Book picks similar to
How To Say It by Rosalie Maggio
reference
writing
non-fiction
business
Quitter: Closing the Gap Between Your Day Job and Your Dream Job
Jon Acuff - 2011
At first I thought I was the only one who felt that way, but then I started to talk to people and realized we're becoming the "I'm, but" generation. When we talk about what we do for a living we inevitably say, "I'm a teacher, but I want to be an artist." "I'm a CPA, but I'd love to start my own business." "I'm a _____, but I want to be a ______." All too often, we hear that dreaming big means you quit your day job, sell everything you own, and move to Guam. But what if there were a different way? What if you could blow up your dream without blowing up your life? What if you could go for broke without going broke? What if you could start today? What if you already have everything you need to begin? From figuring out what your dream is to quitting in a way that exponentially increases your chance of success, Quitter is full of inspiring stories and actionable advice. This book is based on 12 years of cubicle living and my true story of cultivating a dream job that changed my life and the world in the process. It's time to close the gap between your day job and your dream job. It's time to be a Quitter.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Ann Handley - 2014
If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include:
How to write better. (Or, for "adult-onset writers": How to hate writing less.)
Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
"Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
Content Tools: The sharpest tools you need to get the job done.
Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Wreck This Journal
Keri Smith - 2007
Acclaimed illustrator Keri Smith encourages journalers to engage in "destructive" acts-poking holes through pages, adding photos and defacing them, painting with coffee, and more-in order to experience the true creative process. Readers discover a new way of art and journal making-and new ways to escape the fear of the blank page and fully engage in the creative process.
The Lively Art of Writing
Lucile Vaughan Payne - 1965
And The Lively Art of Writing is the perfect guide to the mastery of this essential skill. It will answer all of your questions, provide you with the best techniques, and offer important information about:- Choosing a subject- Working with words- The sound of sentences- The power of paragraphs- Essentials of style- Essays, theses, and term papers- And much, much more...
The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications, with Exercises and Answer Keys
Amy Einsohn - 2000
Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions.This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).
A Rulebook for Arguments
Anthony Weston - 1986
Readers familiar with the previous edition will find a text that retains all the features that make Rulebook ideally suited for use as a supplementary course book -- including its modest price and compact size. Unlike most textbooks on argumentative writing, Rulebook is organised around specific rules, illustrated and explained soundly and briefly. It is not a textbook, but a rulebook, whose goal is to help students get on with writing a paper or assessing an argument.
Wishcraft: How to Get What You Really Want
Barbara Sher - 1979
Now she's a pilot. Peter Johnson was a truck driver. Now he's a dairy farmer. Tina Forbes was a struggling artist. Now she's a successful one. Alan Rizzo was an editor. Now he's a bookstore owner.What they have in common--and what you can share--are Barbara Sher's effective strategies for making real changes in your life. This human, practical program puts your vague yearnings and dreams to work for you--with concrete results. You'll learn how to- Discover your strengths and skills- Turn your fears and negative feelings into positive tools- Diagram the path to your goal--and map out target dates for meeting it- Chart your progress--day by day- Create a support network of contacts and sources- Use a buddy system to keep you on track
Making Habits, Breaking Habits: Why We Do Things, Why We Don't, and How to Make Any Change Stick
Jeremy Dean - 2012
How long should it take before you stop having to force it and start doing it automatically?The surprising answers are found in Making Habits, Breaking Habits, a psychologist's popular examination of one of the most powerful and under-appreciated processes in the mind. Although people like to think that they are in control, much of human behavior occurs without any decision-making or conscious thought.Drawing on hundreds of fascinating studies, psychologist Jeremy Dean busts the myths to finally explain why seemingly easy habits, like eating an apple a day, can be surprisingly difficult to form, and how to take charge of your brain's natural “autopilot” to make any change stick.Witty and intriguing, Making Habits, Breaking Habits shows how behavior is more than just a product of what you think. It is possible to bend your habits to your will—and be happier, more creative, and more productive.
How to Work a Room: The Ultimate Guide to Making Lasting Connections--In Person and Online
Susan RoAne - 1989
How to Work a Room, 25th Anniversary Edition by Susan RoAne has descriptive copy which is not yet available from the Publisher.
