-simple, honest, fact-based, wonderful stories with a long-term perspective. An insightful read about the father of management consulting." -Lois Juliber, retired COO, Colgate-Palmolive "This book provides fascinating insight into the early days of modern management consulting. It is an extremely enlightening look at the origin of one of America's most important professions and one of America's most innovative leaders." -Thomas H. Lee, founder, Chairman, and President, Thomas H. Lee Partners L.P.

The Art of Being Rational : Charlie Munger


Oxana Dubrovina - 2019
    Find out what he has to say! Charlie Munger is one of the most successful businessmen in the world. He is worth more than a billion dollars and has spent his career not only honing his own business decision-making abilities but also teaching others to do the same. Now, all of his wisdom and insight into wealth management is collected in one place. Author Oxana Dubrovina wants to give you a crash course in Munger’s life-changing philosophy. This success self-help guide and motivational biography will put you on the road to a bright financial future by using Munger, as well as other inspirational leaders like Benjamin Franklin, Lee Kuan Yew, and even Jesus Christ, to illustrate important messages about how to live a good, honest, and successful life.