The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    Aimed at undergraduate/MBA-level courses in business ethics in the departments of philosophy or business, this comprehensive text provides a balanced and up-to-date treatment of some of the most prominent issues of business ethics.

    Al-Qur'an - The Miracle of Miracles is a brief exposition of the Text, Scope, Infallibility and Authenticity of the Last Testament, Al-Qur'an.Read online free at http://www.ahmed-deedat.co.za/Books/B...

    Blends academic precision and practical experience in an authoritative introduction to basic principles of digital design and practical requirements. With over 30 years of experience in both industrial and university settings, the author covers the most widespread logic design practices while building a solid foundation of theoretical and engineering principles for students to use as they go forward in this fast moving field.

    Dominoes, New Edition: Level 3: 1,000-Word Vocabulary

    More than 1,000 questions cover everything from the fundamentals of gross and microscopic pathology to the latest findings in molecular biology and genetics. Based on two of the best-selling, most authoritative pathology textbooks-Robbins and Cotran Pathologic Basis of Disease, 7th Edition and Basic Pathology, 7th Edition-Robbins and Cotran Review of Pathology, 2nd Edition is an ideal aid for coursework, self-assessment, and examinations in pathology.Offers more than 1,000 questions that follow the clinical vignette style, emphasizing problem solving over rote memorization. Presented in both single-best-answer and extended-matching formats, they reflect levels of difficulty that prepare students for both examinations and the practice of medicine.Provides an answer and a detailed explanation for every question at the end of each chapter.Includes page references and a parallel organization to both Robbins and Cotran Pathologic Basis of Disease and Basic Pathology, making additional information easy to locate.Presents correlative laboratory, radiologic, and physical diagnostic data to enhance readers' understanding of pathophysiology and to integrate pathology with other medical disciplines.Uses numerous full-color illustrations to test readers' diagnostic skills.Delivers a 73-question chapter covering all subjects that mimics a comprehensive final examination.

    Bringing new insight to the comprehensive HODGES' HARBRACE HANDBOOK, Fifteenth Edition, rhetorician Cheryl Glenn and linguist Loretta Gray add their expertise to this market-leading handbook.

    Leadership: A Practical Guide is packed with examples of famous leaders who achieved brilliant things against all odds.You’ll discover their ideas, strategies and tried and tested winning solutions, which can be applied to the opportunities and challenges that you face.So whether you’re starting from scratch as a new leader, needing to raise your game, or aiming to do what great leaders do and aim even higher, this practical yet inspirational guide will help you to perform at your very best.

    One minute she's over the moon and the next she's down in the dumps.She's bright, attractive and twelve years old, but she has to rely on more than just her looks to get her the grades she needs to qualify for the Founder's Day dinner and dance.And what’s she going to do when her eyes mysteriously puff up? Who's going to want to take her to the dance in that state, least of all a dish like golden-haired Sun God Matt?

    These two highly-respected economists and educators have revised this best-selling MICRO FIRST book to include more current topics and events while maintaining its hallmark feature of teaching economics through stories, graphs, and equations; relevant to students with various learning styles (verbal, visual, and numerical).

    This comprehensive work covers both statistical and symbolic approaches to language processing; it shows how they can be applied to important tasks such as speech recognition, spelling and grammar correction, information extraction, search engines, machine translation, and the creation of spoken-language dialog agents. The following distinguishing features make the text both an introduction to the field and an advanced reference guide.- UNIFIED AND COMPREHENSIVE COVERAGE OF THE FIELDCovers the fundamental algorithms of each field, whether proposed for spoken or written language, whether logical or statistical in origin.- EMPHASIS ON WEB AND OTHER PRACTICAL APPLICATIONSGives readers an understanding of how language-related algorithms can be applied to important real-world problems.- EMPHASIS ON SCIENTIFIC EVALUATIONOffers a description of how systems are evaluated with each problem domain.- EMPERICIST/STATISTICAL/MACHINE LEARNING APPROACHES TO LANGUAGE PROCESSINGCovers all the new statistical approaches, while still completely covering the earlier more structured and rule-based methods.

    Python is a beautiful computer language. It is simple, and it is intuitive. Python is used by a sorts of people – data scientists use it for much of their number crunching and analytics; security testers use it for testing out security and IT attacks; it is used to develop high-quality web applications and many of the large applications that you use on the internet are also written in Python, including YouTube, DropBox, and Instagram. Are you interested in learning Python? Then settle in and learn the basics in just 7 days - enough for you to be comfortable in moving on to the next level without any trouble.Are you interested in learning Python? Then settle in and learn the basics in just 7 days - enough for you to be comfortable in moving on to the next level without any trouble. In this book you'll learn: Setting Up Your Environment Let’s Get Programming Variables and Programs in Files Loops, Loops and More Loops Functions Dictionaries, Lists, and Tuples The “for” Loop Classes Modules File Input/Output Error Handling and much more! Now it's time for you to start your journey into Python programming! Click on the Buy Now button above and get started today!

    The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

    This new edition is written in a deliberate manner that has students following the program planning process in a logical manner. Students will learn to track one phase to the next, resulting in a solid understanding of the issues of internal consistency and planning integrity. The book′s format guides students from problem analysis through evaluation, enabling students to apply these concepts to their own program plans.

    It draws from both theory and practice, and is supported by extensive clinical and laboratory research. Based upon the principle that dental caries is a disease, not a lesion, the book provides both a thorough understanding of caries and an authoritative approach to its treatment and prevention. Now offering a companion Evolve website, this new edition has been updated to address the latest developments in an ever-changing field.Comprehensive coverage of operative dentistry includes fundamentals, diagnosis, instrumentation, preparation, restoration, and prevention, all within a single volume.Up-to-date information covers insurance, safety, and infection control, based on the latest reports and guidelines from organizations such as OSHA and ADA.A clear, consistent presentation describes each restorative process in a linear pattern: initial clinical procedures, tooth preparation, and then restorative technique.Procedural alternatives include multiple approaches to problems wherever applicable, teaching how to adapt a procedure or technique to answer individual patient needs.Pros and cons of restoration options include advantages, disadvantages, indications, and contraindications for restorations.A course-based presentation of topics follows that of many operative dentistry courses, making students' absorption of content stronger and more efficient.2,550 illustrations include 700 high-quality half-tones and line drawings - more illustrations than any other operative dentistry text.Full-color clinical photos illustrate important concepts - such as coloration and shading on both natural teeth and prostheses.Computer assisted design and computer assisted machining (CAD/CAM) is incorporated into the practice of operative dentistry and related to techniques.Esthetic dentistry instruction is included for this increasingly popular area.Chapter outlines begin each chapter and highlight important topics.Extensive references direct readers to current resources available for additional research.A revised organization groups chapters into five sections, so that locating specific chapters or topics is easier and more efficient: 1. Fundamentals of Operative Dentistry 2. Instrumentation and Preparation 3. Composite Restorations 4. Amalgam Restorations 5. Metal RestorationsProcedural Boxes offer step-by-step guides to important procedures, with each step accompanied by a corresponding image.A companion Evolve website features:Approximately 10 audio/video clips illustrating operative techniques and proceduresA full-color image collection from the textLinks to related content and additional information available on the Internet