Nonviolent Communication: A Language of Life
Marshall B. Rosenberg - 1999
Nonviolent Communication partners practical skills with a powerful consciousness and vocabulary to help you get what you want peacefully.In this internationally acclaimed text, Marshall Rosenberg offers insightful stories, anecdotes, practical exercises and role-plays that will dramatically change your approach to communication for the better. Discover how the language you use can strengthen your relationships, build trust, prevent conflicts and heal pain. Revolutionary, yet simple, NVC offers you the most effective tools to reduce violence and create peace in your life—one interaction at a time.Over 150,000 copies sold and now available in 20 languages around the world. More than 250,000 people each year from all walks of life are learning these life-changing skills.
Emily Post's Etiquette
Peggy Post - 1922
Features twenty new chapters that cover such areas as Internet behavior, raising well-mannered children, dating, post-September 11 travel etiquette, tipping, and observing religious ceremonies.
Comedy Writing Secrets: The Best-Selling Book on How to Think Funny, Write Funny, Act Funny, And Get Paid For It
Melvin Helitzer - 1987
In this expanded new edition, Mel Helitzer, named the "funniest professor in the country" by Rolling Stone magazine, and funnyman Mark Shatz pack in even more insight and instruction, including:- Humor writing exercises to punch up your jokes- Extra information on writing for sitcoms and stand-up- Comedic brainstorming techniques using associations and listings- Exclusive tips for writing humor for specific markets like editorials, columns, speeches, advertising, greeting cards, t-shirts, and moreTap into your comedic genius with Comedy Writing Secrets, 2nd edition, and you'll always leave ?em laughing!
Sell or Be Sold: How to Get Your Way in Business and in Life
Grant Cardone - 2008
While you may think that an exaggeration, every person on this planet is required to sell others on their ideas to advance themselves and their goals. The skill of selling is a MUST for promoting yourself, your business and your ideas. While many think that if they do a better job and work hard they will get raises and promotions. The facts prove otherwise though, as the only people that are getting promoted in life are those that are able to most successfully sell their ideas to others. It is said that the number one reason a business fails is a shortage of capital, but the reality is that business fails because of the inability to sell ideas, products and services to the public in quantities great enough to insure its success.While this book will be read by millions of career sales people it is written for those that do not consider themselves sales people but who want to achieve more success in their life. This book is about how to get more done in your life through selling and to show the reader how success is impossible without understanding the concepts of selling. You will be introduced to incredibly simple ways to sell any product or idea to anyone at any time. You will learn how to get others to “buy in “ and agree with your ideas and get behind you and help you.You will learn strategies that will insure you are successful in life and show you exactly how to get to where you want to go. You will know how to eliminate confrontation and end disagreements with just words and your attitude. You will be shown what the “greats“ do to be persuasive, the only reason people don't like sales, how to predict what others will do and say, how to build trust, how to separate yourself from the average, why your prospect gets weird around money, how to “hard sell“ without using pressure, the two single most important steps to success in sales and much much more.This is a fresh look at selling and how to use this forgotten art in a respectful, ethical way to get everything you want in life.
Creativity: Flow and the Psychology of Discovery and Invention
Mihaly Csikszentmihalyi - 1996
The author's objective is to offer an understanding of what leads to these moments, be it the excitement of the artist at the easel or the scientist in the lab, so that knowledge can be used to enrich people's lives. Drawing on 100 interviews with exceptional people, from biologists and physicists to politicians and business leaders, poets and artists, as well as his 30 years of research on the subject, Csikszentmihalyi uses his famous theory to explore the creative process. He discusses such ideas as why creative individuals are often seen as selfish and arrogant, and why the tortured genius is largely a myth. Most important, he clearly explains why creativity needs to be cultivated and is necessary for the future of our country, if not the world.
The First 90 Days: Critical Success Strategies for New Leaders at All Levels
Michael D. Watkins - 2003
In this updated and expanded 10th anniversary edition, internationally known leadership transition expert Michael D. Watkins gives you the keys to successfully negotiating your next move—whether you’re onboarding into a new company, being promoted internally, or embarking on an international assignment.In The First 90 Days, Watkins outlines proven strategies that will dramatically shorten the time it takes to reach what he calls the "breakeven point" when your organization needs you as much as you need the job. This new edition includes a substantial new preface by the author on the new definition of a career as a series of transitions; and notes the growing need for effective and repeatable skills for moving through these changes. As well, updated statistics and new tools make this book more reader-friendly and useful than ever.As hundreds of thousands of readers already know, The First 90 Days is a road map for taking charge quickly and effectively during critical career transition periods—whether you are a first-time manager, a mid-career professional on your way up, or a newly minted CEO.